Zoominfo

AUGUST 26, 2019

Consumers with an emotional connection to a brand have a 306% higher lifetime value, stay with a brand for an average of 5.1 86% of consumers with an emotional connection to a brand say they always think of that brand when they need something ( source ). Either way, today’s blog post is for you. years (compared to 3.4

Storytelling 189

Storytelling Ideal Customer Profiles Zoominfo High Quality Lead 189

Zoominfo

JANUARY 21, 2019

For those of you who aren’t regular readers of the ZoomInfo Blog, we spent last week looking back on our most popular content of 2018. So whether you’re here to take a walk down memory lane with us, or you’re simply searching for new marketing content, you’ve come to the right place. Top B2B Lead Generation Statistics for 2018.

Planning 164

Planning Work Management Zoominfo Storytelling 164

Marketing Insider Group

AUGUST 30, 2021

So in our rush to obtain leads, drive opportunities, and move the sales needle, it’s easy to forget that we need to address our customers’ emotional needs (fears, hopes, wants, and aspirations). Damasio concluded from his findings that when emotions are impaired, so is decision-making.*. Are you using empathy in your marketing ?

Paid Search Agency 173

Paid Search Agency B2B Sales Marketing & Strategy CMO 173

Webbiquity

JANUARY 21, 2022

The answer is yes, however it is a difficult road and one that cannot happen if you don’t first have an amazing idea. Almost every marketing professional, at least once in their lives, thinks about starting a new business. It may be a passing thought due to a bad day at the office, or a deep-seated yearning. Find a Killer Idea.

Work Management 252

Work Management Planning Marketing Management Paid Search Agency 252

Marketing Insider Group

MARCH 16, 2023

In both the B2B and B2C worlds, brand personality is more important than ever as buyers seek a real connection to the companies they purchase from. If the all-powerful Sorting Hat can put human (okay, fictional wizard) students in the right place, it can do the same for your brand. So — is your brand a brave, determined Gryffindor?

Marketing Agencies 2 231

Marketing Agencies 2 Lead Ranking Content Work Management 231

The Marketing Blender

AUGUST 23, 2022

Strangely enough, this also means you must fight your brain, especially since our brain has a recency bias: Everything in front of us becomes a priority. It’s about being clear in your thinking and not letting your emotions create knee-jerk reactions. Who We Are. . Resources. . Contact Us. . Change is always here.

Planning 98

Planning Paid Search Agency Allocation Advertising Agencies 98

Webbiquity

OCTOBER 18, 2016

I’m not sure I craft “perfect” blog posts even after writing 1,000 of them—but I’ve certainly learned a few things. For the record: I wrote 440 posts on the Blogger-based WebMarketCentral blog between 2005 and 2010, and have now published 560 posts here on Webbiquity. (For Hence, 1,000. Quality matters.

Lead Gen 100

Lead Gen Lead Scoring Lead Ranking Blogger 100

Webbiquity

OCTOBER 16, 2018

Many corporations have tight email filtering in place which renders many externally originating messages invisible. And even with those filters in place, inboxes are often overflowing, leaving buyers with little time or bandwidth to deal with any but the most urgent messages. And no one answers their phone anymore.

Marketing Automation Services 245

Marketing Automation Services Trade Show Advertising Agencies Verticals 245

Markempa

AUGUST 12, 2021

So in our rush to obtain leads, drive opportunities, and move the sales needle, it’s easy to forget that we need to address our customers’ emotional needs (fears, hopes, wants, and aspirations). ” Damasio concluded from his findings that when emotions are impaired, so is decision-making.*. Let me explain. The result?

Paid Search Agency 130

Paid Search Agency B2B Sales Account Based Marketing CMO 130

ClearVoice

APRIL 4, 2022

The burdens placed upon your shoulders are evaporating with every minute under the sun. Yes, there are many tips and tricks to help you optimize for conversions in your web writing; however, the absolute most important thing you can do is to help your audience feel something when they read your writing. Sounds nice, right?

Copywriting 85

Copywriting Optimization Conversion Psychographics 85

Markempa

JUNE 27, 2019

Yes, you read that right. You can’t get money from a customer who has none, so how might we help them do better financially? Here’s the 3-minute video from CBS News: Yes, it’s a great feel-good story. A small thing changed my work in a big way. “ Wait,” I thought. “ Wait,” I thought.

Top of Funnel 109

Top of Funnel Lead Ranking Paid Search Agency Sales Qualified Leads 109

Brandpoint

APRIL 26, 2021

Following Tony Soprano and his family (and his “family”) through his exploits as a mafia boss in New Jersey has been a great way to pass the time this spring, but I’ve surprisingly found some hidden gems of knowledge in the story, too. I’m fully aware that it’s 2021 and The Sopranos ran from 1999-2007. You gotta speak the part!

Top of Funnel 133

Top of Funnel Planning Work Management Paid Search Agency 133

Contently

APRIL 23, 2020

At every practice, I’d write 1,500 words on the best and worst performers, and send my post to a Giants fan blog. My friend Andy and I went up to Albany to watch the New York Giants training camp. After the articles went live, readers would send in hundreds of comments. Each one was a shot of dopamine, and I knew I wanted more.

Content 217

Content B2B Thought Leadership Storytelling Newsletter 217

Metadata

JANUARY 18, 2023

As we move into the new year, B2B marketers should batten down the hatches and carve out a paid media strategy that helps them thrive in a down economy. Why top advertisers think like investors and scientists They say B2B marketers wear many hats—email guru, SEO wizard, content machine, and more. No, but he could have been.

Webinar Metrics 52

Webinar Metrics Cost per Lead Ad Building Media 52

BOP Design

APRIL 7, 2019

If the answer to these questions is yes, it’s possible that your B2B website design is lacking. Read on to find out what design mistakes may be holding your B2B website back and how to fix them. Anticipating your customer’s journey is a key factor to keep top of mind when designing your B2B website.

Design 62

Design Marketing Websites B2B Opt-out 62

Content4Demand

AUGUST 17, 2021

Jon Miller, Chief Marketing and Product Officer at Demandbase , offers a helpful vision into the future value of intent data and practical advice for B2B marketers eager to get started now. He expects intent data to play a vital role in the future of B2B content. In a word—yes! do they read about it?) do they read about it?)

Intent Data 98

Intent Data Intent Buy B2B Thought Leadership 98

Outgrow

AUGUST 9, 2021

B2B interactive content marketing isn’t easy, but hey, it isn’t hard either. Interactive content has numerous content types and you have to make the right choice. If yes, you know what attracts you to take one – the catchy titles! What Is Interactive Content? What makes it better than static content, you ask?

Outgrow 91

Outgrow Content Lead Scoring Lead Ranking 91

Sana Commerce

AUGUST 9, 2023

As discussions surrounding AI continue to evolve, B2B organizations looking to incorporate it into their workflow might consider adding AI customer support to their web stores. How can B2B e-commerce use AI to enhance customer support? Incorporating AI into your web store can enhance the customer experience for your B2B buyers.

Paid Search Agency 52

Paid Search Agency Customer Satisfaction Work Management Marketing Management 52

Contently

MARCH 6, 2018

When you read headlines like “ The Washington Post’s Robot Reporter Has Published 850 Articles in the Past Year ,” it’s bound to give you nightmares. When you read headlines like “ The Washington Post’s Robot Reporter Has Published 850 Articles in the Past Year ,” it’s bound to give you nightmares.

Content 167

Content Linkedin Facebook Analysis 167

Marketing Insider Group

JULY 18, 2015

Well, yes and no. 92% of B2B decision makers want to engage with a thought leader. This fact suggests the more you place yourself in front of others with your subject matter expert strategy, then the more you will have the opportunity to engage (Source: LinkedIn). He is an expert. However, the expertise is going to waste.

Social Media 100

Social Media SME B2B Thought Leadership Media 100

Content4Demand

APRIL 23, 2019

B2B has an experience problem. It feels like just another ingredient in B2B’s buzzword soup. “Ah, what a lovely day to be in the city,” I sa id to my colleague as we trudge d through the rain. We made our way in and realized we were…in a kitchen? I wonder if we’re too early,” I said. . . We were duped. Well, sort of.

B2B 85

B2B Webinar Metrics Interactive Marketing B2B Marketing 85

Exo B2B

APRIL 11, 2019

With great enthusiasm, we’ve scouted blogs on B2C and B2B marketing sites. We’ve already written two blogs on the subject to try to define the profile of these funny little “bugs”. In addition, in 2016, Tamara was named the #1 Most Influential Woman in Martech by B2B Marketing ». A selfie with Lee. A selfie with Lee.

Marketing AI 112

Marketing AI Advertising Agencies CMO Paid Search Agency 112

Outbrain

JUNE 29, 2022

Post your content beyond your blog. If you’re a B2B marketer, and you want to stand out from your competitors, then you’re probably thinking a lot about thought leadership. Getting there is a slow and steady process that requires planning and – yes – a lot of thought. Think of a fresh, fun angle. Build on what works.

B2B Thought Leadership 61

B2B Thought Leadership Thought Leadership B2B Marketing Marketing Strategy 61

Valasys

FEBRUARY 28, 2020

At least, this is what the marketers think of in first place & this is where the majority of the marketers align their focus on. The proliferation of technology & intermingling of the data-driven insights in the business story-telling process has made it possible for businesses to build customer loyalty with content marketing.

Loyalty 72

Loyalty Top of Funnel Content Marketing Ad Building 72

Rev

OCTOBER 14, 2018

When you think about a B2B marketer as a CEO, you open up avenues of thought that will transform the way you work and the way you understand your value as a marketer. Ryan is an expert digital marketing and especially email marketing with 20 years of experience in B2B demand gen. I’ve known Ryan Phelan a long time. Those are tactics.

B2B Marketing 113

B2B Marketing B2B Paid Search Agency Skype 113

Exo B2B

MARCH 8, 2018

In March 2017, we did the same thing and the blog post was very successful. So, with much enthusiasm, we skimmed through blogs, B2C and B2B marketing sites. These influencers are all over the place. We already wrote a blog post on the subject to try and define what are these special creatures we call Influencers.

Advertising Agencies 105

Advertising Agencies B2B Thought Leadership Blogger Marketing & Strategy 105

Vidyard

AUGUST 1, 2017

“The attention economy is not growing, which means we have to grab the attention that someone else has today.” How much of your latest blog post did readers consume? Video, on the other hand, has this feedback loop built in. It’s no secret that the use of video in content marketing is on the rise. Improved SEO.

Planning 69

Planning Marketing Plans Video Marketing Content Marketing 69

Marketing Graham

MARCH 30, 2020

The tips are a mix of B2B and B2C; some will hit the mark, some will not. The tips are a mix of B2B and B2C; some will hit the mark, some will not. For example, Google Remarketing will place online display adverts in front of your website visitors (if they land on a Google Network website). But should you stop marketing?

Planning 52

Planning Marketing Budget Paid Search Agency B2B Sales 52

Velocity Partners

DECEMBER 10, 2018

Jay has left behind more great jobs than most of us will ever fantasize about—at places like Google, Hubspot and NextView ventures. and juggles the kind of side projects most of us call ‘careers’ And now the bastard has gone and written a book. Jay Acunzo is a rare beast. To advocate for the slow game. A few suck.

Practices 63

Practices Best Practices Marketing Proposals Trigger Marketing 63

Canadian Marketing Association

JANUARY 5, 2016

There has been a lot of buzz recently in the B2B marketing world about the power and purpose of content marketing as an important business and customer engagement tool. However, what is new is that buyer behaviour has changed and moreover their information needs have shifted. By: Mei Burgin & Marie Wiese.

Customer Satisfaction 75

Customer Satisfaction B2B Thought Leadership Marketing & Strategy Ad Building 75

Ledger Bennett

FEBRUARY 24, 2020

“The phrase, ‘Emperor’s new clothes’ has become a standard metaphor for anything that smacks of pretentiousness, pomposity, collective denial, or hollow ostentatiousness”. In this context, the invisible clothes are common B2B marketing trends and our propensity to believe in them at all costs.

Account Based Marketing 52

Account Based Marketing Trends B2B Marketing Enterprise Management 52

Albacross

MARCH 12, 2019

Email marketing is the thing , especially in B2B campaigns. Here are some B2B email marketing statistics to open our eyes: As much as 86% of business people prefer email over other channels when it comes to business communication. 59% of B2B marketers see email marketing as the most effective revenue generation strategy.

Email Marketing 76

Email Marketing B2B Marketing B2B Planning 76

Tony Zambito

AUGUST 14, 2016

As the concept of buyer personas has crept into the conscious of both B2C and B2B Marketing, so has misguided representations of buyer personas become prevalent. Yes, buyer profiling can be helpful for sales and marketing automation, for instance. Information Overload by Jenny Chisnell. Why do I say labeled in name only

Buyer Personas 102

Buyer Personas Ideal Customer Profiles Profiling CMO 102

Unbounce

SEPTEMBER 16, 2021

Thousands of businesses are willing to spend unbelievable amounts of money to rank at the top of search engine results pages (SERP) and in the most relevant places for their users around the web. As you may have heard, Pay-Per-Click (PPC) is a competitive game. billion in revenue from Google Ads alone the year before.

Landing Pages 145

Landing Pages PPC Paid Content Optimization 145

Heinz Marketing

JANUARY 24, 2022

Pacific on LinkedIn (also on demand) you can find the transcription and recording here on the blog every Monday morning. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. MK’s TedTalk Style talk mentioned in the episode is here.

B2B Thought Leadership 105

B2B Thought Leadership CMO B2B Sales Paid Search Agency 105

QuanticMind

JULY 27, 2023

First off, let us provide a quick disclosure: This blog post was written by a human. But in 2023, there’s a new player in the content creation game, and it has the potential to disrupt just about every aspect of digital advertising: Generative AI. That’s just science.

Marketing AI 52

Marketing AI Paid Content Advertising Agencies Advertisements 52

Markempa

JUNE 5, 2019

Moreover, so all those lessons learned include things like ensuring that the goals are aligned and ensuring that the marketing team has the same goals as the sales team. That’s why I interviewed Heidi Melin ( @heidimelin ), CMO at Workfront on how to get sales and marketing operating as one team. Heidi: Absolutely.

Paid Search Agency 107

Paid Search Agency Sales Qualified Leads B2B Thought Leadership Digital Transformation 107