Hubspot

JUNE 20, 2013

And I had a realization … I have never written a blog post in the style of the inverted pyramid. Or is the inverted pyramid format an outdated storytelling format for business bloggers and marketing content creators today? You have lots of other story formats to use on your business blog. Have no fear!

Business Blogging 28

Business Blogging Business Lead Ranking Eye-Tracking 28

Hubspot

JANUARY 20, 2021

Imagine creating these high-quality videos for YouTube, but your ideal customer lives on Facebook and prefers short-form videos. This is a useful step to generate video ideas during the initial planning phase as well as later on, when the channel is live. Start with broad topic clusters and work your way down to specific videos.

Budget Programs 101

Budget Programs Youtube High Quality Lead User-Generated Content 101

Convince & Convert

JUNE 4, 2014

How to Engage Employees & Turn Them Into Blog Contributors In this Blog Rescue, we want to look at a challenge that’s behind many, many business blogs: the challenge of limited resources and the need to get employees beyond the marketing team to contribute. We are writers and storytellers. They have to execute.

Allocation 160

Allocation Storytelling Barriers Hubspot 160

Writing on the Web

APRIL 11, 2011

And, it gets multiplied on websites, blogs, Facebook, LinkedIn, Twitter, and videos on YouTube, to the point that people tune out. How can you introduce storytelling into your marketing mix? According to these authors, when you produce great stuff, (blogs, videos, etc.) your customers will come to you. Tweet This!

Rules 100

Rules Content Digg Custom Publishing 100

Atomic Reach

JANUARY 3, 2019

It is a blog post that informs you of industry changes or a video on social media that reveals a customer reviewing the brand. com , and recognized by Forbes as a “Top Five Social Sales Influencer,” Neal Schaffer is a prominent voice in the world of business oriented social media. Find him on Twitter & LinkedIn.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

Valasys

MAY 7, 2020

Using Guest blogging for high-quality link-building makes it a powerful tool for improving brand awareness, boosting your SEO endeavors, discovering new and useful contacts, and for streamlining the sales cycles. According to the Business Blogging Secrets Revealed report by Curata , 56% of externally sourced blog posts are from guest authors.

High Quality Lead 72

High Quality Lead Link Building Ad Building Lead Scoring 72

Content Marketing Institute

JANUARY 15, 2018

In the event video world, it’s a three-minute highlights video with peppy music, generic conference testimonials, and footage of attendees networking across a table. We don’t have time to read a 5,000-word article – or a long video or big volume of images on social media. Click To Tweet. Briana De Marco, Media Llama.

Content 111

Content Paid Search Agency Advertising Agencies Mobile Advertising 111

SmartBug Media

JANUARY 23, 2019

This process is known as content marketing, which is really just the art of business storytelling. Check out HubSpot Academy’s free Business Blogging Strategy course. Wild We Wander’s DIY truck camper guide started off as an eight-part blog series. The video caption links to the blog post on our website.

Marketing & Strategy 83

Marketing & Strategy Content Landing Pages Education 83

Single Grain

DECEMBER 29, 2020

His marketing agency has worked with major businesses like Amazon, Nordstrom and Uber. Siu has a unique approach to marketing and life, using the same mindset he used as a professional eSport gamer (aka video games). Storytelling Is Great, but Is It Enough? . Looking to get better results for your SaaS business? . *

Blogger 119

Blogger Business Blogging Sales Management Enterprise Management 119

Convince & Convert

APRIL 24, 2012

Stanford Smith obsesses about how to get small business blogs noticed and promoted at Pushing Social , except when he’s chasing large mouth bass! We’ve discussed the benefits of social business. Customers love to see the experiences of others who have considered doing business with you. Day-to-Day Business.

Content Marketing 132

Content Marketing Planning Paid Search Agency Case Study 132

Writing on the Web

APRIL 18, 2011

These goals apply to your website, your blog, your newsletters and everything you publish on the Web whether in text, audio or video. Let’s say you’ve outsourced your newsletter and blog content to a professional writer , an expert in your field. This is what makes web pages, e-newsletters and blogs effective.

Content Marketing 100

Content Marketing Work Management Digg Content 100

Writing on the Web

NOVEMBER 13, 2014

How to Find It and Keep It" width="315" height="205" title="Your Business Blog Sweet Spot: How to Find It and Keep It" /> Have you found your business blog sweet spot? Yet how many of us post on a blog or upload a video to YouTube without taking time to survey what are our target audience ‘s interests, wants and needs?

Business Blogging 100

Business Blogging Ning Wikipedia Business 100

Industrial Marketing Today

JUNE 29, 2010

Quelch , the Lincoln Filene Professor of Business Administration at Harvard Business School, the common characteristic shared by the top B2B Global Brands is that their “CEO is a willing brand cheerleader, loves the brand heritage, and is a great storyteller.” Get the free “Step-by-Step Guide to Website (re)Design” now.

Relevance 60

Relevance B2B Marketing Web 2.0 Brand Identity 60

Writing on the Web

JANUARY 18, 2011

I recommend listening to his short video about sharing your personality on your blog, an interview done by Rohit Bhargava , author of Personality Not Included. I was at this Blog World conference when Rohit interviewed Tim, in 2008. And, what better way to show personality than short video clips like this one here.

Personalization 100

Personalization Digg Blogger Buzz 100

Hubspot

JULY 1, 2011

Comments Matter - Maximizing the number of comments for a blog post should not be your goal. The goal of your business blog is to drive visits, leads, and customers. As Dan Zarrella recently pointed out , comments do not contribute to these important metrics on which a blog should be measured. Comments don't matter.

Best Practices 28

Best Practices Blogger Storytelling Business Blogging 28

Marketing Insider Group

AUGUST 24, 2020

Free video conferencing software. Video conferencing without internet. For example, looking through videos on YouTube can easily inspire you to generate dozens of blog topic ideas. What’s more, they work for all kinds of content, not just blog posts. Conferencing software security. and so on….

Enterprise Management 287

Enterprise Management Work Management Marketing Management Content 287

ClearVoice

NOVEMBER 30, 2021

Content can include videos, podcasts, blogs, social media posts, infographics, and images. Investing in content marketing can provide significant advantages for your business. She also covers the art of storytelling, a skill crucial for creating effective content. Not all marketing copy goes in front of the customer.

Top of Funnel 122

Top of Funnel Content Marketing Planning Work Management 122

Hubspot

JUNE 24, 2011

It fuels your business blog, website, email marketing, search engine optimization, and well pretty much everything else. As a business creating content, it is important that you show you believe in the information you are distributing. Use Visuals - Images and video are great storytelling devices.

Content 28

Content Storytelling Segmentation Inbound Marketing 28

seo.co

NOVEMBER 8, 2021

His website is a powerful resource for anyone who wants to take a deep dive into content creation, storytelling, and the future of digital marketing. HubSpot Blog. In addition to offering industry-leading digital marketing software, HubSpot’s blog is known for being one of the most innovative and resourceful in the industry.

SEO 98

SEO Work Management Marketing Management Advertising Agencies 98

Hubspot

MAY 9, 2019

Blog posts and podcasts are great starting points for exploring a particular topic. But online business courses will provide you with the time and space you need to go deep and truly master a new skill. Plus, most courses are made up of on-demand videos and exercises that you can progress through at your own pace.

Paid Content 101

Paid Content Course Best Practices Paid Search Agency 101

seo.co

MARCH 8, 2020

His website is a powerful resource for anyone who wants to take a deep dive into content creation, storytelling, and the future of digital marketing. HubSpot Blog. In addition to offering industry-leading digital marketing software, HubSpot’s blog is known for being one of the most innovative and resourceful in the industry.

Internet Marketing 105

Internet Marketing SEO Social Marketing Marketing Websites 105

Valasys

FEBRUARY 17, 2020

Content can be created in several forms such as E-books, Podcasts & Interviews, Videos, Infographics, case studies & success stories, webinars & blogs. 4) Include Blog Posts: According to a study by HubSpot, 50% of the buyers read a company’s blog while making purchase decisions. The ‘fit’ & intent-data.

Distribution 52

Distribution Planning Marketing & Strategy Marketing Strategy 52

Valasys

NOVEMBER 20, 2019

Leverage Multimedia: Multimedia elements are amongst the impeccable B2B blog post ideas as they allow the marketers to create & leverage on a round-up of all the best GIFs that prospects can relate to. The blog posts with videos can do wonders. Read more : 6 Top Marketing Podcasts for B2B Marketers in 2020.

B2B 45

B2B Brand Identity Branding ROMI 45

Valasys

NOVEMBER 20, 2019

Leverage Multimedia: Multimedia elements are amongst the impeccable B2B blog post ideas as they allow the marketers to create & leverage on a round-up of all the best GIFs that prospects can relate to. The blog posts with videos can do wonders. Read more : 6 Top Marketing Podcasts for B2B Marketers in 2020.

B2B 40

B2B Brand Identity Branding ROMI 40

ClearVoice

JUNE 13, 2022

Keyword strategy is a critical element of a successful business blog. A successful blog will have a cohesive keyword strategy. Business blogs should have empathetic content. Check out our list of the ten best tools for visual storytelling. Thriving blogs have natural, relevant external links.

Business Blogging 52

Business Blogging Paid Content Business SERP 52

Industrial Marketing Today

OCTOBER 26, 2009

You can offer choices of different formats (PDF, Podcast, PowerPoint presentation, video etc.). It is a great way to combine storytelling with product demonstration tailored to a specific target audience. Don’t make the visitor scroll vertically or horizontally to read your primary content. It is definitely worth a visit.

Traffic 60

Traffic Lead Scoring Lead Ranking Top of Funnel 60

Webbiquity

OCTOBER 8, 2019

The next largest expense is usually content production: website copy, blog posts, marketing collateral, white papers, ebooks, video, infographics, social media posts, etc. B2B marketers typically devote anywhere from a quarter to half of their total budget on live events, which are often their single biggest line item.

Enterprise Management 235

Enterprise Management Work Management Marketing Management Marketing Automation Services 235

Marketing Insider Group

JULY 1, 2020

Where a lot of brands go wrong with content is they fail to get the strategy part, unleashing content campaigns without the direction of where it should take the business to and an understanding for who the content is for. Content marketing isn’t just a business blog. Content goes far beyond blog posts.

Marketing Budget 362

Marketing Budget Paid Content ROI Marketing & Strategy 362

Hubspot

JULY 10, 2018

Blogging is at the core of content marketing, which is a strategy that focuses on creating content that is interesting or valuable to your defined audience with the goal of attracting and sustaining online engagement for leads down the road. A lot has been said about the benefits of business blogging. Case #1: Storytelling.

Paid Content 98

Paid Content Lead Ranking Lead Scoring Lead Gen 98

Single Grain

SEPTEMBER 11, 2019

There’s a big difference between a business blog that’s chock-full of lackluster, uninformative posts and one that’s bursting at the seams with the type of high-value content that naturally draws in readers. As it relates to business blogging, pillar content can also be defined as a series of posts that represent your site’s best work.

Paid Content 111

Paid Content Top of Funnel Lead Scoring Lead Ranking 111

CoSchedule

FEBRUARY 27, 2023

Download Now Marketing & Business Blog Examples 1. Shopify Blog Shopify is one of the world’s leading e-commerce platforms thanks to its easy-to-use interface, high-converting themes , and excellent customer support. You’ll find articles, videos, infographics, tools, research reports, and more on the home page.

Creativity 98

Creativity Examples Work Management Marketing Management 98

SnapApp

DECEMBER 22, 2016

Since this is one of the most comprehensive lists of marketing blogs you'll find anywhere online, so we've broken the list into topical categories for easy navigation: Content Marketing. Video Marketing. DM News's blog wants to help you with content marketing in effective and measurable ways. Copywriting. Demand Gen / Lead Gen.

Marketing Analytics Tools 48

Marketing Analytics Tools Sales Management Top of Funnel Planning 48

Hubspot

JULY 19, 2013

Oftentimes, how-to posts can also be strengthened by supporting visual components for concepts that lend themselves to visual explanations, like an instructional video (see third example below), or a visual aid (see second example below). Examples: How to Write Stellar How-To Posts for Your Business Blog. 2) The Listicle.

Thought Leadership 28

Thought Leadership Curation Blogger Classified Ads 28