Marketing Insider Group

JANUARY 24, 2022

Debate raged for a long time about whether SaaS companies really needed content marketing. In 2022, that debate is dead — content is a critical piece of successful digital marketing for every SaaS brand. So how can SaaS brands make their technical content exciting and build audience loyalty that ultimately translates to new business?

Paid Search Agency 319

Paid Search Agency Content Marketing Companies Case Study 319

Heinz Marketing

MAY 24, 2023

By Payal Parikh , VP of Client Services at Heinz Marketing When the economy slumps, businesses have a tough time keeping up with growth and making profits. Their happiness, loyalty, and support can make or break a company, especially when things get tough. So how can marketing help with customer-led growth?

Word of Mouth 99

Word of Mouth Loyalty Differentiation Paid Search Agency 99

Outgrow

APRIL 8, 2024

It’s not just about having a great product or service; it’s about how customers perceive and connect with your brand. In this blog, we’ll explore various types of feedback forms, their advantages, and best practices to help you achieve the best results from your efforts. What Are Feedback Forms?

Outgrow 52

Outgrow Customer Satisfaction Work Management Marketing Management 52

Heinz Marketing

JUNE 2, 2023

By Carly Bauer , Marketing Consultant at Heinz Marketing In today’s highly competitive business landscape, building customer loyalty and trust is paramount to the success of any organization. But how can businesses cultivate customer loyalty and trust? Be open about your products, services, pricing, and policies.

Ad Building 57

Ad Building Loyalty Customer Satisfaction Word of Mouth 57

KoMarketing Associates

APRIL 2, 2015

Don’t know what to write about when it comes to your B2B website’s blog? This is often a common problem for many bloggers and marketers in almost every industry. However, there are a few areas that any company is able to cover on their blog. Why was this product/service chosen above any others, including the competitions’?

Traffic 120

Traffic B2B Case Studies Case Study 120

Heinz Marketing

JUNE 30, 2023

By Karla Sanders , Engagement Manager at Heinz Marketing In the ever-evolving landscape of B2B business, customer-led growth has emerged as a powerful approach to drive sustainable success. Imagine a software-as-a-service (SaaS) company aiming to increase customer retention rates.

Churn Rate 97

Churn Rate Customer Satisfaction Lead Scoring Lead Ranking 97

Martech

OCTOBER 10, 2023

Industries that once depended on brick-and-mortar locations and in-person meetings needed to adjust their service models quickly to keep up with an evolving consumer journey. Easily accessible reviews, comparisons and expert opinions empower consumers to scrutinize options and make informed decisions.

Marketing AI 115

Marketing AI Paid Search Agency Allocation Marketing Management 115

SalesIntel

MAY 13, 2024

Leveraging customer data has become paramount for optimizing your Go-To-Market (GTM) strategy. Customer data is information collected from individuals interacting with a company’s products, services, or platforms, including demographics, purchase history, preferences, behavior patterns, and feedback.

Marketing Analytics Tools 52

Marketing Analytics Tools Ideal Customer Profiles Marketing Automation Services Marketing Management 52

Sprout Social

FEBRUARY 12, 2024

When it comes to influencer marketing , C-suite execs want more than just good engagement. In this article, we dive deep into the benefits of influencer marketing, and ones that matter the most to your C-Suite. Plus, the three critical components of an effective influencer marketing strategy you need to know.

Advertising Agencies 101

Advertising Agencies Paid Search Agency Lead Scoring Lead Ranking 101

Webbiquity

JANUARY 23, 2024

Image credit: Mohammad Metri on Unsplash Effective customer retention methods can enhance loyalty and generate better word-of-mouth advocacy, ultimately boosting profits. To retain your customers, you need to show you value their opinions. It will uncover what your target market likes about your competitors and gauge their preferences.

Customer Satisfaction 150

Customer Satisfaction Social Media Advertising Benchmark Acquisitions 150

Salesforce Marketing Cloud

SEPTEMBER 11, 2023

Third-party cookies, once a cornerstone of data collection for marketers, are slowly being phased out to improve consumer privacy protection. You may think an award-winning product or an innovative service with raving online reviews is enough. But how you collect customer data will need to change, too.

Account Based Marketing 122

Account Based Marketing Work Management Digital Marketing Funnels Top of Funnel 122

Outgrow

APRIL 29, 2024

No business can afford one-time customers after their marketing and branding efforts. In this blog, we will dive deep into social proof, explaining how to use it, its examples, best practices, and much more. It convinces users to purchase a product or subscribe to a service. Social proof is one of the best ways to do this.

Outgrow 52

Outgrow Customer Satisfaction Case Studies Advertising Agencies 52

Sana Commerce

FEBRUARY 21, 2023

Personalized marketing in B2B e-commerce is a great way to maintain these business relationships by treating your buyers as individuals online — just as you would offline. Key factors in providing a personalized B2B e-commerce experience What is personalized marketing? The benefits of personalized marketing are to everyone’s advantage.

Personalization 98

Personalization B2B Sales Qualified Leads Business 98

Scoop.it

DECEMBER 8, 2022

You have to delight customers with your service and keep them engaged. For many businesses, having a customer buying again often requires upselling or cross selling other products or services. Email marketing and chatbots have become one of the key channels to communicate with customers. The wrong timing. What’s in it?

Cross-Selling 90

Cross-Selling Marketing & Strategy Loyalty Lead Scoring 90

Marketing Insider Group

MAY 27, 2020

I’ve discussed quite a bit in this blog, and in the book Mean People Suck, about where empathy comes from. Like you’re in it together and care about the feelings, thoughts, and opinions of others. Empathy actually builds loyalty, and that’s an attribute that every company craves. Are we born with it? Is it learned?

Work Management 285

Work Management Opinions Loyalty Marketing Management 285

DotDigital

AUGUST 12, 2021

Storytelling has been a bit of a buzzword in the marketing world for a while now. The benefits of integrating this into your marketing are obvious. Long before talk of customer-centricity started ringing out across the marketing world the customer, customers have been essential to success. Understanding customers’ needs.

Branding 106

Branding Brand Identity Loyalty Fulfillment 106

SmartBug Media

JULY 25, 2023

Artificial intelligence (AI) technology is revolutionizing marketing as we know it. Marketers are using AI to target the right customers with the right message at the right time. In the marketing sector, AI presents an opportunity to increase campaigns’ efficacy, boost revenue, and build stronger relationships with customers.

Marketing AI 98

Marketing AI Marketing Budget Paid Search Agency Marketing Budget Creation 98

Heinz Marketing

MAY 22, 2023

By Cameron Katoozi , Marketing Consultant at Heinz Marketing In today’s fast-paced digital landscape, video marketing has emerged as a dynamic and engaging medium for businesses to connect with their target audience as opposed to traditional methods. The main objective is to drive immediate sales and create brand loyalty.

B2B Marketing 99

B2B Marketing Video Marketing B2B Thought Leadership B2B 99

Anyword

SEPTEMBER 22, 2022

When it comes to the world of affiliate marketing, transparency is key to success. If your readers know that you’re being compensated for anything that you recommend or endorse, they’ll be more likely to trust your opinions and buy what you recommend. These disclosures should be near the mention of the product or service.

Blogger 98

Blogger Ad Frequency Content Transparency 98

Stevens & Tate

NOVEMBER 4, 2022

And just like the middle child, they often feel forgotten, especially when it comes to marketing. They have a foot in both camps and are just as at home with print media, as they are with blogs, Facebook and YouTube. They are also extremely brand loyal, once they find a brand that is worthy of that loyalty. Sure we do!

Generation 95

Generation Branding Brand Identity Ethics 95

Zoominfo

JANUARY 22, 2019

Social media and review sites give customers free reign to voice their opinion about a business or product. No two reviews are the same, so each interaction, opinion, and issue requires its own approach. However, if you actually resolve a customer’s complaint, they’re much more likely to change their negative opinion of your business.

Business 213

Business Zoominfo Opinions Contact Marketing 213

Sprout Social

JANUARY 11, 2024

In particular, measuring brand awareness helps you: Evaluate your marketing efforts Are you seeing a higher conversion rate from targeted social media ads compared to last quarter? Gauge customer trust and loyalty When customers consistently choose your brand over others, it’s a clear sign they trust you and are loyal.

Branding 104

Branding Brand Identity Aggregators Marketing Analytics Tools 104

Zoominfo

AUGUST 29, 2018

Sentiment analysis is the process of gauging the attitudes, opinions, and emotions an audience expresses about a brand, product, or a specific topic. The goal of this tactic is to leverage the sentiments of customers to improve your marketing strategy. What is sentiment analysis? Why is sentiment analysis important? Social listening.

Analysis 176

Analysis Marketing AI B2B Marketing B2B 176

SocialPilot

JANUARY 21, 2024

Your marketing strategy should be planned in such a way that it propels maximum people to complete their sales journey and be converted into your customers. Outlined in this blog are the steps to create a CTA with a higher click rate and brand examples who are implementing it the right way. Let’s explore! CTAs that just click.

Social Media 117

Social Media Examples Media Urgency Marketing 117

SocialPilot

APRIL 15, 2024

The fundamental aim of any activity performed by a social media marketer on social networks is to gain followers. In fact, it is the first step of any social media marketing campaign. But if your followers fail to convert, the entire marketing strategy becomes pointless. As a marketer, you post content daily or sometimes weekly.

Social Media 93

Social Media Media Lead Scoring Lead Ranking 93

NuSpark Consulting

OCTOBER 28, 2011

The strategy of blogging, especially from a b2b perspective, can be somewhat misunderstood. So I thought I’d raise the question on the benefits of blogging to the NuSpark Marketing content alliance team, and get their reaction to the following question. That being said, blogging once a month won’t help you all that much.

Business Blogging 100

Business Blogging Business Work Management B2B Thought Leadership 100

nDash

JULY 12, 2022

What does this mean for challenging your content marketing team to be consistent? When it comes to content marketing, consistency is what builds trust between a brand and its audience. Here is a look at how you can bring consistency to your content marketing strategy this year. The average blog post takes about 3.5

Content Marketing 52

Content Marketing Work Management Planning Marketing Management 52

Goodish Agency

DECEMBER 6, 2020

I’m not claiming that a pretty website will solve all your problems, but investing in good design should have an obvious & immediate impact on consumers’ opinion of your brand. Great experiences, great opinions – it’s that simple. Run them through a speech-2-text service & run semantic analysis. Got recorded sales calls?

Paid Search Agency 98

Paid Search Agency Marketing AI Marketing Analytics Tools FAQ 98

Valasys

NOVEMBER 8, 2023

Marketing often puts a lot of emphasis on getting new customers, and that’s essential for business growth. When you build strong relationships with your customers, you’re not only fostering brand loyalty but also gaining social credibility, which can make it easier to earn the trust of even more clients.

Peer-to-peer 40

Peer-to-peer Marketing & Strategy B2B Business 40

The Marketing Blender

DECEMBER 13, 2022

Our Services. . It allows businesses to interact directly with customers, showcase their products and services, and provide customer support. Create a contest or start a poll – people love participating in these types of activities because it gives them a chance to voice their opinions or win something from the company!

Social Media 52

Social Media Media Customer Satisfaction Marketing Analytics Tools 52

Valasys

OCTOBER 9, 2023

Before we dive deep into the realm of B2B customer service, let’s pose a quick question. When you think of top-notch customer service, which companies spring to mind? This highlights the unique challenges and nuances of B2B customer service compared to its B2C counterpart. How is B2B Customer Service Different From B2C?

Service 52

Service B2B Best Practices Paid Search Agency 52

Sprout Social

APRIL 4, 2023

When a brand is able to create positive buzz around their brand by just mentioning a product enhancement or product drop, you know they have a great marketing strategy behind them. But how are some brands, like Apple, able to attract new customers and elevate their positioning in the market with a simple announcement?

Branding 123

Branding Brand Identity Word of Mouth Social Media 123

Onalytica B2B

AUGUST 23, 2017

It’s definitive because it provides clarity and best practice to a relatively immature industry; it’s practical because it provides guidance and frameworks to help marketers get going right away. Dare we call this the influencer marketing bible? So, what is influencer marketing?

Peer-to-peer 192

Peer-to-peer Advertising Agencies Word of Mouth Work Management 192

NuSpark Consulting

NOVEMBER 3, 2019

Generating leads helps marketers to move customers along a “ sales funnel ” towards a purchase. A sales/marketing funnel is a tool that can be used to help convert high ROI leads faster and more often. Also, it guides your market strategy and improve your branding. Middle-of-Funnel Marketing (MOFU).

Top of Funnel 100

Top of Funnel Lead Generation Tactics Generation 100

Zoominfo

JANUARY 19, 2020

Social media and review sites give customers free rein to voice their opinion about a business or product. No two reviews are the same, so each interaction, opinion, and issue requires its own approach. However, if you actually resolve a customer’s complaint, they’re much more likely to change their negative opinion of your business.

Business 130

Business Opinions Press Contact Marketing 130

Stevens & Tate

APRIL 15, 2023

However, you need effective marketing strategies to pull this off. The modern consumer relies on research, opinions, and reviews before purchasing a product. This means they are open to repeat purchases with minimal marketing efforts –bridging the trust-loyalty gap.

Marketing Management 104

Marketing Management Marketing & Strategy Marketing Strategy Effectiveness 104

Heinz Marketing

APRIL 20, 2021

If you were to ask any marketing expert today what is, hands down, the oldest-but-still-the-most-tremendously-useful-tactic-you-need-to-take-right-now for closing a sale, the answer is use customer testimonials. I mean, this blog has also shared its merits. In fact, Heinz Marketing partnered with G2 Crowd in 2017 on the topic.

Ideal Customer Profiles 128

Ideal Customer Profiles B2B Copywriting Work Management 128