Convert

AUGUST 14, 2023

To kickstart this piece, let’s establish a fact: We aren’t AI usage or development experts. There’s been a ton (conservative estimate) of hype around AI since late 2022. You can’t turn on the TV today without hearing AI this or that in 10 minutes or less. People are going down this AI rabbit hole, throwing caution to the wind.

Marketing AI 52

Marketing AI Ethics Business Privacy 52

Sprout Social

OCTOBER 9, 2023

When Lisa Cole, Chief Marketing Officer at Cellebrite, stepped into her role last year, these were the questions constantly on her mind. She wanted to illustrate the marketing department’s ability to drive results and improve work-life balance for employees. Enter the impetus for solving both challenges: artificial intelligence (AI).

Marketing AI 106

Marketing AI Examples Lead Scoring Lead Ranking 106

Animalz blog

APRIL 18, 2023

There are already plenty of use cases for generative AI in marketing. Your job is to understand the risk profile of AI content and decide whether the benefits outweigh the risks for your specific company, your specific audience, and your specific use case. AI content detection is hard and getting harder.

Marketing AI 125

Marketing AI Copyright Top of Funnel Content 125

Salesforce Marketing Cloud

DECEMBER 21, 2021

Others, related to artificial intelligence (AI), will profoundly alter the way we live, work, and interact with technology. Since Brad Porter, CTO at Scale AI and Corey Patton, co-founder and CEO of Pramana Labs are breaking new frontiers for what’s possible in AI, we ask them to weigh in on the trends affecting the industry.

Trends 98

Trends Ethics Lead Ranking eCommerce 98

Marketing Insider Group

NOVEMBER 30, 2022

80% of customers said they were more likely to buy from companies that offered personalized marketing experiences, and the same study supports that 90% of customers found personalized marketing appealing. Today’s saturated marketplace shouldn’t discourage companies from making meaningful impressions on their target audience.

Trends 167

Trends Personalization Marketing AI SWOT 167

Martech

NOVEMBER 14, 2023

Even with everything happening around you, I will ask you to pause your daily business for a minute and look back over this year. AI: The shiny object became a genuine business tool Artificial intelligence (AI), and more specifically generative AI for creating copy and images, was the hot discussion topic of the year.

Planning 124

Planning Marketing AI Enterprise Management Work Management 124

ClearVoice

MARCH 14, 2024

You can’t overlook the value of email marketing when it comes to content distribution. After all, content marketing is highly regarded for its exceptional capability of generating an ROI of over 3,600 percent. Marketers often report an impressive average of 14.1 Chances are, your readers are busy.

Distribution 98

Distribution Marketing AI Email Marketing Marketing Strategy 98

Marketing Insider Group

JANUARY 16, 2023

Overcoming this year’s biggest marketing challenges may not be as difficult as you think. Marketing Insider Group’s team of experts asked Open Ai’s ChatGPT to identify the biggest marketing challenges of 2023, and we’re ready to tackle them. Is your business ready to have its most productive year yet?

Allocation 187

Allocation Privacy Peer-to-peer Ethics 187

Hubspot

AUGUST 30, 2023

Artificial intelligence has moved beyond the hype and is now seamlessly integrated into many aspects of business operations. HubSpot conducted research on the “State of AI,” with over 1,350+ specialists reporting on how AI affects their business. But how does refusing AI impact business results?

Marketing AI 62

Marketing AI Top of Funnel Lead Ranking Work Management 62

Salesforce Marketing Cloud

FEBRUARY 7, 2024

In today’s AI boom , businesses are recognizing that data fuels the digital engine of best-in-class customer experiences. Customers expect businesses to respect their privacy preferences – and by not doing so, can result in reputational damage and loss of customer loyalty. Keep up with trends Why is data privacy important?

Lock-In 59

Lock-In Privacy Practices Work Management 59

Martech

FEBRUARY 3, 2023

You may fall on one side of this equation, the other or land somewhere in between, but there is no denying that events will continue to be an important avenue for marketing professionals. So, without further ado, below are my top picks for marketing professionals looking to boost their metaverse marketing muscle.

Marketing AI 80

Marketing AI Advertising Agencies Planning Broadcasting 80

Martech

MAY 15, 2023

We all have experienced the unprecedented pace of AI-driven change in the last six months. AI’s inflection point was OpenAI’s decision to provide free and unfettered access to ChatGPT — the result: 100 million users in less than two months. The result was expected but impressive nevertheless. New marketing ops roles.

Enterprise Management 80

Enterprise Management Marketing Automation Services Marketing AI Marketing Management 80

nDash

JULY 14, 2022

Many businesses offer legal content writing. Above all, professional ethics codes interact with these online communications. Above all, the importance of professional ethics can hardly be overstated. And we take your professional ethics as seriously as you do. Artificial intelligence and robotics.

Marketing Websites 98

Marketing Websites Ethics Content Privacy 98

Martech

FEBRUARY 3, 2023

You may fall on one side of this equation, the other or land somewhere in between, but there is no denying that events will continue to be an important avenue for marketing professionals. So, without further ado, below are my top picks for marketing professionals looking to boost their metaverse marketing muscle.

Marketing AI 73

Marketing AI Advertising Agencies Planning Broadcasting 73

Valasys

FEBRUARY 4, 2020

Contextual content is something that has always been imperative for B2B marketers. In an era of the Internet of everything & Intent data , the marketers have are constantly scaling the level of personalization delivered to their audiences, aiming to reach an acme. But the vital question is what data points are vital?

Marketing AI 59

Marketing AI Lead Ranking Lead Scoring Personalization 59

Hubspot

AUGUST 21, 2023

You've started a new business, and your customer base is starting to expand. That's where business proposals come in. A solid proposal can outline your value proposition and persuade a company or organization to do business with you. Here, we'll take a look at the various kinds of business proposals and go over how to write one.

Template 69

Template CMS Development Examples Marketing Proposals 69

Outbrain

AUGUST 14, 2021

We watched as the marketing world adapted to the “new normal”, forced to rethink audience, delivery, and strategy. While marketers and advertisers are already accustomed to working in a fast-paced industry, it still left many seasoned professionals scratching their heads. AI and Programmatic Advertising.

Advertising Agencies 59

Advertising Agencies Creativity Marketing AI Advertisements 59

Salesforce Marketing Cloud

JANUARY 29, 2024

Most marketers use email lists, so you need to have a good one to compete. Get articles about marketing selected just for you, in your inbox Sign up now How do you maximize the value of your email list? When your marketing platform features real-time personalization, it’s basically a personal assistant.

Ad Building 124

Ad Building Opt-out Opt-in Click Rate 124

Convert

APRIL 25, 2023

Artificial intelligence enabled apps did not invade the scene in 2022. The casual mention of AI has been around for decades. Mind you, there are different flavors of artificial intelligence though. Machine Learning (ML)—the impetus behind the generative AI wave we are surfing—is one such option.

Marketing AI 52

Marketing AI Optimization Multivariate analysis Marketing Automation Services 52

The Customer

JUNE 15, 2021

In the latest edition of TheCustomer QT – Marketers’ struggles and our responses, What does ‘trust’ mean to you?, There might be a fox in your henhouse, No wonder AI bias is a thing, and how & why you should be thinking about your customer’s expectations. Research Shows CMOs Increasing Marketing Ops Spend. Happy skimming.

Ethics 52

Ethics Privacy Loyalty Urgency Marketing 52

Hubspot

FEBRUARY 14, 2024

That might sound counterintuitive, but I interviewed Yuval Ackerman , email strategist, who shared her top tips for writing sales email marketing that don’t give you the ick! And perhaps most impressively, Gaudio reports a higher reply rate of 4.2%. A channel such as this has additional benefits for marketing. click-through.

Copywriting 66

Copywriting Click Rate Open Rate Paid Search Agency 66

Hubspot

AUGUST 29, 2019

I also recommend (and personally subscribe to) their weekly email subscription, The Skinny , which offers a thoughtfully curated rundown of the latest PR, marketing, and communications news and trends. 7 Business Writing Sins PR Pros Commit Regularly. Three posts to check out: Why Empathy is a Crucial Skill for Marketers and PR Pros.

PR 77

PR Paid Content Public Relations Paid Search Agency 77

Zoominfo

APRIL 19, 2023

Depending on who you ask, generative AI will either enhance every aspect of life, or usher in the kind of techno-dystopian nightmare that was once the sole province of science fiction movies. But what will generative AI really do? Generative AI is going to allow companies to run so much faster,” Salzman says. What about ChatGPT?

Marketing Analytics Tools 130

Marketing Analytics Tools Generation Zoominfo Ethics 130

ClearVoice

OCTOBER 30, 2020

When you’re a freelance creative or marketing professional, you’re often given a somewhat rigid set of directives to follow. Teamlancing could be better for (modern) business. The Harvard Business Review explored the topic further late last year. The Harvard Business Review explored the topic further late last year.

Case Studies 116

Case Studies Trust Marketing Ethics Act-On 116

Sword and the Script | B2B

DECEMBER 26, 2023

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. Yet it’s also interesting to note there were quite a few that didn’t mention AI at all.

Marketing AI 131

Marketing AI Paid Content Work Management Marketing Management 131

Velocity Partners

OCTOBER 5, 2023

Generative AI is having its moment in the sun — and it’s casting a menacing shadow over the creative industries while it does it. Generative AI may one day be able to take on a fully-fledged designer — or it could fall flat on its originality-deficient face. Welcome to the final entry of our 3-part generative AI.

Marketing AI 80

Marketing AI Design Generation Ethics 80

SmartBug Media

APRIL 27, 2023

The digital marketing landscape is constantly changing, and it can feel like new strategies and tactics arise every few seconds. Just think, for example, about how artificial intelligence has taken the marketing world over by storm. How has marketing data evolved to get us where we are today? situation].”

Hubspot 98

Hubspot Advertising Agencies Advertisements Advertising 98

Single Grain

NOVEMBER 1, 2023

In a new era where artificial intelligence is increasingly becoming a cornerstone of digital strategy, questions around AI regulation, especially in highly sensitive sectors like healthcare and finance, are growing louder. The answer lies in the potential risks involved. It’s not just about producing high-quality content.

Marketing AI 103

Marketing AI Ethics Content Transparency 103

Convert

AUGUST 10, 2020

However, if done ethically, the art – and science – of persuasion can have a powerful impact on your customers and, by extension, your business. If we were to draw parallels, you could think of this as the equivalent of going on a ‘blind date’ or at least creating an everlasting impression. Image Source.

Paid Search Agency 98

Paid Search Agency Webinar Metrics Planning Marketing & Strategy 98

Outgrow

MAY 24, 2023

AI Lead Generation: Maximizing ROI by Harnessing the Power of Artificial Intelligence AI lead generation has become an increasingly crucial aspect of any business in today’s highly competitive market. To increase revenue and grow the business, it is essential to generate relevant and qualified leads.

Marketing AI 52

Marketing AI Lead Generation Sales Qualified Leads ROI 52

Unbounce

JUNE 6, 2023

If you’re a marketer, you’re all too familiar with the, uh… less exciting parts of the job. Generative AI tools like ChatGPT, Midjourney, and Smart Copy can spin up everything from copy and imagery to a full-blown advertising plan. Could AI actually, seriously, build a whole marketing campaign on its own? Thanks, Pete.

Paid Content 52

Paid Content Paid Search Agency Campaigns Ad Building 52

Single Grain

FEBRUARY 12, 2020

The rewards for this are well worth the effort: customer loyalty, repeat business, and higher revenues. Knowing the latest customer service trends is a good first step to understanding how to improve the overall experience that people have with your business this year and beyond. Book My Free Marketing Consultation.

Marketing Automation Services 98

Marketing Automation Services Work Management Marketing Management Marketing AI 98

Single Grain

APRIL 17, 2023

MarTech has become an essential component of any digital business strategy, so building a well-rounded MarTech stack is critical to drive ROI. But with so many tools and platforms available, it can be challenging to determine which ones are best suited for your business.

Work Management 52

Work Management Marketing Management ROI Marketing AI 52

ClearVoice

SEPTEMBER 25, 2023

Recently, one of our ClearVoice customers came to us and said: “We want to create 20,000 pieces before Thanksgiving using AI, but they have to be of the highest quality. We’ll also explore how to best use AI to enhance specific content types and finish with a step-by-step guide for employing AI in your content strategy.

Marketing AI 59

Marketing AI Paid Search Agency Lead Ranking Content 59

Hubspot

DECEMBER 14, 2018

Artificial Intelligence (AI). If we had to identify one core reason why AI is such an important technology, it would be how many other technologies it informs and impacts. In a nutshell, AI is what powers many of these other technologies, including some of those appearing on this list.

Marketing AI 69

Marketing AI Trends Forecasting SMB 69

Parse.ly

MARCH 11, 2022

As a content marketer, do you ask yourself, what am I going to do this year that’s different and better than last year? In 2022, content marketers plan to produce immersive and interactive online experiences that will impress, entertain, and delight their audience. Take advantage of AI and machine-generated content.

Tips 52

Tips Content Marketing Brand Identity Branding 52

SalesChoice

JANUARY 4, 2017

Cultural narratives include creation stories, which tell a story about the community’s origins, and fables, which help teach moral values and ethical behavior. I really appreciate the effort you invested jam packing the presenting with impressive statistics based on a clear understanding of their business model.

Storytelling 20

Storytelling Lead Ranking Peer-to-peer Customer Satisfaction 20