Vidyard

JULY 25, 2018

You can use them as a guiding light when you need to take a step back from your publishing strategy. In this post, we’ll look at examples and lessons from a wide variety of accounts including, National Geographic, Tom Hanks, HubSpot and The Rock. It all depends on how much content you can create or curate.

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Social Media Ad Building Brand Identity Branding 94

Marketing Insider Group

JANUARY 8, 2013

So I reached out to my connections across the social landscape and asked who they thought published the best B2B Marketing blogs around. I invite you to read and follow these amazing bloggers and if I missed your blog or someone you know, please suggest an addition in the comments below. Follow my friend @ noyesjesse.

B2B Marketing 100

B2B Marketing B2B Thought Leadership Eloqua B2B 100

Marketing Insider Group

OCTOBER 2, 2020

There was some great content published this past week, specifically in the content marketing industry. At Marketing Insider Group, we are seeing a huge shift out of paid promotion and into increasing traffic and leads from our customer’s website. Enjoy these top content marketing posts of the week! By Stephanie Stahl.

B2B Thought Leadership 48

B2B Thought Leadership Content Marketing Thought Leadership Content 48

Marketing Insider Group

DECEMBER 22, 2011

junta42 – Joe, that is SUPER insightful –> RIP: Custom Publishing [link]. e6e6e6 ;'> March 4, 2011 9:00 am via HubSpot Reply Retweet Favorite. from one of my favorite bloggers, @ leeodden [link] | Great post! How to Crush the Competition With Inbound Marketing [ #KillingIt ] [link] via @ HubSpot.

B2B Thought Leadership 100

B2B Thought Leadership Paid Search Agency Forrester Social Media 100

Hubspot

DECEMBER 20, 2018

We’ve curated this list of our favorite podcasting themes to help you share your content on your site and make lasting connections with your fans. Customizing your site pages and sections requires no coding knowledge due to the theme’s drag and drop builder. Variety of color palettes to customize pages. Life Coach.

Best Practices 88

Best Practices Merchandising Template Peer-to-peer 88

Hubspot

JANUARY 12, 2016

As a B2B marketer, you can leverage your online relationships to have content produced for you, whether it’s user-generated content (UGC) produced by customers, or commentary from industry thought leaders. Is the goal to increase customer engagement? To engage customers, consider surveys and contests in exchange for content.

B2B Thought Leadership 28

B2B Thought Leadership Tips Blogger Thought Leadership 28

Hubspot

JULY 26, 2016

Polycor is a mid-sized company which owns and operates natural stone quarries in the US and Canada Their customers are stone distributors, but to drive demand we spend most of our time talking to designers and architects who spec their material. When I look for a brand ambassador I’ve got more in mind than follower counts.

PR 28

PR Advertising Agencies Blogger Dwell 28

Hubspot

NOVEMBER 18, 2015

Whether you're a published author or just getting started with blogging, it's not always easy to string words together in a way that makes sense, sounds good, and makes the reader feel something. Publishing content on a consistent basis is crucial in the blogging world. HubSpot's Blog Topic Generator could come in handy.

Tools 28

Tools Best Practices Template Peer-to-peer 28

Hubspot

SEPTEMBER 15, 2014

We’re going to unpack some lessons you can learn from them to get you over any obstacle of getting you started with social media … which''ll lead to increased brand awareness, strengthened relationships with existing and future customers, and improved perception of the organization you represent. 2) Don’t Be a Walled Garden.

Social Media 28

Social Media Media Lead Scoring Lead Ranking 28

Optinmonster

JANUARY 14, 2024

After extensive research and hands-on testing, we’re excited to present our curated list of the 45 best digital marketing tools of 2024. HubSpot As a lead generation tool, HubSpot is a central part of its comprehensive inbound marketing and sales platform. We’ve done the heavy lifting for you.

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Marketing Automation Services Enterprise Management Work Management Marketing Management 97

Optinmonster

JANUARY 14, 2024

After extensive research and hands-on testing, we’re excited to present our curated list of the 45 best digital marketing tools of 2024. HubSpot As a lead generation tool, HubSpot is a central part of its comprehensive inbound marketing and sales platform. We’ve done the heavy lifting for you.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

Unbounce

DECEMBER 7, 2021

And more importantly, what can you do to turn those one-time visitors into lasting customers? Nomadic Matt is a travel blogger who knows the importance of building an email list. HubSpot’s “Inbound Marketing Course” Opt-In Page. Image courtesy of HubSpot. Image courtesy of HubSpot.

Opt-in 101

Opt-in Conversion Examples Opt-out 101

Hubspot

JANUARY 18, 2012

It would be a bad idea for us to publish our blog on a different domain, like hubspotblog.com, because our website would not reap any SEO credit. This is something HubSpot has implemented with great success; it also offers multiple perspectives in your content, letting different areas of expertise shine through and benefit your readers.

Long Tail Marketing 28

Long Tail Marketing Work Management Cost per Lead RSS 28

Golden Spiral

JANUARY 13, 2022

The consensus is that the blog—an online network of web pages containing content crafted and curated by your company—is alive and important. HubSpot ’s statistics demonstrate the more you publish, the more traffic you receive. Companies that publish about four times per week produce 3.5 You have something to say.

Statistics 62

Statistics Custom Publishing Trade Show Ethics 62

Webbiquity

MARCH 23, 2017

Content Publishing Tools. Publishing on LinkedIn is easy: go to your profile page, and in the “Posts” section near the top of the page, click “Write a new post.” Pulse is also a place to keep up with the content those you are connected with or follow on LinkedIn are publishing. 1 ) LinkedIn Pulse.

Marketing Automation Services 239

Marketing Automation Services Distribution Budget Programs Tools 239

Hubspot

MAY 23, 2013

And because business blogging is one of the most effective ways for marketers to consistently deliver content to their audiences -- and because it''s right in my wheelhouse as HubSpot''s blog manager -- I thought I''d share with you what I think the future of business blogging holds. As a result.

Business Blogging 28

Business Blogging Top of Funnel Paid Content Business 28

Oktopost

OCTOBER 26, 2020

Without a single central tool to manage, synchronize, publish, analyze and optimize all your activity on all the relevant platforms? Content publishing and optimization features. Robust B2B integration options including Salesforce, Act-On, Marketo, Hubspot, and Google Analytics . Yes, eight of them. Employee advocacy built in.

Enterprise Management 159

Enterprise Management Work Management Social Media Marketing Management 159

Marketing Insider Group

MARCH 4, 2020

As for digital display ads, statistics tell a “horrifying” story, as Carly Stec points out in her HubSpot article. Not only is the use of ad blockers growing but also, stats point out that nearly half of customers’ clicks on mobile ads are “accidental.”. One-off ad campaigns supported online with references to their TV and print ads.

Enterprise Management 270

Enterprise Management Paid Search Agency Examples Advertising Agencies 270

Hubspot

MAY 3, 2018

Without a blog, your SEO can tank, you'll have nothing to promote in social media, you'll have no clout with your leads and customers, and you'll have fewer pages to put those valuable calls-to-action that generate inbound leads. Bloggers then share their blog posts with other internet users. The Curated Collection Post.

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Template CMS Development Domain Buyer Personas 101

Single Grain

MARCH 9, 2021

In a nutshell, here's the difference between business-to-business and business-to-customer SEO: In B2C SEO , the ideal target market is a broad demographic group like “people in the 18-27 age group” or “people who want to get fit.”. Keyword research helps you identify the most valuable search terms that can lead customers to your website.

Lead Scoring 137

Lead Scoring Lead Ranking Marketing Automation Services SEO 137

Only B2B

FEBRUARY 9, 2018

Let’s write about how it can help your customers or a basic guide on security. Which content piece will be published on which date? First is, Hubspot idea generator. Now, If you do not have the time to repurpose your content, you can always make use of a persuasive copy to sell your curated newsletter. It is that simple.

Startups 97

Startups Newsletter Custom Publishing Internet Marketing 97

Webbiquity

APRIL 25, 2017

No worries—there are numerous free and low-cost photo editing tools available that enable you to add layers, apply effects, overlay text, and make other enhancements to customize images. All photos published on Unsplash are licensed under Creative Commons Zero which means you can use them for any purpose, for free, without attribution.

Video Marketing 213

Video Marketing Marketing Automation Services Best Practices Sample 213

Hubspot

AUGUST 20, 2020

The Curated Post. This is one of the most common blog post formats for business bloggers. List posts are easily recognizable by their titles, since they usually include a number in headline, and they're great formats for beginner bloggers since they're very formulaic. The Curated Post. Blog Post Types and Formats.

Paid Content 101

Paid Content FAQ Thought Leadership Curation 101

Atomic Reach

APRIL 2, 2019

As the most powerful automated email for B2C retailers is the email triggered when a customer abandons their cart. When asked the type of video content they would like to see more of from brands by HubSpot, the consumer’s top choice was “explainer videos.” ( Source ). Globally, over 2 billion blog posts are being published each year.

Paid Content 94

Paid Content Statistics Planning Marketing Automation Services 94

Webbiquity

JANUARY 9, 2012

Nearly 3/4 of active Twitter users are bloggers. The delightful Kristi Hines digs deep into Twitter, explaining how to do things like deleting a “Recent Image,” create customized RSS feeds from Twitter, use Twitter’s Advanced Search, search Twitter results using Google, get the most out of your Twitter bio and more.

Twitter 100

Twitter Tactics Tools Tips 100

Webbiquity

OCTOBER 23, 2012

Beginner Tips For Your Corporate Twitter Publishing Schedule by Social Fresh. David Clarke explains four ways that businesses can capitalize on Twitter brand pages, including enhanced customization, “turning Twitter into a more sustainable channel of its own. Use a large image or a tasteful pattern. Tips for Twitter Brand Pages.

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Paid Content Twitter Tactics Tools 100

Hubspot

JULY 29, 2018

AddThis - AddThis is a web-tracking technology company that offers a wide range of social media and content tools -- from responsive sharing buttons to custom follow buttons to recommended content plugins -- designed to help you increase engagement on your website and earn more followers on social media. Social Media Terms - Z.

Social Media 101

Social Media Marketing Automation Services Media Work Management 101

Hubspot

DECEMBER 2, 2016

Imagine that you’re within 140 characters of connecting with a customer, prospect, or influencer. Step #4: Create and curate great content. While it’s tempting to rely solely on curated content, if you’re serious about building your personal brand, try to post some original content. How can you afford not to reach out?

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Twitter Personalization Ad Building Brand Identity 28

B2B Marketing Zone Posts

OCTOBER 5, 2010

And as any blogger can tell you, PR pros understand this, as witnessed by the incredible increase in blogger outreach “pitches&# from corporate PR departments and firms over the past two years. You think you know what is important to customers. We can’t just become publishers, we also have to become advertisers.

B2B Marketing 40

B2B Marketing Work Management Marketing Management Advertising Agencies 40

Vidyard

JANUARY 24, 2022

Maybe you prefer a curated sales newsletter delivered straight to your inbox each day. Customer Stories 2.3 Video Trend #4: Customers Prefer Authenticity Over Production Value 4.1 Video Publishing and Production Statistics 2.3 Retaining Chapters When Publishing Vidyard Videos to YouTube 4. FAQ Videos 2.

Sales Management 65

Sales Management Top of Funnel Best Practices B2B Thought Leadership 65

Hubspot

APRIL 1, 2013

I can't tell you how many times people have asked me, "How the heck does HubSpot crank out such a high volume of content?!" How HubSpot Does Inbound: Creating a Content Machine from HubSpot All-in-one Marketing Software. Just write it out like you'd speak it if you were telling a lead, customer, or colleague.

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Tips Aggregators Content FAQ 28

B2B Marketing Zone Posts

DECEMBER 1, 2010

Buyers Set the Pace for B2B eMarketing - Marketing Interactions , November 16, 2010 The ability to instantly publish content, send email, and Tweet give the impression that speed is a marketer’s friend. Audience: Business Development Professionals, Marketing Managers, Channel Managers, Customer Service Professionals, Product Managers.

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

B2B Marketing Zone Posts

NOVEMBER 2, 2010

Social CRM: Curb Your Enthusiasm , October 7, 2010 If you’re a marketer in a medium-to large-sized B2B company, you’re almost certainly using customer relationship management (CRM) software to track your customers and prospects. Unskewing the Web: Curators as filters , October 11, 2010 Image by prettyflower via Flickr.

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40

Hubspot

SEPTEMBER 23, 2014

In order to create this blog content, blog editors need to spend a lot of time coordinating blog content which may involve recruiting writers, setting guidelines, and, of course, editing and publishing content. Educate your customers about a particular topic? Do you have any external contributors or guest bloggers with whom you work?

Allocation 28

Allocation Process Ad Building Guidelines 28

Online Marketing Institute

JANUARY 16, 2013

Content Curation. Listly helps you curate items into lists you can then embed into a blog post. Using Storify, you can curate all different types of content about a specific topic, like blog posts, tweets, videos and images, into one board. But have you thought about using it to curate ideas for your content?

Marketing Automation Services 40

Marketing Automation Services Tools Planning Content Marketing 40

Hubspot

OCTOBER 31, 2016

Want to learn how to plan, publish, and promote viral infographics? Just head over to Google Analytics (or dig into your HubSpot software) and pull up your most popular pages (from the last 6-12 months) by going to Behavior > Site Content > All Pages. You’re in the right place.

Viral Marketing 28

Viral Marketing Outreach Blogger Design 28

Optinmonster

APRIL 26, 2024

Here’s a content upgrade example from a blog published on Medium : If readers are already your subscribers, they will see the whole post without any problem. This can be a step-by-step printable list, a set of materials needed for a project, or top tips curated from a larger guide. Here’s an example from Deezer.

Examples 101

Examples Marketing Automation Services Content Screencast 101