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14 Social Media Metrics That Drive Results in 2023

Marketing Insider Group

This could mean: Creating engaging content Being active on social media Partnering with other brands to reach a wider audience Attending industry events Publishing thought leadership articles Offering webinars or workshops The goal is to show your expertise and build trust with your audience. Measuring Virality Rate is pretty straightforward.

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User-Generated Content: How to Use It for Good and Avoid a PR Crisis

Contently

Trust When it comes to making a purchase, trust is everything—and nothing builds trust quite like seeing a post from a friend or another customer praising a brand or product. The song quickly went viral and received over 17 million views in the first year. It’s authentic, it’s relatable, and it works!

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Why Trend-Hopping Can Lead to Brand Failure on Social

Convince & Convert

In the world of marketing, it seems as though trendy content is what sells, is what’s important, and is what will make a brand “go viral.” We know, you’re probably tired of hearing that word, but let’s face it, virality is never going away. 2 Can you build upon any attention earned by hopping on this social trend?

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How to create a social media viral video

Sprout Social

If you’re a social media marketer, chances are you’ve been asked, “but how do we go viral?” Most marketers undoubtedly want the audience growth and attention that comes from achieving a social media viral video. But they also know that there’s no one formula to attracting viral success. What makes a social media viral video?

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How To Find Current Trending Topics for Content Creation: The 10 Best Tools

Marketing Insider Group

You can use that intel to help you build a content calendar for the year. The tool shares if a topic is hot, building traction, or declining. The Trending Now section uncovers the most viral posts from the previous 24 hours. is a site by HubSpot helping entrepreneurs build successful businesses.

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Viral Marketing Techniques to Get People Talking About Your Brand

Spiralytics

Viral marketing is a strategy that aims to reach thousands of people with your product or brand through social media. Viral marketing is valuable because it gives companies an inexpensive way to reach a wide audience. Popular Social Media Platforms for Viral Marketing Social media is a must-have for any business.

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Can You Create Remarkable Content Consistently?

Marketing Insider Group

A tweet or short video can go viral and serve as a piece of remarkable content. A couple of weekly articles that are 1,000-1,800 words is enough substance to fulfill SEO demands and draw in an audience. He follows a daily four-hour writing and self-editing routine that produces no less than 1,000 words every day.

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