12 Essential Benchmarks for Understanding The B2B Buyers’ Journey
KoMarketing Associates
DECEMBER 8, 2021
The B2B buyer’s journey is evolving rapidly. Overcoming these challenges requires B2B marketers to pay closer attention to the buyer’s journey. Pay attention to crucial buyer’s journey benchmarks. What do buyer’s journey benchmarks tell you? The B2B buyers’ journey involves far more people.
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