Convince & Convert

MAY 25, 2010

What other aspects of the marketing services business are likely to grow like that? 5 Key Success Factors There are 5 critical components for agencies to successfully develop and sell online marketing capabilities: Broaden Your Horizons. I was there speaking at the Counselor’s Academy PRSA annual conference. Direct mail?

Paid Search Agency 124

Paid Search Agency Online Marketing Advertising Agencies Ads 124

Paul Gillin

JULY 29, 2011

Now Awareness Networks has contributed some important new thinking to this topic with a free e-book entitled “ The Social Marketing Funnel: Driving Business Value with Social Marketing.&# (Full disclosure: I am quoted in the book but did not contribute meaningfully to the methodology and received no compensation.).

Multi-Channel 50

Multi-Channel Top of Funnel Correlation Social Media 50

Biznology

JANUARY 13, 2016

In this free 30-minute Biznology® webinar, you’ll learn: How to fine-tune messages for each of the major social networks. Paul Gillin is one of our Biznology authors, and a writer, speaker and online marketing consultant specializing in B2B social media.

Social Media 80

Social Media Media BtoB Webinar Metrics 80

KoMarketing Associates

SEPTEMBER 1, 2016

B2B marketers face a similar challenge. They know there is a significant audience on social networks, but which one is right for your business? Learning more about how social media is being used – and why – is a good start. Who Is Using Social Media in China? Understanding the Social Media Landscape.

Social Media 162

Social Media Social Marketing B2B Marketing Media 162

Marketing Insider Group

MARCH 25, 2013

Lee is the author of Optimize : How to Attract and Engage More Customers by Integrating SEO, Social Media and Content Marketing. The TopRank part of the business eventually grew in popularity and revenue to the point that we renamed the company to TopRank Online Marketing. What is the method to your blogging success?

Advertising Agencies 100

Advertising Agencies Paid Search Agency Planning B2B Thought Leadership 100

The Effective Marketer

MAY 18, 2011

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Marketing Charts and Trends With an impressive collection of charts, HubSpot released The Marketing Data Box. Get it for free either in PDF or PPT format. Like Be the first to like this post.

Cost per Lead 100

Cost per Lead Planning Work Management Marketing Management 100

Hubspot

OCTOBER 5, 2010

In the marketing world, there are two groups: those who are using and advocating for the use of online marketing and social media strategies and those who are still using traditional marketing strategies. 7 Online Marketing Euphemisms to Help Sell Social Media.

Paid Content 28

Paid Content Online Marketing RSS PPC 28

Online Marketing Institute

JUNE 15, 2009

Online Marketing Blog TopRank’s internet marketing blog on the intersection of digital PR, social and search engine marketing. Lee Odden at Online Marketing Blog (www.toprankblog.com) knocked out a laundry list of what not to do if you’re trying to pitch him. Please don’t.

Online Marketing 40

Online Marketing Blogger PR Digital Asset Management 40

Paul Gillin

JANUARY 24, 2013

New Book Explores Recent Epidemic Of Online Customer Assaults on Businesses. ‘Attack of the Customers’ Helps Marketers and Business Owners Manage and Prevent Reputation Threats Carried on Blogs and Social Networks. Links and tweets are appreciated, but Amazon reviews will get you undying devotion. 508-656-0734.

Press 50

Press Peer-to-peer Amazon BtoB 50

KoMarketing Associates

JANUARY 15, 2015

Check out the following: How to Use Data to Improve Your Content Marketing Strategy. How Bad Timing Is Damaging Your Content Marketing. It’s true that politics does (at least on the surface) demand a certain by-the-books approach, but Frank Underwood isn’t one to let the so-called “rules” dictate strategy. Final Thoughts.

Content Marketing 120

Content Marketing Content Marketing & Strategy Differentiation 120

Webbiquity

FEBRUARY 1, 2010

How To Measure The Value Of A Fan Or Follower In Social Media by Search Engine Land. Social Media Has Direct Influence on Brand Search by Marketing Charts. Social Media: The Need For Measurement by SEO Book. 6 Must Read Posts about the ROI of Social Media by Social Media Today. Social Networking.

Social Media 100

Social Media Social Marketing Budget Programs Media 100

WebMarketCentral

JANUARY 23, 2009

In Website Optimization: Speed, Search Engine & Conversion Rate Secrets , he gives away all the secrets of creating a website and search marketing program that effectively sells products and services. King's book makes it possible for any business to improve its online performance. Or at least almost any business.

Optimization 20

Optimization Marketing Websites PageRank Lead Scoring 20

Hubspot

SEPTEMBER 23, 2018

If you're a small business owner, Duct Tape Marketing is a must-read for strategic and tactical advice about leveraging online marketing and social media to grow your business. Social Media Today. TopRank Online Marketing Blog. Jon Loomer. Peg Fitzpatrick. RazorSocial.

Social Media 78

Social Media Social Marketing Media Marketing Management 78

Writing on the Web

AUGUST 29, 2012

What makes for effective content marketing? Good content builds momentum and always has an objective, according to Ann Handley and CC Chapman in their book Content Rules. Neuromarketing blog and Neuromarketing social networking site on Ning. So how do you keep them on your site to read your stuff? What about you?

Ning 100

Ning Content Marketing Wikipedia Work Management 100

KoMarketing Associates

JUNE 25, 2015

As marketers, it can be easy to become consumed with the content we’re creating, especially considering the amount of effort required to bring a piece to fruition – from an idea to a polished blog post or article shared across social networks. Some of these include: Messaging and marketing. Social networks.

Storytelling 120

Storytelling Brand Identity Branding Budget Programs 120

Hinge Marketing

JULY 24, 2015

In Hinge’s own research , banner ads aren’t ranked as one of the least effective online marketing tools. Ads on LinkedIn can appear across a number of pages on the social network, including a user’s homepage, profile page, inbox, search results, or in Groups. There is some good news, though.

Advertising Agencies 48

Advertising Agencies Work Management Marketing Management Advertisements 48

Writing on the Web

AUGUST 26, 2010

My husband, Attila the Honey , plays World of Warcraft , an online game that’s part of the multi-billion dollar gaming industry. Money spent on games has now surpassed movies and books. (He He swears that his online gaming is market research for his company Razerzone.com , but I don’t buy it.)

Tips 100

Tips Content Marketing Trigger Marketing Content 100

Buzz Marketing for Technology

JUNE 25, 2008

From building business to getting a straight answer, social networking sites offer up a wide-ranging community. So he turned to LinkedIn, an online social-networking service that ? Social networking sites have other features businesses can use. Where to network. Technology. Personal Tech.

Small Business Marketing 100

Small Business Marketing Ning Business Classified Ads 100

Writing on the Web

JULY 29, 2010

Research studies show that some ratings and reviews will influence more than others: This report is taken from Dr. Susan Weinschenk’s book Neuro Web Design: What Makes Them Click : We are most influenced when we know the person and the person is telling a story. Online Persuasion: What Do Clients Say?

Ning 100

Ning Trigger Marketing Digg Landing Pages 100

Hubspot

MARCH 27, 2018

So here it is: a list of powerful influencers in the growth and marketing space who just so happen to be women. We hope this inspires you to recognize more women in your influencer posts, and expand your social networks beyond the expected sphere of male founders. LaSandra is the Head of Integrated Digital Marketing at NVIDIA.

VALS 78

VALS Advertising Agencies Work Management Paid Search Agency 78

Webbiquity

FEBRUARY 16, 2011

LinkedIn is firmly ensconced among the “big 3″ social networks for marketing and business purposes, and though its base of 80 million members is far smaller than the 600 million users of Facebook, its impact in B2B marketing is larger. So how can you get the most out of this business-oriented social network?

Linkedin 100

Linkedin Tactics Tips Work Management 100

KoMarketing Associates

NOVEMBER 14, 2017

There are quite a few social networks in China and many western B2B marketers have heard about WeChat, Weibo , or even QQ, but we expect very few know about Zhihu. However, as a growing social platform, it should not be overlooked. Users don’t mind reading long content if it’s valuable to them.

B2B Marketing 120

B2B Marketing B2B Thought Leadership B2B Paid Search Agency 120

Convince & Convert

AUGUST 3, 2011

Since then, I’ve owned several companies in the online marketing world, including an award-winning agency that I sold in 2005. In 2008, I started Convince & Convert to help corporations and other agencies strip away the hype and successfully integrate social media. the book I wrote with Amber Naslund.

Paid Search Agency 128

Paid Search Agency Social Media Advertising Agencies Curation 128

SnapApp

OCTOBER 22, 2012

It's just as full of useful information and inbound marketing tips as it is of orange colored everything and wonky witty content. Figment: Reading a book - unless it's a picture book - is primarily a text-based experience. Squishable : Certain companies just seem to be tailor made for certain social networks.

Eloqua 48

Eloqua Paid Search Agency Companies Social Networks 48

Biznology

NOVEMBER 10, 2015

Pearson Education reached out to me to read and make make notes on Mike Moran’s and James Mathewson’s upcoming book, Outside-In Marketing. And then there’s content marketing — we know it’s evolving into outside-in marketing. The Language of Business is Moving Faster Than You Are.

Marketing Websites 80

Marketing Websites Wikipedia Work Management Blogger 80

Writing on the Web

DECEMBER 15, 2010

Good content builds momentum and always has an objective, according to Ann Handley and CC Chapman in their book Content Rules. My client’s blogs and sites where I manage their content marketing. Neuromarketing blog and Neuromarketing social networking site on Ning. They won’t stay. Click and bye-bye.

Ning 100

Ning Digg RSS Aggregators 100

Webbiquity

MAY 3, 2012

Consumers use mobile devices for entertainment, with books, movies, games and videos; to interact with friends and business on social networks, like Facebook and Twitter; and increasingly, to find information and make immediate buying decisions. Now, having a mobile strategy is a must—no matter what size your business is.

Positioning 100

Positioning Business Mobile Marketing Stats 100

KoMarketing Associates

AUGUST 14, 2012

People won’t often turn down free marketing opportunities. Word-of-mouth has become hip over the last few years as social network usage increases. The bottom line is that even if you think your niche is boring or your company can’t be doing cool things around SEO and online marketing, you can.

SEO 120

SEO B2B Work Management Word of Mouth 120

Writing on the Web

JUNE 28, 2011

There are certain pitfalls with it, like with any social networking site. I’ll be posting some of the best tid-bits from all the books I read. As some of you know, I’m not an avid Facebook fan, but as a business owner, I don’t ignore the fact that so many people use it daily. Hope you “like&# it!

Facebook 100

Facebook Ideal Customer Profiles Digg Buzz 100

Martech Advisor

JANUARY 24, 2020

While this course already covers some of the modules from Become a Content Marketer, it takes you to the next level of content marketing. Become a Content Strategist contains 13 modules to help you explore the composite aspects of content marketing. Influencer Marketing Strategy - Coursera.

Course 87

Course Top of Funnel Copywriting Content Marketing 87

Hinge Marketing

DECEMBER 1, 2014

By giving experts a platform to educate audiences, whether through books or blogs or webinars, firms can support an individual’s reputation and ultimately encourage growth for the firm as a whole. A website carries your identity and message to an ever-growing online audience. But a book is not the only possible approach.

Service 48

Service Planning Trade Show Ideal Customer Profiles 48

Valasys

DECEMBER 18, 2019

Leveraging an exclusive, well-researched & diversified content strategy Valasys Media has a treasure-throve of content in the form of top stories, journals, white papers, case studies & e-books. The blogs published are amongst the best B2B marketing blogs for entrepreneurs.

B2B Marketing 59

B2B Marketing Paid Search Agency B2B Best Practices 59

Hinge Marketing

DECEMBER 29, 2014

2) What Every Managing Partner Needs To Know About Marketing Professional Services. You might’ve noticed that the marketing world has drastically changed in recent years, particularly with the advent of online marketing. But when executed thoughtfully, social networks can play an important role your strategy.

Marketing Management 48

Marketing Management Advertising Agencies Service Social Media 48

Convince & Convert

JUNE 29, 2010

In his piercing new book Cognitive Surplus: Creativity and Generosity in a Connected Age Shirky asserts that the technological revolution has enabled us to work together to conquer challenges big and small, if we’d just watch less TV and commit to participating in something other than our own mental decay. Who we are. Who we want to be.

RSS 119

RSS Paid Search Agency Advertising Agencies PR 119

Hinge Marketing

JULY 14, 2015

In t he Hinge Research Institute’s study of 500 professional services firms , high-growth AEC firms cited blogging as the second most effective online marketing technique. If blogger’s block is taking its toll on your online marketing efforts, take a look at the following tips for content creation: 1.

Top of Funnel 48

Top of Funnel Tips Content Differentiation 48

Convince & Convert

JUNE 7, 2010

This is the overarching theme of Zappos CEO Tony Hsieh’s new book Delivering Happiness, a Path to Passion, Profits, and Purpose. The book is presented in three sections. He writes in a breezy, accessible, invigorating style that makes Delivering Happiness the rare business book that is also a genuine page turner.

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

markempa

AUGUST 30, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Lead Generation 120

Lead Generation Generation B2B Thought Leadership Leads 120