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B2B Digital Advertising Spend Growth Stays Steady in 2020 While Everything Else Changes

KoMarketing Associates

B2B digital advertising spend may end up being the one thing that hasn’t changed much for marketers this year. New research from eMarketer shows that it’s up 22.6% But it comes as no surprise for B2B marketers. According to eMarketer, Google “ will suffer a 3.3% What’s noteworthy about this 22.6%

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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity

eMarketer ). eMarketer ). eMarketer ). eMarketer ). According to research from MarketingSherpa, just 12% of marketers rate social media as “very effective” for lead gen while 27% say it is “not effective.” B2B Lead Blog ). companies now use social media in their marketing efforts.

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4 Tips for Your B2B Social Media Strategy in 2020

KoMarketing Associates

Try giving a behind the scenes look at office culture and employee engagement, or sharing different insights for your industry in the form of tips or snippets from blog posts. Here’s an example: We use this blog post to create a graphic outlining the 4 tips for your social media strategy this year. Product demos / explainer videos.

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It’s Back to School for B2B Content Marketing!

KoMarketing Associates

I’ll be the first to admit that my road rage has a tendency to flare (hey, if you can’t beat ‘em, join ‘em), but spending excessive amounts of time in my car can actually be a good thing because it provides the opportunity to brainstorm blog topics (really!). Source: KoMarketing blog ). 2014/2015 Content Marketing Trends.

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8 Great LinkedIn Groups for B2B Marketers

KoMarketing Associates

Take a look at the following groups and determine how your marketing initiatives could benefit from becoming a member or as an example of successful LinkedIn Group management. eMarketing Association Network. From the group introduction: Largest and most active Marketing Group with 700,000+ members. Final Thoughts.

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3 Reasons Mobile Optimization Should Be in Your B2B Marketing Mix

KoMarketing Associates

According to eMarketer , global smartphone use is increasing 25% just in 2014, which will surpass 50% total smartphone penetration around the world. By 2018, eMarketer projects that almost 37% of the entire world population will own a smartphone- that’s almost 3 billion people.

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B2B Lead Generation Blog: B2B Lead Generation Blog is todays TypePad Featured Blog

markempa

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Im honored that the B2B Lead Generation Blog was chosen as todays Typepad featured blog. Ive been using Typepad to power my blog since October of 2003 and I think its a super blogging tool. Thanks TypePad !