Buzz Marketing for Technology

FEBRUARY 9, 2010

Social Media gives you this great gift of the ability to create community because you publish content on a regular basis – think of the way publishers have created community around their brand and their editors – the same holds true for B2B marketers. Its just up to you to get them the right offer in order to get them to buy!

Trust Marketing 100

Trust Marketing Communities ROI B2B Marketing 100

Webbiquity

NOVEMBER 2, 2010

This presents misunderstandings (at the least) and enlists your people beyond just the marketing and PR groups. Though measuring direct ROI is challenging , a successful social media program should increase engagement with customers and prospects, provide direct website traffic and increase branded search traffic. .&# Amen!). .&#

Social Media 100

Social Media Social Marketing Media Planning 100

Webbiquity

JANUARY 12, 2010

Briefly, Webbiquity, or web presence optimization (WPO for those who prefer TLA’s), is the fusion of SEO, social media, interactive PR, online reputation management and other disciplines to make an individual or organization ubiquitous on the web for their name/brand and unique descriptive phrase. Share this on del.icio.us.

Enterprise Management 100

Enterprise Management PR Social Networks SEM 100

Webbiquity

OCTOBER 13, 2010

Your PR team was aware of most of these as it often had a hand in generating those placements. SM2 provides enough social media monitoring power to be relied upon by some fairly large brands, at a price point affordable to midsized and even socially active smaller companies. Traditional PR + Social Media Monitoring.

Social Media 100

Social Media Budget Programs Tools Marketing Management 100

Webbiquity

FEBRUARY 14, 2010

What these CEOs and other executives also need to appreciate is the importance of their personal brand. Create accounts on social bookmarking sites like Wikio , Mixx , Digg and/or StumbleUpon. Hire a social media-savvy PR person to help you get interviewed by prominent bloggers and writers in your industry. Post this on Diigo.

Work Management 100

Work Management Jigsaw Wikipedia Digg 100

Webbiquity

JUNE 15, 2010

It supports a brand, and needs to integrated with other marketing and PR activities rather than treated as a separate island (just as, for example, a company’s search and display advertising should communicate a consistent message). It’s a component (an increasingly essential one) of an overall marketing and PR plan.

Social Media 100

Social Media Media Marketing Automation Services Budget Programs 100

Webbiquity

SEPTEMBER 21, 2010

While the use of such technologies is limited only by the imagination, there are three types of entities that could clearly benefit from content aggregation tools: large brands/companies, online publishers and PR firms. Even many writers of relatively small blogs are now overwhelmed with such pitches. Share this on del.icio.us.

Aggregators 100

Aggregators Blogger Media Curation 100

B2B Marketing Savvy

JULY 27, 2009

Other Popular Posts: DIY Media Buying Or Use A Pro ? Twitter Deivers A PR Gem Email Scoop. Google Alerts = A PR Clipping Service (set up keyword parameters and Google will ping you with once a day summaries). MySpace = Slumber Party for Consumer Brands (Teens, young adults discussing preferences, trends).

Social Media 40

Social Media Digg Media PR 40

B2B Marketing Savvy

JULY 26, 2009

Other Popular Posts: DIY Media Buying Or Use A Pro ? Twitter Deivers A PR Gem Email. Google Alerts = A PR Clipping Service (set up keyword parameters and Google will ping you with once a day summaries). MySpace = Slumber Party for Consumer Brands (Teens, young adults discussing preferences, trends).

Social Media 40

Social Media Digg PR Media 40

Webbiquity

JANUARY 18, 2010

The book walks through three major steps in the author’s perfection of marketing process: positioning the brand through the sales moment; rolling out the brand consistently; and return on investment marketing. That’s Connors’ key sales moment, and the value proposition around which to build the brand.

Advertising Agencies 100

Advertising Agencies Paid Search Agency Marketing Management Digg 100

Webbiquity

JULY 6, 2010

The inaugural post on Webbiquity explains the concept of web presence optimization—how websites, blogs, SEM, SEO, interactive PR, content marketing, social networking, reputation management and social media can work together to make a company or individual omnipresent online for their targeted description or value statement. Tweet This!

RFP 100

RFP Paid Search Agency Advertising Agencies Digg 100

Webbiquity

JUNE 23, 2010

From a business standpoint, a blog is more like PR than marketing or sales; it’s purpose is generally to build credibility, enhance a firm’s brand and image, and establish a position of thought leadership and expertise. Though blogs may also have calls to action, these tend to be more subtle. Website: products and services.

Enterprise Management 100

Enterprise Management Marketing Websites Marketing Management Tools 100

Webbiquity

APRIL 26, 2010

Don’t Forget the Brand in SEO, PPC and Social Media by Search Engine Journal. Michael Estrin advises companies on how to find the most meaningful data for their tactics and brand, including using aggregators help you figure out which data are best for your needs. What made the Digital Marketing World-Go-Round? Well worth a read.

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Allocation Budget Programs 100

Dahle Communication

MARCH 23, 2010

The PR machines would hold their press conferences when they wanted, they would only release statements that they wanted and they dictated what the newspapers and talk-show hosts would talk about. A good PR person would be able to spin a story and the major media corporations then ran with that story.

Digg 65

Digg Public Relations PR Viral Marketing 65

Webbiquity

FEBRUARY 1, 2010

Every social media consultant , corporate marketer and PR professional was challenged to keep up with the latest writing on the topic. Social Media Has Direct Influence on Brand Search by Marketing Charts. Online brand reputation or social media listening software – a review of 26 tools by SMART Insights Digital Marketing Blog.

Social Media 100

Social Media Social Marketing Budget Programs Media 100

Webbiquity

FEBRUARY 9, 2010

Interestingly, PR-type measures—such as improving brand or product awareness and reputation—scored in the middle of the pack of 10 possible objectives, with just over half of marketers indicating they would target and measure these objectives. Share this on del.icio.us. Post this on Diigo. Share this on Reddit. Share it on StumbleUpon.

Social Media 100

Social Media Social Marketing Marketing Strategy Marketing & Strategy 100

Online Marketing Institute

NOVEMBER 2, 2009

What’s more, social media supports SEO and even branding activities. Create content on a blog or produce videos, and promote using Digg, Twitter, and other social bookmarking and social networking sites. These programs provide very little if any lasting branding benefit. facilities management software) and branded searches (e.g.

Marketing Budget 40

Marketing Budget Budget Programs Marketing Budget Creation Paid Search Agency 40

Webbiquity

JULY 28, 2010

While many types of marketing and PR pros will find value in the book, it is aimed primarily at mid-level marketers (entry-level staff will lack the business acumen to pull this off, while senior executives will delegate it) at midsize to large organizations, possibly in b2b but more likely in the b2c space.

Social Media 100

Social Media Social Marketing Planning Media 100

Webbiquity

MAY 30, 2010

Advertising & PR. Highly creative take on Santa’s marketing and business brilliance, from branding (the red suit is instantlyrecognizable) to human resources (who’s ever heard of an unhappy elf?). The LOL Cats Take On The World Of Freelancing by Hi, I’m Grace Smith. Hard to Categorize. Share this on del.icio.us.

Social Media 100

Social Media Social Marketing Paid Search Agency Advertising Agencies 100

Online Marketing Institute

NOVEMBER 7, 2010

As more content floods through all aspects of the web (as well as print and online), we’ll need more brands stepping up to make sense of what we really should be paying attention to. For some brands, curation may be enough. Content marketing is about a brand producing valuable content, and prospects being educated with that content.

Curation 40

Curation Enterprise Management B2B Marketing Work Management 40

B2B Marketing Savvy

JULY 28, 2009

Twitter Deivers A PR Gem Email Scoop. Tool Sites for name checking, branding: Who owns your brand in today’s social media landscape? Seriously… have you staked out your brand/brand names in the hot new media real estate market? Twitter: Who Owns What, the Social Brand Index/Twitter. Knowem.com.

Tools 40

Tools RSS Statistics Digg 40

B2B Marketing Savvy

AUGUST 17, 2009

Other Popular Posts: PR as Sales Collateral Branding Monks/Message Scribes Email The Scoopdog Team. Striking a workable balance while (first) learning (then) gleaning value from Twitter, LinkedIn, Facebook, Digg and Del.ic.ious, et. Nothing wrong with a little “brand tuning” at the personal level.

RSS 40

RSS Digg Ideal Customer Profiles Paid Search Agency 40

Convince & Convert

MARCH 4, 2010

In PR, measurement has always been a finger in the wind exercise. Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. Ive worked with more than 700 brands since then, including 25 of the Fortune 1000.

Webinar Metrics 132

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 132

Adobe Experience Cloud Blog

AUGUST 27, 2008

After 14 years on the client side of B2B marketing, primarily in enterprise software, I moved over to the agency side in 2006 as a Marketing & PR Executive with KC Associates. Marketing and PR practitioners have actually, in many ways, been slow to get this. Third is an old lesson but an eternal one: meet the needs of customers.

B2B Thought Leadership 48

B2B Thought Leadership Thought Leadership Enterprise Management Work Management 48

WebMarketCentral

JANUARY 5, 2009

This Time, It's Personal What these CEOs and other executives also need to appreciate is the importance of their personal brand. Create accounts on social bookmarking sites like Wikio , Mixx , Digg and/or StumbleUpon. Social Tagging SEO Practice. Tags: Interactive PR Web 2.0

Work Management 20

Work Management Jigsaw Wikipedia Digg 20

Convince & Convert

SEPTEMBER 21, 2010

Especially in comparison to many other communication programs like traditional PR, TV advertising, outdoor advertising and others, social media actually offers pretty solid metrics. That’s the brand engagement holy grail that we’re all seeking. Social Media results can’t be measured False.

Social Media 151

Social Media Media Webinar Metrics Paid Search Agency 151

WebMarketCentral

JULY 16, 2008

Blog coverage helps increase awareness, build credibility for your brand, and helps with SEO. Yet many PR people stumble badly when reaching out to bloggers, with blog outreach efforts a mix of good, bad and ugly. Digg , Sphinn or Searchles ).

Blogger 20

Blogger Digg PR Tagging 20

WebMarketCentral

MAY 18, 2009

What are some of the best free tools for monitoring social buzz about your brand or company? Discover these answers and others here in more of the best posts from the past year on social media marketing and PR. How can you create effective online video content on a budget?

Social Media 20

Social Media Web 2.0 iCrossing Optimization 20

WebMarketCentral

NOVEMBER 5, 2009

Social media, and discussions of its value for PR and marketing, have become ubiquitous. The company has an impressive list of clients using its tool to monitor and analyze brand conversations across the social media landscape. But which social media tool do marketers find most valuable?

Social Media 20

Social Media Social Marketing Web 2.0 Paid Search Agency 20

Online Marketing Institute

NOVEMBER 1, 2010

When rating these tactics on effectiveness, on average, fewer than one in five of marketers who use social media says it is highly effective for branding and lead generation. Email, search marketing, and inside sales were the only tactics to show steady upward trends for both branding and demand generation since 2007. What does work?

Marketing Budget 40

Marketing Budget Marketing Budget Creation Budget Programs Trends 40

WebMarketCentral

APRIL 6, 2009

How can you maximize your results through social bookmarking sites like Digg? How to Level the Playing-field With Digg by Skelliewag How to game Digg to get your content onto the front page, by building and utilizing a grassroots network and selectively targeting power users. Why is online reputation management so important?

Social Media 20

Social Media Optimization Digg Web 2.0 20

WebMarketCentral

JULY 30, 2009

Understandably, as businesses begin to invest more marketing/PR dollars into social media, there is great concern over the ROI of these activities. If your company is actively monitoring social media, and responds to online complaints promptly and positively, such exchanges can actually have a beneficial impact on your brand.

Social Media 20

Social Media Paid Content ROI Media 20

WebMarketCentral

SEPTEMBER 22, 2009

As Loren explains, "The simplest (way to create a video domain) is launching a Wordpress Blog and then embedding your YouTube, Google Video or other video sharing service commercials on the blog, one for each post, with a unique title tag and description for each post.

Social Media 20

Social Media Optimization Media Web 2.0 20

WebMarketCentral

AUGUST 17, 2009

StumbleUpon and Digg) is "spiky" and doesn't convert well, but supports SEO through the links generated. These tactics range from adding a phone number or special characters to your description to catch the searcher's eye to keeping title tags as short as possible and using friendly URLs. Social traffic (e.g.

SEO 20

SEO Best Practices Adwords Copywriting 20

Online Marketing Institute

JANUARY 4, 2011

In the meta tags for your photos, make sure the labels/words are what you want them to be – search engines can’t “read” photos, only the labels/meta tags. Another software application you can use is MarketMesuite.com which allows you to personally brand your scheduled tweets.

Paid Content 40

Paid Content Tips Webinar Metrics Ideal Customer Profiles 40

WebMarketCentral

MAY 3, 2007

social tagging and its impact on marketing practices. Marketers that embrace these technologies and integrate the new brand/customer dynamic into their strategies will engender the loyalty of the customers." tools and social tagging to effectively promote products and services without "brochure-speak."

Web 2.0 20

Web 2.0 Wikipedia Paid Search Agency Digg 20

WebMarketCentral

NOVEMBER 5, 2008

sites fall into one of a few increasingly well-defined categories, such as social bookmarking (Digg, del.icio.us, Searchles), social networking (LinkedIn, Facebook) or file sharing (YouTube, Flickr, podOmatic ). tags: Web 2.0 tags: Web 2.0 Most Web 2.0 Twitter, however, stands alone. This was the first post in a two-part series.

Twitter 20

Twitter Web 2.0 Digg Tagging 20