Buzz Marketing for Technology

NOVEMBER 24, 2010

Now take that same dynamic and put that in front of your brand. The dynamic I am pointing out exists for most brands today B2C and B2B brands. They quantity of conversations are growing every day about your brand (at Avaya our brand mentions have increased 5 fold in 18 months!!) The answer is – you can’t!

User-Generated Content 100

User-Generated Content Digg Generation Brand Identity 100

Convince & Convert

FEBRUARY 20, 2015

The Potential of a “Buy” Button Pinterest is already a great vehicle for driving traffic to retailer (and brand) websites, and it lends itself to shopping more than any other social media network. Keep your brand images free-of-faces for a 23% boost in repins. What Can You Do Now?

eCommerce 166

eCommerce Buy Digg Social Networks 166

Biznology

DECEMBER 4, 2012

These places, while filled with amazing opportunities for connection and growth, they mean nothing if you can’t bring it all home, be it sales, self-promotion, networking, creativity, marketing, education, or brand-building. Also, every share will, be design, include a link to your content, to your brand, and to your contact info.

Social Media 80

Social Media Paid Search Agency CMS Development Advertising Agencies 80

Optinmonster

MAY 16, 2023

It includes different techniques and strategies to build your online reputation, generate quality backlinks, and boost your brand’s presence across the web. Promoting your content and brand on external platforms can attract a larger audience, generate more organic traffic, and enhance your online presence.

SEO 77

SEO Lead Scoring Lead Ranking Link Building 77

Webbiquity

AUGUST 25, 2010

It also uses the same underlying Browse My Stuff technology , which enables publishers, PR agencies, corporations and other enterprises to efficiently SEO-friendly build branded content aggregation hubs. SMI was developed by some of the same people as the popular B2B Marketing Zone b2b marketing portal. Share this on del.icio.us. Tweet This!

Social Media 100

Social Media Media B2B Thought Leadership Digg 100

Webbiquity

FEBRUARY 14, 2010

What these CEOs and other executives also need to appreciate is the importance of their personal brand. Create accounts on social bookmarking sites like Wikio , Mixx , Digg and/or StumbleUpon. to photo-sharing sites like Flickr. Start Twittering. Use your real name in your profile. Share this on del.icio.us. Post this on Diigo.

Work Management 100

Work Management Jigsaw Wikipedia Digg 100

Buzz Marketing for Technology

MAY 4, 2010

Related posts: Sharing is how you build a Brand In a recent BusinessWeek article featuring Tony Hsieh from Zappos. Tags: Advertising Branding Customer Experience Lead Generation Media Online Advertising Pay Per Click. Tweet This! Share this on Facebook. Share this on Linkedin. Share this on del.icio.us. Share this on Reddit.

Advertisements 100

Advertisements Advertising BtoB Digg 100

Buzz Marketing for Technology

JANUARY 19, 2010

Sharing is how you build a Brand In a recent BusinessWeek article featuring Tony Hsieh from Zappos. Sharing is how you build a Brand In a recent BusinessWeek article featuring Tony Hsieh from Zappos. Share this on Linkedin. Share this on del.icio.us. Share this on Reddit. Stumble upon something good? Share it on StumbleUpon.

B2B Marketing 100

B2B Marketing B2B Thought Leadership B2B Digg 100

Convince & Convert

OCTOBER 7, 2010

Our love for virtual farming; the ability to keep in touch (somewhat) with an ever-broader circle of “friends&# , and the allure of digital bumper sticking when we “like&# brands is overwhelming our desire and ability to engage in other social behaviors. Is Facebook Making Us Stupid? How about you?

Social Media 154

Social Media Facebook Forrester Media 154

Buzz Marketing for Technology

JUNE 9, 2010

Tags: Advertising Branding Communications Communities Customer Lead Generation Loyalty Marketing Strategy. The Bottom Line – The Fate of B2B Companies Rests in the hands of Just a Few People! Its time to start embracing those few people in ways B2B marketers haven’t before. Tweet This! Share this on Facebook.

B2B Marketing 100

B2B Marketing BtoB Digg B2B 100

Buzz Marketing for Technology

FEBRUARY 4, 2010

Gary defines in the how to build your personal brand sense of commenting on blogs and inserting yourself in to conversations. Sharing is how you build a Brand In a recent BusinessWeek article featuring Tony Hsieh from Zappos. Sharing is how you build a Brand In a recent BusinessWeek article featuring Tony Hsieh from Zappos.

Digg 100

Digg B2B Marketing Thought Leadership Content 100

Buzz Marketing for Technology

JANUARY 5, 2010

The empowerment of the individual consumer can and will affect every brand. Brands that fail to adjust will be left out in the cold. Tags: Communications Customer Customer Support Social Media User Generated Content. Remember this is the year that social starts to transform other areas of your organization! Tweet This!

Service 100

Service BtoB Digg Amazon 100

Smashmouth Marketing

SEPTEMBER 4, 2009

Tags: hubspot blogs fast company socialmedia SMM marketing tips facebook b2b marketing twitter b2b drivel demand gen green branding SEO inbound marketing linkedin SEM. Look at the other top experts in the Lead Generation section of LinkedIn. I'm in good company! What other daily tasks do you do to keep yourself in the frontlines?

Lead Generation 100

Lead Generation Social Media Lead Scoring Lead Ranking 100

Buzz Marketing for Technology

FEBRUARY 9, 2010

Social Media gives you this great gift of the ability to create community because you publish content on a regular basis – think of the way publishers have created community around their brand and their editors – the same holds true for B2B marketers. Its just up to you to get them the right offer in order to get them to buy!

Trust Marketing 100

Trust Marketing Communities ROI B2B Marketing 100

Buzz Marketing for Technology

APRIL 27, 2010

One of the biggest challenges for organizations today is managing the flow of information about their brands, products, and services that occurs in social media channels, including microblogs (such as Twitter), social networking sites (such as Facebook), blogs, and online forums. Tweet This! Share this on Facebook. Share this on Linkedin.

Social Media 100

Social Media Contacts Media Digg 100

Writing on the Web

JULY 20, 2010

Clear strong personal brand. As her tag line says, she helps “awaken your fortune within.&# She brands herself as “your multiple income streams business coach.&# Tags: Content Marketing In the News. First, here are the criteria I used to identify them: Content-rich blog. High quality web site. Live events.

Ning 100

Ning Digg Buzz Blogger 100

Buzz Marketing for Technology

JANUARY 28, 2010

They are “advocates&# of the Avaya brand. Tags: Blogging Buzz Marketing Communications Communities Inbound Marketing Interactive Marketing Media PR Social Media Twitter. An Advocate is an individual we know perhaps via social media that tweets about Avaya or retweets about news coming from Avaya. Tweet This! Share this on Reddit.

WOM 100

WOM Digg B2B Marketing Wikipedia 100

Buzz Marketing for Technology

AUGUST 11, 2010

Although fundamentally different in nature – the targeting and efficiency of Facebook Ads will make it irresistible to marketers over the long term plus the increase in brand awareness and purchase intent doesn’t hurt either. Tags: Advertising Facebook Interactive Marketing behavioral targeting. We hope you agree!

Facebook 100

Facebook Advertisements Advertising Digg 100

Writing on the Web

OCTOBER 19, 2010

As more brands are being studied in laboratories around the world, consumers are being hooked up to brain imaging machines, fMRI , EEG and other devices so that they are monitored while they read marketing messages and make decisions. How easily the message and the brand is encoded to MEMORY. Source: The Buying Brain , A.K.

Buy 100

Buy Digg Buzz Blogger 100

Webbiquity

MAY 11, 2010

Here in some of the best blog posts and articles about using Facebook for marketing from the past year, get tips on creating a compelling page for your company, attracting fans (or “likes&# ), and learning from the experience of successful brands on Facebook. Your content has to fit into that mindset to be successful.&#. Tweet This!

Facebook 100

Facebook Tips Best Practices Digg 100

Biznology

MAY 19, 2015

Site Optimization : This includes copy rewriting, internal linking, keyword research, Google Analytics/ and Google/Bing Webmaster Tools integration, integration of Sitemaps, structured data, title and description rewriting and organization, image ALT tag development, site submission, and content recommendation development strategies, etc.

Youtube 80

Youtube Digg Social Media Advertising Mediums 80

Buzz Marketing for Technology

SEPTEMBER 8, 2010

You can go on and on about other brands (Southwest Airlines comes to mind) that have a strong mission or a strong why. Tags: Advertising Branding Communications Content Marketing Innovation Lead Generation Social Media Strategy. Tweet This! Share this on Facebook. Share this on Linkedin. Share this on del.icio.us.

B2B Marketing 100

B2B Marketing Peer-to-peer B2B Demand Generation Agencies 100

Buzz Marketing for Technology

DECEMBER 22, 2009

And I often wonder how will I push the barriers of that team out – to be more like 15,000 people acting socially in a coordinated, passionate way about our brand. Tags: Social Media. Said differently how do we make social part of the very DNA of the firm? What’s your view? Tweet This! Share this on Facebook. Share this on Reddit.

Social Media 100

Social Media Media Digg Lead Gen 100

Webbiquity

DECEMBER 28, 2010

On-page optimization (content, headings, meta tags). If a company has a quality Twitter following, its Twitter account is likely to appear in the top five results in branded searches. Most still focus on the same basic areas: • Keyword research. • Links (external and internal). Share this on Bebo. Share this on del.icio.us.

SEO 100

SEO Enterprise Management Digg Press 100

Buzz Marketing for Technology

APRIL 21, 2010

Classic social media monitoring with a listening platform like Radian6 involves a stream of data centered on a search for specific word like “Avaya”- it’s very tactical and mostly used for reactive purposes such as social customer support or brand/crisis management. Tweet This! Share this on Facebook. Share this on Linkedin.

Social Media 100

Social Media Lead Scoring Lead Ranking Media 100

Buzz Marketing for Technology

MARCH 11, 2010

One of the biggest challenges for organizations today is managing the flow of information about their brands, products, and services that occurs in social media channels, including microblogs (such as Twitter), social networking sites (such as Facebook), blogs, and online forums. To me this is the most fertile area on which to prove ROI.

Social Media 100

Social Media Social Marketing B2B Marketing Media 100

Webbiquity

NOVEMBER 2, 2010

.&# Though measuring direct ROI is challenging , a successful social media program should increase engagement with customers and prospects, provide direct website traffic and increase branded search traffic. Chapter 19 addresses the “personal branding&# issue that many companies struggle with in social media. Social Events (e.g.,

Social Media 100

Social Media Social Marketing Media Planning 100

Buzz Marketing for Technology

MARCH 16, 2010

You must keep a constant eye on mentions of your brand, your products and your services in order to survive in this market landscape. This one is harder to find since they didn’t directly mention a particular brand name. But its worth it if that question is so relevant to your brand. Tweet This! Share this on Facebook.

Social Media 100

Social Media Social Marketing B2B Marketing Media 100

Buzz Marketing for Technology

DECEMBER 7, 2009

Personal Brands RULE on Social Networks On Facebook you can’t be a Friend of a. Personal Brands RULE on Social Networks On Facebook you can’t be a Friend of a. Tags: Social Media. Share this on Linkedin. Share this on del.icio.us. Share this on Reddit. Stumble upon something good? Share it on StumbleUpon. Email this to a friend?

CMO 100

CMO Web 2.0 Digg Social Networks 100

Buzz Marketing for Technology

DECEMBER 7, 2009

Personal Brands RULE on Social Networks On Facebook you can’t be a Friend of a. Personal Brands RULE on Social Networks On Facebook you can’t be a Friend of a. Tags: Social Media. Share this on Linkedin. Share this on del.icio.us. Share this on Reddit. Stumble upon something good? Share it on StumbleUpon. Email this to a friend?

CMO 100

CMO Web 2.0 Digg Social Networks 100

Writing on the Web

NOVEMBER 18, 2010

The ones that are thriving are customer magazines , designed to be helpful and relevant to consumers while delivering marketing messages and building brand loyalty. Tags: Attracting Clients Brain Based Content Marketing Content Marketing Online Persuasion brain science customer magazines Online Marketing Patsi Krakoff persuasion.

Digg 100

Digg Advertising Agencies Loyalty Work Management 100

Writing on the Web

NOVEMBER 10, 2010

It’s content marketing to create brand loyalty because of audience participation. Women pay attention to brands that make every effort to understand their needs and offer help to their multiple roles. Tags: Content Marketing. Personal development for themselves and their families. What does this have to do with selling soap?

Content Marketing 100

Content Marketing Digg Content Buzz 100

Webbiquity

APRIL 20, 2010

On the same theme as the post above, the brilliant Laurie Sullivan demonstrates how to combine email marketing services with tools like Facebook, Bebo and Digg to extend the reach of email messages through social channels. Email, Social Media Merged To Create Marketing Channel by MediaPost Online Media Daily. Share this on del.icio.us.

Tactics 100

Tactics Email Marketing Marketing Strategy Marketing & Strategy 100

Buzz Marketing for Technology

JANUARY 21, 2010

Tags: Advertising Branding Buzz Marketing Content Marketing Inbound Marketing Interactive Marketing Lead Generation Lead Nurturing Social Media Strategy. 4 Tell Good Stories. 4 Make them Sticky. 4 Package them to be Shareable. 4 Launch them using all available Social Media. 4 Measure Reach Efficiency and Value. Tweet This!

Social Media 100

Social Media Social Marketing Media Digg 100

Webbiquity

JANUARY 25, 2010

Outbound marketing is a sledgehammer, barraging prospects with advertising hoping they will form a positive association with your brand in exchange for interrupting what you are reading, watching or listening to. Publications (online and offline) have traditionally sold advertising space. Share this on del.icio.us. Post this on Diigo.

Social Media 100

Social Media Social Marketing Enterprise Management Marketing Analytics Tools 100

Buzz Marketing for Technology

NOVEMBER 17, 2009

This doesn’t take into account some of the more forward looking ideas like tracking not just mentions of the brand online but Conversations as well as Facebook Insights reports and coming soon Mobile marketing reports! Tags: Business Intelligence Data Mining. If you have any insights on how best to get there please share them.

iCrossing 100

iCrossing CMO Digg Enterprise Management 100

Buzz Marketing for Technology

MARCH 9, 2010

Social Media done right should help you amplify what you already do as well as listen and engage in those conversations about your brand that you want to take part in. Sharing is how you build a Brand In a recent BusinessWeek article featuring Tony Hsieh from Zappos. Tweet This! Share this on Facebook. Share this on Linkedin.

Social Media 100

Social Media Allocation Social Marketing B2B Marketing 100