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What Is B2B (Business-to-Business)?

ClearVoice

The term B2B, nearly always used to abbreviate business-to-business , is an umbrella category for all companies that market and sell products to other businesses. It is also the term used for marketing campaigns that target other businesses instead of consumers. Business-to-business content marketing: types of content.

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The Best Ways to Drive Conference Attendance this Spring

Marketing Insider Group

The business-to-business marketing mix is always changing, but there’s one tactic that consistently proves effective for B2B companies: conferences and tradeshows. The post The Best Ways to Drive Conference Attendance this Spring appeared first on Marketing Insider Group.

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How to keep up with accelerating customer expectations: The MarTech Conference keynote

Martech

That was the focus of top marketers in the keynote discussion kicking off Day 1 of The MarTech Conference. She added, “It’s important to get to the point on how you can solve their problem from a human-to-human perspective, not business-to-business. Get MarTech! In your inbox. Processing.Please wait.

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The Ultimate List of Marketing Conferences Through 2019

ClearVoice

Consider this scenario: You are super stoked to attend an upcoming marketing conference. You buy a plane ticket, spend $2,000 on a conference ticket, and another $1,000 on a hotel. But when you get there, the conference sucks. Find the details you need for 20+ top conferences through 2019 all in one place. Converge 2019.

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B2B Marketing B2B Sales: Business To Business Networking

Floodlight New Marketing

Business To Business Networking Made Easy and Profitable. Welcome to part 1 of our 6 part series on Business networking. Business to business networking is a very important part of your b2b marketingstrategy. All businesses small, medium and large all network. Trade shows are a perfect example of this.

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What Will the Future of Remote Work Mean for B2B Organizations?

Webbiquity

The evolving work environment has especially impacted business-to-business (B2B) organizations, as in-person interactions are often pivotal to success. Virtual events aren’t going anywhere and may eventually replace in-person conferences (though not any time soon) as the primary networking method.

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7 Ways The Future Of Business In An Existing And Post Covid-19 World Will Change

Tony Zambito

Less Conferences And Exhibits. Large gatherings such as conferences and exhibits will find it hard to make a comeback. Business-to-Business has done what can be characterized as a slow crawl towards online commerce. What remains is finding balance for increased “always on” pressure for workers.