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Stolen Thought Leadership / The Ethics of Aggregating Content (alt title: Stolen Goods: The Dangers of Plagiarized Content)

Contently

Luminaries like Da Vinci and Shakespeare openly copied the work of their peers. The Instagram account, founded in 2011, was charging advertisers tens of thousands of dollars for access to its 14 million followers. By 2019, however, it had a problem. As a result, the original creators began to kick up a media stink. It’s a start?”

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4 Practical Tips to Avoid Confirmation Bias with AI

Vision Edge Marketing

Most of us take comfort in the familiar. We tend to seek out perspectives that align with our pre-existing beliefs. This cognitive tendency is known as confirmation bias. An echo chamber is an excellent metaphor for the concept of confirmation bias. AI-enabled research can be a powerful way to surface valuable insights and better inform decisions.

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Nine Benefits of Using Social Proof in Marketing

Webbiquity

Our peers’ choices impact our decisions and actions, according to social proof research. Guest post by Chris Tweten. Social proof is a powerful tool for marketers who know how to use it effectively. In a nutshell, it’s word-of-mouth, magnified exponentially by the Internet. Image credit: Karsten Winegeart on Unsplash. Similarity.

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What Are The Biggest Challenges Marketers Face In 2023?

Marketing Insider Group

Personalization and privacy: With increased use of personalization and targeting in marketing, both businesses and consumers share concerns about data privacy and the ethical consequences of using consumer data. Is your business ready to have its most productive year yet? Quick Takeaways. Image Source: Precedence Research.

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How to Improve Your Social Signals for SEO

Stevens & Tate

Social media has become a critical part of our lives, and businesses are taking notice. Today, the platform isn’t just a place to share memes and cat videos – it’s also a powerful tool for digital marketing. One key social media aspect often overlooked is its impact on SEO. What are Social Signals? We have covered these and more below.

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Skill Up on AI with Trailhead

Salesforce Marketing Cloud

Whether you’re baffled by AI or becoming increasingly knowledgeable each day, one thing is for sure: AI is the future of work, and Trailhead, Salesforce’s online learning platform, is here to help you skill up. However, the outlook is actually much more optimistic. Successful AI means enhancing—not replacing—the human workforce.

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Worried AI Will Take Your Job? These 4 Things Will Make You More Valuable

Salesforce Marketing Cloud

Data-driven companies perform better Data-first companies, led by people with data skills, outperform their peers. The thinking is that it’s an individual’s lack of AI skills, not the technology itself, that jeopardizes jobs. Learn how to write good prompts A prompt is what you ask GPT, or what you tell it to do. 7 key data learning modules.