Remove broadcast impression
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Relo Metrics boosts sponsorship measurement with VideoAmp viewership data

Martech

Relo Metrics uses visual AI models to detect logos at live sports events that are seen by fans on broadcast and streaming video, as well as shared on social media. “Being able to now value exposure in terms of household impressions is critical for accurate measurement.”

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Did Taylor Swift make Super Bowl 2024 the largest game day to date?

illumin

Swift is typically onscreen for less than 25 seconds over the course of broadcasts that run longer than three hours, with her name rarely being mentioned.” On average, Taylor Swift has received less than 30 seconds of air time per game that she’s attended. The New York Times reported, “The reality is Ms. million.

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Will Women’s World Cup bring the prize audience marketers want?

Martech

The soccer organization expects to earn $807 billion this year from ticket sales, television broadcasting, marketing, hospitality and licensing rights. All this explains why FIFA, which expected to get $300 million for the tournament’s broadcast rights, “will settle for closer to $200 million,” according to The Wall Street Journal.

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Comscore and WideOrbit expand linear TV and radio partnership

Martech

The aim is to automate buying and selling by offering a way to purchase and measure ad buys on broadcast TV and radio. Marketers can only guess what the difference is in reaching audiences through, for instance, the streaming app or web version of a local news broadcast, versus advertising on linear TV screens. Why are they doing this?

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Why B2B Marketers Should Try CTV Advertising

Biznology

Many B2B marketers have historically avoided broadcast advertising, due to the big buys required, and the enormous waste. You can track site visits and form fills straight back to the CTV impression. Stirista matched the ad impressions to the client’s website visits, revealing 2,151 matches (2.3% So, why is CTV different?

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4 Omnichannel Advertising Trends Set to Dominate the 2023 NFL Season

Digilant

Key Trends from Last Season and Their Impact on the 2023/24 NFL Season Amazon Prime Video Coverage of Thursday Night Football To keep up with more people streaming TV than watching cable or broadcast television, major broadcasters offer game coverage via their respective streaming platforms like NBC using Peacock, for example.

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12 Facebook video metrics brands need to benchmark right now

Sprout Social

You can expand on this metric to see a graph of how this viewer count changes throughout the live broadcast. This data can help you find out if viewers are getting restless during a broadcast that’s taking too long. A low average completion rate suggests that your live broadcasts may not be engaging or well-executed enough.