Marketing Insider Group

JANUARY 24, 2013

Write articles, share knowledge and make connections. Eloqua – Eloqua - Eloqua pioneered the Marketing Automation industry, and today is the leader in Revenue Performance Management and modern marketing strategies. People seem to like my writing: contentrulesbook.com annhandley.com. Reston, VA – [link].

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

KoMarketing Associates

NOVEMBER 13, 2013

According to a study sponsored by Eloqua, the biggest challenge for B2B marketers is generating enough high quality leads. This is the oldest problem in the book. Hi writing has appeared in Search Engine Journal, Mobile Marketer, Direct Marketing News, Social Media Examiner and Target Marketer. Demonstrating ROI.

B2B 120

B2B Landing Pages Leads Lead 120

Directive Agency

APRIL 21, 2023

your CTA is “contact us” or “book a demo”) and has a 5 or 6-figure ACV. He has over 10 years of experience in the B2B tech industry at companies like Eloqua, Influitive, and PartnerStack. Also, remember that your ACV, sales motion (product-led or sales-led), and market position all play into your conversion rates.

Peer-to-peer 59

Peer-to-peer Work Management Marketing Management Cost Per Click 59

markempa

AUGUST 4, 2014

Brian is an old friend of mine, CEO of In Touch, which is a MECLABS company and an author of the industry defining book, Lead Generation for the Complex Sale , which I think you started writing probably 10 years ago, is that right Brian? I want to ask you about the book. Brian Carroll: Yeah, we are coming up on 10 years.

Lead Generation 120

Lead Generation Sales Qualified Leads Generation Demand Generation Agencies 120

Rev

MAY 21, 2018

If you have a marketing automation platform — like Marketo, Oracle Eloqua, HubSpot, or Pardot — then you are probably using intent data. If you read an article on how to write better email subject lines, does that mean you are looking for a new marketing automation platform? First, not all content within a topic has predictive value.

Intent Data 122

Intent Data Intent Lead Ranking Lead Scoring 122

Heinz Marketing

FEBRUARY 26, 2018

Most recently she spent 9 years at Eloqua in customer success and global market readiness roles. As someone who’s spent quite a bit of time and, I want to get back and talk about the Eloqua days as well. The Eloqua experience conferences, there aren’t very many conferences I go to where you see more hugs than hand shakes.

Top of Funnel 47

Top of Funnel Eloqua Peer-to-peer Budget Programs 47

Ambal's Amusings

DECEMBER 14, 2011

– discussions about Content Marketing are shifting beyond “what is content marketing,” and tips about how to write blog posts, to dialogs about how to actually manage content marketing. Manticore Technology, Marketo, Eloqua, to name a few). Russell Sparkman: Increasingly – in print, in the blogosphere, etc.

Budget Programs 100

Budget Programs Content Marketing Marketing Automation Services Work Management 100

Heinz Marketing

JANUARY 14, 2019

Ingram is the author of the recently published book “ Sales Success Stories: 60 Stories from 20 Top 1% Sales Professionals.” Host Matt Heinz asks Scott what he learned about being a successful sales professional from the those he interviewed for his book. Scott Ingram of Relationship One is our guest for Sales Pipeline Radio.

Sales Management 57

Sales Management Top of Funnel B2B Sales Eloqua 57

Online Marketing Institute

DECEMBER 20, 2010

The Best B2B Marketing Ideas of 2010 A guest post by Jeff Ogden , president of Find New Customers Although companies like Marketo, Eloqua and Kinaxis have produced terrific written content in blogs, e-books, etc., The great book, Content Rules , urged marketers to “be different.&# They all are very entertaining, too.

B2B Marketing 40

B2B Marketing Marketing Management Eloqua RSS 40

Tony Zambito

APRIL 24, 2010

I have been evolving the buyer persona development process as well as have been writing about buyer personas for the last eight years now.  Image by Intersection Consulting via Flickr.   To say buyers have changed during that time would be an understatement.   "  There are several others cropping up as well. 

Buyer Personas 100

Buyer Personas Eloqua Social Media Lead Ranking 100

KEO Marketing

NOVEMBER 18, 2015

By having these conversations, the company is humanizing the Eloqua brand and showing genuine interest in the organizations that use its products. Influencers are people who, due to their blogs, books, or other form of public visibility, are considered trusted experts on a given topic.

Public Relations 48

Public Relations Social Media Media PR 48

Marketing Insider Group

JANUARY 13, 2011

I write a lot about social media but we all know it all really comes down to the quality of our content. Or look into the book “ Content Rules &# by MarketingProf’s Chief Content Officer Anne Handley and Founder of Digital Dads , C.C. Any advice for small business marketers? How to Nurture The Great Unknown Leads.

Webcast 100

Webcast Work Management Marketing Management Content 100

LeadSloth

JUNE 23, 2009

Lately, most vendors have added features to monitor anonymous traffic your site (the most recent announcements: Pardot , Marketo , Eloqua ). Social Media monitoring : see who writes about your company or your areas of expertise. Either work with an SEO agency, or read a book on SEO and use one of the integrated Inbound Marketing tools.

Marketing Automation Services 100

Marketing Automation Services Inbound Marketing Marketing Automation Work Management 100

Ambal's Amusings

DECEMBER 17, 2009

Patsi Krakoff's blog Writing on the Web. Charlene Li's and Josh Barnoff's book Groundswell: Winning in a World Transformed by Social Technologies. Charlene Li's and Josh Barnoff's book Groundswell: Winning in a World Transformed by Social Technologies. Laura Patterson's book Marketing Metrics in Action. via Beth Harte).

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management B2B Thought Leadership 100

markempa

NOVEMBER 29, 2016

I read recommendations that people write about you. Mutuality matters so there needs to be mutual benefit, but one of the expressions that I loved that I learned from the president at Eloqua was, “To be interesting, be interested in something other than yourself.” Now I get who you are and what you’re good at.

Marketing AI 0

Marketing AI Linkedin Marketing Automation Services B2B Sales 0

markempa

APRIL 18, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Demand Generation Agencies 120

Demand Generation Agencies Lead Generation Marketing Automation Services Demand Generation 120

ViewPoint

MAY 10, 2012

He is co-author (with Dr. Jorge Picaza) of "AIDS: The Hidden Killer," one of the first book-length examinations of the AIDS crisis worldwide. On the marketing side, companies like Eloqua, Marketo, Pardot, Silverpop and HubSpot are adding features that are nudging them closer to the sales side.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Resource Management BtoB 120

ViewPoint

MAY 10, 2012

He is co-author (with Dr. Jorge Picaza) of "AIDS: The Hidden Killer," one of the first book-length examinations of the AIDS crisis worldwide. On the marketing side, companies like Eloqua, Marketo, Pardot, Silverpop and HubSpot are adding features that are nudging them closer to the sales side.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Resource Management BtoB 120

Webbiquity

JUNE 14, 2011

Steve Woods , Eloqua. Steve is one of the most brilliant marketing strategists I know, and co-author of a new book, Revenue Engine. Buy his new book ! Though both Genoo and Eloqua provide marketing automation software, they fit at opposite ends of the market in terms of company size, so they rarely compete.

DemandBase 100

DemandBase Eloqua Marketing Automation Services Work Management 100

Heinz Marketing

FEBRUARY 18, 2019

Alex Shootman CEO of Workfront joins us this time as we talk about principals of doing things “The Right Way” Check out his book, Done Right: How Tomorrow’s Top Leaders Get Stuff Done. I got to know him very well back in the Eloqua days. Today is absolutely no different. He is the CEO of Workfront.

Eloqua 68

Eloqua Verticals Work Management Enterprise Management 68

Heinz Marketing

AUGUST 3, 2020

And if you talk to the people that coach them on how to build a practice and how to build their book of business, there’s a three-month process to building out a marketing plan before you’ve even started on building a brand. We work a lot with wealth managers and financial advisors. It was helping people, educating them.

Sales Management 117

Sales Management Top of Funnel Paid Search Agency Lead Ranking 117

Heinz Marketing

MARCH 25, 2019

And check out his book, SPEAR Selling: The ultimate Account-Based Sales guide for the modern digital sales professional. And in a digital community, I’m making videos, writing blogs, writing books, sharing insights, doing business development like everybody else. So you literally wrote the book on this topic.

Top of Funnel 68

Top of Funnel Marketing Automation Services Digital Marketing Funnels Eloqua 68

Convince & Convert

MAY 18, 2012

And so, they’re definitely more than what you would get from a Constant Contact, things like that, because they have CRM capabilities, quite robust CRM capabilities built into the system, but yet by their own admission, they’re not Marketo , they’re not Eloqua , they’re not Salesforce at scale, those kind of things.

Paid Content 115

Paid Content Enterprise Management Work Management Marketing Management 115

Heinz Marketing

SEPTEMBER 3, 2018

She is an evangelist and former distinguished analyst at Gartner, and she is the author of the new book, Growth IQ: Get Smarter About the Choices that Will Make or Break Your Business. Marilyn: I still, like anything Joe writes, I’m going to read and try to figure out how to emulate. Very excited for him. Paul: Yes, we did.

Top of Funnel 44

Top of Funnel B2B Thought Leadership Work Management B2B Sales 44

Convince & Convert

OCTOBER 26, 2013

We’re ALL writing blog posts. Right here on this blog, we’ve recently run pieces from Joe Pulizzi about his new book Epic Content Marketing , and Michael Brito about his new book Your Brand: The Next Media Company. Hell, I just finished writing a nifty ebook 15 minutes ago. image by BigStock).

Long Tail Marketing 156

Long Tail Marketing Top of Funnel Marketing Automation Services Eloqua 156

Convince & Convert

MARCH 22, 2012

Eric: The guys as Eloqua , I’ve read some of their content and they do a really good job about that. From Content to Customer by Eloqua & JESS3. View more presentations from Eloqua. You mentioned Eloqua at the beginning of the call. ” How about dinner and a movie first, right? They’re strategic, too.

Sales Management 114

Sales Management Top of Funnel Eloqua Viral Marketing 114

Convince & Convert

MARCH 22, 2012

Eric: The guys as Eloqua , I’ve read some of their content and they do a really good job about that. From Content to Customer by Eloqua & JESS3. View more presentations from Eloqua. You mentioned Eloqua at the beginning of the call. ” How about dinner and a movie first, right? They’re strategic, too.

Sales Management 114

Sales Management Top of Funnel Eloqua Viral Marketing 114

Albacross

JANUARY 17, 2020

It helps us collaborate more easily with our offices in different countries, and gives us a ton of useful tools such as automated emails, lead scoring, meeting booking tool, analytics & reporting, as well as managing our ads on LinkedIn and other networks. We even use their widget in our product so customers can book a meeting with us in-app.

Marketing Automation Services 122

Marketing Automation Services Top of Funnel Budget Programs Work Management 122

Marketing Insider Group

JULY 28, 2011

Steve Woods is co-founder and CTO of Marketing Automation provider Eloqua. Steve is also the author of the book the Digital Body Language , the Digital Body Language Blog and the user-community blog Eloqua Artisan. Jonathan writes the Manage By Walking Around Blog and is a former CEO of three software firms.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Tools 100

Content Marketing Institute

APRIL 26, 2018

Each team focuses on creating a sustained cadence of editorial content, not white papers, e-books, or other demand-gen pieces. All four come from journalism and PR backgrounds, and they supplement their writing with a team of contractors and freelancers. Challenge: Make the best use of the right technology.

Top of Funnel 101

Top of Funnel Brand Identity Branding Marketing AI 101

Outgrow

MARCH 5, 2020

Wufoo is an online form builder that helps you create custom HTML forms without writing code. They have a huge variety of content types such as - calculators, quizzes, assessments, e-books, infographics and a lot more. You can use or customize one of the ready-to-go themes available on the software, or design your own. Conclusion.

Outgrow 52

Outgrow Marketing Automation Services Top of Funnel Customer Surveys 52

B2B Marketing Zone Posts

NOVEMBER 2, 2010

Eloqua Experience 2010 , October 20, 2010 This week I attended the Eloqua Experience, Eloqua’s user conference in San Francisco. The big news of this event is the launch of Eloqua 10. The revamped user interface makes working with Eloqua a lot of fun. They are raving about Eloqua 10. That was very intuitive.

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40

The Effective Marketer

FEBRUARY 16, 2011

Note: I used publicly available data and wasn’t able to find Eloqua’s Series A, so I deducted based on valuation of their second round. Enterprises are beginning to add it as a budget item, and market research firms are starting to assign analysts and report-writing resources the growing niche. United States License.

Marketing Automation Services 100

Marketing Automation Services Enterprise Management Work Management Marketing Automation 100

Heinz Marketing

OCTOBER 29, 2018

I’m writing it down as you speak. So you mentioned there was an Eloqua, Oracle and Serious Decisions and every time we put on a conference at any of those functions it was always driven by good solid content, whether it was by an analyst, by a customer, even by a sponsor. Laura, thanks so much for joining us. This is awesome.

Top of Funnel 62

Top of Funnel Work Management Enterprise Management Conference 62

Paul Gillin

JUNE 9, 2011

It’s a lot harder and costlier to train technology experts to write than it is to teach writers what they need to know to about technology. So if you’re going to create your own blogs, white papers, e-books and such, you should probably use professional communicators to help you do it. What’s that going to cost you?

BtoB 50

BtoB Burn Rate Blogger Sample 50

Metadata

MARCH 16, 2021

And prior to Pendo, I had run the content programs at Eloqua, going back several years, and HubSpot a few years later and some smaller startups peppered in between. Joe Chernov: At Eloqua, we prep walked Megan Eisenberg, a very prominent CMO now, to every single event. Megan Eisenberg had Eloqua handlers with her at all times.

Marketing Analytics Tools 52

Marketing Analytics Tools Enterprise Management B2B Work Management 52

ClearVoice

OCTOBER 7, 2019

Of the top three marketing automation suites, HubSpot, Marketo and Eloqua, HubSpot continues to be the fastest-growing and most popular, as far as new user installations are concerned. With thousands of hours of experience with Eloqua, Marketo and HubSpot, I’ve built my own list of must-know email marketing best practices.

Hubspot 58

Hubspot Email Marketing Campaigns Planning 58