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Study: B-to-B Marketers Lagging With Social Media

Online Marketing Institute

Business-to-business marketers are underutilizing social media and its potential, according to new data from Eloqua , a marketing automation company. Business-to-business companies that are using social media platforms for a variety of reasons: 83 percent use social media to create awareness for their company or brand.

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American Business Media - Research & Marketing

Online Marketing Institute

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Have Digital Marketing and Social Media Killed the Industrial.

Industrial Marketing Today

an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. I had a conference call this morning explaining how the new functions ‘could’ be used by our newest mfg agency client. Privacy Policy | Site designed by AMAInteractive a div. All Rights Reserved. Resources

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4 Tips for B2B Marketing on Facebook

Online Marketing Institute

Become an Industry Resource Whatever business you’re in, chances are that you’re keeping up with industry news and maybe even writing about it on your blog. You’re likely running educational webinars or speaking at industry conferences. This means that you probably already have a large number of resources to share.

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5 Proven Strategies for B2B Social Media Marketing

Online Marketing Institute

Digital marketing is gaining traction in a number of industries, and business-to-business (B2B) marketers are in on that trend, too. While the Regus brand has a strong presence throughout the world, there was a lack of awareness in the NYC area about the convenient services and business solutions that the company has to offer.

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What the Future Holds for B2B Social Media Marketing

Online Marketing Institute

From Starbucks to taco trucks , the use of social tools like Facebook Facebook and Twitter Twitter to spread awareness about a business to customers is widespread because that’s where brands find prospective customers and engage with existing patrons. But what about the use of social media between businesses? All Rights Reserved.

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B2B marketers are stumbling in the dark

Online Marketing Institute

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