Trying GroupHigh for Blogger Outreach Campaigns

Biznology

I am hereby making the jump from humans to robots for all my blogger research. When it came to the tools being offered for prospecting, managing, and tracking online engagement and outreach , the quality had been dubious, the licensing too expensive, and of limited value.

The state of earned media blogger outreach

Biznology

I’ve been doing earned media blogger outreach as a profession since 2006 and a lot has changed. To be frank, there are a lot of bloggers with their hands out looking for pay to play these days that it can feel a little daunting.

Trending Sources

Blogger outreach is more PR than social media

Biznology

The current catch-all these days for what I do is social media; unfortunately, when what you do is described as social media, people tend to think Facebook , Twitter , Pinterest , and maybe Google+. My expertise, however, is online community outreach and engagement.

The state of the blogger outreach union ten years on

Biznology

I stared my first blogger outreach agency back in 2006. Ten years on, the state of the union of blogger outreach is good for brands and agencies but great for the bloggers and online influencers. Blogger Outreach is Hard.

Mizuno running long tail outreach marketing case study

Biznology

The Outreach Marketing Virtual Summit 2014 , sponsored by GroupHigh , happens today. My presentation is titled Blogger Outreach Case Study: How I Activated Hundreds of Bloggers for Mizuno Running. Long Tail Blogger Outreach. Three outreaches.

Take your bloggers and social media influencers to lunch

Biznology

And, it’s so very rare that anyone who pitches bloggers and expects them (us) to do stuff for free ever asks bloggers (us) out to do stuff IRL (in real life). Follow them on Twitter. Both bloggers and online influencers have real relationships with their readers and fans.

Earned-media micro-influencer marketing master class

Biznology

Blogger outreach tends to focus on only identifying and engaging top-25 influential bloggers. We collect every blogger who has ever had a thematic interest in our customers. Following up twice after the initial email outreach. Outreach : how best to pitch?

Class 56

All about earned media micro-influencer marketing and more on the Through the Noise podcast

Biznology

Chris Abraham is a leading expert in digital: online reputation management (ORM), Internet privacy , social media marketing, and digital PR with a focus on blogger outreach, blogger engagement, and Internet crisis response.

25 outreach tools that can take your business to new heights

Biznology

Do you think a solid content marketing strategy exempts your brand from needing to do outreach? Check out these 25 awesome outreach tools for your smash business strategy. The world’s best-known bloggers have the ability to make or break their brand’s reputation with a simple Tweet to their massive audience. It’s time to discard traditional outreach tools and tactics, and focus on connecting directly with digital influencers! Blogger LinkUp.

23 Outstanding Social PR Guides

Webbiquity

But it’s not merely about using social media platforms and outreach; as one of five pillars in the web presence optimization framework , PR now impacts SEO, content marketing, website design, and other marketing disciplines. Is blogger outreach still an effective PR strategy?

PR 137

Crossing the influence line: When does sponsorship destroy your reputation?

grow - Practical Marketing Solutions

How is it different for a company to pay a member of their sales staff to sell a product versus paying an influencer to sell the company’s product on Instagram/blog/Twitter?” By Mark Schaefer.

The art of writing the perfect blogger pitch

Biznology

Over the last five years that Abraham Harrison has been pitching bloggers on behalf of clients, we have learned a thing or two about how best to reach bloggers, how to engage them, how to get them to carry our client’s message to their readership. Whether we’re doing an outreach to the bloggers of mainstream media and celebrity blogs or to someone who has just set up a blog for the first time, it all begins with the message model.

How to engage bloggers down the long tail

Biznology

Outreach marketing, formerly known as blogger outreach, is a powerful tool with almost zero barrier to entry — just your time and attention. How to Engage Bloggers Down the Long Tail from Chris Abraham.

The Human Approach to Link Building Outreach

Biznology

Without great outreach, link building becomes 100x harder, because how can you expect to secure a link if you can’t get anyone to communicate with you? Without further ado, here are my main strategies for successful outreach for links – mainly for guest posting.

7 Tools for Finding & Connecting With Influential Bloggers

Hubspot

Bloggers are trusted voices who can bring in customers and help you build your community. Reaching out to potential blogger is a more intricate process nowadays than it was even five years ago. Want to achieve worthwhile results from your blogger outreach efforts?

How PR and Social Media Can Work Together

Webbiquity

In this example, a press release is distributed online, posted to the company’s Facebook and Twitter updates, and used to create a social media release (using a tool such as PitchEngine ). The social media release also links back to the company’s LinkedIn and Twitter accounts.

PR 77

Today’s Rules for Guest Blogging- How to Find Opportunities with Outreach Tools

NuSpark

Let’s look at some ways you can uncover guest blogging opportunities and a few online outreach tools to help focus your search. Expanding Your Search: Using Outreach Tools. Using the same criteria, try searching Twitter. It also helps you to build relationships with the influencers in your industry. • BlogDash – [link] - Blogdash helps you to organize and publish content then search and find specific bloggers using keyword search.

Tweet like Guy Kawasaki for Twitter success

Biznology

Here are some of the least flattering blog posts, including Dear Guy Kawasaki, You Tweet Too Much , Guy Kawasaki is too ‘popular’ to stop autotweets during Boston bombings , Andrew Goodman to Guy Kawasaki: You are Ruining Twitter! , Is Guy Kawasaki Singlehandedly Ruining Twitter?

Why you shouldn’t bring your social media (completely) in-house

Biznology

If any of them consider social media monitoring, engagement, and outreach to be either a secondary task or “beneath them,” then the writing’s on the wall. The honeymoon period with cool and the continuity of outreach and the quickness of the response might suffer.

What is Social Media Marketing?

Biznology

engagement (have you been helped), and outreach (have you heard of us over here?). ” Previously limited only to bloggers, influence marketing has widened the angle of its lens to realize that there are all sorts of influentials all over the Internet.

The 28 Best Influencer Marketing Tools

Webbiquity

Recent stats reported by Onalytica explain why marketers are rushing to incorporate influencer research and outreach: 84% of marketing professionals now use influencer marketing as a tactic. Here are 28 of the best tools for influencer research and outreach.

Tools 79

Best Social PR Guides and Tips of 2010 (So Far)

Webbiquity

And as any blogger can tell you, PR pros understand this, as witnessed by the incredible increase in blogger outreach “pitches&# from corporate PR departments and firms over the past two years. Of course, there’s more to (successful) blogger outreach than just pitching, and there’s more to the new practice of social PR than just blogger outreach. For example, “PRO: Twitter gives us a great way to leverage PR.

PR 52

How to Engage Bloggers Down the Long Tail

Biznology

Outreach marketing, formerly known as blogger outreach, is a powerful tool with almost zero barrier to entry — just your time and attention. How to Engage Bloggers Down the Long Tail from Chris Abraham.

If you perform only to an empty house your show will close

Biznology

People are spending the money and devoting the resources required to create compelling and engaging social media posts, not only just on Facebook but also on LinkedIn , Twitter , Pinterest , and even Google+. Think of it as Twitter-development.

Stop. Look. Listen. It’s time for an influencer marketing campaign

grow - Practical Marketing Solutions

” Marketers love influence marketing because: Twitter users now trust influencers as much as they trust their friends. Sellas is an in-the-trenches digital marketer & owner at B Squared Media , blossoming blogger, and a purveyor of psychographics. By Brooke B.

Why you should consider centralizing your search keyword lists

Biznology

And bloggers , of course, need to know what words their audiences use to describe their pain points. Earned: Press releases, blogs, organic search, social outreach, Facebook, Twitter. And the words enriched all related social outreach. Photo credit: Wikipedia.

Best Social PR Guides, Tips and Tools of 2010

Webbiquity

Effectively connect with bloggers and other key online influencers in your industry? Twitter Pitching Etiquette: What works, what doesn’t… by COMMS Corner. Pitching on Twitter? Social Media Press Releases and Blogger Outreach. The 5 Cs of Blogger Relations by prTini. ** 5 Stars. Noting (very accurately I might add) that “The top bloggers receive hundreds of pitches a day.

PR 47

Five Reasons Your Marketing Strategy Needs Blogger Outreach

SnapApp

Today's guest post comes from Kristen Matthews of the blogger outreach company, GroupHigh. That's why bloggers - a virtually unlimited source of third party opinions - have made blogger outreach a key component of successful marketing strategies. Whether you're already a blog outreach believer or not, here are five key points why marketers need bloggers on their side. What marketers should take from this : Bloggers are extremely influential.

Build some social media marketing backbone you big wuss

Biznology

Outreach is the lifeblood of social media engagement. All you do is make it as easy as possible but sharing your content not only on your own site and blog but also across Facebook, Twitter, Tumblr, Google+, LinkedIn, Pinterest, and even reddit, digg, Newsvine, YouTube and anywhere else.

5 Tips to Writing More Effective Cold Emails

Sales Intelligence View

Specifically, landing a great job, doing a landmark deal, and starting a relationship with a mentor all originated from cold outreach. The best bloggers on the internet preach the importance of writing a compelling first sentence.

50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far)

Webbiquity

While a dwindling number of business executives still dismiss Twitter as a waste of time, recent research suggests it is one of the most valuable social networks for business. 51% of active Twitter users follow companies, brands or products on social networks. How popular is Twitter?

Fulfill your resolution to blog in 11 steps

Biznology

A majority of my revenue is generated from blogger outreach, namely long-tail and deep-dive, outreach that extends all the way into the thousands of bloggers. Blogger. 5) Writing is only a quarter of what it takes to be a blogger: Writing takes a lot of work.

Your checklist for “safe” Influence Marketing

grow - Practical Marketing Solutions

The Federal Trade Commission requires that bloggers and other online influencers disclose anything “material” that is not obvious to the reader. Before launching an influencer outreach campaign, your brand should create a disclosure on CMP.LY Find Kerry on Google+ and Twitter.

12 (of the) Best Social PR Guides, Tips and Techniques of 2011

Webbiquity

PR pros now use tools like Twitter, PitchEngine , PRWeb and Vocus in place of fax machines, media packets, wire services and Bacon’s , but the fundamental skills of storytelling and relationship-building remain crucial. What are the (current) best practices for pitching bloggers?

PR 92

Influencer marketing is one percent inspiration, ninety nine percent perspiration

Biznology

Last night I had the honor of dusting off my trusty old long tail earned media blogger outreach deck and updating it for the new world of earned media influencer marketing for the lovely Brigitte Winter and her Georgetown School of Continuing Studies students. Waiting for class.

Chris Abraham joins Frank Eliason and Shel Holtz on FIR

Biznology

I recently wrote two articles relevant to the show, The Implications for PR if Twitter Goes Away and The Secret to Mastodon’s Success is Mastering the Hyperlocal , both of which were foci of the podcast. Every once in a while magic happens.

PR 70

Today’s online influencers are wicked tough

Biznology

Back in 2006 when I started doing online public relations, blogger outreach was a minefield. — and it was years before anyone else besides my little agency was willing to engage these bloggers on behalf of products and brands.

My online influencer research and engagement process

Biznology

A few of my offerings include online influencer outreach , long-tail blogger outreach , and social media marketing so a major part of my services include sifting through the entire Internet ( The Internet is big.

Blogger Outreach for Conference Organizers

Aggregage

In it, she discusses the ethical dilemma that faces many bloggers who are offered something free in exchange for coverage in the blog. And lots of us bloggers have faced it. But what’s striking about this example is how the conference organizer did such a poor job of reaching out to the bloggers. This is something we do a lot of as described a bit over on Search Engine Journal in Blogger Relations. Would these feel more comfortable / ethical to the blogger?

Influencer marketing should not be about collecting influencers

Biznology

LinkedIn and Twitter has made this even easier. Successful influencer outreach is just the end result of building a real relationship over time. If I really want to make a connection, I can reach out as a fellow blogger or make it apparent that I have 50.8k