Buzz Marketing for Technology

MARCH 4, 2010

So 3 days later on February 8th Google announced Google Buzz ! The point here for B2C and B2B Marketers is that as Facebook makes their platform rich in interaction and captures more users and hence more conversations about your brand – you will need to be there and engage with their user base. Tweet This! Share this on Facebook.

Facebook 100

Facebook Email Marketing B2B Marketing Buzz 100

Buzz Marketing for Technology

NOVEMBER 24, 2010

Now take that same dynamic and put that in front of your brand. The dynamic I am pointing out exists for most brands today B2C and B2B brands. They quantity of conversations are growing every day about your brand (at Avaya our brand mentions have increased 5 fold in 18 months!!) The answer is – you can’t!

User-Generated Content 100

User-Generated Content Digg Generation Brand Identity 100

Writing on the Web

JULY 20, 2010

Clear strong personal brand. As her tag line says, she helps “awaken your fortune within.&# She brands herself as “your multiple income streams business coach.&# Post on Google Buzz. Tags: Content Marketing In the News. First, here are the criteria I used to identify them: Content-rich blog.

Ning 100

Ning Digg Buzz Blogger 100

Biznology

DECEMBER 4, 2012

These places, while filled with amazing opportunities for connection and growth, they mean nothing if you can’t bring it all home, be it sales, self-promotion, networking, creativity, marketing, education, or brand-building. This makes it easy to add and remove different buttons as social networks go away (good bye, Google Buzz!)

Social Media 80

Social Media Paid Search Agency CMS Development Advertising Agencies 80

Buzz Marketing for Technology

JANUARY 21, 2010

Tags: Advertising Branding Buzz Marketing Content Marketing Inbound Marketing Interactive Marketing Lead Generation Lead Nurturing Social Media Strategy. 4 Tell Good Stories. 4 Make them Sticky. 4 Package them to be Shareable. 4 Launch them using all available Social Media. 4 Measure Reach Efficiency and Value. Tweet This!

Social Media 100

Social Media Social Marketing Media Digg 100

Buzz Marketing for Technology

MARCH 2, 2010

And the payoff for such engagement is evident in the 53 percent who already say they have developed a stronger connection to a brand through social media encounters. And 85 percent believe companies should not just present information via social media, but use it to interact and become more engaged with them. Tweet This! Share this on Reddit.

B2B Marketing 100

B2B Marketing B2B B2B Thought Leadership Digg 100

Writing on the Web

OCTOBER 19, 2010

As more brands are being studied in laboratories around the world, consumers are being hooked up to brain imaging machines, fMRI , EEG and other devices so that they are monitored while they read marketing messages and make decisions. How easily the message and the brand is encoded to MEMORY. Post on Google Buzz.

Buy 100

Buy Digg Buzz Blogger 100

Writing on the Web

JULY 8, 2010

Branding is another key element that gets reinforced through web marketing, but it’s also hard to measure. Post on Google Buzz. Sales isn’t the only measurement, nor is traffic. And when it comes to things like thought leadership, reputation, credibility and trust, it’s hard to measure in terms of numbers.

Ning 100

Ning Content Marketing Digg Buzz 100

Webbiquity

DECEMBER 28, 2010

On-page optimization (content, headings, meta tags). If a company has a quality Twitter following, its Twitter account is likely to appear in the top five results in branded searches. Post on Google Buzz. Most still focus on the same basic areas: • Keyword research. • Links (external and internal). Share this on Bebo.

SEO 100

SEO Enterprise Management Digg Press 100

Writing on the Web

JUNE 29, 2010

brand recognition, market positioning. Post on Google Buzz. More work, more results, neither? Are all these changes on the Web, new tools, making your business better? What kinds of results are you seeing from your online content marketing: money and profits? thought leadership status. lead generation. building trust with customers.

Ning 100

Ning Business Digg Buzz 100

Writing on the Web

NOVEMBER 18, 2010

The ones that are thriving are customer magazines , designed to be helpful and relevant to consumers while delivering marketing messages and building brand loyalty. Post on Google Buzz. Print magazines are alive and well, but they’re in transition. Yesterday I led a workshop in the Netherlands at Media Partners Group.

Digg 100

Digg Advertising Agencies Loyalty Work Management 100

Writing on the Web

JULY 13, 2010

Your look and feel, your branding, your page design and formatting create trust. Post on Google Buzz. Tags: Attracting Clients Content Marketing Online Marketing Pathway to Profits blog content blog marketing blog writing content marketing with blogs converting readers to clients web marketing. Blog this on Blogger.

Content Marketing 100

Content Marketing Ning Ideal Customer Profiles Digg 100

Writing on the Web

JULY 12, 2010

Otherwise, you may be creating a great brand, great thought leadership, great content… and so what? Post on Google Buzz. Tags: Content Marketing Online Marketing Pathway to Profits content marketing tips content marketing with blogs converting readers to clients web marketing Wordpress sales pages. Blog this on Blogger.

Landing Pages 100

Landing Pages Rules Content Marketing Ning 100

Writing on the Web

NOVEMBER 10, 2010

It’s content marketing to create brand loyalty because of audience participation. Women pay attention to brands that make every effort to understand their needs and offer help to their multiple roles. Post on Google Buzz. Tags: Content Marketing. Personal development for themselves and their families. Everything.

Content Marketing 100

Content Marketing Digg Content Buzz 100

Writing on the Web

JULY 9, 2010

In fact, having a good online reputation is essential to branding yourself or your business. Post on Google Buzz. Tags: Attracting Clients Content Marketing Online Marketing Social Media Stuff blog marketing business blogging content marketing with blogs online reputation social media marketing web marketing.

Tips 100

Tips Ning BtoB Digg 100

Writing on the Web

NOVEMBER 23, 2010

Post on Google Buzz. Branding on Twitter, etc: What You Need to Think About Before You Tweet. Tags: Content Marketing Online Marketing Social Media Stuff online traffic SEO social media marketing. She most recently wrote about the best colleges online. Blog this on Blogger. Subscribe to the comments for this post?

Twitter 100

Twitter Enterprise Management Content Marketing Marketing Management 100

Writing on the Web

SEPTEMBER 28, 2010

Great leaders (like Martin Luther King) and great brands (like Apple) expose their beliefs right out front. Post on Google Buzz. Then people can rationalize their feelings of trust and loyalty with the feature/function stuff. What does your company passionately believe? Have you told anyone about it lately? Blog this on Blogger.

Content Marketing 100

Content Marketing Digg Content Trigger Marketing 100

Webbiquity

JUNE 30, 2010

But for those with passion, curiosity and determination, they can pay off by showcasing your company’s expertise, building its brand image and enhancing its search visibility in ways no ordinary corporate website can. Post on Google Buzz. Share this on Bebo. Subscribe to the comments for this post? Share this on del.icio.us.

Business Blogging 100

Business Blogging Business Blogger Digg 100

Writing on the Web

DECEMBER 16, 2010

Get Known: How memorable is your name, your brand or tag line? Post on Google Buzz. Are you everywhere, or at least in the key places your target audience is? Social sites, web, blog, articles, videos, etc. Is your content optimized for search engines? Can people identify your business and know what problem it solves?

Online Marketing 100

Online Marketing Work Management Marketing Management Planning 100

Writing on the Web

NOVEMBER 8, 2010

Yet, despite these statistics, only 10 percent of all branded marketing target older consumers (Wolfe and Snyder, 2003). Post on Google Buzz. They use ½ of all credit cards, and spend 2½ times the per capita average on discretionary purchases. As I always say, you can’t help getting older, but you can remain immature forever.

Peer-to-peer 100

Peer-to-peer Digg Urgency Marketing Buzz 100

Webbiquity

AUGUST 9, 2010

The prospect or buyer likely had several other exposure points to your brand prior to that click (visiting your booth at a trade show, hearing someone from your company speak, seeing an ad, reading about your firm on a blog or an industry trade press article or analyst report, etc.). Influence: a.k.a. Sentiment: Are the comments, posts etc.

Social Media 100

Social Media Social Marketing Media Marketing Analytics Tools 100

Webbiquity

NOVEMBER 2, 2010

.&# Though measuring direct ROI is challenging , a successful social media program should increase engagement with customers and prospects, provide direct website traffic and increase branded search traffic. Chapter 19 addresses the “personal branding&# issue that many companies struggle with in social media. Post on Google Buzz.

Social Media 100

Social Media Social Marketing Media Planning 100

Webbiquity

JULY 6, 2010

For example, brands no longer control their messages—their customers do. Post on Google Buzz. Tags: Random ad agency RFP b2b marketing Business Blogging Facebook social media demographics Social Media Marketing social media myths Web Presence Optimization. The One Effective Use of Facebook for B2B Marketing. Share this on Mixx.

RFP 100

RFP Paid Search Agency Advertising Agencies Digg 100

Writing on the Web

OCTOBER 21, 2010

which carries an additional annual $117 billion tag. Companies and brands are gathering the wrong information, because consumer surveys and focus groups can only report back what they consciously experience …and it’s falsified by biases and flaws. Post on Google Buzz. billion in US alone. In 2007, $12 billion.

Content Marketing 100

Content Marketing Trigger Marketing Digg Content 100

Webbiquity

JUNE 21, 2010

A blog isn’t right for every company (more about that idea in an upcoming post), but where feasible, they provide a powerful complement to standard websites with unique strengths for building a brand’s online presence and impact. Post on Google Buzz. In Minnesota? Share this on Bebo. Subscribe to the comments for this post?

B2B Thought Leadership 100

B2B Thought Leadership Thought Leadership Business Digg 100

Webbiquity

JUNE 23, 2010

From a business standpoint, a blog is more like PR than marketing or sales; it’s purpose is generally to build credibility, enhance a firm’s brand and image, and establish a position of thought leadership and expertise. Post on Google Buzz. Though blogs may also have calls to action, these tend to be more subtle.

Enterprise Management 100

Enterprise Management Marketing Websites Marketing Management Tools 100

Webbiquity

JUNE 15, 2010

It supports a brand, and needs to integrated with other marketing and PR activities rather than treated as a separate island (just as, for example, a company’s search and display advertising should communicate a consistent message). Post on Google Buzz. Mass (as in “mass marketing&# or “mass messaging&# ).

Social Media 100

Social Media Media Marketing Automation Services Budget Programs 100

Writing on the Web

AUGUST 26, 2010

What’s new is the application of fun and brain challenges by marketers to get consumers to like a brand better. Hopefully consumers will enter into branded games with eyes wide open. Post on Google Buzz. Granted, many of these triggers aren’t new. Smart marketing or manipulative? Blog this on Blogger.

Tips 100

Tips Content Marketing Trigger Marketing Content 100

Webbiquity

OCTOBER 13, 2010

Another excellent free tool for finding relevant influencers across the social media sphere, Social Mention is a real-time social search engine that also provides alerts and a cool buzz-monitoring widget you can add to your website or blog. If Google Alerts had been developed with a focus on social media, this would be it.

Social Media 100

Social Media Budget Programs Tools Marketing Management 100

Writing on the Web

OCTOBER 12, 2010

All the trend data shows that people prefer doing business with authentic brands and authentic professionals. Post on Google Buzz. Tags: Content Marketing On Writing Better Online Marketing Writing Great Blog Content Writing for the Web authenticity blog writing content marketing with blogs. Authenticity is a noun, not a verb.

Digg 100

Digg Buzz Blogger Act-On 100

Buzz Marketing for Technology

MAY 4, 2010

Related posts: Sharing is how you build a Brand In a recent BusinessWeek article featuring Tony Hsieh from Zappos. Tags: Advertising Branding Customer Experience Lead Generation Media Online Advertising Pay Per Click. Tweet This! Share this on Facebook. Share this on Linkedin. Share this on del.icio.us. Share this on Reddit.

Advertisements 100

Advertisements Advertising BtoB Digg 100

Buzz Marketing for Technology

JANUARY 19, 2010

Sharing is how you build a Brand In a recent BusinessWeek article featuring Tony Hsieh from Zappos. Sharing is how you build a Brand In a recent BusinessWeek article featuring Tony Hsieh from Zappos. Share this on Linkedin. Share this on del.icio.us. Share this on Reddit. Stumble upon something good? Share it on StumbleUpon.

B2B Marketing 100

B2B Marketing B2B Thought Leadership Digg B2B 100

Webbiquity

SEPTEMBER 1, 2010

Christina Warren takes “a look at how PR professionals are using social media (such as driving authenticity ad building brand loyalty) to achieve real results when dealing with business-to-business relationships…(and) some of the tools of the trade that PR pros are using to measure the success of their endeavors.&# Tweet This!

PR 100

PR Marketing Automation Services Blogger Eloqua 100

Buzz Marketing for Technology

JUNE 9, 2010

Tags: Advertising Branding Communications Communities Customer Lead Generation Loyalty Marketing Strategy. The Bottom Line – The Fate of B2B Companies Rests in the hands of Just a Few People! Its time to start embracing those few people in ways B2B marketers haven’t before. Tweet This! Share this on Facebook.

B2B Marketing 100

B2B Marketing BtoB Digg B2B 100

Buzz Marketing for Technology

FEBRUARY 4, 2010

Gary defines in the how to build your personal brand sense of commenting on blogs and inserting yourself in to conversations. Sharing is how you build a Brand In a recent BusinessWeek article featuring Tony Hsieh from Zappos. Sharing is how you build a Brand In a recent BusinessWeek article featuring Tony Hsieh from Zappos.

Digg 100

Digg B2B Marketing Thought Leadership Content 100

Buzz Marketing for Technology

JANUARY 5, 2010

The empowerment of the individual consumer can and will affect every brand. Brands that fail to adjust will be left out in the cold. Tags: Communications Customer Customer Support Social Media User Generated Content. Remember this is the year that social starts to transform other areas of your organization! Tweet This!

Service 100

Service BtoB Digg Amazon 100

Webbiquity

SEPTEMBER 21, 2010

While the use of such technologies is limited only by the imagination, there are three types of entities that could clearly benefit from content aggregation tools: large brands/companies, online publishers and PR firms. Post on Google Buzz. Subscribe to the comments for this post? Share this on del.icio.us. Share this on Facebook.

Aggregators 100

Aggregators Blogger Media Curation 100