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9 Places to Source Authoritative Stats for Your Content Marketing

Marketing Insider Group

” Maybe you were never burned by using the first number you found, only to discover it’s from a blog post that points to an article published three years ago, which in turn links to a white paper from 2012, which referenced the original statistic in a 1998 university study.

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7 Key Stats That Point to the Future of Marketing

Marketing Insider Group

When you personalize content for every segment of your target customer base, you’ll be sure to hit the mark every time. For marketers, this development means that they’ll need to invest more time and money in understanding potential customers and their needs. That number will only rise as they turn online to do business.

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The 13 Social Media Customer Service Stats You Must Know

Convince & Convert

Did you know 61% of customers are ready to walk away after just one unpleasant customer service experience? This leaves no doubt that your company’s success largely depends on your customer support. And it’s exactly why you should focus on providing holistic customer service through social media.

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Why Social Media Isn’t Enough To Drive Your Business Growth

Marketing Insider Group

A few quick stats to give you an idea of the CEO sentiment: Image Source. The 200 CEO respondents had a lot to say about why social media is nice for building reputation and engaging with customers, but not effective as a core marketing strategy or a driver of real metrics that matter: conversions and sales. What does this mean?

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4 Lean and Mean Growth Marketing Strategies for Small SaaS Businesses

Marketing Insider Group

Hitting that next level of growth is challenging for any business. SaaS (software as a service) businesses may find it even more overwhelming. Small businesses don’t need a huge budget to drive growth. Let’s look at some stats from Brightedge Research. Being creative and cost-effective is essential. Quick Takeaways.

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The Can’t-Miss List of Video Marketing Statistics (with Sources)

Marketing Insider Group

From brand storytelling to product demos, we’ve all seen how quickly video has revolutionized the way businesses communicate with their customers. We have compiled a list of the can’t-miss video marketing stats that every marketer and content creator needs to know. Video Marketing Stats About Your Audience 10.

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Elevating Business Impact: The Business Case for Content Marketing

ClearVoice

So whether you’re here because you’re a content person looking to enhance your business case for more content dollars or because a content person wants you to understand their perspective on why content is (still) queen, you’ve come to the right place. Let’s start with the business brass tacks.