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12 Essential Benchmarks for Understanding The B2B Buyers’ Journey

KoMarketing Associates

The B2B buyer’s journey is evolving rapidly. Overcoming these challenges requires B2B marketers to pay closer attention to the buyer’s journey. Pay attention to crucial buyer’s journey benchmarks. What do buyer’s journey benchmarks tell you? The B2B buyers’ journey involves far more people.

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What We Learned From Refreshing a Decade’s Worth of Blog Content

Contently

We started writing blog content in 2011—back when Facebook fan pages and Klout scores were the marketing trends of the moment. While the process was more complicated than I anticipated, the journey was incredibly educational and, dare I say, even a little fun. Needless to say, a lot has changed since then.

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Ultimate List of Blogging Statistics and Facts (Updated for 2023)

Optinmonster

It can be difficult to keep up with the constantly changing stats and facts about blogging. That’s why we created this ultimate list of blogging statistics and facts. Ultimate List of Blogging Statistics and Facts We hope these blogging stats give you some insight and help you make healthy decisions for your blog’s future.

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Complete Guide: Why Blogging Increases Customer Engagement

Webbiquity

Social media, email, video marketing, online advertising, and blogging are all effective digital marketing tactics for creating brand awareness and offering promotions. However, compared to other channels, the potential of blogging is still under-realized. Why You Should Consider Blogging (or Posting More Often).

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10 Stats to Consider When Building a B2B Content Marketing Strategy

BOP Design

A variety of content for every step in the buyer’s journey is critical. Blogging is an effective activity when done consistently. B2B firms that consistently blog have, on average, 67% more leads each month than companies that don’t blog consistently. Content is preferred by your prospects and partners.

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Six Insights (And One Inspiring Conclusion) from 27 Beneficial B2B Marketing Stats and Facts

Webbiquity

Here are half a dozen insights from 27 B2B marketing stats facts compiled from recent studies, plus one key conclusion no B2B marketer will want to miss. This was the 15th and FINAL post of the Spectacular Springtime of (Digital Marketing) Stats series on Webbiquity and elsewhere. #1: How to best produce content for technical buyers?

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33 Stats to Know if You’re Considering or Planning a Sales Career in 2023

Hubspot

You’ll also need a thorough knowledge of sales trends and stats to succeed. With a modest, go-get-'em attitude, you can learn the stats you need to know to anticipate what a career in sales has in store for you. Explore different salary stats (as of 2023) that different sales positions provide and what skills these roles require.

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