B2B Marketing Directions
APRIL 2, 2023
McKinsey's research on the impact of being (or not being) in a potential buyer's initial consideration set was also focused on B2C buying decisions. The study defined the Pre-Decision stage as ".
PureB2B
APRIL 22, 2022
More often than not, simply telling your prospects how your company and its product or services can benefit them isn’t enough to convince them to buy—no matter how good your marketing collateral and sales engagements are. Today’s savvy buyers need more than just words. This is where B2B case studies come in.
NetLine
NOVEMBER 30, 2023
A B2B sales astronaut celebrates as they’ve closed a deal, all thanks to the intent-led content provided by marketing. Gong.io) that analyze interactions with buyers. There are digital asset and content management tools on the market that can help. Created using DALLE via ChatGPT.
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