readwrite

SEPTEMBER 25, 2019

A worryingly common pitfall in the world of advertising stems from decision-makers acting as their focus group. Before you strategize a campaign, make sure you conduct a well-scaled process of gathering the thoughts and opinions of prospective customers. SEO is also great for providing insights into your customer base.

Budget Programs 52

Budget Programs Advertisements Advertising Landing Pages 52

KoMarketing Associates

JUNE 28, 2018

But if you don’t understand your audience and don’t target your content for them, you might as well do broadcast advertising. If we can serve this well-defined group of people well, we’ll gain the thing most coveted by modern marketers: engagement. But they also refer other customers. Then there’s customer service.

Webinar Metrics 130

Webinar Metrics Enterprise Management B2B Marketing Budget 130

B2B Marketing Traction

MARCH 27, 2012

Add value for prospects and customers. If your blog posts are well-written, well-researched, documented and informative, you will gain credibility in your industry and from customers and prospects. Engage with customers, prospects, partners. Engagement increases customer intimacy. Is blogging worth it for B2B marketers?

B2B Marketing 100

B2B Marketing Planning B2B Word of Mouth 100

Tony Zambito

JANUARY 29, 2017

Strikingly, in these same few years, you will also find developing customer understanding also on the list of CEO priorities. What becomes clear considering these surveys is that many CEOs see growth resulting from a strong understanding of customers. A Strategic Necessity In An Emerging Digital-Centric World.

Digital Transformation 100

Digital Transformation Buyer Personas Ideal Customer Profiles B2B Thought Leadership 100

ConvertKit

APRIL 17, 2019

While you may want to dive head-first into setting up your email list and sending your first email broadcast, let’s pump the brakes to ensure you understand your audience on a deeper level. Rather than trying to attract everyone, it is better in the long run to focus on the type of people you attract. Interviews or focus group.

Ideal Customer Profiles 86

Ideal Customer Profiles Customer Surveys Focus Group Email Marketing 86

ConvertKit

APRIL 17, 2019

While you may want to dive head-first into setting up your email list and sending your first email broadcast, let’s pump the brakes to ensure you understand your audience on a deeper level. Rather than trying to attract everyone, it is more beneficial in the long term to focus on the type of people you are attracting rather than the numbers.

Customer Surveys 86

Customer Surveys Focus Group Ideal Customer Profiles Email Marketing 86

Convince & Convert

JANUARY 9, 2012

Twitter is a living focus group. Business has wanted to eavesdrop on customer conversations since the time of Pompeii, and now they can. This has implications for rotation and optimization of broadcast. Sentiment scoring remains an inexact science.

Advertising Agencies 115

Advertising Agencies Paid Search Agency Television marketing Lead Scoring 115

ClearVoice

MARCH 19, 2021

This is a tricky question because it’s always important for brands to be on the radar of their target customers, but in some sectors and categories, there aren’t very many target consumers. While every brand wishes it could magically reach every potential customer, budget is finite and people are distracted. Junk haulers. Dirt removal.

Brand Identity 59

Brand Identity Branding Paid Search Agency Mobile Advertising 59

Convince & Convert

JANUARY 9, 2012

Twitter is a living focus group. Business has wanted to eavesdrop on customer conversations since the time of Pompeii, and now they can. This has implications for rotation and optimization of broadcast. Sentiment scoring remains an inexact science.

Advertising Agencies 87

Advertising Agencies Paid Search Agency Television marketing Lead Scoring 87

Moz

JUNE 8, 2020

Is there explicit value for customers if this demand could be supplied locally instead of via distribution/online channels? If you’re not a Moz customer, making use of a free trial to check out Keyword Explorer will give you a ton of data about national supply and demand. Are there already local companies fulfilling this demand?

Planning 72

Planning Business Paid Search Agency Communities 72

B2B Marketing Savvy

AUGUST 13, 2009

Read time = 3-4 minutes) Before the message matrix; before focus groups and A/B testing… there were campfires and crowdsourcing… trusted networks and “business-critical peer communities. Valued peer groups have always been “trusted networks”. Broadcast threatened print. The WWW threatened broadcast.

Peer-to-peer 40

Peer-to-peer Advertising Agencies RSS Paid Search Agency 40

Hubspot

AUGUST 2, 2016

They're tasked with turning brainstorming sessions and comments sourced during focus groups into campaigns that sum up everything about a brand's identity in a neat, tidy, and most importantly, interesting way. Owners were then able to view and purchase their dogs' favorite playthings directly from the event's custom mobile app.

Creativity 28

Creativity Examples Paid Search Agency Brand Identity 28

Hubspot

MAY 28, 2013

Meanwhile, the broadcast networks are littered with low-cost reality shows and lame scripted shows that start out badly written and then get dumbed down and massaged into pablum with notes from network suits and focus groups. This will radically change the way brands connect with customers. Netflix went first.

Cable 28

Cable Media Multi-Channel Internet Marketing 28

ConvertKit

OCTOBER 1, 2021

Before Spotify, record labels had focus groups to choose the next singles for albums. Motown famously wouldn’t release a single unless a focus group said they’d actively call radio stations to request a song be played. Here are a few things to focus on. You shouldn’t stop at a single broadcast.

Broadcasting 90

Broadcasting Ideal Customer Profiles Paid Search Agency Ad Exchange 90

Convert

OCTOBER 27, 2021

Because of the name, it’s easy to think that CRO is just about conversions, but the reality is that conversions are merely a byproduct of scientifically testing and improving all the elements that help the customer want to buy. Don’t be scared of running QA and customer research. The result? Heck, before even creating the ad!).

Paid Content 52

Paid Content Paid Search Agency Budget Programs Work Management 52

Convince & Convert

MARCH 3, 2010

Social is an Ingredient, not an Entree Help clients find ways to add social components to existing marketing (print, outdoor, broadcast, direct mail, email, search, live events) – rather than viewing social media as a freestanding silo. Remember, the most important customer of EVERY company is Google. Wouldn't you agree?

Social Media 122

Social Media Paid Search Agency Media Advertising Agencies 122

seo.co

JANUARY 25, 2021

Content is where I expect much of the real money will be made on the Internet, just as it was in broadcasting. Content is what allows a business to build a relationship with a customer and invest in long-term loyalty. Finally, you can always gather feedback directly from customers by simply asking for it. Listen on social media.

SEO 115

SEO Lead Scoring Lead Ranking Content 115

LEADership

DECEMBER 5, 2014

Segmenting and creating a “catered” email marketing experience will drive 18 times more revenue than broadcast emails. a customer-facing team will compile assumptions about user needs and attributes. a customer-facing team will compile assumptions about user needs and attributes. Focus Groups.

Buyer Personas 40

Buyer Personas Ad Building Demographics Broadcasting 40

Content Marketing Institute

OCTOBER 2, 2018

Darren Sanchez, editor and project manager for Marvel Custom Solutions, agrees. While these genres can help brands and marketers reach specific audiences or convey certain messages (read about pharmaceutical company Takeda’s partnership with Marvel Custom down below), comics are far more powerful and flexible than many people suspect.

Storytelling 95

Storytelling Brand Identity Branding Advertising Agencies 95

Webbiquity

MARCH 27, 2013

Furthermore, due to its multiple sharing options including buttons, apps, personal updates, company updates, and industry-focused group discussions, LinkedIn is often among the top three or four traffic sources for B2B blogs. Linkedin Leveraging: How to Tap Groups for Traffic, Leads & Sales by KISSmetrics. million in revenue.

Linkedin 100

Linkedin Paid Content Tactics Tips 100

Hubspot

MAY 2, 2014

Newcastle even released the storyboards and the footage of the focus groups that would have been, for the campaign that never was. FootifyFM culminated in a live broadcast of the 2013 AFL Grand Final in Australia''s 10 most popular languages. Facebook Stats. million impressions. million engagements. million video views.

Facebook 28

Facebook Paid Search Agency Advertising Agencies Brand Identity 28

Heinz Marketing

MARCH 12, 2018

Matt: Well, it’s basically a free focus group, right of people out there that demand something, that want something and they’re willing to pay for it once it gets created. One of my best customers stopped returning my calls. I’m broadcasting on site today at what is called the Revenue Summit.

Top of Funnel 52

Top of Funnel B2B Thought Leadership Work Management Word of Mouth 52

Single Grain

AUGUST 7, 2019

It’s no surprise that consumers are more likely to trust recommendations from people they know or even customer reviews, as opposed to advertising: So what is it that makes personal recommendations so powerful? Here’s the simple definition: A buyer persona is a detailed description of your target customer. Get A Free Consultation.

Buyer Personas 111

Buyer Personas Template Top of Funnel Work Management 111

B2B Marketing Zone Posts

NOVEMBER 2, 2010

Social CRM: Curb Your Enthusiasm , October 7, 2010 If you’re a marketer in a medium-to large-sized B2B company, you’re almost certainly using customer relationship management (CRM) software to track your customers and prospects. Use it as another opportunity to provide further value to potential customers. With a Coupon Code!

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40

Martech Advisor

APRIL 1, 2020

They are often early adopters and have a test-and-try mindset that can provide you with insights you can’t find in any focus group and while focus groups are great, they are also expensive and inefficient. Learn More: What Marketers Can Expect from the Customer Data Platform Boom.

Enterprise Management 55

Enterprise Management Privacy Protection Broadcasting Work Management 55

Martech Advisor

MARCH 30, 2020

They are often early adopters and have a test-and-try mindset that can provide you with insights you can’t find in any focus group and while focus groups are great, they are also expensive and inefficient. Learn More: What Marketers Can Expect from the Customer Data Platform Boom.

Enterprise Management 52

Enterprise Management Privacy Protection Broadcasting Work Management 52

Convince & Convert

SEPTEMBER 20, 2010

We are spending countless employee hours tweeting, retweeting, responding to tweets, figuring out whom to follow, secretly following celebs and athletes, and designing custom Twitter backgrounds. Nobody forced companies to get involved with their customers in this way. We just did it voluntarily. And for what? Interaction.

Twitter 147

Twitter CRM Business Paid Search Agency 147

Hubspot

APRIL 20, 2015

As Shepard notes, “The most successful MMJ (medical marijuana) companies I've seen never forget that that their product is medicine and their customers are patients.". And businesses in that industry aren’t hiding in the shadows -- they’re setting up booths, displaying products, and engaging potential customers.

Advertising Agencies 28

Advertising Agencies Paid Search Agency Work Management Marketing Management 28

Hubspot

OCTOBER 18, 2011

Inbound marketing consists of three parts: get found (draw people in), convert (visitors to leads/customers) and analyze (to see what's working and what's not). Because what you had was you had this magical wishing well and you threw coins into the magical wishing well and leads and prospects and customers emerged magically somehow.

Inbound Marketing 28

Inbound Marketing Paid Content B to B Lead Scoring 28