B2B Lead Generation Metrics: How to Track What Matters in an Environment That’s Constantly Changing
KoMarketing Associates
JUNE 30, 2021
We’ll also draw from three major trends in B2B lead generation as we review which lead generation metrics to track: lead quality, lead qualification, and lead nurturing. They’re all important enough to make your short-list of lead generation metrics. Focus on Lead Quality Over Lead Quantity.
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