Contently

MAY 23, 2017

At last week’s Google I/O conference, a few choice terms came up repeatedly. Google’s CEO Sundar Pichai summed up the vision on the company’s blog, Keynote: “We are now witnessing a new shift in computing: the move from a mobile-first to an AI-first world.” Machine learning. Artificial intelligence.

Marketing AI 166

Marketing AI Stats Marketing Automation Services Forrester 166

Ontraport

JULY 6, 2018

Marketing tracking is less overwhelming when you think of it in terms of the customer lifecycle. Here are the different stats you'll want to look at as your relationships with your leads and customers grow. The post Stats to Track Through the Customer Lifecycle appeared first on The ONTRAPORT Blog.

Stats 76

Stats Marketing Qualified Leads Leads Lead 76

Tiecas

JANUARY 27, 2024

Industrial blogs are an integral part of manufacturing content marketing. Industrial blogging is an essential digital marketing tool for manufacturers looking to establish themselves as thought leaders and engage with engineers and technical professionals. For manufacturers, creating industrial blogs is a challenge.

Top of Funnel 59

Top of Funnel Planning Content Marketing B2B Thought Leadership 59

ClearVoice

OCTOBER 6, 2020

When was the last time you thought about what your blog actually does? A blog brings people together. People-pleasing is a big part of blogging and the blog topics your team decides upon are a critical part of pleasing your audience. It gets old, fast — especially when the same people are always the blog idea people.

Planning 111

Planning Stats Creativity Paid Search Agency 111

Webbiquity

MAY 30, 2023

This 65-page report is packed with facts, stats, and insights marketers can use to inform adjustments to their planning and strategy as the year goes on. short-term focused. Customer LTV is way down on the list, and media reach—a vital KPI for brand awareness and image over the long term—is at the very bottom.

Marketing Budget 282

Marketing Budget Marketing Budget Creation Top of Funnel Marketing & Strategy 282

KoMarketing Associates

SEPTEMBER 22, 2021

Why This Stat is Important: In the wake of COVID-19, many aspects of B2B marketing had to shift – this includes content. Why This Stat is Important: Digital marketing and related initiatives are continuing to grow at a fast pace given the ever-evolving world of digital opportunities.

Budget Programs 206

Budget Programs Marketing Budget Creation Statistics Allocation 206

Webbiquity

FEBRUARY 16, 2016

And now, the stats! 8 Stats About B2B Marketing Budgets and Spending. In proportional terms that’s just over 44% of the industry total. 5 B2B Lead Generation Stats and Facts. 3 B2B Lead Nurturing and Marketing Automation Stats and Facts. 3 B2B Content Marketing Stats and Facts. The CMO Survey ). MediaPost ).

Stats 110

Stats Social Media Marketing Automation Services B2B Marketing 110

Zoominfo

APRIL 9, 2018

Welcome to our eighth installment in our series of B2B Blog Post Round-Ups. Consider these stats : 93% of marketers reported that influencer marketing helped improve their visibility. How to Drive More Traffic to Your B2B Blog. It’s evident that blogging is an effective tactic for B2B organizations. Keep reading.

B2B 157

B2B High Quality Lead Blogger Sales Qualified Leads 157

Content Marketing Institute

OCTOBER 22, 2017

Editor’s note: Because proving the value of content marketing continues to be necessary, Julia McCoy updated her 2016 post with some fresh stats and perspective. . When the two are pitted against each other, content marketing has both lower up-front costs and deeper long-term benefits. Click To Tweet. Now you’re onto something.

Paid Content 111

Paid Content Stats Paid Search Agency Content Marketing 111

Ontraport

NOVEMBER 4, 2019

We recommend looking at your marketing analytics in terms of the customer lifecycle. Stats to track in the Attract stage. To keep track of it all, here are the stats you’ll want to look at: Click-through rate (CTR). Stats to track in the Convert stage. Stats to track in the Fulfill stage. Cost per click (CPC).

Stats 64

Stats Cost per Acquisition Cost Per Click Ad Frequency 64

Moz

JULY 29, 2020

Thanks to the helpful feedback of many, many STAT customers, we’ve been hard at work building six Google Data Studio Community Connectors to help pull STAT data into Data Studio. If you’re already using STAT, dive into our documentation in the Knowledge Base to get all the nitty-gritty details on the connectors. Share of Voice.

Stats 64

Stats Google API Tagging 64

Porch Group Media

OCTOBER 1, 2020

Email marketing has been proven to work time and again in terms of higher ROI, customer engagement, brand loyalty and more. Check out these stats on the effectiveness of email marketing automation: Automated emails get 119% higher click rates than broadcast emails. Email Marketing Statistics. Click here to learn more.

Stats 71

Stats Email Marketing Trends Planning 71

SmartBug Media

MARCH 13, 2020

If you’ve been investing in content marketing,—and more specifically, blogging—for a lengthy period of time, your website’s aggregate bounce rate may be high. Those blog posts you’re publishing in order to drive more traffic to your website? After all, blogging isn’t necessarily expected to drive leads and sales in a linear fashion.

Lead Scoring 118

Lead Scoring Lead Ranking Marketing Analytics Tools Aggregators 118

Webbiquity

MARCH 1, 2022

Blog posts about marketing technology, for example, tend to have a limited shelf life, as technology evolves quickly. In terms of content distribution, long-form content like presentation, guides, and white papers saw the biggest gains last year. Blog posts account for 12.8% Longer content rules. Conclusion.

Research 352

Research B2B Marketing Marketing Automation Services Top of Funnel 352

Marketing Insider Group

DECEMBER 18, 2013

Along the way, I’ve been collecting facts, stats and insights on the future of content marketing that support the need for change. And so thanks to folks like the Content Marketing Institute / MarketingProfs, the Corporate Executive Board (CEB), Tom Pick and many others, here are 33 stats on the future of content marketing.

Stats 100

Stats Content Marketing Content Curation 100

Marketing Insider Group

APRIL 12, 2021

Paid Media Stats and ROI. Owned Media Stats and ROI. Companies that blog regularly gain 68 percent more leads than those that don’t. Earned Media Stats and ROI. In terms of the most consistent ROI, owned media takes the top position, but it receives more traction through paid and earned media strategies.

Paid Content 352

Paid Content ROI Paid Search Agency Media 352

Porch Group Media

SEPTEMBER 29, 2020

Let’s dive into the stats to get a better understanding. MIT Technology Review) In terms of how business leaders interact with data, 70% of time is spent finding data with only 30% analyzing it. The post Customer Data Platforms – the Stats You Can’t Ignore first appeared on V12. Data Services, Inc.)

Stats 64

Stats Ideal Customer Profiles Cross-Selling Marketing Management 64

Brandwatch Marketing

NOVEMBER 8, 2023

Buzzsumo will tell you what day is the best to post, how long your posts should be, what types of content works best, and monthly stats over time. Boardreader allows you to search for specific terms on a range of different forums to see what people are saying about you. The details are displayed in graphs and easily digestible stats.

Social Media 98

Social Media Tools Media Lead Scoring 98

Moz

FEBRUARY 7, 2019

What I'm going to be talking about today is using STAT for content strategy. STAT, if you're not familiar with STAT Search Analytics , which is in my opinion the best ranking tool on the market and Moz is not paying me to say that, although they did pay for STAT, so now STAT is part of the Moz family of products.

Stats 52

Stats First-Mover Advantage Marketing & Strategy SERP 52

Brandwatch Marketing

JUNE 15, 2022

Buzzsumo will tell you what day is the best to post, how long your posts should be, what types of content works best, and monthly stats over time. Boardreader allows you to search for specific terms on a range of different forums to see what people are saying about you. The details are displayed in graphs and easily digestible stats.

Social Media 144

Social Media Tools Media Lead Scoring 144

Content Standard

APRIL 19, 2018

When Instagram users engage, they really engage: According to their 2017 stats , users spent an average of over 20 minutes a day on the platform, and those under 25 upwards of half an hour. The post The Brands Marketing with Instagram Stories: Short-Term Message, Long-Term Impact appeared first on The Content Standard by Skyword.

Brand Identity 52

Brand Identity Branding Paid Search Agency Storytelling 52

Zoominfo

JANUARY 29, 2018

For today’s blog post, we put together a comprehensive list of the best articles about corporate events and event marketing. Keep reading for our favorite event marketing blog posts! These stats certainly grab our attention, especially as Millennials grow into the decision makers and gatekeepers over the next two decades.

Event Marketing 113

Event Marketing Enterprise Management Work Management Marketing & Strategy 113

Porch Group Media

DECEMBER 30, 2019

The Ultimate List of Consumer Travel Industry Stats and Trends to Know for 2020. Short Term Rentalz 2019) . “On Short Term Rentalz 2019) . 95% of family travelers said their priority was keeping their families entertained and happy (Short Term Rentalz 2019) . used travel itinerary or blogs, 33.3%

Stats 72

Stats Trends Statistics Consulting 72

SmartBug Media

JUNE 7, 2019

An introduction might not be the most informative part of your inbound marketing blog article, but it might just be the most important. The time put into researching, writing, optimizing, and promoting an inbound marketing blog article can pay dividends—but only if you get the reader to engage with the content.

Inbound Marketing 73

Inbound Marketing Phishing Thought Leadership Stats 73

Webbiquity

JANUARY 2, 2013

This post, along with 79 Remarkable Social Media Marketing Facts and Statistics for 2012 and 87 More Vital Social Media Marketing Facts and Stats for 2012 previously published here, provide a solid foundation for that understanding. B2B Lead Blog ). 12 WPO, Inbound and Content Marketing Stats. e-Strategy Trends ). 92% of U.S.

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

ClearVoice

JULY 8, 2019

For highly competitive terms it takes about a year. Jeremy Knauff , CEO of marketing agency Spartan Media , explains in a Search Engine Journal article that it takes months (or years) to rank for highly competitive terms. Think in terms of months and years, not days and weeks. SEO should always be a long-term strategy.

Lead Scoring 83

Lead Scoring Lead Ranking Stats SEO 83

Marketing Insider Group

JULY 6, 2021

A few quick stats to give you an idea of the CEO sentiment: Image Source. Companies who publish content on a blog on their websites increase organic traffic and ultimately see better long-term results (that require less work) because their previously published content continues to drive traffic long after it’s originally published.

Social Media 357

Social Media Media Business Custom Publishing 357

Optinmonster

DECEMBER 28, 2023

By the end of this blog, you’ll have a better idea of which platform works best for you to grow your brand. Here are some interesting stats on email usage : 99% of email users check their inbox every day. Here are the stats. According to stats, Gmail tops the list. But it’s the #1 leader in terms of engagement.

Social Media 111

Social Media Email Marketing Social Marketing Marketing Budget 111

KoMarketing Associates

DECEMBER 8, 2021

Here are a few stats that highlight the differences in the B2B buyer’s cycle: The B2B buying cycle is six to twelve months, much longer than the few weeks most consumers take to make a purchase. For example, if a user searches for a key term or question related to your industry and ends up on your site. Organic search traffic.

Top of Funnel 244

Top of Funnel Buyer's Journey Advertising Benchmark B2B 244

EveryoneSocial

SEPTEMBER 24, 2019

There are over 2-million blog posts published daily according MarketingProfs and that number is only continuing to grow. Either way, that’s millions of blog posts everyday that your organization is fighting for some space to be seen. Check out a few of these stats as they relate to original content.

Lead Scoring 53

Lead Scoring Lead Ranking Planning Thought Leadership 53

Webbiquity

FEBRUARY 28, 2023

B2B companies can deliver personalization in a number of ways, including: Using comprehensive data analytics to understand client preferences and behaviors, and even technical elements like link building stats. The post The Future of B2B eCommerce Marketing Trends appeared first on B2B Marketing Blog | Webbiquity.

eCommerce 276

eCommerce Marketing AI B2B Marketing Trends 276

Marketing Insider Group

FEBRUARY 24, 2021

I’m still amazed at the companies that still don’t even have a blog, let alone publish on it frequently enough to get the attention of the google bots and search gods we all must honor if we want to show up on for the keywords our customers are searching for. Blog production increased from 2019 to 2020 , according to SEMrush.

Lead Ranking 276

Lead Ranking Lead Scoring CMS Development Content Marketing 276

Contently

OCTOBER 25, 2017

Plus, I need my boss to realize that I need to do that first instead of writing and creating blog posts. Here are three great stats that could help you make your case: 1. That being said, you do need a basic understanding of marketing terms. I hope you can give me some advice, please. Alejandro, Mexico. Pre-order it here.

Marketing & Strategy 160

Marketing & Strategy Lead Ranking Content Marketing Analytics Tools 160

The Lead Agency

MAY 13, 2024

For blogs, it has begun to balance out. Just 59% of our blog visitors come from a desktop. Conversely, blogs serve more of a professional development purpose, so this higher mobile search stat also makes sense. You’re more likely to read this blog on your commute than you are to read a page about our services.

Design 62

Design Marketing Websites Paid Search Agency B2B 62

Marketing Insider Group

FEBRUARY 15, 2021

The term 10x content describes content that’s 10 times better than what’s currently ranking well organically. The term originates from Rand Fishkin of Moz. He defined criteria and the goals for 10x, but a lot has changed since the term came to be, and we’ll explore all these areas. Take our blog. What Is 10x Content?

Lead Scoring 324

Lead Scoring Lead Ranking Content SMB 324

Marketing Insider Group

MAY 12, 2021

Content marketing can be creating things like blog articles, thought leadership content, videos and vlogs, e-books, webinars, and more. For example, writing blog articles or creating how-to videos with no obvious sales pitch or call-to-action at the end may seem like a waste of time. Content marketing is a long-term game.

Work Management 269

Work Management B2B Marketing Marketing Management Budget Programs 269

Navigate the Channel

DECEMBER 21, 2017

Take a look at these stats: October 6, 2010 – Instagram Launch. 71% of B2B researchers begin searching Google with generic search terms. Bidding on your brand terms is no longer enough, as decision making is taking place prior to brand awareness. Check out our latest blog on digital marketing trends for 2018 here.

Stats 50

Stats Paid Search Agency Mobile Marketing Lead Scoring 50