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What is Social Media Marketing?

Biznology

Social Media Marketing — according to Wikipedia , “social media marketing is the process of gaining website traffic or attention through social media sites.” Driving Search Traffic to Your Company’s Website.

The 29 Best Social Media Monitoring Tools

Webbiquity

Social media monitoring is vital for virtually every B2B or B2C brand. 58% of consumers follow brands on social media. Standard web analytics tools provide only a very narrow view of social media activity: clicks through to your brand website. Buffer Social.

Trending Sources

23 Outstanding Social Media Marketing Guides

Webbiquity

Though the use of social media and social networks for marketing is now nearly ubiquitous, and 78% of companies have dedicated social media teams, many marketers sill struggle with certain aspects of social marketing, such as formalizing strategies and measuring results.

Slow and steady content-creation wins the Google Search race

Biznology

Fully, generously, and even a little verbosely populating your website, your blog, your social media profiles, and your social media content is 100x more important to your success than “optimizing for search.”

The bloggers are the victims of bad blogger outreach

Biznology

I just wrote an article , Blogger outreach is earned media PR, isn’t it? wherein I suggested that some bloggers are kinda jerks because they lead any blogger outreach with “here’s my advertising packet.” That said, these bloggers are the victims.

Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1

Webbiquity

companies now use social media for marketing (though the figure varies widely based on size of company)? Or that a third (or more, depending on which study you believe) of all clicks go to the top result on a search engine query?

21 of the Best Social Media Marketing Guides of 2013 (So Far)

Webbiquity

The use of social media and social networks for marketing has rapidly advanced in the past few years from the “should I do it?” ” level to the current “how do I measure and optimize social media marketing efforts?” by Social-Hire.

3 Things Your Social Media Team Should Know About SEO

KoMarketing Associates

Enter search and social. . With social now positioned as a legitimate marketing channel with genuine customer (and potential customer) interactions, there’s a lot of great information coming out of the social media department. Social Media’s Impact on Search.

79 Remarkable Social Media Marketing Facts and Statistics for 2012

Webbiquity

Social media and inbound marketing techniques have been a boon for marketers. Not only do leads generated through social and content marketing cost half as much as traditional outbound-generated leads (see below), they also close at higher rate (again, see below).

Search Traffic Declining? You’re Not Alone (and What to Do About It)

Webbiquity

If your website traffic from organic search has fallen over the past year, take some small solace in knowing you’re not alone—in fact, you’re in good (if not happy) company. Here are a few concrete steps for using WPO principles to adapt to and counteract declining search traffic.

Blog2Social makes bloggers a marketing one-man band

Biznology

This is kind of hard to interpret but you’ll see that this “align right” image with associated caption was placed inline and it really looks wonky: You’ll need to do this a little bit on all Social and Blog platforms if you really want to get it just right.

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Search isn’t about search anymore, it’s about social

Biznology

Search will never be the same as it was as recently as a few years ago. Sites that have dominated search in the recent past are being penalized or de-indexed, going from the first page to page twenty or being removed completely, stripping many eCommerce sites of millions of dollars in revenue.

33 (of the) Best Social Media Guides, Tips and Resoures of 2012 So Far

Webbiquity

Given the widespread adoption of social media marketing practices, the “if” and “when” questions seemed to have now been resolved by most midsized and larger companies (and a lot of small companies as well). How do we demonstrate the ROI of social efforts?

87 More Vital Social Media Marketing Facts and Stats for 2012

Webbiquity

Though social media marketing is now used in about 90% of companies, techniques, platforms and best practices continue to evolve. What will likely be the hot trends in social media over the next couple of years? Social Media Stats and Demographics.

31 Expert Guides to Maximizing Online Brand Visibility – WPO

Webbiquity

It needs to be part of a larger, coordinated strategy encompassing owned, earned and paid media: web presence optimization (WPO). ” As indicated by the posts from Search Engine Watch and All Twitter highlighted below, that is starting to change, but only just.

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25 social media listening aids to increase your hearing

Biznology

78% of consumers say that companies’ social media posts impact their purchases (source: Forbes ). 74% rely on social networks to guide purchase decisions (source: Social Sprout ). To make sense of the noise, social media listening requires a process.

32 Influential B2B Social Media Profiles (People) to Follow on Twitter

KoMarketing Associates

It’s no secret that social media is an important channel of digital marketing. For B2B marketers, there are endless opportunities for leveraging social media platforms and strategies. While the report reveals that, in 2012, social media as a whole brought in a smaller fraction (5%) of traffic and leads to B2B websites, it shows great potential. How are you going to develop and augment your organization’s B2B social media strategy?

Planning Social Media Content? Ask Yourself These 9 Questions

Hubspot

It's no mystery that social media is a crucial part of any marketing strategy -- regardless of industry, company size, product, or service. Back in the day, I had to make the case for some businesses to even have a social media presence in the first place.

23 (More) of the Best Social Media Guides, Tips and Resources of 2012

Webbiquity

How can marketers make more productive use of their time on social networking sites? How can you make sure your company’s social media policy doesn’t run afoul of employment law? How can you measure (or can you measure) social media ROI ?

Fill in your entire social media timeline backlog

Biznology

The best thing about this is allowing your friends and followers to know you and your business a little better: in context, in texture, in richness, and in detail; the secondary benefit is search: the more content you have about yourself online, the more Google, Bing, and Yahoo!

38+ Cool Social Media and Web Tools and Reviews

Webbiquity

Manage all of your social media accounts from a single login on your iPhone? Make more productive use of your time on social networking sites? Find tools to do all of the above and much more in this collection of helpful business, online and social media tools, apps and reviews.

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Search + Social = Online Reputation Management

Biznology

Moreover, moguls, oligarchs, and high-net-worth individuals tend to be both too busy and private to invest the time and energy registering, building out, and keeping fed a small army of social media profiles, including more than just LinkedIn.

Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity

the sources below provide a vast wealth of data, statistics and research results, as well as a bit of interesting social media trivia. How are consumers and b2b decision makers using social media in their buying processes? Social Media Facts and Stats.

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Audienti merges SEO, Advertising, and Influencer Engagement services

Biznology

The service not only stalks all of your online profiles, including social, but helps you identify and creep all of your competitors, too. It’ll ask you for all your Social handles and pages, your Google Analytics creds, and even your Google URL Shortener creds.

Influencer outreach is more PR than marketing or advertising

Biznology

Almost three years ago I wrote Blogger outreach is more PR than social media. In it, I go through my process and talk about the value of earned media versus paid post. Much along those lines, earned media is still the best policy.

6 Essential Social Media Lessons From Top Executives

Hubspot

Previously, right here on this blog, we’ve written about the importance of company leadership getting involved in social media. Even though there is an overall lack of c-suite social media participation across industries, there are numerous execs who just plain get it.

The Law of Large Numbers is the digital marketer’s friend

Biznology

Why would it be any different when it comes to blogger and influencer outreach marketing? The strategy here is to cajole, seduce, and woo between one and twenty-five blogger-journalists to report and write on your behalf and in their favor. Earned media mentions makes Google very happy.

The Secret Ingredient to Effective B2B Content Marketing Performance

KoMarketing Associates

For B2B organizations, we have always believed that content marketing is an essential piece of the puzzle for supporting SEO, social media, and lead generation efforts. Competitive Link/Social Media Monitoring via Buzzsumo or BuzzStream.

48 Phenomenal SEO Guides, Tips & Tactics

Webbiquity

Search engine algorithms are constantly being updated. What needs to be done to recover from search engine penalties? SEO for Dummies: Learn SEO in 10 Simple Steps by Social Media Today. Infographic: Search Ranking Made Simple by Sword and the Script.

Social Media U: Take a Class in Social Media - ReadWriteWeb

Buzz Marketing for Technology

Social Media U: Take a Class in Social Media. Social media. Whether youre socializing on Facebook , updating Twitter , or just adding a new bookmark to Ma.gnolia , social media has become an integral part of our daily lives. search.

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Publish first, then edit and revise, for Google search success

Biznology

In its purest form, bloggers write and publish with the casualness of facebooking, tweeting, and tumbling. Your blog posts and site content have a much longer lifespan than the rest of your online social media content. Do You Have Blogger’s Constipation?

Have top influencers author your sites to appease Google search

Biznology

It’s a great time to be passionate about social media, the Internet , online community, and the Google suite of products and services: Google’s about to reward you big-time just as Google pulls the rug out from under the feet of traditional SEO link strategies.

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Anyone with a New Idea is a Crank Until the Idea Succeeds

Webbiquity

While “search plus social plus content” is inarguably inelegant, it was suggested that other terms such as “online marketing” or “inbound marketing” already covered the concept of web presence optimization (WPO). Search Engine Optimization (SEO ).

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Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2

Webbiquity

Reports, surveys, studies and infographics are among the most popular content posted and shared across social networks. How widespread, really, is the use of social media for marketing? How are B2B marketers using social media differently from their B2C counterparts?

Why aren’t you already cross-posting on LinkedIn?

Biznology

If you’re already a blogger, do it now. Blogging Content Marketing Social Media Marketing Blog blogging Content marketing Facebook Google instagram linkedin pinterest Pulse Search engine optimization social media twitter United States YouTube

Is Social Media ROI Achievable?

The ROI Guy

Survey participants, 3,342 consumer and B2B marketers, indicated that, as budgets grow to more significant levels, Social Media accountability has become the highest priority. Converting social media members, followers, etc. Influencer / Blogger Relations 2.

6 Ways Social Media Marketing Is Changing (For the Better)

Hubspot

We’ve been at this social game for a while now, you and me. So let's take a closer look at how social media is changing. 1) Social Media Is Gaining Weight as a Sales Tool. Social media has always enjoyed firm footing as a marketing and communications tool.

Owning Google Search is so easy–yet very very hard

Biznology

It’s the same thing with search engine optimization (SEO) and Google. . It includes an army of well-trained, savvy, human reviewers (10,000 as of 2007, surely legion by now), as well as us, the greater Internet, who are part of a very active social media attention economy. When the social media sphere and the blogosphere actually end up opting-in, it’s legit and passes Google’s Turing test. Image via CrunchBase.

7 SEO Tactics Most Marketers Ignore

Act-On

Search engine optimization has a reputation for being hard and brutally competitive. Given what good search engine optimization can do, this is downright depressing. Search engine traffic matters – it makes up 51% of visits to most sites , according to BrightEdge.

All about earned media micro-influencer marketing and more on the Through the Noise podcast

Biznology

Topics include my favorite marketing strategy, earned media micro-influencer marketing , something my team and I have been doing since late 2006. Here’s a free earned media micro-influencer marketing master class for you! What is earned media?