Convince & Convert

OCTOBER 7, 2010

This means that the number of Americans engaged in just about every social media activity was reduced in the past year. The percentage of online Americans who are Joiners (members of a social network) increased from 51% to 59% , a huge change in comparison to the rest of the behaviors examined. Except for one activity.

Social Media 153

Social Media Facebook Forrester Media 153

Optinmonster

MAY 16, 2023

It includes different techniques and strategies to build your online reputation, generate quality backlinks, and boost your brand’s presence across the web. Increased Website Visibility Off-page SEO techniques, such as social media marketing and influencer outreach, can significantly expand your website’s reach and visibility.

SEO 76

SEO Lead Scoring Lead Ranking Link Building 76

Webbiquity

FEBRUARY 14, 2010

What these CEOs and other executives also need to appreciate is the importance of their personal brand. Create accounts on social bookmarking sites like Wikio , Mixx , Digg and/or StumbleUpon. to photo-sharing sites like Flickr. Start Twittering. Use your real name in your profile. Share this on del.icio.us. Post this on Diigo.

Work Management 100

Work Management Jigsaw Wikipedia Digg 100

Buzz Marketing for Technology

FEBRUARY 9, 2010

Social Media gives you this great gift of the ability to create community because you publish content on a regular basis – think of the way publishers have created community around their brand and their editors – the same holds true for B2B marketers. Tweet This! Share this on Facebook. Share this on Linkedin.

Trust Marketing 100

Trust Marketing Communities ROI B2B Marketing 100

Buzz Marketing for Technology

DECEMBER 7, 2009

Recruiters are clearly already using Social Networks like LinkedIn as their first source of candidates and this will continue even further. HR will require checking the background of new hires via Social Networks. Personal Brands RULE on Social Networks On Facebook you can’t be a Friend of a.

CMO 100

CMO Web 2.0 Digg Social Networks 100

Buzz Marketing for Technology

DECEMBER 7, 2009

Recruiters are clearly already using Social Networks like LinkedIn as their first source of candidates and this will continue even further. HR will require checking the background of new hires via Social Networks. Personal Brands RULE on Social Networks On Facebook you can’t be a Friend of a.

CMO 100

CMO Web 2.0 Digg Social Networks 100

Webbiquity

JANUARY 12, 2010

Briefly, Webbiquity, or web presence optimization (WPO for those who prefer TLA’s), is the fusion of SEO, social media, interactive PR, online reputation management and other disciplines to make an individual or organization ubiquitous on the web for their name/brand and unique descriptive phrase. Share this on del.icio.us.

Enterprise Management 100

Enterprise Management PR Social Networks SEM 100

Buzz Marketing for Technology

MARCH 16, 2010

Word spreads quickly in Social Media – sometimes more quickly than you can keep up with. You must keep a constant eye on mentions of your brand, your products and your services in order to survive in this market landscape. This one is harder to find since they didn’t directly mention a particular brand name. Tweet This!

Social Media 100

Social Media Social Marketing B2B Marketing Media 100

Buzz Marketing for Technology

APRIL 27, 2010

One of the biggest challenges for organizations today is managing the flow of information about their brands, products, and services that occurs in social media channels, including microblogs (such as Twitter), social networking sites (such as Facebook), blogs, and online forums. Tweet This! Share this on Facebook.

Social Media 100

Social Media Contacts Media Digg 100

Webbiquity

NOVEMBER 2, 2010

As she notes in her introduction, Li’s book is organized around four main themes: Research: start by using search and social media monitoring tools to discover where your customers and prospects are congregating. Don’t automatically assume they use the most popular social networks. Social Events (e.g.,

Social Media 100

Social Media Social Marketing Media Planning 100

Buzz Marketing for Technology

MARCH 9, 2010

Social Media done right should help you amplify what you already do as well as listen and engage in those conversations about your brand that you want to take part in. Related posts: The 4 P’s to Social Media Marketing Ok ok – based on the great response I got. What’s your Social Media diet? Tweet This!

Social Media 100

Social Media Allocation Social Marketing B2B Marketing 100

Webbiquity

APRIL 26, 2010

Don’t Forget the Brand in SEO, PPC and Social Media by Search Engine Journal. Michael Estrin advises companies on how to find the most meaningful data for their tactics and brand, including using aggregators help you figure out which data are best for your needs. What made the Digital Marketing World-Go-Round? Well worth a read.

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Allocation Budget Programs 100

Webbiquity

DECEMBER 28, 2010

On-page optimization (content, headings, meta tags). Social Media: while social media adoption is rapidly increasing, these efforts aren’t always coordinated with SEO or appreciated in terms of search benefits. The major search engines are increasing incorporating social signals into their search results.

SEO 100

SEO Enterprise Management Digg Press 100

Buzz Marketing for Technology

MARCH 4, 2010

The point here for B2C and B2B Marketers is that as Facebook makes their platform rich in interaction and captures more users and hence more conversations about your brand – you will need to be there and engage with their user base. Did I forget to mention all of this is FREE! Tweet This! Share this on Facebook. Share this on Linkedin.

Facebook 100

Facebook Email Marketing B2B Marketing Buzz 100

Buzz Marketing for Technology

MARCH 18, 2010

If you are focused on market research, or messaging effectiveness then you should work with a vendor that tracks social media and user-generated sources. But for true 360-degree brand tracking, you may require a vendor that also integrates offline sources such as the traditional press. Tweet This! Share this on Facebook.

Work Management 100

Work Management Social Media Marketing Management Social Marketing 100

Writing on the Web

JULY 9, 2010

In fact, having a good online reputation is essential to branding yourself or your business. By doing so, Dow Jones’ customers get the privilege of responding to blog posts, news and any mention of DJ in social networks. We’ve come to a point where “social” networks are almost a misnomer. The company, Marchex Inc.,

Tips 100

Tips Ning BtoB Digg 100

Webbiquity

JULY 6, 2010

The inaugural post on Webbiquity explains the concept of web presence optimization—how websites, blogs, SEM, SEO, interactive PR, content marketing, social networking, reputation management and social media can work together to make a company or individual omnipresent online for their targeted description or value statement.

RFP 100

RFP Paid Search Agency Advertising Agencies Digg 100

Buzz Marketing for Technology

NOVEMBER 3, 2009

And little did he know 9 years later he would have set the stage for how many Contact Centers handle Social Media? Many of the most Socially advanced Contact Centers today are using tools to listen in on Conversations. He characterizes these individuals as having social networks of over one hundred people. Tweet This!

Contacts 100

Contacts Tips Digg Social Media 100

Webbiquity

OCTOBER 13, 2010

The explosion of social media has led to a corresponding need for more sophisticated monitoring tools that can crawl the hundreds of social networking and bookmarking sites and millions of blogs across the globe. Social Mention. blogs, microblogging sites, social networks, etc.).

Social Media 100

Social Media Budget Programs Tools Marketing Management 100

Webbiquity

JUNE 30, 2010

Good bloggers are social creatures; they link to other bloggers, write copy that attracts links, leave relevant comments on other blogs, respond to comments on their own blogs, and interact with other bloggers through other social media such as LinkedIn and Twitter. Share this on Bebo. Subscribe to the comments for this post?

Business Blogging 100

Business Blogging Business Blogger Digg 100

Webbiquity

JANUARY 25, 2010

Outbound marketing is a sledgehammer, barraging prospects with advertising hoping they will form a positive association with your brand in exchange for interrupting what you are reading, watching or listening to. Social media sharing is not like advertising—it spreads across your social network and their followers.

Social Media 100

Social Media Social Marketing Enterprise Management Marketing Analytics Tools 100

B2B Marketing Savvy

JULY 27, 2009

MySpace = Slumber Party for Consumer Brands (Teens, young adults discussing preferences, trends). Facebook Profile = Social Reunion (the personal side of Facebook and the traditional audience of users. Digg = Cocktail Party (What’s the latest topic, hottest new trends).

Social Media 40

Social Media Digg Media PR 40

B2B Marketing Savvy

JULY 26, 2009

MySpace = Slumber Party for Consumer Brands (Teens, young adults discussing preferences, trends). Facebook Profile = Social Reunion (the personal side of Facebook and the traditional audience of users. Digg = Cocktail Party (What’s the latest topic, hottest new trends).

Social Media 40

Social Media Digg PR Media 40

Webbiquity

FEBRUARY 1, 2010

Top Ten blogs: Social Media Measurement by Seldom Seen Kid. How To Measure The Value Of A Fan Or Follower In Social Media by Search Engine Land. Social Media Has Direct Influence on Brand Search by Marketing Charts. Social Media: The Need For Measurement by SEO Book. 6 socially savvy brands by iMedia Connection.

Social Media 100

Social Media Social Marketing Budget Programs Media 100

Webbiquity

MARCH 29, 2010

Physical networking at such events is still important. Understanding that social media doesn’t involve doing entirely new things as much as doing things you’ve always done, but in new and more powerful ways, should take some of the mystery and fear out of social media engagement. Share this on del.icio.us.

Social Media 100

Social Media Media Social Networks Network Marketing 100

Writing on the Web

AUGUST 26, 2010

What’s new is the application of fun and brain challenges by marketers to get consumers to like a brand better. Hopefully consumers will enter into branded games with eyes wide open. Priebatsch makes the claim that this past decade was one where we created social networks online, and this next decade will be the gaming decade.

Tips 100

Tips Content Marketing Trigger Marketing Content 100

Webbiquity

FEBRUARY 23, 2010

Another noteworthy post from HubSpot is 10 Ways Blogging Will Simplify Your Marketing Program , in which Rick Burnes outlines several beneficial results of blogging, from improved SEO and social media traffic to establishing thought leadership and brand building. The best 50 blogging ideas to choose from by Future Perfect. Tweet This!

Business Blogging 100

Business Blogging Tips Business Best Practices 100

Buzz Marketing for Technology

DECEMBER 15, 2009

BtoB Marketers should try it out for recruiting or even brand advertising – also don’t forget my book Facebook Marketing for Dummies comes with a credit for $50 Free Facebook ads (thanks to the good folks at Facebook and Wiley for agreeing to publish the book with that credit in it). Social Search could it be a Google Killer?

BtoB 100

BtoB Advertising Agencies Paid Search Agency Mobile Advertising 100

Webbiquity

FEBRUARY 9, 2010

When asked which objectives they planned to target and measure, 88% of “strategic&# social media marketers (those who have reached the highest level of social media marketing maturity) answered “increase website traffic&# while 75% said “lead generation.&# Share this on del.icio.us. Post this on Diigo. Tweet This!

Social Media 100

Social Media Social Marketing Marketing Strategy Marketing & Strategy 100

EMagine B2B Blog

FEBRUARY 19, 2013

In previous posts, we discussed ROI with regard to campaign tagging , advanced segments, and profile filters. Google Analytics has recently expanded its reporting option to include social media outlets. Through some great standard reports, you can view social conversions, engagement by source and social sharing.

Marketing Analytics Tools 40

Marketing Analytics Tools Social Media Analytics ROI 40

Webbiquity

JULY 28, 2010

From there, as Strategy Director GSD&M IdeaCity, he developed integrated communications programs for clients like Microsoft, Hewlett Packard, Southwest Airlines, AARP, the PGA Tour, Chili’s and other big brands. By not participating in social media, you embolden your critics while ignoring your fans.

Social Media 100

Social Media Social Marketing Planning Media 100

Webbiquity

MAY 17, 2010

Written for creative types and marketing strategists on both the agency and client sides of the fence, the book highlights edgy tactics and concepts that have enhanced brand success. The sections on social networking are dated. This creates an effective barrier to entry to many marketers and startups. The book has a few faults.

Advertising Agencies 100

Advertising Agencies Paid Search Agency Television marketing Work Management 100

Online Marketing Institute

NOVEMBER 2, 2009

Social Media – according to a study early this year by Forrester Research, 91% of technology b2b decision makers use social media in some form (blogs, video, customer reviews, social networking sites, Twitter, etc.). What’s more, social media supports SEO and even branding activities. Ideally, do both.

Marketing Budget 40

Marketing Budget Budget Programs Marketing Budget Creation Paid Search Agency 40

LeadSquared

OCTOBER 24, 2013

One, yes, it is a Google product and two, it has been structured in a way that is at par with other social network sites. Figure out which one has maximum searches and use that more prominently either in meta tags or H1 and the second phrase in the content. Does social sentiments affect ranks? What are H1, H2 tags ?

Paid Content 52

Paid Content FAQ Webinar Metrics SEO 52

B2B Marketing Savvy

JULY 28, 2009

Tool Sites for name checking, branding: Who owns your brand in today’s social media landscape? Seriously… have you staked out your brand/brand names in the hot new media real estate market? Twitter: Who Owns What, the Social Brand Index/Twitter. These tools will allow you to quickly check.

Tools 40

Tools RSS Statistics Digg 40

Buzz Marketing for Technology

JULY 7, 2008

Social Media is really just facilitating what are actually much more natural human interaction behaviors than traditional web was able to support. To me, this is why this isn’t a fad - but genuine change in the customer interaction model (user to user, user to brand and brand to user). Go join that! Popularity: 17% [ ?

Social Media 100

Social Media Communities Wiki Work Management 100

LeadSquared

MAY 2, 2013

Here, you can add your company name, URL, blog, logo, overview, tags , competitors, products and various other details. It enhances your business’ visibility on the web, social networking and investor connections. Here are a few more social bookmarking websites where you can set up your business profiles.

Startups 52

Startups Marketing Websites Curation Ideal Customer Profiles 52