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What Are The Biggest Challenges Marketers Face In 2023?

Marketing Insider Group

Personalization and privacy: With increased use of personalization and targeting in marketing, both businesses and consumers share concerns about data privacy and the ethical consequences of using consumer data. Is your business ready to have its most productive year yet? Quick Takeaways. Image Source: Precedence Research.

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How to Improve Your Social Signals for SEO

Stevens & Tate

Social media has become a critical part of our lives, and businesses are taking notice. Today, the platform isn’t just a place to share memes and cat videos – it’s also a powerful tool for digital marketing. One key social media aspect often overlooked is its impact on SEO. What are Social Signals? We have covered these and more below.

SEO 112
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Skill Up on AI with Trailhead

Salesforce Marketing Cloud

Whether you’re baffled by AI or becoming increasingly knowledgeable each day, one thing is for sure: AI is the future of work, and Trailhead, Salesforce’s online learning platform, is here to help you skill up. However, the outlook is actually much more optimistic. Successful AI means enhancing—not replacing—the human workforce.

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Unlock More Career Opportunities With the Salesforce Strategy Designer Certification

Salesforce Marketing Cloud

A McKinsey study also shows that companies that excel at design grow revenue and shareholder return at nearly twice the rate of their industry peers. Salesforce Strategy Designer Certification Skills needed to become a Salesforce Certified Strategy Designer Ready to get certified? Here’s how to get started! You got this, Trailblazer.

Design 98
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What Is a Salesforce Designer?

Salesforce Marketing Cloud

Discover how design can help build better relationships with customers and communities. They’re the type of people who love solving problems and designing solutions that serve both businesses and communities. People around the world rely on our customer relationship management (CRM) platform to keep their businesses running.

Design 97
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Three trends challenger brand marketers need to know

ClickZ

If challenger brands went to high school, they’d be the ‘John Benders’ for you Breakfast Club aficionados, the ones who rock a metal t-shirt while their peers roll the cuffs on their khakis, who sit care-free on the lawn rather than jostle for a seat at the cool-kids table. Leverage community and influencers.

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The Salesforce User Experience (UX) Designer Certification

Salesforce Marketing Cloud

Companies recognize this value as an essential lever to achieve business objectives, as well as the opportunities it provides to create ethical, equitable, and sustainable solutions that benefit both businesses and communities. Design is an intentional, iterative, human-centric approach to innovation and problem solving.

Design 98