Why Business Blogging Works
MAY 28, 2014
Every month, I run a new hire training class on blogging. While many of the people in that class know why blogging is important for business growth, I''m supposed to teach it as if that''s not the case. First, let''s get on the same page about what a blog is. Blogging
22 Exceptional Business Blogging Guides, Tips & Tactics
MARCH 31, 2015
A well-written and consistently updates business blog is a vital core element of a successful content marketing program. As noted below, blogs are among the most effective tools for increasing website traffic, generating leads, and acquiring customers. Nine Blog Writing Guides.
24 (of the) Best Business Blogging Guides, Tips and Tools of 2011
JANUARY 16, 2012
Despite any recent recent rants you may have seen about how blogging is dead or blogs are passé , the fact of the matter is that business blogging is now more important than ever. How can a company launch (or relaunch) a new blog properly? Blog SEO.
What the Future Holds for Business Blogging
MAY 23, 2013
And because business blogging is one of the most effective ways for marketers to consistently deliver content to their audiences -- and because it''s right in my wheelhouse as HubSpot''s blog manager -- I thought I''d share with you what I think the future of business blogging holds.
How the HubSpot Marketing Blog Actually Generates Leads (Hint: It's Not How You Think)
MARCH 16, 2016
Business blogging "best practices" instruct bloggers to include a relevant call-to-action at the bottom of every blog post. This is nothing groundbreaking -- it's how you convert visitors to your blog into valuable inbound leads for your business.
12 Reasons Your Business Blog Is Failing
OCTOBER 12, 2011
Let's say that a couple of months ago, you decided to really start drinking the inbound marketing Kool-Aid, and you took the plunge: you started a business blog. 12 Reasons Your Blog is Failing. In business blogging, actionable content performs better.
10 Common Business Blogging Questions Answered
DECEMBER 10, 2010
Yesterday Dan Zarrella expanded his scientific webinar series with a presentation analyzing the science behind blogging for business. The Science of Blogging ( #BlogSci ) quickly became a trending topic on Twitter, highlighting people’s strong interest in the subject.
7 Fatal Business Blogging Mistakes (And Easy Fixes!)
JANUARY 16, 2012
Creating remarkable content is one of the core components of inbound marketing, and one of the best ways to generate a steady flow of fresh content is by publishing a business blog. Ready to start applying some blogging band-aids? Not Integrating Your Blog With Your Website.
Dear HubSpot: I Have to Market My New Business. Where Do I Start?
JUNE 20, 2014
Dear HubSpot is a weekly column that we do to answer people''s most burning questions about inbound. Dear HubSpot, I''ve got an excellent business idea for a career consulting service. Your to-do list, in order: Step 1: Make a list of relevant keywords. SEO Blogging
How to Write Stellar How-To Posts for Your Business Blog
JUNE 5, 2012
There is no shortage of different types of content you can create to feed your business blog. It's a business blogging classic. So put on your teacher hat , and read on to learn how to write a how-to post like a blogging pro.
11 Essential Business Blogging Software Features
JANUARY 3, 2011
So you've made the decision to start a business blog. A blog is a powerful tool to help your business get found online, increase organic traffic, and generate leads and customers. 11 Key Blog Software Features for Businesses. Blog Functionality.
Methodology: Brainstorming Awesome Business Blog Posts
SEPTEMBER 30, 2010
It can be very tricky to come up with ideas for new blog posts, especially if you’re just getting started and need inspiration. I have a brainstorming method that I love to use when helping teach new bloggers how to get started thinking about their keywords while creating good content.
Six Ways to Search-Optimize a Blog
DECEMBER 5, 2011
Many of the same principles apply to optimizing a blog for search as for optimizing a business website : use keywords in the body copy, post titles, subheadings, permalink URL, image alt tags and meta tags. But a blog also presents additional opportunities for search optimization beyond those that apply to standard websites (which is why Google loves blogs ). Blogs are one of the best mechanisms for publishing a steady stream of new content.
11 Safeguards to Prevent Business Blogging Embarrassment
NOVEMBER 23, 2011
You just wrote an awesome blog post. No matter how remarkable the content of that blog article is, there are still countless things that could be wrong with your post. 11 Things to Do Before Publishing a Blog Post. You're (probably) not business blogging just for fun.
How One Company’s Investment in Blogging & SEO Increased Traffic By Over 2,500% in One Year
FEBRUARY 23, 2016
Setting aside time to brainstorm blog topics, structure posts around relevant keywords, optimize calls-to-action and social sharing buttons, and strategically place relevant internal links can sound daunting to many marketers. Setting Up a Blog Strategy.
87 More Vital Social Media Marketing Facts and Stats for 2012
OCTOBER 16, 2012
Is blogging coming back or trailing off? Social networks and blogs In the U.S Social media and blogs reach 80% of all U.S. Just 23% of Fortune 500 companies maintain an active blog, vs. 37% of Inc. Digital Buzz Blog ). Digital Buzz Blog ). Business Insider ).
10 Business Blog Posts You Should Write NOW
OCTOBER 5, 2011
And of all the content creation methods available to you, a business blog is easily one of the most important content platforms in inbound marketing. The problem is that business blogging can be difficult. 10 Business Blog Posts You Should Write NOW.
Why Your Sales Funnel May Run Dry Without a Business Blog
Industrial Marketing Today
JANUARY 3, 2011
Industrial marketers who don’t use a business blog are missing a key component of feeding the top of their sales funnels. You can find lots of online articles about the advantages of using a business blog for building thought leadership, communities and humanizing your company.
Best Business Blogging Tips and Guides of 2010 (So Far), Part 2
OCTOBER 18, 2010
How can you craft more compelling blog headlines? How can you get more links to your blog? Find the answers to those questions and others here in more of the best guides to business blogging of 2010 so far. keyword density tool and Sitening.com SEO Analyzer ). Blog Optimization, Post Title SEO & Deadeye Targeting by aimClear. Annabel Candy details eight traits to cultivate for blogging success, such as being concise, focused and persistent.
B2B Lead Generation Using a Business Blog
Industrial Marketing Today
SEPTEMBER 20, 2010
Business blogs for lead generation Even though business blogging is not widely used in B2B marketing and especially in industrial marketing, it can be very effective as a tool for lead generation. Do you have or need a lead generating business blog?
How to Turn Your Blog into a Lead Generating Machine
AUGUST 3, 2016
In today’s digital landscape, businesses have come to rely on automation to perform a large bulk of their marketing tasks. But if there’s one thing we’ve yet to find a machine able to do properly, it’s crafting a compelling blog post. 10 Ways to Optimize Your Blog for Lead Generation.
4 Business Blogging Best Practices
MAY 12, 2010
Great business blogs have to walk a fine line: they have to create value for current and prospective customers while at the same time supporting a strategy that provides business growth. The media business online is about impressions and clicks. Connect with HubSpot
The Business Blogger's Ultimate Guide to Mastering Lead Generation
OCTOBER 19, 2012
Your blog is, without a doubt, one of the most powerful inbound marketing tools at your disposal. But one of blogging's biggest benefits is in its huge potential for lead generation and reconversion. 8 Lead Gen Opportunities for Your Business Blog. On Your Blog's Homepage.
Checklist: How to Start a Business Blog
JULY 23, 2010
People like to get something from blogs they read. You don’t have to be Shakespeare to have a good blog. The fact is that web sites with a blog received 55% more visitors , 97% more inbound links and 434% more indexed pages than those that didn’t have a blog.
10 Free Tools Every Business Blogger Should Bookmark
JUNE 12, 2012
As a business blogger , most of the tools you need to do your job live right up there in your noggin. you can make your job a heck of a lot easier -- and your blog posts even better -- if you have a supplemental arsenal of tools. 10 Free Tools Business Bloggers Should Bookmark.
Why Inbound Marketing Is Perfect for Your Niche Business
JUNE 25, 2012
Do you consider your business to be "niche?" Think about it: if you're in a niche industry, any large-scale outbound marketing initiatives (TV ads, billboards, newspaper ads) will reach an audience that is 99% irrelevant to your business. Are you in a niche business?
11 Signs Your Business is in Dire Need of Blogging
FEBRUARY 6, 2014
Does it feel like your business is stuck in a bit of a marketing rut? The solution to your problem might be business blogging – or creating more content if you’re already on it. Successful business blogging is a key to the right kind of exposure.
The Ultimate Dictionary of Marketing Terms You Should Know
MARCH 10, 2016
Here on the HubSpot blog, we’ve written glossary-themed posts that cover some of the core components of inbound marketing. HubSpot has APIs that developers use to get information from our software into theirs. 4) B2B (Business-to-Business). 6) Blogging.
How to Create a Successful Business Blog in Minutes
AUGUST 2, 2010
Fact: it is obscenely easy to set up a business blog today and begin driving new, qualified traffic to your site soon. If you're not already doing this, though, you can and you should be blogging for your business. Start Blogging at 60mph. Connect with HubSpot
What Makes Top Company Blogs So Successful? [New Data]
SEPTEMBER 4, 2015
Anyone who runs a business blog knows how much of a challenge it is. Developing a great blog with great content that attracts lots of readers and subscribers requires you to be consistent, resourceful, and creative on a daily basis. Finding the Top 10 Business Blogs.
How to Create a Successful Blog Strategy: A Step-by-Step Guide
DECEMBER 29, 2014
We''ve witnessed a blogging revolution over the past fifteen years, where individuals have become famous on the back of 500-word snippets or rants that resonate with some online audience. M any of the thought leaders of our time became well-known because of their blogs. 4) Keywords.
The 5 "Must Haves" To Ignite A Lead Generation Blog
The Forward Observer
SEPTEMBER 8, 2014
Artillery B2B Marketing Blog > The Forward Observer Do you want to turn your blog into a red-hot lead generation sales machine? These five things will help you set the blogging world on fire. However, just having a blog is not enough.
How To Turn Your B2B Blog Into a Golden Egg-Laying Goose
The Forward Observer
MAY 30, 2013
Artillery B2B Marketing Blog > The Forward Observer With the right marketing alchemy and gestation, a blog can produce valuable awareness, preference and leads for your company. Blogging Benefits. More leads: Companies that blog get 70% more leads than those that don''t blog.
12 Critical Building Blocks to a Successful Digital Marketing Campaign
MARCH 2, 2016
This is where you will be able to build out a more well-rounded profile of a qualified persona and how your company can successfully win business. For an overall look at your competition’s digital marketing efforts, use HubSpot’s Marketing Grader to see where everyone stands.
Companies That Auto-Publish to Social Media Generate 50% More Leads [New Data]
JULY 16, 2012
If you're an inbound marketer, you're probably already on board with the idea that business blogging is an effective way to generate leads. And it's auto-publishing your blog content to social media. Focus on the keywords that matter to your business.
How to Arm Your B2B Blog for Maximum Marketing Firepower
The Forward Observer
MAY 14, 2013
Artillery B2B Marketing Blog > The Forward Observer With the right aim, B2B companies can use blogging to increase awareness and preference, attract qualified leads, boost sales and grow their business. And, companies that blog get 70% more leads than those that don’t blog.
15 Blog KPIs You Should Already Be Tracking
JANUARY 13, 2014
Anyone who manages a business blog knows all too well that the darn things require quite a bit of commitment. 15 Blogging KPIs You Should Be Tracking. 1) Overall Blog Visits. In other words, how many visits does your blog rake in in a given period of time?