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Why personalization in B2B e-commerce works and how your business can benefit

Sana Commerce

Personalized marketing in B2B e-commerce is a great way to maintain these business relationships by treating your buyers as individuals online — just as you would offline. Key factors in providing a personalized B2B e-commerce experience What is personalized marketing? The benefits of personalized marketing are to everyone’s advantage.

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The Client’s Not Always Right

ActiveDEMAND

They want to dictate keywords used, they have opinions on bid strategies, and they’re constantly trying to control marketing strategy that is outside of their depth. You need to be clear about the business impact your marketing drives and make your reports easy to understand. Specifying project update timing.

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Ask a Content Strategist: Answers to Your 7 Biggest Content Questions

Contently

At every practice, I’d write 1,500 words on the best and worst performers, and send my post to a Giants fan blog. As marketers, our top priority right now should be helping our audience overcome the challenges they face. As a marketer, think of yourself as in public service. And that’s when everything is normal.

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200+ AI Prompts for Influencer Marketing To Supercharge ROI

SocialPilot

AI and influencer marketing — the very notion of blending these two isn’t just a trend; it’s a strategic revolution. The influencer marketing landscape is constantly evolving, and with it, the need for precise, data-driven strategies is more crucial than ever.

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Customer Feedback: 5 Ways to Collect + FREE Tool Inside

Outgrow

So, in this blog, we’re going to talk about all things customer feedback and help you understand how to effectively collect and leverage this information. . Only ask questions that are necessary, keep them open-ended, include opinion scale and ranking questions, and avoid asking long, leading questions. What Is Customer Feedback?

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How to Use Non-Obvious Thinking to Create Better Content

Content Marketing Institute

On the surface, author Rohit Bhargava’s observation in the keynote talk of CMI’s virtual ContentTECH this year doesn’t bode well for content marketing. Here are three trends (and suggestions for what to do about them) Rohit predicts will have a big impact on content marketing this year and possibly in years to come. The reaction?

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Elevating Business Impact: The Business Case for Content Marketing

ClearVoice

Heck, not all marketing people are content people. Marketing is the tip of the spear for driving growth and new customer acquisition. Paid is straightforward, it’s sexy (to non-marketing executives, at least), and it’s a simple sell internally when navigating the budgeting process because of the instantly measurable ROI.