Writing on the Web

NOVEMBER 18, 2010

The ones that are thriving are customer magazines , designed to be helpful and relevant to consumers while delivering marketing messages and building brand loyalty. I’m off to Las Vegas to a big Internet marketing conference sponsored by Mike Filsaime and Chris Farrell. Online Persuasion: Creating Desire.

Digg 100

Digg Advertising Agencies Loyalty Work Management 100

Writing on the Web

SEPTEMBER 28, 2010

Great leaders (like Martin Luther King) and great brands (like Apple) expose their beliefs right out front. Then people can rationalize their feelings of trust and loyalty with the feature/function stuff. What does your company passionately believe? Have you told anyone about it lately? Blog this on Blogger. Share this on del.icio.us.

Content Marketing 100

Content Marketing Digg Content Trigger Marketing 100

Writing on the Web

JULY 13, 2010

Your look and feel, your branding, your page design and formatting create trust. I explore more about this in my free online e-book Content Marketing for Online Profits.). Top 3 Content Marketing Challenges: Survey Results. Content Marketing Results: Landing Pages Rule. Share this on Bebo.

Content Marketing 100

Content Marketing Ning Ideal Customer Profiles Digg 100

Writing on the Web

JULY 12, 2010

Otherwise, you may be creating a great brand, great thought leadership, great content… and so what? I’m repeating myself because it’s so crucial to your online marketing efforts. Sooner or later, you need to ask your readers to actually do something. You need a landing page to do that. Share this on Bebo.

Landing Pages 100

Landing Pages Rules Content Marketing Ning 100

Writing on the Web

JUNE 29, 2010

What kinds of results are you seeing from your online content marketing: money and profits? brand recognition, market positioning. 4 Time-Saving Tips for Social Media Marketing. More work, more results, neither? Are all these changes on the Web, new tools, making your business better? thought leadership status.

Ning 100

Ning Business Digg Buzz 100

Writing on the Web

JULY 8, 2010

Branding is another key element that gets reinforced through web marketing, but it’s also hard to measure. What do you think about the reasons why many entrepreneurs, small businesses and professionals may be dissatisfied with their online content marketing? 4 Time-Saving Tips for Social Media Marketing.

Ning 100

Ning Content Marketing Digg Buzz 100

Writing on the Web

NOVEMBER 8, 2010

Yet, despite these statistics, only 10 percent of all branded marketing target older consumers (Wolfe and Snyder, 2003). I know that neither myself, my husband or any of my friends of similar ages are attracted to the way seniors are depicted in marketing messages. Content Marketing to a Caveman’s Brain.

Peer-to-peer 100

Peer-to-peer Digg Urgency Marketing Buzz 100

Writing on the Web

JULY 9, 2010

In fact, having a good online reputation is essential to branding yourself or your business. Just last week, BtoB Magazine Online reported that Dow Jones hired an online marketing company. will work with Dow Jones Local Media Group to make an exclusive online reputation management plan. Share this on Bebo.

Tips 100

Tips Ning BtoB Digg 100

Writing on the Web

OCTOBER 21, 2010

Market research : in 2005 corporations spent more than $7.3 That doesn’t include marketing, advertising, etc. which carries an additional annual $117 billion tag. Neuroscientists Discover “WIIFM&# Center in Brain… Emotional Attention + Memory = Content Marketing. billion in US alone. Use bullet points.

Content Marketing 100

Content Marketing Trigger Marketing Digg Content 100

Webbiquity

APRIL 20, 2010

Email, Social Media Merged To Create Marketing Channel by MediaPost Online Media Daily. On the same theme as the post above, the brilliant Laurie Sullivan demonstrates how to combine email marketing services with tools like Facebook, Bebo and Digg to extend the reach of email messages through social channels. Tweet This!

Tactics 100

Tactics Email Marketing Marketing Strategy Marketing & Strategy 100

Writing on the Web

NOVEMBER 23, 2010

Louise Baker ranks online degrees for Zen College Life. She most recently wrote about the best colleges online. Why Use Twitter, Facebook & LinkedIn for Content Marketing? Branding on Twitter, etc: What You Need to Think About Before You Tweet. 4 Time-Saving Tips for Social Media Marketing.

Twitter 100

Twitter Enterprise Management Content Marketing Marketing Management 100

Writing on the Web

AUGUST 12, 2010

The first two are essential to establishing your brand, your mission, and your core values. Today I do a lot of ghost blogging and web writing for smart professionals who would rather outsource their online marketing tasks and concentrate on their business and their clients. The Brain Science of Online Persuasion.

Storytelling 100

Storytelling Digg Trigger Marketing Internet Marketing 100

Writing on the Web

AUGUST 26, 2010

What’s new is the application of fun and brain challenges by marketers to get consumers to like a brand better. Hopefully consumers will enter into branded games with eyes wide open. Smart marketing or manipulative? Online Persuasion: Seeing Through the Eyes of Your Customers. Blog this on Blogger.

Tips 100

Tips Content Marketing Trigger Marketing Content 100

Writing on the Web

OCTOBER 12, 2010

Sure, marketing is vastly improved when it sounds authentic. All the trend data shows that people prefer doing business with authentic brands and authentic professionals. How do you add a little more of it into your content marketing? The problem is that as an instruction it is totally unactionable. Blog this on Blogger.

Digg 100

Digg Buzz Blogger Act-On 100

Webbiquity

APRIL 26, 2010

Jennifer Laycock previews a free eBook from Valeria Maltoni featuring thoughts on marketing strategy and tactics from 12 online pros including Beth Harte, Christina Kerley and Matt Dickman. Don’t Forget the Brand in SEO, PPC and Social Media by Search Engine Journal. What made the Digital Marketing World-Go-Round?

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Allocation Budget Programs 100

Writing on the Web

OCTOBER 7, 2010

How do we stand out from the amazing barrage of sensory stimuli to be the one product or brand that makes sense and is embraced by the brain? Related posts: Neuromarketing: This is your brain on advertising… The Brain Science of Online Persuasion. Online Persuasion: Seeing Through the Eyes of Your Customers.

Content Marketing 100

Content Marketing Content Digg Paid Search Agency 100

Webbiquity

SEPTEMBER 1, 2010

Christina Warren takes “a look at how PR professionals are using social media (such as driving authenticity ad building brand loyalty) to achieve real results when dealing with business-to-business relationships…(and) some of the tools of the trade that PR pros are using to measure the success of their endeavors.&# Tweet This!

PR 100

PR Marketing Automation Services Blogger Eloqua 100

Online Marketing Institute

NOVEMBER 2, 2009

unemployment rate still near 10%, and uncertain prospects for a quick recovery , marketers need to keep two things in mind. What’s more, social media supports SEO and even branding activities. Keep up with the leading b2b bloggers by subscribing to the B2B Marketing Zone and regularly visiting this new site, BtoBbloggers.com.

Marketing Budget 40

Marketing Budget Budget Programs Marketing Budget Creation Paid Search Agency 40

Webbiquity

FEBRUARY 1, 2010

Social Media Has Direct Influence on Brand Search by Marketing Charts. Online brand reputation or social media listening software – a review of 26 tools by SMART Insights Digital Marketing Blog. When Social Media & PR Matters More Than SEO by Small Business Search Marketing. Matt Churchill.

Social Media 100

Social Media Social Marketing Budget Programs Media 100

Online Marketing Institute

NOVEMBER 7, 2010

To make more sense out of the notion of content curation, here are some useful thought leader definitions of the topic and insight into where curation might fit within a digital marketing program: Joe Pulizzi – Founder Junta42 and Content Marketing Institute, Co-Author of Get Content, Get Customers.

Curation 40

Curation Enterprise Management B2B Marketing Work Management 40

WebMarketCentral

MAY 18, 2009

What are some of the best free tools for monitoring social buzz about your brand or company? How can you create effective online video content on a budget? Discover these answers and others here in more of the best posts from the past year on social media marketing and PR. How should you measure the impact of social media?

Social Media 20

Social Media Web 2.0 iCrossing Optimization 20

Online Marketing Institute

NOVEMBER 1, 2010

When rating these tactics on effectiveness, on average, fewer than one in five of marketers who use social media says it is highly effective for branding and lead generation. Email, search marketing, and inside sales were the only tactics to show steady upward trends for both branding and demand generation since 2007.

Marketing Budget 40

Marketing Budget Marketing Budget Creation Budget Programs Trends 40

Online Marketing Institute

JANUARY 4, 2011

In the meta tags for your photos, make sure the labels/words are what you want them to be – search engines can’t “read” photos, only the labels/meta tags. Another software application you can use is MarketMesuite.com which allows you to personally brand your scheduled tweets.

Paid Content 40

Paid Content Tips Webinar Metrics Ideal Customer Profiles 40

WebMarketCentral

MAY 3, 2007

social tagging and its impact on marketing practices. Marketers that embrace these technologies and integrate the new brand/customer dynamic into their strategies will engender the loyalty of the customers." Savvy marketers will explore and refine ways to use Web 2.0 First, there was Use Web 2.0

Web 2.0 20

Web 2.0 Wikipedia Paid Search Agency Digg 20

Online Marketing Institute

OCTOBER 29, 2010

Promoting a brand through social media is no longer unique or novel — it’s simply the norm. Why are so many B2B marketers using social media, though? According to a study analyzed by eMarketer , the majority of B2B marketers (60%) said they use social media to provide “thought leadership&# for their brand.

Social Media 40

Social Media Enterprise Management Advertising Agencies Social Marketing 40

Online Marketing Institute

DECEMBER 23, 2010

A good example of this approach is 360i , an award-winning digital marketing agency. Tapping the deep expertise of its team, 360i keeps its Facebook Page updated with industry insights on topics that matter to the brand marketing audience, such as how businesses are taking advantage of Google Places or new trends with Foursquare.

Facebook 40

Facebook B2B Marketing Tips Advertising Agencies 40

Online Marketing Institute

JUNE 30, 2009

For Indium Corporation , a supplier of soldering materials and electronics assembly equipment, blogging is now a central piece of the marketing mix. posted on Tuesday, June 30, 2009 at 8:08 AM by Elizabeth Hanes Post Comment Name * Email * Website (optional) Comment * Allowed tags: link, bold, italics Receive email when someone replies.

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

Online Marketing Institute

NOVEMBER 8, 2010

Digital marketing is gaining traction in a number of industries, and business-to-business (B2B) marketers are in on that trend, too. Let us know how your brand uses social media for B2B marketing in the comments below. SCVNGR Rewards Come to New York 5 Big Brands That Are Rocking the Soc. Learn more.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Convince & Convert

MARCH 4, 2010

Ive founded 5 companies, and spent 15 years running digital marketing agencies. Ive worked with more than 700 brands since then, including 25 of the Fortune 1000. Yet, in much of my social media consulting work corporate blog owners are invariably most interested in total visits and RSS subscribers.

Webinar Metrics 132

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 132

Online Marketing Institute

JULY 31, 2009

For those needing more capabilities to help with sales enablement or account-based communication, I would add: 8) Sales/marketing portal or workspace — includes account spaces/threaded discussions, sales call/activity prep, libraries for marketing content, task lists. Tags: b2bmarketing. Social networking stuff fits here too.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Convince & Convert

SEPTEMBER 21, 2010

That’s the brand engagement holy grail that we’re all seeking. Working on campaigns for several clients and its been a slow haul, especially for a new brand. Working on campaigns for several clients and its been a slow haul, especially for a new brand. It’s about humanization.

Social Media 151

Social Media Media Webinar Metrics Paid Search Agency 151

Webbiquity

JANUARY 10, 2010

Is Your Online Marketing Strategy All Tweet and No Meat? Rick Burnes notes that without a strong content strategy to back up social media efforts, marketers risk the “all hat, no cattle&# syndrome: lots of attention on Twitter and Facebook, but no compelling content to back it up and turn the curious into the converted.

Social Media 100

Social Media Marketing Budget Social Marketing Paid Search Agency 100

Convince & Convert

MARCH 23, 2010

Remember that EVERY page on your blog could be the “home&# page, so it’s imperative that your branding remain consistent, that you use a tagline to explain what your blog is about, and that you use state indicators to cue visitors as to where they are in the site structure.

Social Media 120

Social Media Media Webinar Metrics Marketing & Strategy 120

Convince & Convert

SEPTEMBER 21, 2010

What’s the soul of your brand. You may need to engage in some brand anthropology, and have an agency help you find your one thing. Many brands these days use social media to promote themselves and to reach out to their target audience. Ive founded 5 companies, and spent 15 years running digital marketing agencies.

Social Media 167

Social Media Media Webinar Metrics Marketing & Strategy 167

Webbiquity

JANUARY 19, 2011

How to use search to shield your brand from negativity by iMedia Connection. Eric Papczun delves into three key components of online reputation management: SEO (long-term promotion of content in search), paid search (SEM—addresses immediate needs), and social media (message distribution and brand engagement).

Paid Content 100

Paid Content Optimization Paid Search Agency Tips 100

seo.co

DECEMBER 8, 2020

Online Marketing Guide – Table of Contents. Introduction to Online Marketing & SEO. Content Marketing for Online Marketing. + Social Media Marketing. Local SEO for Enhanced Online Marketing. Your Online Marketing “Getting Started” Checklist.

Paid Content 111

Paid Content Online Marketing Planning CMS Development 111

Webbiquity

JULY 26, 2010

B2B, Buzz & Brand ROI: Creating Customers That Create (MORE!) Writing on the Web ( Ning Advertorial Business Blogging Online Marketing Linkedin Landing Page ). Unless You No Longer Want Their Money, This Means That YOU Must Change, Too. March 18, 2010. June 8, 2010. Slideshow) , February 19, 2010. Share this on del.icio.us.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100