Marketing Insider Group

JULY 20, 2023

AI generated content and chatbots have taken the world by storm this year. Source: Fortune (July 19, 2023) Read on to find out how and why the hype behind AI is fading. Quick Takeaways: AI-generated content has limitations such as misinformation, lack of creativity, and biased information.

Marketing AI 158

Marketing AI Traffic Ethics User-Generated Content 158

Content Marketing Institute

AUGUST 31, 2023

Technological disruption is par for the course in content marketing. But generative AI hits differently and closer to home. The value of AI tools depends on the effort you put into them. What’s the best way to put AI’s content capabilities in play? Generative AI doesn’t make those things skippable.

Marketing AI 116

Marketing AI Content Marketing Planning Ethics 116

Marketing Insider Group

JANUARY 8, 2024

Let’s face it, relying solely on AI to produce great content for humans is a bit like expecting a robot to write a bestselling novel – it may be possible eventually, but we’re definitely not there yet. Blend AI efficiency with human insight, ensuring SEO-optimized, creative, and original content.

Marketing AI 238

Marketing AI Ethics Content User-Generated Content 238

Salesforce Marketing Cloud

AUGUST 30, 2023

So it made me curious whether I could apply generative AI (not just ChatGPT) to my own work. According to a recent Salesforce study, 40 percent of desk workers don’t know how to effectively use generative AI at work. So we decided to experiment with using what we call an AI sidekick. There’s no time to waste.

Marketing AI 105

Marketing AI Creativity Ethics Training 105

Unbounce

JULY 5, 2023

The answer: AI, baby. Specifically, AI analytics. And that’s the point: AI’s ability to process so much data at incredible speeds makes a lot of today’s digital experiences possible. The more AI observes, the more it learns and improves. We’re gonna explain the who, what, when, where, and why of AI analytics in marketing.

Marketing AI 98

Marketing AI Analytics Marketing Analytics Tools Planning 98

Salesforce Marketing Cloud

AUGUST 21, 2023

How will generative AI impact email marketing in the next 2-5 years? Are you already using generative AI? How can this technology improve your job as an email marketer? What needs to happen for generative AI to achieve its full potential in email marketing? If so, how? Can you give us some examples?

Marketing AI 98

Marketing AI Email Marketing Generation Planning 98

Sprout Social

OCTOBER 9, 2023

When Lisa Cole, Chief Marketing Officer at Cellebrite, stepped into her role last year, these were the questions constantly on her mind. She wanted to illustrate the marketing department’s ability to drive results and improve work-life balance for employees. Enter the impetus for solving both challenges: artificial intelligence (AI).

Marketing AI 106

Marketing AI Examples Lead Scoring Lead Ranking 106

B2BMarketing.net

MAY 8, 2024

In order to understand the impact of the recently endorsed EU AI Act on B2B marketing, I’ve interviewed David Keene, CMO Europe, Wipro , and Ian Liddicoat, CTO & Head of Data Science, Adludio. We explored what marketing leaders need to consider to ensure compliance while maintaining effectiveness.

Work Management 52

Work Management Marketing Management B2B Marketing Advertising Agencies 52

Marketing Insider Group

APRIL 8, 2024

Wouldn’t it be nice to have access to an AI that doesn’t just follow orders, but adapts to your business’s unique voice and needs? At Marketing Insider Group, we’ve seen our fair share of “next big things,” but we’re especially intrigued by CustomGPT. But, it’s not like the rest.

Work Management 249

Work Management Lead Ranking Marketing Management Training 249

B2B Marketing Directions

APRIL 28, 2024

B2B buyers are conditioned to view vendor-provided information with a healthy dose of skepticism, and this lack of trust can weaken the impact of all marketing efforts. Marketing alone can't create buyer trust, but the right marketing approach can make it more likely trust will develop. business earned a "neutral" score.

Ethics 71

Ethics Vendors Lead Scoring Lead Ranking 71

xiQ

FEBRUARY 24, 2023

AEs must have a deep understanding of their customer’s business, goals, and objectives and be able to provide value-added services beyond just selling a product. The B2B Sales Process is Broken The B2B sales process is broken, with too many hand-offs from Marketing to Sales Development Representatives (SDRs) to AEs.

Marketing AI 117

Marketing AI Work Management Marketing Management Generation 117

Hubspot

AUGUST 3, 2023

Everyone’s talking about AI and ChatGPT, but despite the buzz, selling AI products presents challenges for salespeople. Prospective buyers don’t always understand the landscape, prospects under (or over) estimate AI’s capabilities, and worries that AI could drive humans out of their role puts business leaders off AI.

Marketing AI 63

Marketing AI Hubspot Product Tips 63

Martech

NOVEMBER 15, 2023

AI is everywhere, filling the web with content that often lacks the depth, nuance or forward-looking angle of expert insight. Yes, it’s a buzzword that took a beating several years ago with many self-proclaimed thought leaders, but it has never been a more important part of your marketing strategy. What is thought leadership again?

Thought Leadership 133

Thought Leadership Work Management Marketing Management Opinions 133

Salesforce Marketing Cloud

JANUARY 8, 2024

Some ecommerce trends and technologies pass in hype cycles, but others are so powerful they change the entire course of the market. After all the innovations and emerging technologies that cropped up in 2023, business leaders are assessing how to move forward and which new trends to implement. The challenge?

eCommerce 76

eCommerce Marketing AI Trends Loyalty 76

Content Standard

FEBRUARY 2, 2023

If you can’t take the 10 min to read this in its entirety, get the tl;dr: Generative AI has progressed to the point of generating content with enough proficiency to rival human creators. For me, this whole debate only underscores the longstanding fact that there aren’t really shortcuts to creating top-tier marketing content.

Marketing AI 115

Marketing AI Lead Ranking Generation Paid Search Agency 115

Marketing Insider Group

JANUARY 16, 2023

Overcoming this year’s biggest marketing challenges may not be as difficult as you think. Marketing Insider Group’s team of experts asked Open Ai’s ChatGPT to identify the biggest marketing challenges of 2023, and we’re ready to tackle them. Is your business ready to have its most productive year yet?

Allocation 187

Allocation Privacy Peer-to-peer Ethics 187

xiQ

FEBRUARY 24, 2023

AEs must have a deep understanding of their customer’s business, goals, and objectives and be able to provide value-added services beyond just selling a product. The B2B Sales Process is Broken The B2B sales process is broken, with too many hand-offs from Marketing to Sales Development Representatives (SDRs) to AEs. role in B2B sales.

Marketing AI 62

Marketing AI Work Management Marketing Management Generation 62

Marketri

OCTOBER 5, 2023

Recently, I had the opportunity to attend the CMO Summit in San Francisco, a gathering that brought together marketing leaders to discuss the current and future landscape of our industry. The summit was not only enlightening but also showcased the innovative spirit that drives the marketing sector forward.

CMO 62

CMO Marketing AI Ethics Storytelling 62

Hubspot

AUGUST 30, 2023

Artificial intelligence has moved beyond the hype and is now seamlessly integrated into many aspects of business operations. HubSpot conducted research on the “State of AI,” with over 1,350+ specialists reporting on how AI affects their business. But how does refusing AI impact business results?

Marketing AI 62

Marketing AI Top of Funnel Lead Ranking Work Management 62

Hubspot

JULY 13, 2023

AI is increasingly becoming a natural addition to daily workflows across sales and revenue departments. 79% of sales professionals who use AI say AI tools are an important addition to their overall sales strategy, according to our State of AI survey. On the other hand, only 6% think that AI is overhyped and useless.

Marketing AI 55

Marketing AI Tips Work Management Ethics 55

Biznology

JANUARY 21, 2021

It’s time for our annual tradition of asking our Consultants Collective members to predict what the new year will have in store for us! Below are a few predictions from our Consultants Collective member consultants. Change management communications, employee and leader engagement, communications, and marketing.

Work Management 160

Work Management Ethics Consulting Budget Programs 160

Biznology

JANUARY 16, 2019

But consultants who work across many industries know what women and men in the C-suite are focused on and worried about, and that’s the basis for our new Wednesday Wisdom series for the first quarter of 2019. What topics will dominate the intersection of business and technology this year? Voice-driven AI in the car, in the home.

Marketing AI 99

Marketing AI Marketing Automation Services Business Amazon 99

Martech

MAY 15, 2023

We all have experienced the unprecedented pace of AI-driven change in the last six months. AI’s inflection point was OpenAI’s decision to provide free and unfettered access to ChatGPT — the result: 100 million users in less than two months. New marketing ops roles. The potential rekindling of marketing-IT “infighting.”

Enterprise Management 84

Enterprise Management Marketing Automation Services Marketing AI Marketing Management 84

Content Standard

NOVEMBER 16, 2023

A Content Disrupted podcast with Ardath Albee, CEO of Marketing Interactions. As business buyers have become more self-reliant, their needs and expectations have evolved and, sadly, we’re not doing enough to keep up. According to Forrester, a whopping 85% of marketers say their content doesn’t deliver business value.

Marketing & Strategy 89

Marketing & Strategy Buyer Personas B2B Emarketing 89

Webbiquity

JUNE 13, 2023

Image credit: cottonbro studio on Pexels B2C brands (and B2B companies increasingly, as well) focus on personalizing their services to build recognition in a cutthroat market. But you need to create meaningful connections to retain their business. That makes customer loyalty paramount to business success.

Loyalty 258

Loyalty Personalization Budget Programs Marketing Automation Services 258

Sana Commerce

NOVEMBER 10, 2023

Plus: how digital commerce is relevant to B2B product sellers today, along with the strategies and tools you need to implement a digital commerce ecosystem that works for your business. Digital commerce in the B2B sector is a multifaceted ecosystem where businesses interact, collaborate, and transact online. What is digital commerce?

Enterprise Management 52

Enterprise Management Marketing AI Work Management Marketing Management 52

LiveRamp

APRIL 4, 2019

The stakes are high, especially when you consider that the global data market is expected to almost double —from more than $15 billion in 2018 to $26 billion in 2019. They must ensure ethical data use. An accountability-based data ethics program can build trust with customers, minimize risk, and future-proof the business.

Ethics 40

Ethics Enterprise Management Marketing Management Privacy Policies 40

Heinz Marketing

AUGUST 29, 2023

By Cameron Katoozi , Marketing Consultant at Heinz Marketing In an era where businesses are constantly striving for differentiation and deeper connections, Customer-Led Growth (CLG) emerges as a transformative approach. Beyond Transactions CLG recognizes customers as more than just sales figures or statistics.

Top of Funnel 112

Top of Funnel Marketing Funnels Lead Ranking Touchpoints 112

Valasys

JUNE 24, 2020

On the 23rd of June, 2020 IBM launched Watson Works to equip marketers with data-driven insights to help them make precise decisions to mitigate the challenges of returning to the workplace. Watson Works from IBM is an organized set of products from IBM, with in-built Watson artificial intelligence (AI) models and applications.

Work Management 59

Work Management Marketing AI Allocation Marketing Management 59

Hubspot

AUGUST 21, 2023

You've started a new business, and your customer base is starting to expand. That's where business proposals come in. A solid proposal can outline your value proposition and persuade a company or organization to do business with you. Here, we'll take a look at the various kinds of business proposals and go over how to write one.

Template 69

Template CMS Development Examples Marketing Proposals 69

Biznology

FEBRUARY 7, 2022

Unfortunately, despite all of our hopes that COVID would be behind us by now, that challenge and the surrounding uncertainty it poses for business persists. We will not get back to “business as usual” this year. This presents not only a cybersecurity but also a reputational risk to business for which boards should prepare.

Ethics 104

Ethics Privacy Gartner Marketing Proposals 104

Contify

AUGUST 25, 2020

Erik Glitman has over three decades of experience in consulting and managing key competitive and market insights research to support clients’ strategic planning, sales, marketing, and growth initiatives. How a large MNC has integrated primary & secondary research to stay ahead of competitors and augment business impact.

Webinar Metrics 64

Webinar Metrics Advertising Agencies Enterprise Management Work Management 64

Salesforce Marketing Cloud

FEBRUARY 16, 2024

In my 20-plus-year career, and as founder of the Harris Consulting Group, I’ve learned some valuable lessons, tips, and best practices when it comes to structuring sales commissions. Consequently, businesses must understand the power commissions have on their workforce. That’s where sales commission comes into play.

Marketing Budget 104

Marketing Budget Examples Practices Best Practices 104

Salesforce Marketing Cloud

JANUARY 25, 2024

Embrace AI for smarter call analysis: Transform raw call data into actionable insights by choosing a recording tool with built-in AI capabilities. Call recording software AI can flag important trends, topics, and customer behaviors in each call, giving reps what they need to address customer need.

Tools 59

Tools Work Management Marketing Management Tips 59

Convert

APRIL 25, 2023

Artificial intelligence enabled apps did not invade the scene in 2022. The casual mention of AI has been around for decades. Mind you, there are different flavors of artificial intelligence though. Machine Learning (ML)—the impetus behind the generative AI wave we are surfing—is one such option.

Marketing AI 52

Marketing AI Optimization Multivariate analysis Marketing Automation Services 52

The Customer

JUNE 29, 2021

In the latest edition of TheCustomer QT: Consumer expectations unexpected shifts, better metrics, the marketing talent gap, and a new series of need-to-know trends. Customer Concern for Ethical Data Usage. Marketing Has a Capability Gap. Why Ethical AI Won’t Catch On. Happy skimming! DATA & PRIVACY.

Ethics 52

Ethics Peer-to-peer Privacy Cross-Selling 52

Contify

NOVEMBER 3, 2020

Contify will be the silver sponsor of the competitive intelligence event , IntelliCon 2020. Contify, the AI-enabled market and competitive intelligence solution s provider, has announced that they are a silver sponsor at the SCIP IntelliCon 2020. Request a complimentary consultation from our subject matter experts.

Peer-to-peer 52

Peer-to-peer Lead Scoring Lead Ranking Ethics 52