Launch Marketing

MARCH 13, 2024

Reaching the right audiences with the right messages is fundamental for B2B marketing success. Without clear and consistent messaging, it can be a challenge to engage ideal buyers and highlight why your solution is the best one for them. That’s where a strategic messaging framework comes in. Experiencing stalled business growth?

B2B Marketing 117

B2B Marketing Buyer Personas Paid Search Agency B2B 117

Webbiquity

FEBRUARY 9, 2021

How can businesses use blogging effectively to increase online visibility and build relationships with their target audiences? To answer that, the team at Designhill put 15 questions to four blogging pros. Why is now the best time to start blogging, and what opportunities does it bring for business bloggers?

Paid Content 297

Paid Content Traffic Lead Ranking Blogger 297

Launch Marketing

MAY 1, 2024

In this blog, we reveal the key steps for developing a marketing campaign strategy that will deliver off-the-charts campaign results. Define Your Objective A marketing campaign cannot be developed without a clear objective. Will you be targeting certain personas? Will the campaign aim to increase brand awareness?

Paid Content 118

Paid Content Campaigns Account Based Marketing Marketing Strategy 118

Act-On

APRIL 26, 2024

For marketers across virtually all industries, but especially those working in SaaS, this cut-mode mentality has led to fewer in-market buyers. Even if they see the value and know how they can use your product, they’re postponing making a decision due to this overriding economic uncertainty.

Lead Ranking 191

Lead Ranking Privacy Marketing Automation Services Peer-to-peer 191

Launch Marketing

NOVEMBER 8, 2023

Buyer personas are a powerful tool that every business owner and marketer, especially those in the dynamic startup realm, should have in their arsenal. You might be wondering, what exactly are buyer personas, and why are they such a big deal? Behavior: This is the final piece of the buyer persona puzzle.

Buyer Personas 127

Buyer Personas Startups Lead Ranking Psychographics 127

Zoominfo

OCTOBER 24, 2018

Welcome to our October B2B Blog Post Round-Up. If you’re new to the ZoomInfo blog, we use our monthly round-ups to highlight the work our writers have done for outside publications. So, if you’re among those who claim email marketing is dead, it’s time to reassess your email marketing program—and today we teach you how.

Buyer Personas 140

Buyer Personas B2B Zoominfo Paid Search Agency 140

Marketing Insider Group

FEBRUARY 22, 2023

Those insights lead to one of the biggest trends in Content Marketing: we need to develop content for the every stage of the buyer journey. Content that hits across the customer life cycle creates more influence over buyer decisions. And influencing buyer decisions is what marketing is all about ! It is a top tactic.

Top of Funnel 262

Top of Funnel Buyer's Journey Lead Scoring Lead Ranking 262

Webbiquity

MARCH 30, 2024

Image credit: Canva Studio on Pexels You already know that, but the question is: how can you ensure you are spreading the word about your new business in the right way, and in a way that will be effective? Develop your ideal customer profile or B2B buyer persona to help you develop the right message.

Ideal Customer Profiles 150

Ideal Customer Profiles Business Newsletter Word of Mouth 150

KoMarketing Associates

OCTOBER 28, 2020

Around the turn of the millennium, the fundamental way businesses and buyers thought about sales began to undergo a substantial shift, due to the proliferation of inbound sales and marketing. As a result, the power changed hands from the sellers to the buyers. Blog Posts (on-site and contributed bylines). Whitepapers.

B2B Thought Leadership 242

B2B Thought Leadership Thought Leadership Buyer Personas B2B 242

Marketing Insider Group

MAY 31, 2023

Odds are you already know how important it is to attract and retain customers. But do you know how direct the relationship is between understanding your customers’ needs and maximizing the results of your marketing efforts? So, how do you map the customer journey? Why Use Customer Journey Mapping Tools? Consideration.

Enterprise Management 259

Enterprise Management B2B Marketing Tools Marketing Management 259

Act-On

SEPTEMBER 25, 2023

Let’s talk about how to align sales and marketing on a common strategy. Read on to learn how working together for a common goal can align sales and marketing teams. Develop your ICP Your ICP describes the firmographic details of the type of company you agree would be the best fit for your product or service. Enough of that!

Ideal Customer Profiles 130

Ideal Customer Profiles Lead Ranking Marketing Qualified Leads Lead Scoring 130

sagefrog

APRIL 16, 2024

To the uninitiated, B2B marketing may appear to be a smattering of strategies and tactics coming together in an everything-but-the-kitchen-sink-style soup. The B2B buyer’s journey and buyer personas are critical aspects of this carefully constructed process. Why Are B2B Buyer Personas Important?

Buyer Personas 62

Buyer Personas Ideal Customer Profiles Work Management Marketing Management 62

Top Rank Marketing

MARCH 25, 2024

TopRank Marketing has worked with clients in both the B2B and B2C realms over the last two decades. In that time, we have definitely witnessed the much-discussed convergence of these two previously diametric categories; the so-called consumerization of B2B. The content designed to fuel a B2B SEO strategy must then suit this purpose.

Top of Funnel 129

Top of Funnel SEO Long Tail Marketing B2B 129

KoMarketing Associates

APRIL 7, 2021

2020 was a tough year for B2B marketers – and everyone else. A few B2B marketing strategies did particularly well in 2020, and demand generation was one of them. For the marketers who were able to pivot quickly, many B2B demand generation best practices helped to ease the pain of 2020. But there were some bright spots.

Demand Generation Agencies 236

Demand Generation Agencies Demand Generation Demand Marketing Budget 236

Tony Zambito

OCTOBER 12, 2020

Putting pressure on B2B Executives to transform their businesses. If B2B companies are not thinking about this, planning for this, and doing something about this – they will bound to be in big trouble. Consider this, in an Accenture survey three years ago, only 12% of B2B buyers even wanted to meet with a sales representative.

Buyer Personas 310

Buyer Personas B2B Amazon Fulfillment 310

Marketing Insider Group

APRIL 19, 2021

Small but steady investments can produce big gains, no matter how saturated your market might feel. Selling those customers on how they can meet their customers’ needs better than a crowded pool of competitors. Learn how your tech startup can swim with the SaaS sharks and emerge victorious with this guide.

Startups 337

Startups B2B Marketing Buyer Personas Advertising Agencies 337

Webbiquity

APRIL 23, 2024

In B2B marketing, with the constant pressure to “do more with less,” optimizing return on investment (ROI) is crucial, especially regarding brand awareness. Image credit: Pixabay on Pexels You’ve probably seen studies and statistics on the enormous ROI (return on investment) that email marketing for B2B delivers compared to other tactics.

ROI 175

ROI Email Marketing B2B Marketing Marketing Automation Services 175

Launch Marketing

AUGUST 9, 2023

The key to standing out lies in healthtech companies developing a robust B2B strategy accompanied by compelling messaging. In this blog post, we delve into the knowledge needed to excel in this dynamic industry. These elements help in crafting an effective B2B marketing strategy and developing messaging.

Webinar Metrics 117

Webinar Metrics Paid Search Agency B2B Thought Leadership Companies 117

Only B2B

APRIL 30, 2024

Crafting a successful B2B GTM strategy is easier said than done, but with the right framework, it becomes achievable. What is GTM in B2B Marketing? GTM in B2B is the marketing plan created by your company to reach the right market for finding the right audience at the right time.

Marketing Analytics Tools 71

Marketing Analytics Tools B2B Marketing Marketing Strategy Marketing & Strategy 71

Webbiquity

NOVEMBER 18, 2021

Today’s B2B buyers are time-strapped and overwhelmed with information, making sales harder than ever. Trigger events may help you prospect for clients by putting you in front of the right buyers with the appropriate context for beginning a discussion. Sponsored post. What is a Trigger Event?

Ideal Customer Profiles 254

Ideal Customer Profiles B2B Sales Marketing Automation Services Work Management 254

Webbiquity

JANUARY 19, 2023

Business-to-business (B2B) and business-to-consumer (B2C) marketing are two distinct types of marketing strategies with different focuses. B2B is focused on developing relationships between businesses, while B2C is focused on connecting directly with end consumers. 10 Key Differences Between B2B and B2C Marketing 1.

Work Management 218

Work Management Marketing Management B2B Marketing B2B 218

Tony Zambito

MAY 10, 2021

B2B Organizations Must Reinvent To Accomplish Buyer-Aligned Strategies Post-Pandemic. In the lexicon of business, especially B2B, words and phrases can take on so many different meanings. For instance, you most likely have heard or read something about the buyer-aligned sales process within the past few years.

Top of Funnel 215

Top of Funnel B2B Sales Buyer Personas Process 215

Marketing Insider Group

OCTOBER 27, 2020

If your company isn’t harnessing the potential of content marketing , then you could be losing valuable opportunities to attract, interest, and convert buyers. If your company isn’t harnessing the potential of content marketing , then you could be losing valuable opportunities to attract, interest, and convert buyers.

Top of Funnel 358

Top of Funnel Paid Search Agency Lead Ranking Work Management 358

Tony Zambito

MAY 19, 2021

Marketing and Sales Leaders Can Leverage Buyer Insights To Create Rewarding Digital Buying Experiences For Buyers. One significant outcome of the COVID-19 pandemic is the increasing desire on the part of buyers for digital buying experiences. Buyers have adapted fairly well to the idea of digital-first and remote buying.

Differentiation 244

Differentiation Top of Funnel Buy Buyer Personas 244

Tony Zambito

APRIL 30, 2021

Marketing and Sales Leaders Must Build Core Competency of Understanding Buyer Persona Goals. When it comes to buyer goals, organizations today will need to get more specific about encoding understanding of buyer persona goals into their marketing and sales capabilities. . Three Competencies To Develop.

Buyer Personas 176

Buyer Personas B2B Sales Organic Leads Profiling 176

Tony Zambito

MAY 29, 2021

Marketing and Sales Leaders Will Need To Activate Critical Buyer Insights To Meet New Buyer Behaviors in a New Era for B2B. Getting your hands on critical buyer insights that show how to gain the attention of buyers remains the most significant challenge facing B2B leaders.

Top of Funnel 162

Top of Funnel Buyer Personas B2B Buyer's Journey 162

Zoominfo

MARCH 5, 2021

Creating B2B marketing content is a significant investment of time and money. According to Content Marketing Institute, 69% of top-performers in B2B content marketing have a documented content strategy. How to Develop a Content Marketing Strategy. Create Your Buyer Personas. Dig beyond the dollar amount.

Marketing & Strategy 257

Marketing & Strategy Marketing Strategy Content Marketing Planning 257

Webbiquity

JUNE 14, 2022

Effective face-to-face client sales meetings, whether online or in person, are critical to your B2B operation. With that in mind, what’s the best way to plan a successful B2B client sales meeting? Develop smart questions that will get your prospect talking. It can also highlight how prepared you are.

B2B Sales 314

B2B Sales Planning Tips B2B 314

Tony Zambito

MARCH 4, 2022

Buying Decisions Are Affected By Intensified Buyer Activism Sentiments. B2B buyers seemed to be on the sidelines. B2B buyer activism will be on the rise. We have not seen this dynamic of activism in B2B. It is how things get supplied and made. It is how things get supplied and made.

Activities 231

Activities B2B Buyer Personas B2B Marketing 231

Launch Marketing

FEBRUARY 7, 2024

Developing a go-to-market strategy is critical to the success of your organization. It provides a strategic action plan that clarifies how to reach your target customers and better compete in your industry. Organizations must learn how to build a B2B go-to-market strategy to successfully launch new products.

Marketing Strategy 114

Marketing Strategy Marketing & Strategy B2B Marketing Planning 114

Contently

DECEMBER 13, 2022

And content that generates emotion and helps them overcome a challenge is key to converting them into buyers. As your prospects move through the buyer’s journey, good storytelling helps ensure your brand is top of mind, especially when it’s time to make a purchasing decision. Creating Content for Engagement vs. Conversion.

Storytelling 190

Storytelling Top of Funnel Sales Qualified Leads Conversion 190

Webbiquity

MAY 11, 2021

Every business-to-business (B2B) organization needs to make the most of limited time and resources. How large is the B2B market? An efficiency audit examines how productively a company achieves its goals and pays attention to policy compliance. How Do I Conduct an Efficiency Audit on My B2B Company?

Efficiency 297

Efficiency Paid Search Agency Companies B2B 297

Lead Forensics

APRIL 30, 2024

As a B2B , you need to fully understand your target audience , from their likes and dislikes, to what drives their decision making and where they go for information. Sometimes a target market will be very clearly defined, yet a company still fails to attract the right kind of buyers. What would they want to read and be interested in?

Buyer Personas 52

Buyer Personas P2P Ideal Customer Profiles Buyer's Journey 52

Tony Zambito

MAY 17, 2021

Marketing and Sales Leaders Must Adapt To A New Era For B2B To Succeed With ABM And ABX. ABM has been a content-driven program found highly desirable for B2B marketing departments. The mindset change needed is this: Most ABM programs operate from a standpoint of what is good for marketing as opposed to what is good for the buyer.

Account Based Marketing 224

Account Based Marketing ABM Buyer Personas Intent Signal 224

Launch Marketing

SEPTEMBER 29, 2022

Developing B2B buyer personas is important for many reasons, including crafting targeted messages and personalizing marketing activities. But, before focusing on messaging and personalizing marketing efforts it is key to understand all the components that make up buyer personas, especially demographics.

Buyer Personas 114

Buyer Personas Demographics Ad Building Peer-to-peer 114

Marketing Insider Group

FEBRUARY 1, 2021

You’re familiar with the B2B buyer’s journey : moving prospects through the awareness, consideration, and decision stages of the buying process. Similarly, your business can benefit from understanding the age-old yet somehow underutilized buyer intent concept. What is B2B Buyer Intent Data? In 2019, 90% of all U.S.

Buyer Intent 359

Buyer Intent Intent Work Management Marketing Management 359

Tiecas

APRIL 23, 2024

Some of these challenges include: Limited pool of qualified prospects: The manufacturing niche often targets specialized buyers and decision-makers. Some of these challenges include: Limited pool of qualified prospects: The manufacturing niche often targets specialized buyers and decision-makers.

Lead Ranking 64

Lead Ranking Lead Generation Lead Scoring Sales Qualified Leads 64