WriteSpark

NOVEMBER 2, 2011

E-books have become a popular form of collateral for technology marketing because they can present complex, dry technical topics in an appealing format. If you haven't considered adding e-books to your sales materials, then learn more about e-book advantages and drawbacks. Plan for longevity. Create an information design.

Tips 120

Tips Content Paper Copywriting 120

B2B Digital Marketer

MARCH 23, 2021

What could be the benefits of writing a book? Suppose you can write a book to addresses the conversations in the customers’ minds while gaining trust for answering those questions? With the right content writing, a book relevant to your company’s target audience can go a long way in fueling your company’s growth. source ). .”

Ideal Customer Profiles 52

Ideal Customer Profiles Service Product Psychographics 52

AccuData

APRIL 12, 2021

If you’re searching for a excellent way to buy essay papers over the world wide web, legitimate essay authors is where to be. Do not just help out with dissertations, may do your own case studies, video report, book report, PowerPoint presentation, case studies among others.

Paper 40

Paper Buy Work Management Marketing Management 40

Convince & Convert

FEBRUARY 16, 2016

There are a LOT of business books out there. But rarely—very rarely—a book emerges that changes the way you think about books. Brian Solis’ new book: X – The Experience When Business Meets Design turns the business book trope on its ear. This is a book you simply must be able to hold).

Differentiation 77

Differentiation Paper Pricing Price 77

Vidyard

JUNE 26, 2020

We’re all on video more than ever before—whether we like it or not. From video conferencing and webinar panels to shoot-and-share social videos and company productions starring employees , video is everywhere in today’s businesses. Being comfortable on video isn’t just a useful skill for actors. Contents 1.

Video Marketing 178

Video Marketing Tips Paid Search Agency Work Management 178

Webbiquity

JUNE 24, 2013

And so it is that Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business has arrived at at opportune time. The authors provide such an effective and comprehensive overview of content development that it’s difficult to find fault with the book.

Rules 100

Rules Content Paid Search Agency Lead Scoring 100

Marketing Insider Group

MAY 16, 2023

Although he didn’t write a book titled “The Empathy Imperative” – Chat-GPT you are such a pretty little liar.) So, we took this little experiment for a spin on our own, and just as we expected… Image Source: ChatGPT-3.5 That’s because Michael is the king of content creation, and AI machines know it.

SEO 230

SEO Lead Ranking Content PR 230

Content Marketing Institute

FEBRUARY 14, 2023

Does your business have a good handle on what you mean by an e-book, white paper, video, etc.? What about a common understanding of thought leadership, advertising, and sales content? If not, your content strategy likely won’t work. Continue reading →

Thought Leadership 112

Thought Leadership Paper Content Advertisements 112

ClearVoice

AUGUST 27, 2020

In many ways, the pandemic-driven switch to remote work just sped up video’s move to a distributed workforce. 10 ways teamlancing has reshaped branded video. Overall, in order for the teamlancing model to work for video creation, there needs to be a shift in standards for the finished product. Filming virtual media events.

Video Marketing 105

Video Marketing Brand Identity Branding Paid Search Agency 105

WriteSpark

FEBRUARY 2, 2010

So it is with e-books, the latest incarnation of short-book projects such as technology primers and guides that I wrote for clients in the 1990s. . Yet an e-book isn't just a new facade that simply presents a book's worth of text in a format suitable for online reading. E-book Advantages. E-Book Drawbacks.

Copywriting 120

Copywriting Paper Planning Custom Publishing 120

B2B Marketing Directions

JANUARY 7, 2024

What Won't Change In 2024 Last year, I began publishing two new types of posts each month - book reviews and "research round-ups." In 2023, I published eleven book review posts. They can read blogs, white papers, and ebooks, watch videos, listen to podcasts, and attend webinars.

Marketing AI 70

Marketing AI Paper B2B Marketing Planning 70

markempa

DECEMBER 19, 2016

“We went from zero to 20% to 30% of our opportunities in Salesforce.com resulting from video in the first six months.”. Like a lot of B2B companies, the Act-On team was using eBooks and live-casting webinar videos to drive a high volume of the leads. But I watch video all the time. The Falling Cost of Video. “A

Top of Funnel 120

Top of Funnel Marketing Automation Services Video Marketing B2B Marketing 120

Marketing Insider Group

MARCH 27, 2023

On the marketing side, this means creating inbound content that will answer the questions of target audiences, such as informative blogs, videos, white papers, e-books, or email campaigns. Each of your B2B consumers inevitably has many questions about the products or services available to them.

Tactics 232

Tactics Effectiveness B2B Marketing Management 232

Contently

MARCH 24, 2020

Week after week, we’d be assigned papers by anthropologists who wrote in a rambling, convoluted code. If you grew up writing papers in Microsoft Word, you’re probably familiar with the Flesch-Kincaid Grade level index, which measures how much education you need to understand a text. Fluency matters for video too.

Storytelling 167

Storytelling Barriers Class Paper 167

Ambal's Amusings

SEPTEMBER 9, 2010

White papers are powerful sources of lead generation. We asked our panel of white paper experts "What are the top 2 components of a white paper that is most effective to generate leads?" He is also the author of the White Paper Pundit blog. This principle of engagement also corresponds well to white papers.

Paper 100

Paper Lead Generation Enterprise Management Generation 100

Ambal's Amusings

MARCH 11, 2010

Many companies are producing video white papers as online presentations based on information that would normally go into a printed white paper. We asked our panel of white paper experts "In what scenarios should video white papers be used? What are components of a good video white paper?

Paper 100

Paper Enterprise Management Case Study Case Studies 100

Vidyard

MARCH 10, 2016

And what about the resources you need to make a video? One of the first questions people might ask when tackling a video for a campaign is, what style of video do we want to do? The choice often comes down to an animated video, perhaps a motion graphic, or a live action video. And what style should it be in?

Paper 50

Paper Video Marketing Campaigns Work Management 50

Vidyard

NOVEMBER 5, 2020

But did you know you can use video to get a job? Video is a flexible, powerful, and durable way to keep up—and not that much effort. To understand just how powerful video job applications are, consider how far we’ve come from the days when you showed up in formal attire to drop off a paper resume. Send Your Video 3.

Video Marketing 102

Video Marketing Case Studies Case Study Terms and Conditions 102

SocialPilot

FEBRUARY 9, 2024

Video Marketing + David Murdico Tim Washer Bruce McKenzie Tyler Lessard George B. Author of 3 books on white paper writing and growth hacks for businesses Why should you follow him? Michael posts great videos on skill-building. He has written and co-authored multiple books on content marketing and digital marketing.

Paid Content 94

Paid Content Paid Search Agency Social Media Social Marketing 94

Magisto

MARCH 18, 2020

It’s incredibly heartwarming, and reassuring to see all the creative ways people are now using video to stay connected with each other. Since we’re all in this together, video can be a great help. now reads a book for your kids every night via Twitter! Create a video to send to your loved one or share on social media here.

Video Marketing 72

Video Marketing Class Youtube Paper 72

Biznology

FEBRUARY 3, 2020

A treasure trove of white papers, research reports, articles, videos and how-to guides on every imaginable B2B marketing topic. White papers, ebooks and articles from Christopher Ryan , who really knows his stuff. Here you’ll find abundant books and guides. And their highly rated event in Cleveland every September.

Resources 171

Resources Research B to B Advertising Agencies 171

SmartBug Media

FEBRUARY 1, 2019

Did you know that video is a great way to increase visitors, convert leads, nurture the qualified, and even help promote your awesome business? So here’s the question: Why haven’t you dipped your toe in the water and experimented with video marketing yet? Let the video do the hard work and keep your visitors engaged.

Video Marketing 87

Video Marketing Paid Search Agency Budget Programs Ideal Customer Profiles 87

Ambal's Amusings

DECEMBER 8, 2009

What impact does this have on the readers of our white papers? How do we ensure that our white paper is not only read but also acted upon? Jonathan Kantor addresses this question and more in his new book Crafting White Paper 2.0: Crafting White Paper 2.0 and share his insights on white papers with us.

Paper 100

Paper Enterprise Management Work Management Marketing Management 100

Martech

MAY 8, 2023

Predictive analytics — used to predict user behavior based on large datasets of past behavior, as well as to predict the next-best-action (show her a relevant white paper, show him a red baseball cap, send an email) — has been AI-powered for a long time. Generative AI generates texts (or images, or even videos). Generative AI.

Marketing AI 102

Marketing AI Enterprise Management Work Management Marketing Management 102

Marketing Insider Group

MARCH 24, 2021

All your research, great writing, and video production can set the stage. And even more importantly, they put the element of authenticity to work for you – especially when you include quotes or videos from your customers in them. Set up a quick consultation , and I’ll send you a free PDF version of my books.

Brand Identity 349

Brand Identity Branding Advertising Agencies Content 349

Marketing Insider Group

JANUARY 27, 2020

Use it to create how-to videos and photos that showcase your products or services. Keep informed about new posts, as well as exclusive offers, such as e-books or white papers, that you offer only to subscribers. Social media sites: Create a profile and use them to promote your blog posts, podcasts, or videos.

Startups 324

Startups Marketing & Strategy Marketing Strategy Content Marketing 324

Ambal's Amusings

AUGUST 5, 2010

Do you know your white paper audience? Are those concerns being addressed in your white papers? We asked white paper experts " How should a white paper that is addressed to a Technical Decision Maker be different from a white paper that is addressed to a Business Decision Maker? What are his/her top concerns?

Paper 100

Paper Enterprise Management Work Management Marketing Management 100

Trade Press Services Newsletter

OCTOBER 6, 2022

Examples of thought leadership content include bylined articles, white papers, books, case studies and even LinkedIn posts. Video Video will be THE content marketing channel of 2023. In 2021, 70 percent of marketers believed that using video resulted in a positive ROI. The good news?

Planning 130

Planning Marketing Plans Webinar Metrics B2B Thought Leadership 130

Ambal's Amusings

MAY 6, 2010

We asked white paper experts: " How should marketers balance the need for free content (helpful for prospects decision making) Vs. the need to have content that produces a steady flow of good leads (that can directed to sales team)? He is also the author of the White Paper Pundit blog. How should marketers leverage content?

Paper 100

Paper Enterprise Management Buying Cycle Lead Ranking 100

Ambal's Amusings

FEBRUARY 4, 2010

How do you concisely convey the information you want to present in your white paper? How long should a white paper be to convey information and yet hold readers interest from start to end? We have invited White Paper Experts to shed light on the following question: "What is the ideal length of a white paper?"

Paper 100

Paper Enterprise Management Marketing Management Case Studies 100

Marketing Insider Group

FEBRUARY 3, 2021

The best among us concentrate on a specific niche, whether it be graphic design, video, or written marketing assets. Then, focusing on the benefits your products and services can provide to your customers, they can create content that communicates those benefits in clear, easy-to-understand blog posts, white papers, and social media posts.

Marketing Agencies 2 265

Marketing Agencies 2 Paid Search Agency Advertising Agencies Ad Agencies 265

Marketing Insider Group

MARCH 9, 2020

White paper or e-book downloads. You can stretch its value even further by turning it into a how-to video, an in-depth white paper, or even a webinar. Many customers prefer videos, while others like to read in-depth content. Set up a quick consultation, and I’ll send you a free PDF version of my books.

Marketing Budget Creation 262

Marketing Budget Creation Paid Social Agency Paid Search Agency Cost 262

Navigate the Channel

JUNE 6, 2024

Using a commercially available 360° camera on a rotating selfie stick you can capture video footage and create an immersive VR experience. Your website can be a place to showcase videos of your work, formal photos of your team (humanize who will oversee a project—and other roles). Interactivity is also a lead draw. We can help.)

Lead Generation 65

Lead Generation Lead Scoring Lead Ranking Generation 65

Hinge Marketing

JUNE 14, 2021

White Papers/Executive Guides . Guides and white papers are primarily used in content marketing/thought leadership applications. E-books/Books. Books are one of the most common—and highly valued—types of premium content products. Figure 3: Hinge’s Visible Expert Book. White Papers/Executive Guides.

Paid Content 146

Paid Content Top of Funnel B2B Thought Leadership Thought Leadership 146

Marketing Insider Group

MAY 3, 2021

From eBooks to video to social media posts, you are creating a narrative. Here are a few ideas: Animated explainer videos that break down big ideas. Honest, authentic videos or podcasts featuring experts and leaders that answer big questions. Set up a quick consultation , and I’ll send you a free PDF version of my books.

B2B Marketing 280

B2B Marketing Content Marketing B2B Thought Leadership Planning 280

Ambal's Amusings

NOVEMBER 5, 2009

White papers come in all shapes and forms. Our Panel of White Paper Experts have written and reviewed thousands of white papers over the years. Which white paper stands out in their mind? Michael Stelzner's Favorite White Paper -- The Expanding Digital Universe. He is also the author of the White Paper Pundit blog.

Paper 100

Paper Enterprise Management Work Management SME 100

SnapApp

JULY 28, 2015

Say you’ve created an amazing white paper that’s jam-packed with important information for your audience. Maybe it’s time to make your white paper interactive. At a basic level, an interactive white paper is a dialogue , whereas static long-form content is a monologue. What Is an Interactive White Paper? What do you do?

Paper 48

Paper Interactive Marketing B2B Marketing Peer-to-peer 48