Hubspot

JUNE 5, 2012

There is no shortage of different types of content you can create to feed your business blog. It's a business blogging classic. For all of these reasons, it behooves you to become really great at writing them. And what's a more fitting way to learn how to write a stellar how-to post than a how-to post itself?

Business Blogging 28

Business Blogging Business B2B Thought Leadership Stats 28

Writing on the Web

FEBRUARY 11, 2016

(It is based on six principles that anyone can and should apply to their writing, whether it be for their business blog, e-newsletters, or e-books and websites. It’s great advice for any consultant and small business owner responsible for getting found.). Write quality content that does just that. Be consistent.

Content 100

Content Consulting Newsletter Opinions 100

Adobe Experience Cloud Blog

SEPTEMBER 24, 2018

In the past, blogs served as fun platforms where people could write about their opinions on a variety of topics. While this still holds true today, more and more businesses have recognized the importance of blogs to their overall success. This is where a business blog can help.

Paid Search Agency 134

Paid Search Agency Ads Marketing Websites Lead Scoring 134

Writing on the Web

SEPTEMBER 26, 2012

The second-best thing about writing a blog is that you have an opportunity to express your opinions, thoughts, and viewpoints to the rest of the world. But the number one advantage to blogging is that it’s a meritocracy; in other words, anyone can be successful at it! Seek out similar blogs. Conduct surveys.

Traffic 100

Traffic Blogger RSS Opinions 100

Writing on the Web

OCTOBER 23, 2013

Professionals on the Web" src="[link] width="292" height="284" title="6 Content Marketing Rules for Professionals on the Web" /> For busy professionals who want to get found on the Web, writing quality content that not only informs but generates business leads is a challenge. Write quality content that does just that.

Rules 100

Rules Content Marketing Content Thought Leadership 100

Writing on the Web

MAY 22, 2013

Guest blogging has recently become much more common, likely because bloggers are seeing the good things that can come to their blog when they invite others to share. A guest blogging relationship can be as basic or as involved as you and your guest blogger would prefer. Blog Writing: 5 Tips to Break a Blogging Rut.

Blogger 100

Blogger Marketing Proposals Small Business Marketing Opinions 100

Content Marketing Institute

FEBRUARY 1, 2019

The difference between mainstream media publications and most business blogs is that the former openly strive for objectivity in their articles (and their points of view are reserved for their opinion pages). Rather than express outrage, readers of both blogs responded positively on social media and appreciated the honesty.

Marketing Analytics Tools 101

Marketing Analytics Tools Course Paid Search Agency Brand Identity 101

Hubspot

OCTOBER 12, 2011

Let's say that a couple of months ago, you decided to really start drinking the inbound marketing Kool-Aid, and you took the plunge: you started a business blog. So if you're suffering from a failing business blog, take a good, hard work at what you've been doing, and consider these 12 reasons why your blog is likely failing.

Business Blogging 28

Business Blogging Business Blogger Act-On 28

Writing on the Web

JUNE 16, 2010

Do you use Wordpress for your business website? And I’d like to know if you do, how long you have used it as a website, and what your opinion of it is. My content business, ContentforCoachesandConsultants.com , is built on a blog platform, although I don’t use it as a blog. Many people do.

Marketing Websites 100

Marketing Websites Ning Digg Buzz 100

Writing on the Web

JULY 2, 2010

When a blog stays on topic all the time, it begins to feel white-washed like any on or off-line newspaper or magazine. “Personality plays a huge role in a blog. Blogging about those things that are part of the authors passions, likes, dislikes, opinions etc. allows followers to connect with the blog.

Personalization 100

Personalization Ning Business Content 100

B2B Marketing Traction

AUGUST 22, 2011

As a Marketing Consultant I am frequently asked if businesses should blog on their website or create a separate site with a different domain name and URL. I’ve heard many different answers over the past few years, so I decided to research some expert opinions online. What’s your opinion? Photo from Flickr.

Marketing Websites 100

Marketing Websites Domain Opinions Consulting 100

ClearVoice

MAY 26, 2022

Your business blog can: Position you as a thought leader in your industry. Increase your brand’s visibility on search engines and elsewhere online, such as on social media and guest blogs. Consumers also use online channels like social media and forums like Reddit to get opinions and advice before they make a purchase.

Business Blogging 52

Business Blogging Work Management Business B2B Thought Leadership 52

Hubspot

JUNE 1, 2010

Are you sick of business blogging ? Do you feel like you brain is empty and out of ideas for blog posts? The reality is that the web is full of too many great ideas and different types of content, that you should never run out of things to blog about, regardless of your industry. This is a common feeling. (I

Business Blogging 28

Business Blogging Webinar Metrics Business Marketing & Strategy 28

B2B Marketing Traction

APRIL 27, 2012

One solution can be to hire a blog ghostwriter. Here are three important things to consider if you hire a blog ghostwriter. Your blog should reflect “the voice” of your company. Any business-to-business blog must reflect your business’s marketing persona. What are you going to say?

Buyer Personas 100

Buyer Personas Planning Blogger Opinions 100

Hubspot

FEBRUARY 18, 2014

Last week during the HubSpot content team''s monthly meeting, we got into an interesting discussion about passion in writing. The fact of the matter is, it''s different when you write for a company. Sometimes you just can''t write about the stories you''re passionate about. Guys, writing for a company is hard.

Paid Search Agency 28

Paid Search Agency Companies Hubspot Custom Publishing 28

Valasys

MAY 7, 2020

Using Guest blogging for high-quality link-building makes it a powerful tool for improving brand awareness, boosting your SEO endeavors, discovering new and useful contacts, and for streamlining the sales cycles. According to the Business Blogging Secrets Revealed report by Curata , 56% of externally sourced blog posts are from guest authors.

High Quality Lead 72

High Quality Lead Link Building Ad Building Lead Scoring 72

Webbiquity

SEPTEMBER 20, 2010

It’s always been my practice never to write anything overtly negative on my blog, on the simply philosophy that it never pays to make enemies. If I test a product or service and don’t see value in it, I don’t write about it. If I read a book and think it’s nonsense, I don’t review it. Tweet This!

Digg 100

Digg Blogger Buzz Opinions 100

Heinz Marketing

MAY 2, 2018

There is a vast difference between simply blogging in your free time and writing a business blog. You don’t need any prior experience to write a blog, but in order to have an effective business blog, it must drive current and prospective customers, create added value, and incorporate useful content.

Practices 44

Practices B2B Thought Leadership Lead Scoring Lead Ranking 44

Writing on the Web

MARCH 21, 2011

Mark Schaefer over at {grow} blog asked this question and gives his opinion. Take a few minutes to decide, then leave a comment about the top blogging elements that get you to read a post. What’s your opinion about this? Blog this on Blogger. How to Write a Content Marketing Blog Post.

Digg 100

Digg Blogger Opinions Buzz 100

Hubspot

DECEMBER 10, 2010

Even negative comments provide great opportunities for businesses to share something of value in the public domain and show personality and humanness. By allowing unfiltered comments in blog posts, your company will convey that it welcomes different opinions and embraces transparency. View the Science of Blogging!

Business Blogging 28

Business Blogging Allocation Business Webinar Metrics 28

Hubspot

JULY 23, 2010

Try things like current news, opinion, and media rich content. Target Audience – Who are you writing for? Focus on the "who" of your blog. You need to think about the type of person, on average, who you want to attract to your blog. Bloggers – Who is writing? Will you be the one writing articles?

Business Blogging 28

Business Blogging Webinar Metrics RSS Ning 28

Hubspot

MARCH 28, 2019

The blog’s author, Tim Urban, writes an incredibly comprehensive and interesting article (more like a book) every few months. Even simple, you can target visitors by which blog post they’re reading. But let’s dive deeper into the idea of a “lead magnet,” since it’s usually crucial to get this write (especially for B2B cases).

Lead Scoring 101

Lead Scoring Lead Ranking Tools Leads 101

Writing on the Web

JANUARY 18, 2011

If you’ve got a blog, you need to share more than facts. If you are a blog author, write about your opinions and experiences, and back up with data and theory. Blogging Naked: Personality Is Included. Blog Content: Are you personal… or all business?

Personalization 100

Personalization Digg Blogger Buzz 100

Biznology

OCTOBER 14, 2011

What I am writing here is not a reaction to the great posts that Chris Abraham wrote recently here at Biznology: How to pitch a blogger and How NOT to pitch a blogger. You see the Internet is a place where content is king, but most that are producing it aren’t exactly writing royalty. It was where I practiced writing.

Blogger 80

Blogger Internet Marketing Opinions Intent 80

Webbiquity

JUNE 21, 2010

This leads to coverage and quotes in a broader array of media, further enhancing the reputation of your blog and the image of your company as an industry leader. I write about my stuff, you read it. • Blog-specific directories : while blogs are eligible for most of the same types of links as standard websites (e.g.

B2B Thought Leadership 100

B2B Thought Leadership Thought Leadership Business Digg 100

Writing on the Web

APRIL 18, 2011

How do you master the art of writing content for the Web so that you provide quality information on your web pages, blog, and newsletters that works to convert readers to clients? You have to find what works for you in your business, with your target audience. Share their opinion or experience. But that’s not true.

Content Marketing 100

Content Marketing Work Management Digg Content 100

Industrial Marketing Today

NOVEMBER 3, 2011

However, a blog site with a fully integrated blog has many advantages over the retrofit option. For a full list of benefits, refer to my earlier post, “Build Industrial Websites as Dynamic Blog Sites.”. Some companies need help setting up their business blogs but for most, the biggest obstacle is creating content.

Marketing Websites 60

Marketing Websites Curation Ad Exchange Case Study 60

Albacross

MARCH 19, 2019

A blog will help brand you as a leader in your company and is great for building trust and prospects for your business. Wordpress is one of the best platforms for your business blog. Your blog postings should be informative and educational providing content that your readers can relate with.

Lead Generation 58

Lead Generation Lead Ranking Sales Qualified Leads Lead Scoring 58

Anything Goes Marketing

FEBRUARY 19, 2007

Why this Corporate Blog works: Authenticity To show you how sincere Bill Marriott is trying to be, he even records each blog post as podcasts! This adds to the authenticity of the blog because you can have people write for you but it would look really stupid if they had a voice over as well (I wouldn't put it past some companies).

Tagging 100

Tagging Business Blogging Opinions Loyalty 100

Anything Goes Marketing

MAY 26, 2007

Your organization writes articles and you blast them to your list. They become real people who have opinions. You'll get your regular "commenters" who will express their opinions. You may even want to let one of them write an article. Comments allow your readers to have their say. Marketing Sherpa.

Newsletter 100

Newsletter Web 2.0 Lead Qualification Salesforce.com 100

Marketing Insider Group

AUGUST 24, 2020

Knowing exactly what content you’ll be creating for the next 365 days helps you to plan more efficiently and ensures you never waste time trying to think up what to write about next. How can you make sure you’re writing about topics that your audience will be interested in reading? Use Writing Prompts. Ask Your Audience.

Enterprise Management 296

Enterprise Management Work Management Marketing Management Content 296

LEADership

OCTOBER 1, 2013

Blogging Best Practices Checklist: Part 1. I have been writing this blog for close to four years now. That to me is the most important factor behind the quality and effectiveness of a blog; doesn’t matter whether it is B2B, B2C or a personal blog. It is a learning process and I’m happy to share my learning.

B2B Thought Leadership 40

B2B Thought Leadership Multi-Channel B2B Thought Leadership 40

Writing on the Web

MARCH 10, 2011

Use excerpts but add your own opinion and perspective. Blog this on Blogger. Start with OPC… other people’s content. Go find a brilliant post by one of your favorite authors, say for example, one you can easily find on AllTop.com. Subscribe to the comments for this post? Share this on del.icio.us. Share this on Facebook.

Digg 100

Digg Buzz Blogger Stats 100

Industrial Marketing Today

MAY 21, 2010

A B2B blog is the perfect online tool to accomplish that. If you are still not sure about the benefits of using a business blog, head over to HubSpot and read these articles: 6 Reasons Every Small Business Should Be Blogging… Are You Missing the Boat? I say you need both. That’s all you need for now.

Web 2.0 60

Web 2.0 Buying Cycle B2B Blogger 60

Hubspot

SEPTEMBER 10, 2014

(And even if your team doesn''t have the bandwidth to write a lot of awesome content consistently, you can always get professional writers to write great content for you through affordable services like Zerys.). Every post published on the Priceonomics blog is in-depth, well-researched, statistics-based, and totally engrossing.

Paid Search Agency 28

Paid Search Agency Companies Blogger Curation 28

Hubspot

JUNE 23, 2011

Frequently doing this will highlight topics on which you have an opinion you’d like to share. Call a couple of your more opinionated customers and ask them for their thoughts on the topic. Call a couple of your more opinionated customers and ask them for their thoughts on the topic. Then construct a blog post around it.

Tips 28

Tips Opinions Statistics Ideal Customer Profiles 28

Hubspot

SEPTEMBER 16, 2015

One of the draws for the comments section is that Melanie Kissell nearly always writes a poem for each episode. How do you find time to write so much?” Ian’s blog is the go-to blog for real tech and marketing geeks – and I mean that lovingly! Which blogs do you follow for the comments? 4) Seriously Social Iag.me

Opt-out 28

Opt-out Marketing Analytics Tools Paid Search Agency Opt-in 28