Webbiquity

JUNE 20, 2023

Video marketing has become a vital and productive tool for businesses in almost every sector. Image credit: Headway on Unsplash It’s not just consumer brands working with content creators; B2B companies are also increasingly leveraging video content to engage with their target audiences and drive demand for their products or services.

Webinar Metrics 311

Webinar Metrics Demand Work Management Video Marketing 311

Webbiquity

FEBRUARY 5, 2021

During the life of your product or service, you’ll realize that simply scaling top-of-funnel inquiries (in volume) won’t generate peak conversions over the long run. This can be done by collecting their data ( forms, landing pages , product usage) and classifying them based on this data. Guest post by Dhruv Patel. Image credit: Yelp.

B2B Sales 260

B2B Sales Top of Funnel Conversion Peer-to-peer 260

Marketing Insider Group

DECEMBER 20, 2022

Lead generation is the process of identifying, qualifying and nurturing potential customers for a business’s products or services. Bring your top sales and product reps to nurture new connections and share how your company can solve their problems. The whole point of lead generation is to generate leads that close!

Lead Generation 219

Lead Generation ROI Demand Generation Agencies Lead Ranking 219

Zoominfo

AUGUST 9, 2018

Ultimately, the key to marketing productivity lies in your ability to pinpoint and scale your most successful marketing initiatives. If you’re interested in learning more about marketing productivity, you’ve come to the right place. It’s our hope that you use these marketing productivity statistics to improve your campaigns.

Statistics 160

Statistics Marketing AI Product Marketing Automation Services 160

Vision Edge Marketing

NOVEMBER 2, 2021

Thriving companies are always innovating by creating and introducing new methods, ideas, or products and services, all designed to improve customer experience. Maintaining a commitment to innovation and launching a new product that results in high adoption takes a big investment and dedicated resources. Why People Balk at Change.

Peer-to-peer 183

Peer-to-peer Work Management Marketing Management Planning 183

Webbiquity

NOVEMBER 8, 2022

People praising a product or brand through ratings and reviews increases its credibility and authority. With social proof, prospective customers get an in-depth look at a product or service without wading through direct marketing or sales-focused copy. Case Studies : These are the B2B equivalent of product reviews.

Paid Content 347

Paid Content Social Marketing Paid Search Agency Advertising Agencies 347

Zoominfo

JANUARY 27, 2019

It’s no secret, the Internet has changed the way customers buy products and the ways marketers engage with their audiences. In today’s article, we explain word-of-mouth marketing, its unique benefits, and we offer several specific tips to get people talking about your products. Keep reading! What is word-of-mouth marketing?

Word of Mouth 210

Word of Mouth Peer-to-peer Advertising Agencies Zoominfo 210

Navigate the Channel

NOVEMBER 28, 2023

One effective method that has gained significant popularity over the years is blogging. Whether you run a small startup or a well-established corporation, blogging can offer numerous benefits that can enhance your brand, engage your audience, and drive growth. Your potential customers might not even know you exist.

Lead Scoring 65

Lead Scoring Lead Ranking Thought Leadership Peer-to-peer 65

Adobe Experience Cloud Blog

APRIL 25, 2019

Working in a collaborative environment opens the doors to creating a product that offers real value in a fast and efficient manner and maintains a strong team. Essentially, this practice can significantly enhance the group as a whole and will enable them to create highly successful products. Increases productivity.

Peer-to-peer 134

Peer-to-peer Product Ad Building Lead Ranking 134

BenchmarkONE

NOVEMBER 17, 2020

Your company blog is great for pushing your own content marketing agenda and for providing endless resources to your leads and site visitors. So, let’s dive into the specifics needed to take your blog from an essential component of your small business marketing plan to a reliable, go-to resource for others within your industry.

Resources 94

Resources Peer-to-peer Paid Search Agency Marketing Budget Creation 94

HG Data

APRIL 11, 2024

However, external data that provides competitive intelligence is becoming an equally critical input for delivering better-positioned products and services. Businesses rely heavily on internal metrics to drive decisions. Especially in the technology sales and marketing environment, where competition is tight.

Marketing Analytics Tools 63

Marketing Analytics Tools Peer-to-peer Tools Marketing & Strategy 63

Drew Neisser

FEBRUARY 9, 2024

Tune in to learn how to communicate collaboratively with your CEO, your C-Suite peers, and your teams, all in the name of B2B greatness. Tune in to learn how to communicate collaboratively with your CEO, your C-Suite peers, and your teams, all in the name of B2B greatness. For B2B CMOs, adopting Radical Candor can be a game-changer.

Peer-to-peer 52

Peer-to-peer B2B Thought Leadership CMO Thought Leadership 52

Marketing Insider Group

SEPTEMBER 7, 2021

In this post, we’re gonna give you the straight facts (with examples) on how to grow your SaaS business through a simple content marketing blog strategy. Because SaaS companies with a solid blog strategy are able to show 6x the ROI of SaaS companies that do not blog frequently. So we’re here to do it. Quick Takeaways.

Top of Funnel 60

Top of Funnel Product Work Management Marketing & Strategy 60

Salesforce Marketing Cloud

DECEMBER 13, 2021

Employees can use Trailhead to learn new skills, earn Salesforce credentials, and add to company value and productivity. Certification creates more impactful employees Ready to get more agile and efficient? It’s no secret that companies all over the globe are racing to adapt to a rapidly changing and increasingly remote workforce.

Studies 98

Studies Peer-to-peer Product Validation 98

Webbiquity

NOVEMBER 28, 2023

B2B sales is, of course, the process of selling your products/services to other businesses. Similarly, in B2B sales, it’s not just about providing a product or service. Image credit: Mikael Blomkvist on Pexels On one hand, there’s a sales quota you need to fulfill within a short span of time. What is B2B Sales Experience?

B2B Sales 185

B2B Sales Webinar Metrics B2B Peer-to-peer 185

Webbiquity

MARCH 8, 2022

People are naturally curious about what they peers are thinking and doing. One way to avoid this issue and ensure fewer people return products is to provide gift cards or credits people can buy and gift to their friends, family, or colleagues who can later exchange the value of the cards for products. Publish original studies.

Small Business Marketing 297

Small Business Marketing Tactics Business Peer-to-peer 297

Marketing Insider Group

SEPTEMBER 9, 2020

Leads are businesses with an interest in your services or products, which have the potential to be paying clients. Marketers use it in businesses with high-value products or subscription services. Leaders are looking beyond engagement numbers and qualified leads. How much is marketing contributing to revenue? Qualified Lead Rate.

Cost per Lead 256

Cost per Lead ROMI CPL Churn Rate 256

Influitive

OCTOBER 11, 2015

Customer engagement really begins the moment a buyer spots a mention of your company on social media, or hears about your product from a peer in their industry. If B2B marketers don’t get in the game early, they risk having others drive the conversation around their products and services. Loyal customers draw in more customers.

Loyalty 279

Loyalty Peer-to-peer Ideal Customer Profiles Word of Mouth 279

Salesforce Marketing Cloud

DECEMBER 11, 2023

Peer-to-peer learning is a powerful tool for problem-solving and skill-building. As artificial intelligence (AI) reshapes the future of work, it’s never been more important to foster peer connections to ask questions, share knowledge, and glean best practices. At Salesforce, we understand the unique value of community.

Communities 59

Communities Peer-to-peer Marketing AI Lead Scoring 59

Marketing Insider Group

JANUARY 24, 2022

The videos provide high value with simple, low-cost, no-frills production. In addition, SaaS companies are always playing a long game with customer acquisition, looking to create content that continually demonstrates the value of their brand so customers keep them top-of-mind when it comes time to purchase new solutions. Quick Takeaways.

Paid Search Agency 319

Paid Search Agency Content Marketing Companies Case Study 319

SpotMe Blog

NOVEMBER 15, 2023

In today’s competitive market, carrying out a successful pharma product launch is essential to achieving your company’s goals. One of the most impactful channels to use when launching a pharmaceutical product is strategic events. With so much on the line, you need to get it right the first time.

Practices 52

Practices Webinar Metrics Product Peer-to-peer 52

Webbiquity

DECEMBER 6, 2022

How your social media marketing budget stacks up to your peers and competitors? According to the the study, only 55% of B2B marketers are creating blog content. You can probably guess the top two social networks for B2B marketing pretty easily, but do you know which platform is #3? Affiliate sales support independent publishing.

Social Media 238

Social Media Allocation Social Marketing B2B Marketing 238

Webbiquity

JUNE 28, 2022

Marketing business to business (B2B) products and services differs from business to consumer (B2C) practices in at least a half-dozen ways. Guest post by Eleanor Hecks. Business purchasing decision makers are primarily concerned about what you can do to help their company operate more efficiently or grow faster. Highlight Your Specialty.

Case Studies 286

Case Studies Case Study Studies Top of Funnel 286

Contently

OCTOBER 11, 2022

At some, a CMO will lead the marketing department and hire a VP of Content Marketing to run content strategy and production. CMOs are falling behind their peers when it comes to tech adoption and data-driven strategy. Where do Chief Content Officers fall in the hierarchy? The reward? What CMOs and CCOs currently lack.

Peer-to-peer 200

Peer-to-peer Budget Programs Content Class 200

Convince & Convert

NOVEMBER 30, 2023

Social media advertising is a great way to quickly generate new customers and create a social media buzz around your (new) product. I am a marketing manager for a peer-to-peer loan company and I’d like to create a social media lead-generation campaign. Existing product names: What are well-known product names in your niche?

Social Media 108

Social Media Advertisements Advertising Tools 108

Vision Edge Marketing

AUGUST 17, 2021

All of us rely on patterns, that is a recurrent automated response to help us save time, effort and potentially minimize risk. Sometimes however its necessary to change patterns to grow and improve business performance, that’s the focus of this episode. Winning at a triathlon if you don’t know how to ride a bike or swim is quite a challenge.

Contingency Planning 246

Contingency Planning Peer-to-peer Business Planning 246

Vision Edge Marketing

JANUARY 24, 2023

The seven beliefs and behaviors that growth leaders share,” revealed the following results: Growth leaders across the C-suite are 70 percent more likely than peers to have growth as their top priority. Growth is going to be challenging according to the recent Business Roundtable survey. And does having one make a difference?

Planning 213

Planning Peer-to-peer Contingency Planning Business 213

Heinz Marketing

FEBRUARY 1, 2024

In this blog post, learn about key benefits to effective reflection on a personal development level and a business level, along with a handful of strategies that can help you improve the way you reflect as you plan for the future ahead this new year. Reflection of the past is a key piece to how we look at and shape the future.

Peer-to-peer 95

Peer-to-peer Business Thought Leadership Planning 95

Contently

OCTOBER 21, 2020

Thanks to sites like G2 Crowd, Captera, and Gartner Peer Insights, social proof has made its way to the B2B tech industry. Most companies shy away from highlighting these reviews in their product marketing strategy because they can’t control the narrative. Think of the last time you went to buy something on Amazon.

Peer-to-peer 202

Peer-to-peer Social Marketing Gartner Amazon 202

Hinge Marketing

JANUARY 10, 2023

By contrast, their No Growth peers showed an average profit of less than 10%. The battle for top talent continues to rage on. And, as if that weren’t enough, firms are faced with the prospect of working with clients who have increased expectations around digital engagement. These are indeed challenging times for professional services.

Studies 120

Studies Peer-to-peer Sample Digital Transformation 120

MKT1

JULY 13, 2023

I love seeing what’s possible when marketers think like product orgs and use the modern tools available to them to make high-value content. Part 2: Why marketing orgs need to become more like product orgs. Includes peer review. So I wrote this newsletter and made a video with some early-stage marketers to help. Apply here.

CMS Development 52

CMS Development Top of Funnel Product Lead Ranking 52

Mereo

JANUARY 8, 2021

AUSTIN, TX (JAN 2021) — Mereo LLC, a leading consultancy to Fortune 50 B2B organizations and high-growth mid-enterprise companies, has been awarded the bronze medal for the Top Company Blog category in the Top Sales Awards 2020, selected from hundreds of global participants. EXPLORE THE AWARD-WINNING BLOG. ABOUT MEREO.

Peer-to-peer 50

Peer-to-peer B2B Thought Leadership Enterprise Management Paid Search Agency 50

Conversica

JANUARY 31, 2022

If you’re a seller, this means proving to customers that your products and offerings are essential to their continued success. Proactively driving product usage. Optimism about the economy is a bit touch and go, and thought leaders are cautious to make any specific declarations one way or another. Collecting customer feedback.

Marketing AI 52

Marketing AI Peer-to-peer Work Management Marketing Management 52

Salesforce Marketing Cloud

SEPTEMBER 7, 2023

Get more feedback with Enhanced Quizzes Trailblazer feedback is at the heart of Trailhead, and we’ve heard from you that you learn technical skills best when you can get your hands on the product, so we’re excited to hear what you think about MuleSoft’s hands-on challenges.

Automation 142

Automation API Peer-to-peer Ideal Customer Profiles 142

Sword and the Script | B2B

MAY 9, 2023

Your sales team is more likely to use the content B2B marketing products when it is presented by a high-performing peer in sales – rather than a sales leader or a product marketer. by 61% over a similar presentation made by the product specialist.” This has happened to me many times over.

B2B Sales 54

B2B Sales Peer-to-peer B2B Marketing Work Management 54

Stevens & Tate

MARCH 27, 2023

Social media has become a critical part of our lives, and businesses are taking notice. Today, the platform isn’t just a place to share memes and cat videos – it’s also a powerful tool for digital marketing. One key social media aspect often overlooked is its impact on SEO. What are Social Signals? We have covered these and more below.

SEO 110

SEO Peer-to-peer Paid Search Agency Lead Scoring 110

Top Rank Marketing

DECEMBER 8, 2023

[Report] 43 percent of software as a service (SaaS) leaders have said that they use competitive analysis for pricing research, with 34 percent turning to feedback from existing customers, while 14 percent utilize previous market research, according to newly-published B2B survey data.

Newsletter 114

Newsletter B2B Marketing Linkedin Studies 114