Marketing Insider Group

DECEMBER 5, 2013

Content marketing is the process of creating content that our customers actually want or need. Content marketing meets the needs of your buyers across ALL phases of the buying cycle: There is the largest number of potential buyers in the early stages. It is aligned with buyer needs.

Content Marketing 100

Content Marketing Marketing Budget Marketing Budget Creation Content 100

Vidyard

JUNE 15, 2020

Learn more about process Morgan used to implement video at HubSpot in this case study. Sample Messaging: Involve leadership and the marketing team in crafting video scripts and templates that speak to buyers’ needs. Set Organizational Expectations. Set a goal for the number of videos you expect reps to send each week.

Planning 91

Planning Video Marketing Effectiveness Case Studies 91

NuSpark Consulting

JANUARY 16, 2013

Coming up with really good long-tail keywords for your SEO or pay-per-click campaigns can sometimes be daunting if you don’t understand how buyers use Google, what buying cycle they are in, and how your content or offers align with those search terms people use to look for what you do. Case studies. Group Six: Reviews.

Adwords 100

Adwords Keywords Work Management Paid Search Agency 100

LeadSquared

FEBRUARY 20, 2019

It’s not because automated email marketing isn’t effective, because countless studies certainly prove it’s worthwhile. You can use this data to personalize their experience, know how far they are in the buying cycle, and even help to align sales and marketing teams. #4 4 – Lead Management.

Top of Funnel 52

Top of Funnel Features Automation Marketing Websites 52

Vidyard

JUNE 15, 2020

Learn more about process Morgan used to implement video at HubSpot in this case study. Sample Messaging: Involve leadership and the marketing team in crafting video scripts and templates that speak to buyers’ needs. Set Organizational Expectations Set a goal for the number of videos you expect reps to send each week.

Planning 65

Planning Video Marketing Effectiveness Case Studies 65

DealSignal

FEBRUARY 28, 2018

This stage encourages demand gen marketers to take advantage of powerful new martech tools for social listening and determining intent, from vendors such as The Big Willow , which can help marketing and sales teams catch people earlier in the buying cycle. Case study: TAM analysis in action. Read the full case study.

Account Based Marketing 61

Account Based Marketing Ideal Customer Profiles ABM Work Management 61

Webbiquity

FEBRUARY 13, 2010

Here she expounds on the shift in technology buying processes I outlined in a previous post, How Social Media Changed the Sales Cycle into the Buying Cycle. Buyers today expect to be able to gather the vast majority of the information they need to make a purchasing decision without ever talking to a sales rep.

Emarketing 100

Emarketing Marketing Automation Services Manticore Marketing Management 100

The ROI Guy

NOVEMBER 18, 2010

Buyers are: More frugal, reeling from two economic downturns in the past decade, and forced to “do more with less”. Content marketing provides a means to break through the noise, providing the consultative diagnostic and financial advice today’s buyer needs. But this is not the only way to get started.

Marketing Management 40

Marketing Management Peer-to-peer Content Marketing Buying Cycle 40

Valasys

AUGUST 19, 2019

According to a study conducted by Marketo & Forbes, 93% of the B2B companies affirmed that content marketing generates more leads than traditional marketing strategies. . Assimilating Case Studies into the Content Strategies: . Content Marketing Supplements & Strengthens the Omnichannel Lead generation Strategies.

Lead Generation 40

Lead Generation Top of Funnel Lead Ranking Sales Qualified Leads 40

The ROI Guy

SEPTEMBER 17, 2010

The question any marketer needs to ask - Are your marketing efforts adding to the clutter, or driving a valuable dialogue and as a result, connecting meaningfully with prospects to advance the buying cycle? These three issues are having a measurable impact on marketing.

Interactive Marketing 40

Interactive Marketing Marketing Automation Services Peer-to-peer Buying Cycle 40

The ROI Guy

NOVEMBER 29, 2010

Two economic downturns over the past decade have made buyers more spendthrift, and more skeptical of vendor claims. Fueled by a wealth of on-line resources and social networks, buyers have seized control of the buying cycle, engaging with sales representatives later and later, and further elongating sales cycles.

Peer-to-peer 40

Peer-to-peer Marketing Automation Services Spending Marketing Budget 40

Golden Spiral

FEBRUARY 26, 2019

The biography Steve Jobs — or any of the, books, movies , or documentaries made about him — is a case study in failure and success, products launched too soon, and products that didn’t launch soon enough. In just about 120 minutes, the movie shows you Apple’s humble beginnings. The first order of business: create a defined timeline.

Product 90

Product Webinar Metrics Cross-Selling Planning 90

The ROI Guy

JANUARY 25, 2011

Internet Fuels IT Buying Cycles According to a recent survey of 500 technology decision makers and influencers, Internet access to content is changing the way IT solutions are purchased, with buyers using on-line research to drive substantial portion of the decision making cycle on their own.

Paper 40

Paper Personalization Buying Cycle Ideal Customer Profiles 40

Ambal's Amusings

MAY 27, 2010

When planning for content creation, B2B marketers need to take into account the information buyers need at different stages of the buying process. An additional consideration is the different needs among members of the buying committee—influencers. Mapping Content to the Buying Process - Slidecast.

B2B Marketing 100

B2B Marketing Content Marketing B2B Planning 100

The ROI Guy

NOVEMBER 4, 2010

As a result, sales is being invited later into the decision making process, sales cycles are extending and deals are stalling. Is this digital spending allocation aligning with buyer needs? We call this the “Internet fueled buying cycle.&# Content is King? The End of Sales as we Know It?

Work Management 40

Work Management ROI Marketing Management Marketing Budget 40

The ROI Guy

JANUARY 17, 2011

These buyers need a reason to engage – and delivering personalized, proprietary and consultative benchmarks, insight and advice is essential. Gartner CIO Study Highlights Need for Outcome-Base. However, it is getting harder to connect and engage effectively with these overloaded, skeptical and frugal executives.

Budget Programs 40

Budget Programs Marketing Automation Services Enterprise Management ROI 40

The ROI Guy

JANUARY 3, 2012

Most sales professionals will readily admit that buyers have taken control of the buying cycle, and are demanding a different more value-based sales approach. Overcoming this bias is important to increase sales tool adoption and usage, vital to meet evolving buyer expectations, facilitate buying cycles and fight Frugalnomics.

Tools 40

Tools Paid Search Agency Buying Cycle Work Management 40

NetLine

NOVEMBER 30, 2023

5 Steps B2B Marketers Should Take to Sync Up with the Buying Cycle In this post, we’ll look at the steps B2B marketers should take to align their sales content and assets with buyer activities and where they are in the buying cycle. Gong.io) that analyze interactions with buyers.

B2B Sales 52

B2B Sales Intent B2B Marketing Digital Asset Management 52

KoMarketing Associates

APRIL 9, 2015

This year, we asked questions specific to three phases of the buyer’s journey: discovery, evaluation, and impact on the buying process specifically. While blogs and social media have some impact across all three stages of the buying cycle, this impact is not as significant as marketers may have assumed.

B2B 120

B2B Buyer's Journey Vendors Landing Pages 120

Content4Demand

SEPTEMBER 29, 2020

You’ll find some valuable insights into changing B2B buying behavior in the recent Demand Gen Report 2020 B2B Buyer Behavior Study. One interesting finding is that 30% of the B2B professionals surveyed have actually accelerated purchases to meet changing business needs. B2B buyer behavior has changed this year.

Research 90

Research Webinar Metrics Marketing & Strategy B2B Thought Leadership 90

Inbox Insight

JULY 31, 2020

Buying cycle. Similarly, 90% of the buyers we asked finalize the whole buying cycle in 12 months or under. The challenges buyers need to overcome. Difficult challenges are common amongst buyers, but vendors can use this opportunity to position their brand as one that can help them problem-solve.

Work Management 76

Work Management Marketing Management Research Top of Funnel 76

Heinz Marketing

SEPTEMBER 6, 2021

So all the things about putting buyer needs first, and really understanding the personas that you’re marketing to, and making sure that you are starting with value and benefit oriented messaging, and all of the tactics that have been used in the public sector, a lot of them transfer over.

Enterprise Management 110

Enterprise Management Work Management Marketing Management Paid Search Agency 110

ANNUITAS

JUNE 1, 2015

Citing sources from their own research and that of Forrester and Corporate Executive Board (CEB ) that show how the majority of B2B buying cycles are self-driven, digital endeavors, Sirius then showed additional research that said these research backed statements – including their own – may not be completely accurate.

B2B Sales 100

B2B Sales Top of Funnel Research B2B 100

Webbiquity

APRIL 12, 2016

Craft detailed buyer personas to help with your understanding of buyer needs, interests, and concerns. Another consideration is “when” in the buying cycle is a specific piece of content important to a specific buyer? Who: Start by thinking very specifically about the audience for your content.

Marketing Report 100

Marketing Report Marketing Strategy Marketing & Strategy Content Marketing 100

The ROI Guy

SEPTEMBER 28, 2010

The good news is that todays buyer wants to be engaged, with 9 out of 10 actively relying on vendor provided information on their way to making a purchase decision. Instead of being engaged, buyers are now inundated with more meaningless product information and offers than ever before, creating "marketing fatigue".

Enterprise Management 40

Enterprise Management Paper Work Management Marketing Budget 40