Improve B2B Social Media With User-Generated Content

Schubert B2B

Whether it’s engaging with potential customers or a tool to expand your brand identity, it needs to be leveraged correctly. A classic, “Because other brands have a social media presence, we should too.”. One of the best ways to increase your engagement and follower base is by leveraging user-generated content (UGC). This social media strategy is great for companies with large, established followings or even brands looking to grow their presence.

Improve B2B Social Media With User-Generated Content

Schubert B2B

Whether it’s engaging with potential customers or a tool to expand your brand identity, it needs to be leveraged correctly. A classic, “Because other brands have a social media presence, we should too.”. One of the best ways to increase your engagement and follower base is by leveraging user-generated content (UGC). This social media strategy is great for companies with large, established followings or even brands looking to grow their presence.

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Is Your Brand Breaking the Law on Social Media?

Content Marketing Institute

If your brand doesn’t rely solely on commissioned or in-house content, you could have potential legal exposure from the images you use on social media. Mitigate your and your brand’s risk by understanding some key intellectual property (IP) insights and following a few hints I’ve found helpful even though I’m not an attorney. Google Images has a reverse image search feature that allows users to click on the camera then upload an image and view the websites using that image.

How 8 Brands Use Instagram Story Swipe Ups

Hubspot

For instance, you've made your business' account branded so it aligns with your company, filled it with eye-catching posts, and turned the page into a great outlet to encourage audience engagement. Examples of Brands That Include Links in Stories.

How 8 Brands Use Instagram Story Swipe Ups

Hubspot

For instance, you've made your business' account branded so it aligns with your company, filled it with eye-catching posts, and turned the page into a great outlet to encourage audience engagement. Examples of Brands That Include Links in Stories.

How a Branded Hashtag Campaign Helped Tommy’s Superfoods to Reach More Than One Million People

Buffer Social

When Tommy Williams was growing up in Austin Texas, he probably didn’t think his love for cooking and local farmers markets would lead to starting a nationally-recognized food brand. Tommy’s Superfoods needed a way to simultaneously increase brand recognition and brand loyalty. Here’s how the campaign generated these impressive results… Creating a movement to help achieve business goals. Encouraging user-generated content.

Instagram for Brands

SnapApp

Major brands are beginning to use Instagram, the mobile photo-sharing app that has gone well beyond stylized photos of brunch to become a bona fide social media hit. Since its launch in October 2010, the Apple-only service is home to 15 million users and more than 400 million uploaded photos. There are about 200 brands currently using the service, according to the company. The biggest brand on Instagram, Starbucks, has more than 200,000 followers.

10 Facebook Posting Tips to Improve Your Brand Awareness

Sprout Social

Here, we’re going to look at 10 Facebook posting tips to help you improve brand awareness: 1. An excellent way to put your content in front of users is to tag others in your Facebook Post. User-generated content is huge. If you’re integrating it into your Facebook strategy, tagging the original poster in your re-post is a digital kudos. Doesn’t this encourage users to click through and visit other Profiles and Pages?

8 Mistakes Brands Make With Instagram

Hubspot

Since coming into existence in 2010, Instagram has given brands the opportunity to engage with their audience and tell their story through the power of visuals. In addition to the network’s impressive growth, users are also highly engaged with the platform. Each day, half of all users use the app and spend an average of 21 minutes on the app. Top brands have quickly realized the potential Instagram presents.

You’re doing a terrible job with search and social

Biznology

Because when your law office bill tens of millions of dollars and you spend hundreds of thousands of dollars annually on Google Ads, then spending back in the sort of real money that successful search has generated for your firm/agency/company is a no-brainer. The long and short of it is that in Google’s endless research they’ve discovered that form is as important to their users as function. Good usage metrics showing User Satisfaction with your content/presentation.

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How Advocacy Marketing Supports B2B Strategies

Content4Demand

I like Hubspot ’s clear, concise definition: “Advocacy marketing is the process of inciting and equipping customers to generate buzz around your brand through social mentions, reviews, and word-of-mouth marketing.

What B2B Marketers Need to Know About Schema.org & Micro Data

KoMarketing Associates

The objective of this blog post is to provide a list of recommendations for establishing a schema.org tagging architecture to use for B2B websites specifically. Schema.org is a tagging vocabulary (i.e., Via the Schema.org website : On-page markup enables search engines to understand the information on web pages and provide richer search results in order to make it easier for users to find relevant information on the web. Required in all schema tagging mechanisms.

Social Media Tips to Help You Strike Gold

BenchmarkONE

billion active social media users — a growth of 490 million users from twelve months prior. percent of Generation X. In this article, we’re looking at what those small things are, with simple tips for working some more magic across your brand’s social media channels.

Collaboration and coordination: Why the best social customer experience starts with teamwork

Sprout Social

From the consumer’s point of view, it doesn’t matter which team they’re speaking to when they reach out to a brand on social media. The Sprout Social Index™ reveals 79% of consumers expect a response from brands in the first 24 hours of reaching out. User-generated content.

The 4 C's of Social Media

WebMarketCentral

fusion of sociology and technology, transforming monologue (one to many) into dialog (many to many) per Brian Solis , "online communications in which individuals shift fluidly and flexibly between the role of audience and author" in the view of Joseph Thornley , and "a category of practices, technology, tools, and online sites that are based in social relationships, participation, and user-generated content" in the words of Liz Strauss. Social Tagging

Wiki 21

Social Media Tips to Help You Strike Gold

BenchmarkONE

billion active social media users — a growth of 490 million users from twelve months prior. percent of Generation X. In this article, we’re looking at what those small things are, with simple tips for working some more magic across your brand’s social media channels.

Social Media Tips to Help You Strike Gold

BenchmarkONE

billion active social media users — a growth of 490 million users from twelve months prior. percent of Generation X. In this article, we’re looking at what those small things are, with simple tips for working some more magic across your brand’s social media channels.

5 ways to boost your business with an online reputation monitoring system

Scoop.it

Turn user-generated content into a marketing vehicle. 88% of US consumers want to engage with brands that are setting new standards in meeting their expectations. A single piece of user-generated content can be used across a range of channels and campaigns.

30 Social Media Content Ideas and Examples for Brands

Hootsuite

But fresh, quality content that attracts users’ attention and keeps them informed is important. Four out of five people would rather watch a live video from a brand than read a blog post, according to a survey done by Vimeo and New York Magazine. User-generated content.

How the University of Newcastle uses Sprout to power their full funnel marketing strategy

Sprout Social

Here, Rob’s team is focused on getting their university’s name in front of as many prospective students as possible and strengthening their brand on social. Rob is able to see, for example, that user-generated content has an engagement rate more than double the university’s created content.

How to create, manage and report on social media campaigns in Sprout

Sprout Social

Social media campaigns are focused and coordinated efforts that generate measurable results across social media platforms. Soliciting and curating user-generated content. In Sprout, users can view conversation history between your team and contacts.

Social mentions 101: What are they and why they’re important

Sprout Social

When creating a social media strategy for your brand, there are two things you want to focus on – how you’re talking to your customers, and how you’re getting them to respond. All of this buzz surrounding your brand online is called social mentions. Mentioning your brand in an article.

Top 7 Hashtag Marketing Strategies for 2020

Valasys

Social media channels are amongst the most effective channels for brands to deploy their pieces of content to attract, engage, convert and retain the existing customers, as well as, the prospects. Having Branded Hashtags is a Must. Community Hashtags should be Used by Larger Brands.

20 Winning Social Media Campaign Ideas for 2020

Martech Advisor

A well-planned social media campaign helps brands create awareness, build a community, and drives sales. Brands use the #MondayMotivation or #ThrowbackThursday hashtags to appear among trending content and to bring consistency in their posting schedule. Encourage User-Generated Content.

A Quick Guide to Influencer Marketing for B2B Businesses

Unbound B2B

Or do you want to generate more B2B leads and sales from your website and social media profiles? Wouldn’t it be great if there was a cost-effective way to reinforce your brand reputation and trust? Next, you need to find out the best way to showcase your brand to their audience.

The complete guide to social media and the beauty industry

Sprout Social

After all, beauty brands represent many of the most-followed, active accounts on Instagram in particular. And as it should come as no surprise, those same brands are making a killing having mastered the art of social selling. What more could a brand want? Of course, the opportunities for beauty brands also signal just how competitive and cutthroat the space can be. Marketing for beauty brands affords a ton of creative freedom. User-generated content.

A Step-by-Step Guide for Resharing Content on Instagram

ClearVoice

million users join the platform by 2020 with a projected growth of 4.5 With so many users, there is an overflowing amount of content that is being distributed. This platform also allows you to create brand awareness. There are multiple ways you can reshare a post on Instagram.

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The Best Instagram Stories of 2019

Buffer Social

Another way that brands have taken advantage of this is sharing playlists through Instagram Stories. . They’ve even branded them with their own name: Brooklinen Beats. Next up, one of the most creative Stories we saw this year came from the furniture brand Burrow. .

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How to Use Social Media for Ecommerce (Tips and Examples)

Hootsuite

And for a good reason — more and more internet users shop online and use social media to research brands. of global internet users purchased a product online in 2020. of global internet users use social media to search for brand-related information.

Best of 2007: Blog Posts on Social Media Marketing

WebMarketCentral

Get a Facebook Strategy by Buzz Marketing for Technology Blogger and podcaster Paul Dunay explains why and how you should develop a brand-building strategy for Facebook leveraging other popular social networking tools. Forget UGC, Discover User-Generated-Linkbait by Distilled Blogger Tom Critchlow lays out an interesting strategy for building rich website content by leveraging user-generated content on discussion forums.

How to use Instagram for B2B marketing in 2020

Valasys

Lately, in September 2019, Instagram changed its algorithm to personalize users’ newsfeed & give them better control over their privacy. Instagram boasts of having surpassed the 1 billion monthly user mark in 2019, has more than 500 million daily active users & the “Like” button is used 4.2 Furthermore, according to a report by HubSpot 71% of the users’ businesses utilize Instagram & according to foundationin.co, 80% of the users follow a business on Instagram.

13 of the Best Social Media Management Tools

Hootsuite

You need to know what’s being said about your brand, your competitors, and your industry. This ensures all of your social channels remain on-brand and on point. Message tagging and assigning tool. Use a message tagging tool to assign messages or streams to specific team members and ensure nothing slips through the cracks. In addition to finding conversations about your brand, you can use streams as a powerful content curation tool.

How to promote your Instagram: 13 ways that actually work

Sprout Social

Based on recent Instagram stats , the visual space is becoming more and more crowded with brands fighting tooth and nail for more customers. Heck, major brands like TopShop and H&M post up to three times per day (if not more often). Brands should ramp up if they want to keep up. Much of the appeal of Instagram is that brands are capable of advertising in a more human way without bombarding followers with messages that scream “BUY NOW!”.

How to create a social media calendar that works

Sprout Social

Some brands like Wendy’s and Merriam-Webster are known for their quick wit and ability to jump on the latest trending topics. It will also build greater consistency in terms of your brand voice and style than posting in a reactive or unplanned way. By using listening for competitive research , you’ll see a comprehensive view of the hashtags, keywords, brands and topics that audiences like yours are engaging with on different social platforms.

How to Stretch a Super Bowl Marketing Strategy Into a Season-Long Campaign

Content Standard

That’s a hefty sum, even for a major global brand to spend on a Super Bowl marketing strategy. While some brands feel that the potential ROI of one of these ads justifies the premium price, other brands are trying to create this marketing magic in other ways. Similar to how the holiday shopping season now starts even before Black Friday, brands are using digital channels as a means to get out in front of the big game pack.

#SproutChat Recap: Company Culture Content

Sprout Social

More and more brands are incorporating company culture into their social strategies. This is a great tactic for humanizing your brand while simultaneously making your employees feel valued. Our community weighed in on everything from getting coworkers to submit content to tagging and expectations for employee advocacy. Humanize Your Brand. However, an easier way to ensure variety is to ask for user-generated-content from your own employees.

How to Create a Social Media Holiday Strategy in 5 Easy Steps

Optinmonster

When you add user-generated content to the mix, well, you’re on fire. Instead, you’re using social media to find and nurture leads, create or increase brand awareness, and build relationships. And, a full 90% of all marketers say that social media marketing has increased their brand’s exposure. Are you looking to increase awareness, boost sales, get more interested people engaged with your brand? Help your brand connect on an emotional level.