Industrial Marketing Today

JANUARY 3, 2011

Industrial marketers who don’t use a business blog are missing a key component of feeding the top of their sales funnels. You can find lots of online articles about the advantages of using a business blog for building thought leadership, communities and humanizing your company. A business blog feeds your sales funnel.

Top of Funnel 60

Top of Funnel Business Blogging High Quality Lead Business 60

Industrial Marketing Today

SEPTEMBER 20, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website B2B Lead Generation Using a Business Blog by Achinta Mitra on September 20, 2010 in B2B Lead Generation , Industrial Marketing Blog In B2B lead generation, quantity versus quality is probably the biggest challenge faced by industrial marketers.

Lead Generation 60

Lead Generation Business Blogging Lead Scoring Lead Ranking 60

Buffer

MAY 4, 2022

You’ve probably never envisioned yourself as a blogger. After all, you’re a small business owner, and probably not a trained writer. Creating a successful blog really just requires being passionate about a certain topic — a characteristic you already possess as an ambitious entrepreneur!

Small Business Marketing 88

Small Business Marketing Business Blogger Transparency 88

Webbiquity

MAY 6, 2020

While 93% of B2B marketers use email as a marketing channel and 92% use social media, just 75% of B2B enterprises have blogs. Further, barely half (53%) of marketers say blogging is their top content marketing priority. And as Michael Brenner has reported , only 20% of bloggers publish at least two posts per week.

Enterprise Management 204

Enterprise Management Work Management Marketing Management Multi-Channel 204

Biznology

JUNE 26, 2018

Unless you already have a bursting-at-the-seams Rolodex and a stable of superfans who are waiting impatiently for anything and everything you give birth to in the world, you might be cutting the ribbon of your new business, blog, site, app, community, or nonprofit to a fever-pitch crowd of bumpkiss.

Traffic 184

Traffic Word of Mouth Marketing Websites Outreach 184

Webbiquity

MARCH 13, 2019

If we’re on a demo and I’ve done my research, I can usually just show these people how many people are searching for their product and services at Google and which keyword phrases to focus on first in order to start generating some of that traffic. Keyword Research/SEO. Register for a webinar , a seminar, or a newsletter.

Social Media 204

Social Media Search Marketing Social Marketing Optimization 204

Writing on the Web

FEBRUARY 10, 2014

A list of categories so I can find the ones in my area of interest. A search box so I can find blog posts that interest me. The biggest mistake authors and beginning bloggers make is not to hyperlink words in a post. This means you are losing Google juice and making it harder to for search engines to identify keywords.

Wikipedia 100

Wikipedia RSS Blogger Keywords 100

Writing on the Web

JULY 12, 2011

Do you litter your blog writing and web pages with keywords so the search engine spiders can find you? Or do you make the copy interesting so people will be eager to read it and pass it on? And here’s how: Choose your keywords wisely. Make sure you know which keywords will both attract readers and be SEO friendly.

SEO 100

SEO Tips Content Marketing Digg 100

Hubspot

MAY 28, 2014

That''s because we never want to assume everyone understands inbound marketing just because we live and breathe it every day, and this class is meant to equip everyone with the ability to explain a core tenet of inbound -- business blogging -- to anyone that asks. First, let''s get on the same page about what a blog is.

Business Blogging 28

Business Blogging Business Inbound Marketing Class 28

Hubspot

JUNE 12, 2012

As a business blogger , most of the tools you need to do your job live right up there in your noggin. you can make your job a heck of a lot easier -- and your blog posts even better -- if you have a supplemental arsenal of tools. Here are 10 free tools that will make you a better business blogger , and how to use them.

Blogger 28

Blogger Top of Funnel Tools Business 28

Hubspot

OCTOBER 12, 2011

Let's say that a couple of months ago, you decided to really start drinking the inbound marketing Kool-Aid, and you took the plunge: you started a business blog. So many new bloggers adopt the simple "if you build it, they will come" mentality. So many new bloggers adopt the simple "if you build it, they will come" mentality.

Business Blogging 28

Business Blogging Business Blogger Act-On 28

Hubspot

MARCH 13, 2012

That being said, getting your guest posts accepted by and published on the blogs of others is no easy feat. As a guest blogger, you need to have the skill sets of an SEO expert, a public relations professional, and obviously, a blogger , in order to be successful. Mistakes in Guest Blogging Strategy.

Blogger 28

Blogger Guidelines Work Management Lead Scoring 28

Hubspot

JANUARY 25, 2013

Many inbound marketers and business bloggers get so caught up in (or weighed down by?) the idea of creating blog content , that after hours or days of looking at a blinking cursor, there's nothing but an outline or a few introductory sentences to show for their work. Well, I guess that's one way to approach business blogging.

Blogger 28

Blogger Business B2B Thought Leadership Planning 28

Hubspot

MAY 12, 2010

Great business blogs have to walk a fine line: they have to create value for current and prospective customers while at the same time supporting a strategy that provides business growth. Business blogs are often measured by very different metrics than blogs that function as media outlets.

Business Blogging 28

Business Blogging Practices Best Practices Business 28

Hubspot

MAY 23, 2013

And because business blogging is one of the most effective ways for marketers to consistently deliver content to their audiences -- and because it''s right in my wheelhouse as HubSpot''s blog manager -- I thought I''d share with you what I think the future of business blogging holds.

Business Blogging 28

Business Blogging Top of Funnel Paid Content Business 28

Hubspot

DECEMBER 10, 2010

The Science of Blogging ( #BlogSci ) quickly became a trending topic on Twitter, highlighting people’s strong interest in the subject. How do you drive traffic to your blog? Figure out which keywords you would like to rank high for and concentrate on creating content around them.

Business Blogging 28

Business Blogging Allocation Business Webinar Metrics 28

Valasys

MAY 7, 2020

Using Guest blogging for high-quality link-building makes it a powerful tool for improving brand awareness, boosting your SEO endeavors, discovering new and useful contacts, and for streamlining the sales cycles. According to the Business Blogging Secrets Revealed report by Curata , 56% of externally sourced blog posts are from guest authors.

High Quality Lead 72

High Quality Lead Link Building Ad Building Lead Scoring 72

Webbiquity

FEBRUARY 9, 2021

Why is now the best time to start blogging, and what opportunities does it bring for business bloggers? If blogging will be part of your strategy, get started now! For a B2B business blog, the “niche” is based on the key interests and concerns of the target customer. ?

Paid Content 294

Paid Content Traffic Lead Ranking Blogger 294

Directive Agency

MAY 24, 2017

Business owners and bloggers get busy, and it’s all too easy to leave a blog idle for a few weeks or even months. When this happens, your business can suffer. Customers, site visitors, and readers expect to see consistent activity, indicating that a blog and business are up and running.

Planning 40

Planning Marketing Plans B2B Marketing Ad Building 40

Online Marketing Institute

JUNE 30, 2009

For Indium Corporation , a supplier of soldering materials and electronics assembly equipment, blogging is now a central piece of the marketing mix. My real challenge was getting my staff to warm to the concept of being a blogger. Submit guest post ideas to rburnes[at]hubspot[dot]com. Some perceived this "new" practice to be frivolous.

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

Heinz Marketing

MAY 2, 2018

There is a vast difference between simply blogging in your free time and writing a business blog. You don’t need any prior experience to write a blog, but in order to have an effective business blog, it must drive current and prospective customers, create added value, and incorporate useful content.

Practices 44

Practices B2B Thought Leadership Lead Scoring Lead Ranking 44

Hubspot

JULY 23, 2010

Businesses in particular can capitalize on this because businesses that blog experience 126% higher lead growth than non-blogging businesses. Anything relevant and useful, interesting, thought-provoking, controversial, and entertaining. If you can include your keywords. Blog Checklist.

Business Blogging 28

Business Blogging Webinar Metrics RSS Ning 28

Writing on the Web

JULY 27, 2010

Here’s a general overview of things I see many people doing on blogs that don’t bring good results: Frequency : Not posting enough. Content : No keyword usage in headline, first paragraph, or in body. Outreach: Often bloggers aren’t using social media connections to feed their blog posts automatically.

Traffic 100

Traffic Work Management Marketing Management Content Marketing 100

Anything Goes Marketing

AUGUST 7, 2006

As I find interesting ways to improve search engine optimization for your blogs, I will pass these tips on. I'll keep these short and sweet: Tip#1: Improve search rankings by moving your blog name to the end of your post's Title Tag. We'll see what this little change will do for my blog by checking my web referrals.

Tips 100

Tips Blogger Tagging SEO 100

Hubspot

MARCH 4, 2019

WordPress contains plugin architecture and a template system so you can customize any website to fit your business, blog, portfolio, or online store. It’s a highly customizable platform and is widely used by bloggers. The basics, such as keyword research or site analyzer, are wonderful. Google Docs. Image Source.

Marketing Automation Services 77

Marketing Automation Services Budget Programs Work Management Tools 77

Writing on the Web

JANUARY 3, 2011

Have the right domain name : You may love to write about web design, but if your domain name is something like Katlovesdogs.com, then nobody will ever associate your website or blog with design. That way, it can also be searchable when people type in keywords. Blog this on Blogger. Subscribe to the comments for this post?

Tips 100

Tips Peer-to-peer Digg Domain 100

Industrial Marketing Today

MAY 21, 2010

A B2B blog is the perfect online tool to accomplish that. If you are still not sure about the benefits of using a business blog, head over to HubSpot and read these articles: 6 Reasons Every Small Business Should Be Blogging… Are You Missing the Boat? I say you need both.

Web 2.0 60

Web 2.0 Buying Cycle B2B Blogger 60

Hubspot

OCTOBER 19, 2012

In this post, we'll walk you through all the various lead gen opportunities you can take advantage of on your blog, and even give you some great tips for optimizing those opportunities to make sure you're squeezing every last lead out of your business blog. 8 Lead Gen Opportunities for Your Business Blog.

Lead Generation 28

Lead Generation Blogger Sales Qualified Leads Lead Gen 28

Webbiquity

FEBRUARY 10, 2011

Discover some great sources for free and reasonably-priced themes, essential plugins you may not be aware of, SEO tips, and other interesting techniques and hacks here in a dozen of the best WordPress guides of last year. 10 Free WordPress Themes for Small Businesses by American Express OPEN Forum. WordPress Themes and Plugins.

Auto Responder 100

Auto Responder Digg Best Practices RSS 100

Webbiquity

JANUARY 30, 2012

WordPress SEO – 10 Essential Actions by WP Blog Talk. Rob Cubbon details 10 best practices for optimizing WordPress content, from ideal use of keywords and plugins to sitemaps, redirects and image optimization. WordPress Plugin Compilations and Reviews. 90+ WordPress CMS Themes and Plugins by Tripwire Magazine. to improve load times).

CMS Development 100

CMS Development Best Practices Marketing Analytics Tools Lead Scoring 100

Hubspot

JANUARY 30, 2012

That's why more and more marketers are turning to hiring an employee dedicated solely to blogging in order to keep their blog fed with top-notch content on a consistent basis. Luckily, we've hired more than one blogger in our day. Have they done their homework about your business? Writing Ability. Company Knowledge.

Work Management 28

Work Management Marketing Management Blogger Thought Leadership 28

Convince & Convert

MARCH 4, 2010

This sounds simple, but it’s shocking how many bloggers aren’t clear on the core business rationale behind their blog initiative. Blogging for Commerce Related to the first, but commerce-oriented blogs are more interested in conversion events than in traffic generation. Mark, you're spot on!

Webinar Metrics 132

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 132

Hubspot

JANUARY 27, 2011

In this whirlwind, it is easy to miss some interesting marketing news that could affect future strategies. So in case you missed it, check out these 10 stories that will help you catch up to this busy week in marketing. How To Use Twitter To Boost Your Google Rankings - Does your business use Twitter? Photo Credit: umjanedoan.

Planning 28

Planning Blogger Lead Scoring Lead Ranking 28

Hubspot

JUNE 8, 2011

Last week I had the pleasure of leading a workshop for a group of relatively new bloggers. North Short Pediatric Therapy (NSPT) is a very traditional business with a big goal of helping 10,000+ kids through different types of physical, occupational and even mental therapy. Their team of bloggers? Create an Editorial Safety Net.

Peer-to-peer 28

Peer-to-peer Blogger Lock-In Thought Leadership 28

Hubspot

FEBRUARY 17, 2011

There is something very interesting about the way that the internet and social media break down geographic boundaries.". Where Should a Business New to Social Media Start? This can be a great way to grab some business from people who are unhappy with their current solution. Don’t send blind pitches to bloggers.

Communities 28

Communities Blogger Long Tail Marketing Work Management 28

Writing on the Web

NOVEMBER 13, 2014

How to Find It and Keep It" width="315" height="205" title="Your Business Blog Sweet Spot: How to Find It and Keep It" /> Have you found your business blog sweet spot? One way to understand their needs to is to know their online habits and interests. You can’t do that without asking them what their interests are.

Business Blogging 100

Business Blogging Ning Wikipedia Business 100

Industrial Marketing Today

JUNE 3, 2010

In the words of Jeffrey Zeldman , the renowned web designer, blogger, independent publisher and the king of Web standards according to Business Week, “Content precedes design. To rescue your website and deliver you to the Promised Land, the SEO consultant wants you to generate loads of content optimized for keywords and phrases.

Marketing Websites 60

Marketing Websites Web 2.0 Work Management Buying Cycle 60