Content4Demand

FEBRUARY 24, 2021

Community-based marketing offers a fresh angle to stir up your marketing mix, allowing B2B marketers to capture attention in a new way while ramping up brand loyalty among prospects and customers. With audiences dispersed in home offices around the world, now is a great time to harness their yearning for a sense of community.

Communities 67

Communities Peer-to-peer B2B Thought Leadership Paid Search Agency 67

Metadata

FEBRUARY 21, 2023

Welcome to our “Ask Me Anything” blog recap, where we pull together the best insights and advice from the best (and brightest) minds in B2B marketing. Sydney’s extensive global experience includes championing heroic marketing and sales software applications and aligning teams to communicate and collaborate effectively.

Communities 52

Communities Demand B2B Thought Leadership Peer-to-peer 52

Adobe Experience Cloud Blog

JULY 12, 2017

In a time when our customers hold the power, when they don’t want to be marketed to, and when they want to be engaged with in a personal and authentic way , if you have a customer community, you already have an incredibly powerful tool at your fingertips with which to engage customers. A community is one of the many places your customers are.

Communities 134

Communities Best Practices Peer-to-peer Marketo 134

Marketing Insider Group

DECEMBER 8, 2021

In the early days of social media, building customer communities was common practice for all brands that had a Facebook page and Twitter account. If it’s a mindset, then the whole company will build programs, campaigns, products and services, process, and general business practices with a customer-first mentality. Don’t worry.

Enterprise Management 313

Enterprise Management Marketing Strategy Marketing & Strategy Work Management 313

Navigate the Channel

NOVEMBER 28, 2023

One effective method that has gained significant popularity over the years is blogging. Whether you run a small startup or a well-established corporation, blogging can offer numerous benefits that can enhance your brand, engage your audience, and drive growth. Your potential customers might not even know you exist.

Lead Scoring 65

Lead Scoring Lead Ranking Thought Leadership Peer-to-peer 65

Salesforce Marketing Cloud

DECEMBER 13, 2021

Learn in-demand skills, earn resume-worthy credentials, and connect with a community of Trailblazers for mentorship and employment opportunities. Learn in-demand skills, earn resume-worthy credentials, and connect with a community of Trailblazers for mentorship and employment opportunities. Sign me up for a free Trailhead account.

Studies 98

Studies Peer-to-peer Product Validation 98

Influitive

OCTOBER 11, 2015

Customer engagement really begins the moment a buyer spots a mention of your company on social media, or hears about your product from a peer in their industry. If B2B marketers don’t get in the game early, they risk having others drive the conversation around their products and services. Loyal customers draw in more customers.

Loyalty 279

Loyalty Peer-to-peer Ideal Customer Profiles Word of Mouth 279

Vision Edge Marketing

SEPTEMBER 14, 2021

The dictionary defines an ecosystem as “a community that works together with its environment, functioning as a unit.” And describe a business ecosystem as the network of independent entities or members who function together to make up a market community. Strategy is crucial to mitigating risk. Every market has an ecosystem.

Peer-to-peer 180

Peer-to-peer Planning Advertising Agencies Marketing & Strategy 180

Onalytica B2B

NOVEMBER 15, 2018

When most hear the term ‘influencer’ they think of the social media influencers on platforms such as Instagram, Twitter and YouTube endorsing consumer products to their audience in return for a pay cheque. The concept of your employees being influencers may sound odd to some. Employees don’t quite fit this definition.

Peer-to-peer 279

Peer-to-peer Thought Leadership Social Media Work Management 279

Martech

SEPTEMBER 9, 2022

.” That was Steph Cuthbertson, HubSpot’s Chief Product Officer, talking about the old ways of attempting to market to customers in individual and siloed channels and sell to them in ways that B2C behemoths like Amazon have made obsolete. Connections and community. ” Product announcements. Community matters.

B2B Marketing 117

B2B Marketing Work Management Marketing Management Peer-to-peer 117

Salesforce Marketing Cloud

FEBRUARY 21, 2023

Over a 4-month period, the Trailblazer Community team, 65+ internal Salesforce stakeholders, and current Salesforce MVPs spent over 1,000 hours reviewing every nomination submitted—to ensure a thorough and inclusive process. Connect with Trailblazers from anywhere Join the conversation on the Trailblazer Community.

Peer-to-peer 98

Peer-to-peer Class Communities Ideal Customer Profiles 98

Top Rank Marketing

DECEMBER 8, 2023

[Report] 43 percent of software as a service (SaaS) leaders have said that they use competitive analysis for pricing research, with 34 percent turning to feedback from existing customers, while 14 percent utilize previous market research, according to newly-published B2B survey data.

Newsletter 126

Newsletter B2B Marketing Linkedin Studies 126

Salesforce Marketing Cloud

NOVEMBER 7, 2022

The Salesforce MVP Program was started in 2010 to annually recognize Trailblazer Community experts who go above and beyond to help others succeed in the Salesforce ecosystem. Join the conversation on the Trailblazer Community. All of our Salesforce MVPs are making incredible contributions to the Trailblazer Community.

Peer-to-peer 98

Peer-to-peer Work Management Marketing Management Multi-Channel 98

Bluetext

APRIL 8, 2024

Thankfully, the cybersecurity community offers a plethora of events where professionals can gather to share knowledge, network, and explore innovative solutions. The conference features briefings, trainings, and a bustling business hall where companies showcase their products and services.

Peer-to-peer 37

Peer-to-peer Branding Brand Identity Thought Leadership 37

Vidyard

OCTOBER 12, 2017

The Vidyard community is making the rounds to help you win more with videos! Are you interested in getting together with your peers to learn and share tips, tactics, and experiences using Vidyard? How do you scale video production ? Video enables us to communicate more easily but nothing beats in-person conversations.

Communities 68

Communities Peer-to-peer Advertising Agencies Response Rate 68

Salesforce Marketing Cloud

DECEMBER 6, 2023

Learn to communicate well Excellent written and verbal communication skills are important to have as a Salesforce Admin. What’s good communication? Build trust with great communication skills and transparency. When a new release comes out, I write a blog about it. How do they do it?

Paid Search Agency 110

Paid Search Agency Tips Companies Work Management 110

Oktopost

NOVEMBER 22, 2023

YouTube: Allowing you to upload long videos, YouTube is perfect for educating your audiences with Q&As, webinars, and video tutorials for product walkthroughs. And businesses recognize the power of social media in driving tangible results. Jump ahead B2B Social Media: Where Are Your Customers Now?

Social Media 117

Social Media Trends Media B2B 117

Stevens & Tate

MARCH 27, 2023

Social media has become a critical part of our lives, and businesses are taking notice. Today, the platform isn’t just a place to share memes and cat videos – it’s also a powerful tool for digital marketing. One key social media aspect often overlooked is its impact on SEO. What are Social Signals? We have covered these and more below.

SEO 110

SEO Peer-to-peer Paid Search Agency Lead Scoring 110

Salesforce Marketing Cloud

MAY 22, 2023

And you’d be far from alone—developers across the globe are actively developing on Salesforce across companies and industries, and thousands more spend time every week in our developer-focused Trailblazer Community , collaborating and helping each other. What can Salesforce offer me as a developer? How can you figure out what’s right for you?

Peer-to-peer 52

Peer-to-peer API Communities CRM 52

Scoop.it

FEBRUARY 22, 2024

This approach has turned our newsletter into a vibrant community hub, fostering a sense of belonging and sparking innovation. But with so much competition and noise out there, it takes work to stand out. That’s where strategic content marketing comes in. A killer employee experience is critical.

Work Management 78

Work Management Marketing Management Content Marketing Peer-to-peer 78

MKT1

JULY 13, 2023

I love seeing what’s possible when marketers think like product orgs and use the modern tools available to them to make high-value content. Part 2: Why marketing orgs need to become more like product orgs. Includes peer review. So I wrote this newsletter and made a video with some early-stage marketers to help. Apply here.

CMS Development 52

CMS Development Top of Funnel Product Lead Ranking 52

Salesforce Marketing Cloud

FEBRUARY 23, 2022

Once a year, the Trailblazer Community comes together to nominate their Trailblazer heroes to be Salesforce MVPs. Join us in celebration as we recognize these outstanding members of our community for their product expertise and commitment to helping others succeed in the Salesforce ecosystem. SIGN UP TODAY. HIT THE TRAILS.

Peer-to-peer 98

Peer-to-peer Class Communities Conference 98

Influitive

AUGUST 3, 2015

With the wide array of technology options available, and the ability to easily get opinions from peers online, buyers have a lot of choice and information at their disposal. Having customers advocate on your brand’s behalf on forums, review websites and social media can help your product make the initial cut.

Peer-to-peer 100

Peer-to-peer Marketing Report Buy Process 100

Launch Marketing

APRIL 8, 2022

But in today’s landscape, PR isn’t all about writing press releases and interacting with the media to pick up your latest news or to promote your product, service or solution. Today’s buyers are more often seeking peer advice when making purchasing decisions. Submit a Nomination for a Business or Project-Related Award.

Public Relations 131

Public Relations Tactics Creativity Peer-to-peer 131

Adobe Experience Cloud Blog

JULY 17, 2018

Peer-to-peer marketing is not only a viable channel you should be exploring, but it’s also one that has seen great success in both B2B and B2C marketing. In fact, 91% of B2B purchasers say past buying decisions had been influenced by word of mouth from industry peers. 2) Open Your Blog to Customers.

Peer-to-peer 109

Peer-to-peer B2B Thought Leadership Thought Leadership Case Studies 109

Salesforce Marketing Cloud

MAY 23, 2022

A McKinsey study also shows that companies that excel at design grow revenue and shareholder return at nearly twice the rate of their industry peers. This ensures that your company’s great strategic thinking and inspiring product vision aren’t lost in translation during the build process. Here’s how to get started! DESIGN TOGETHER.

Design 98

Design Peer-to-peer Deliverability Validation 98

Marketing Insider Group

JANUARY 16, 2023

Is your business ready to have its most productive year yet? Marketing Insider Group’s team of experts asked Open Ai’s ChatGPT to identify the biggest marketing challenges of 2023, and we’re ready to tackle them. Here’s what we learned about the industry’s biggest challenges and our expertise on how you can battle them, too. Quick Takeaways.

Allocation 187

Allocation Privacy Peer-to-peer Ethics 187

Sword and the Script | B2B

AUGUST 15, 2023

B2B buyers say they want quality content that demonstrates you understand their industry, and their company and helps them to build a business case to buy your tech product One of the reasons content marketing is so important to B2B companies is the fact that the last person a buyer speaks to is a salesperson.

Marketing Management 76

Marketing Management Vendors Studies Top of Funnel 76

Metadata

AUGUST 15, 2023

I feel proud seeing our name next to our fast-growing private company peers, especially as we’ve continued to define and build the Marketing OS.” Additionally, Metadata has seen amazing growth in the DEMAND Community with over 2,000 members and over 8,000 attendees at the annual DEMAND conference. “Appearing on the Inc.

Peer-to-peer 52

Peer-to-peer Customer Satisfaction Conference Communities 52

Vidyard

DECEMBER 13, 2019

Video production companies (a.k.a. video production agencies) exist to make videos for companies like yours. Why Should You Hire a Video Production Company? That said, there are some cases when you might want to collaborate with an outside agency and the capable hands that come with a production company. It happens!

Paid Search Agency 133

Paid Search Agency Work Management Video Marketing Product 133

ClearVoice

MARCH 14, 2024

Despite its high production value and the fact that it’s based on a popular series, it bombed at the box office. GoPro and Red Bull , meanwhile, forged a deal in 2016 that made GoPro the exclusive action camera for Red Bull’s events and productions. Observers point to several reasons , and one of them is weak marketing.

Advertising Agencies 52

Advertising Agencies Planning Distribution Peer-to-peer 52

ClearVoice

MARCH 18, 2019

While it may not be a surprise that 70 percent of millennial consumers value and trust peer reviews and conversations over celebrity reviews, what is a surprise to many content marketing pros is that they can help enable those peer conversations. The top online community apps: Head-to-head review.

Communities 63

Communities Marketing Automation Services Enterprise Management Work Management 63

Martech

JANUARY 30, 2024

As it says on the company website, “Sentry is an open-source company because the right to learn and to share what is learned with others is fundamental to product growth and relevance.” The community of open-source developers will push back hard if their values aren’t respected. We took a slightly different approach.

Paid Search Agency 124

Paid Search Agency Marketing Attribution Top of Funnel Companies 124

Salesforce Marketing Cloud

APRIL 25, 2023

This means you can learn, and even make mistakes, without fear of breaking anything in production. With Trailhead, we like to say you can learn, earn, and connect: Learn how to use Salesforce products and develop in-demand skills to help your company succeed. million new jobs and $1.6 What is Trailhead?

Peer-to-peer 98

Peer-to-peer Communities Training CRM 98

Salesforce Marketing Cloud

JUNE 9, 2022

Level up with the Marketer Career Path Grow your skills with marketing content Connect with the Marketing Trailblazer Community Group. Worldwide, Trailblazers are building successful careers, communities, and companies with Salesforce. As the world changes, Salesforce evolves with it. Level up with the Marketer Career Path.

Enterprise Management 98

Enterprise Management Advertising Agencies Marketing Management Peer-to-peer 98

Strategic-IC

APRIL 6, 2022

Those statistics don’t show what is REALLY being shared privately through Slack channels or other online communities. Online communities eg. Slack, Peak Community, Pavilion, etc. What do you mean - I can’t see its real impact? Of course I can. I can measure impressions, clicks, views, etc. Sorry to disappoint you. Word of mouth.

Top of Funnel 62

Top of Funnel Peer-to-peer Account Based Marketing Paid Search Agency 62

Zoominfo

OCTOBER 16, 2018

So, let’s quickly review some key terms and concepts unique to Reddit: Subreddit: Reddit is home to more than 138,000 active communities—known as “subreddits”—which focus on niche topics and interests. Users subscribe to subreddits so posts from those communities show up in their main feed. Of course, these are just the basics.

Research 159

Research Peer-to-peer Marketing Automation Services Zoominfo 159