Hubspot

DECEMBER 13, 2011

Many business bloggers have learned that their blog is one of their most crucial inbound marketing assets. Not only do companies that blog generate 55% more web traffic, but 57% of businesses have also won a customer through their blog. 11 Editorial Guidelines to Enforce for Your Business Blog.

Guidelines 28

Guidelines Business Blogging Business Blogger 28

Hubspot

FEBRUARY 24, 2011

It is exciting to see inbound marketing growing as an industry. As this trends picks up, business owners, marketers and marketing agencies have the tough task of hiring the right people to help with inbound marketing for their business. 10 Inbound Marketing Interview Questions.

Inbound Marketing 28

Inbound Marketing Paid Search Agency Advertising Agencies Hubspot 28

Hubspot

DECEMBER 20, 2011

Having trouble wrapping your head all the way around inbound marketing? The links below will give you access to the best HubSpot ebooks of the last 18 months -- and they're organized in a way that makes it clear how they fit into the core inbound marketing methodology. Inbound Marketing Ebooks.

Inbound Marketing 28

Inbound Marketing Landing Pages Marketing Automation Services Hubspot 28

Hubspot

JANUARY 3, 2011

So you've made the decision to start a business blog. A blog is a powerful tool to help your business get found online, increase organic traffic, and generate leads and customers. But before you dive head-first into the blogosphere, it's important to take precaution when evaluating blogging software options.

Business Blogging 28

Business Blogging Marketing Management Software Features 28

Hubspot

MAY 12, 2010

Great business blogs have to walk a fine line: they have to create value for current and prospective customers while at the same time supporting a strategy that provides business growth. Business blogs are often measured by very different metrics than blogs that function as media outlets.

Business Blogging 28

Business Blogging Practices Best Practices Business 28

Hubspot

JUNE 5, 2012

There is no shortage of different types of content you can create to feed your business blog. It's a business blogging classic. They're valuable and helpful, they make great pieces of evergreen content that stand the test of time, and they're an inbound marketing staple to reap the benefits of educating your prospects.

Business Blogging 28

Business Blogging Business B2B Thought Leadership Stats 28

Hubspot

SEPTEMBER 30, 2010

This isn’t a tough step – Think about your dream long-tail keywords that you salivate at getting found on, perhaps “outsourced recruiting service” or “dire straits cover band” Make sure it’s something searchable – Imagine if someone searched for that phrase and found your blog post.

Business Blogging 28

Business Blogging Peer-to-peer Business Long Tail Marketing 28

Hubspot

OCTOBER 12, 2010

While content works, bloggers need to employ other tactics to help market their business blog to aid the achievement of their business objectives. Leverage Employees and Customers - The people who already know and work for/with your company are a great source of reach for your business blog content.

Business Blogging 28

Business Blogging Business Blogger Paid Search Agency 28

Hubspot

JUNE 1, 2010

Are you sick of business blogging ? Do you feel like you brain is empty and out of ideas for blog posts? The reality is that the web is full of too many great ideas and different types of content, that you should never run out of things to blog about, regardless of your industry. Free Download: Advanced Business Blogging.

Business Blogging 28

Business Blogging Webinar Metrics Business Marketing & Strategy 28

Hubspot

OCTOBER 4, 2011

Kanye West is an incredible rapper, but he's also an amazing case study in inbound marketing. Below are 5 do's and don'ts we can learn from Kanye West about inbound marketing: DO: Collaborate to Increase Your Exposure. Interruption-based marketing can cause ill will from a company to a customer.

Inbound Marketing 28

Inbound Marketing Planning Lead Nurturing Paid Search Agency 28

Hubspot

APRIL 6, 2014

While we of course found little ways to enjoy the sunlight and the April Fools'' Day pranks, we also got down to business -- blogging business, at least. This blog post will arm you with the information, data, and examples you need to optimize your landing pages for lead generation. Inbound Marketing'

Cost 28

Cost Linkedin Hubspot Landing Pages 28

PureB2B

JUNE 13, 2017

From managing your day-to-day content to creating landing pages for your website, marketing automation platforms are your all-in-one tool. If you want to drive traffic to your website, set up marketing campaigns, or inbound marketing strategies these kinds of software have the function for you.

Marketing Automation Services 87

Marketing Automation Services Marketing Automation Work Management Marketing Management 87

B2B Marketing Zone Posts

JULY 7, 2010

The Ultimate List: 100+ Twitter Statistics - Hubspot , June 2, 2010 Twitter , while simple, is often a confusing social media platform for. marketers and business owners. Get Visual with Your Info: Advice on Illustrating Your Content - Content Marketing Today , June 18, 2010 Let Infographics Help You Make Your Point Instantly.

Social Media 40

Social Media Inbound Marketing Enterprise Management Social Marketing 40

SmartBug Media

JANUARY 23, 2019

Here’s a secret: That content is only helpful for people who are familiar with your business. What’s an example of this in action? Check out HubSpot Academy’s free Business Blogging Strategy course. What’s an example of this in action? What’s an example of this in action? You can do better than that.

Marketing & Strategy 83

Marketing & Strategy Content Landing Pages Education 83

Hubspot

SEPTEMBER 6, 2010

In this week's top inbound marketing article, Chris Brogan shares some simple steps you can take to turn the traffic you're getting into coveted leads and sales. If you're looking to get the most of the traffic coming to your business blog, Brogan's article can help by highlighting some preparations you should make.

Inbound Marketing 28

Inbound Marketing Traffic Planning Paid Search Agency 28

Hubspot

DECEMBER 20, 2012

At this point, we know that consistent, frequent blogging is critical to your business’ online success. In fact, according to the 2012 State of Inbound Marketing , 70% of companies that publish articles 2-3 times per week have acquired a customer through their blog. Authors and Due Dates. RwzFID via @ pamelump.

Template 28

Template Business Blogging Planning Buyer Personas 28

PureB2B

JUNE 13, 2017

From managing your day-to-day content to creating landing pages for your website, marketing automation platforms are your all-in-one tool. If you want to drive traffic to your website, set up marketing campaigns, or inbound marketing strategies, these kinds of software have the functionality you need.

Marketing Automation Services 62

Marketing Automation Services Marketing Automation Work Management Marketing Management 62

Single Grain

DECEMBER 29, 2020

Even if you aren’t in the SaaS or tech industry, you’ll gain valuable and actionable data that can change your business for the better. 25 Examples of SaaS Companies that Are Rocking It. SaaS Marketing Strategy: 12 Killer Ideas to Grow Your Company. * 8 SaaS Marketing Trends You Can’t Ignore in 2020. 1) Rand Fishkin.

Blogger 119

Blogger Business Blogging Sales Management Enterprise Management 119

Magisto

AUGUST 6, 2019

In 5 Types of Video Ads Audiences Love , you’ll find the most popular forms of videos for your inbound marketing strategy, which is an awesome starting point if you’re thinking about advertising your products and services with video. Tech Crunch is widely known as this blog has been up and running since 2005! Tech Crunch.

Paid Content 68

Paid Content Best Practices Work Management Startups 68

Hubspot

OCTOBER 11, 2012

You probably know all too well by now that content creation is a very necessary function of successful inbound marketing. And for the inbound marketers who embrace that, a business blog is one of the most reliable and effective platforms for publishing much of the content they create. So much simpler, right?

RSS 28

RSS Ad Frequency Landing Pages Lead Gen 28

Hubspot

MARCH 21, 2012

Use these shortcuts to create new offer content, quickly build a new landing page (following these landing page best practices , of course), and start generating more qualified leads for your business! Blog Bundle. Choose only your best blog content, and try to select a mix of blog posts that cover all angles of your subject.

Lead Gen 28

Lead Gen Sales Qualified Leads Bundling Lead Scoring 28

Hubspot

JANUARY 4, 2011

The fundamental principle behind inbound marketing success is that you need to create valuable content in order to generate leads. This is how HubSpot accumulates over 27K leads a month—by leveraging the skills of employees in different departments, from consulting and sales to marketing and support.

Generation 28

Generation Leads Lead Marketing Qualified Leads 28

Hubspot

MARCH 1, 2012

The quest to become completely reliant on inbound marketing is easier said than done. The truth is, not everything can always be perfected online alone -- but you should still make an effort to fuse your online and offline marketing to get the most out of all your marketing campaigns. Create Calls-to-Action. Bling it up.

Online Marketing 28

Online Marketing Paid Search Agency Advertising Agencies Planning 28

Hubspot

FEBRUARY 28, 2012

Peanut butter and jelly, Brad and Angelina, sun and sand, puddles and boots, blogging and email. A new study of over 6,000 HubSpot customers shows that among those who use email marketing , companies that blog get 2X more traffic from their email than those that don’t. Connect with HubSpot : As he said, "We.

Traffic 28

Traffic Generation Business Buyer Personas 28

Hubspot

MARCH 24, 2011

This blog post is based off of David Garland's interview with Seth Godin on his HubSpot sponsored web series " The Rise to the Top. " At HubSpot we constantly preach the concept that content is king. Creating remarkable content is crucial for any Inbound Marketing strategy, but there is no formula for success.

Bundling 28

Bundling Content Webinar Metrics Hubspot 28

Hubspot

MAY 20, 2010

The key to Internet Marketing is creating compelling content, which sounds easy enough. However, it can become difficult to consistantly think of new ideas for your business blog. The Extra Long Tail - Say for example your website sells small electrical supplies. Connect with HubSpot : Check out Shaun's Bio.

Analytics 28

Analytics Long Tail Marketing Tips Content 28

Online Marketing Institute

JUNE 30, 2009

Blog HubSpot TV Contributors Marketing Kit Internet Marketing Blog The HubSpot Inbound Internet Marketing blog covers all of inbound marketing - SEO, Blogging, Social Media, Landing Pages, Lead Generation and Analytics.

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

Hubspot

JUNE 15, 2010

Mix some fun into your blog. Typically this type of blog post will grab the reader's attention and can lead to lots of links and traffic. Video, images and cartoons are great examples of fun posts that help diversify your blog content. Just be prepared to defend yourself; this type of blog content can be polarizing.

Hubspot 28

Hubspot Webinar Metrics Inbound Marketing Analysis 28

Hubspot

APRIL 23, 2010

Example: While everybody likes to be agreed with, try to go beyond a simple "I agree" in your comments. If you have a truly relevant blog post on your own site, then by all means refer to it, but only after summarizing how and why it is relevant to the author's post. Beth also blogs at www.bethdunn.org and An Accomplished Young Lady.

Blogger 28

Blogger Inbound Marketing Banners Hubspot 28

Hubspot

APRIL 22, 2010

While integrating with Facebook may not be right for all businesses and situations, it will likely be a valuable tool for business blogging. All of the social plugins mentioned previously in this post help business bloggers achieve the important goal of getting more people reading their content. Connect with HubSpot :

Facebook 28

Facebook Social Marketing Planning Inbound Marketing 28

Hubspot

MAY 3, 2012

3) Get New Blog Subscribers. Your business blog houses some of your best content, and it's all form-free! Leverage that content warehouse by inviting your prospects to subscribe to the blog with a simple RSS button like you see on the right. otherwise you won't generate any leads from your prospects' social shares!

Landing Pages 28

Landing Pages Case Studies Case Study Click Rate 28

Hubspot

NOVEMBER 9, 2011

Writing exceptional blog titles is something of an art form. In fact, a great title is often the difference between a business blogging article that generates a few views and an article that generates tons of views. An actionable title will also give readers the impression that your blog article is a must-read.

Marketing Automation Services 28

Marketing Automation Services Keywords Hubspot Impressions 28

Hubspot

SEPTEMBER 10, 2012

Most aspiring inbound marketers have a few business blogging hurdles to get over. Truly believing -- like, in the darkest recesses of your soul -- that blogging is an indispensable part of being a successful inbound marketer. Cool -- now you're pumping out blog content left and right.

Cost per Lead 28

Cost per Lead Product CPL Inbound Marketing 28

Hubspot

OCTOBER 19, 2012

Your blog is, without a doubt, one of the most powerful inbound marketing tools at your disposal. 8 Lead Gen Opportunities for Your Business Blog. On Your Blog's Homepage. For HubSpot's blog, we've found that banner CTAs that stand out from the rest of the page tend to perform the best.

Lead Generation 28

Lead Generation Blogger Sales Qualified Leads Lead Gen 28

Hubspot

JULY 9, 2012

People understand the importance of blogging, but finding the time to do so on a consistent basis seems unimaginable. Still, according to The State of Inbound Marketing in 2012 , 57 percent of companies acquired a customer from their business blog last year. Pretty impressive, eh?

Blogger 28

Blogger Paid Search Agency Aggregators Wiki 28

Hubspot

OCTOBER 20, 2011

It's time that, as marketers, we stop spending time on tactics simply because they seem cool. Of course, different tactics work for different businesses. However, there are some marketing tactics that simply aren't worth the time, hassle, or cost. Here are several examples. 5 Marketing Tactics That Don't Matter.

Tactics 28

Tactics Public Relations Lead Scoring Lead Ranking 28

Hubspot

MAY 31, 2013

Why would you want to adopt inbound marketing strategies when your website is “not ready” for the public? Or you might flip-flop it so the redesign comes after you nail your inbound marketing strategy. Inbound marketing before a website redesign, or after? which way is better? Let''s talk about why.

Buyer Personas 28

Buyer Personas Inbound Marketing Allocation Paid Search Agency 28