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Nine Benefits of Using Social Proof in Marketing

Webbiquity

Marketers can sponsor influencers or have them review a product and share their honest opinion of it. People generally trust the opinions of others they perceive to be like them, those they view as highly relatable. Our peers’ choices impact our decisions and actions, according to social proof research. Similarity.

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What's it take to generate leads that fuel your forecast?

ViewPoint

Just try to pass them on to your field sales team and you’ll see. They won’t get followed up. Because the chances are pretty low—probably 3% to 4% at best—that any of these names are bonafide opportunities if you are a B2B company with a complex sales process. Leads aren’t leads unless: They’re qualified. Is this a person with authority to buy?

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3 Ways to Strengthen Company Culture Via Onboarding

ANNUITAS

Do you value work ethic above all else? When part of the onboarding is forming mentoring relationships with more seasoned peers, the outcome is more meaningful than just a top-down knowledge transfer. Make the most of this opportunity to indoctrinate culture by being direct. Now’s the time to drive that point home. If so, tell them.

Companies 100
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#SeeMe: Ending the Stigma of Female Incarceration This Women’s History Month

Televerde

I had never realized my value until it was shown to me by my peers and leadership team. Televerde CEO Morag Lucey introduced a #SeeMe campaign , challenging society to see female inmates for who they are today and the vast strides they’re making behind bars to rebuild their lives and fulfill their potential. We come from a place of humility.

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Promoting Ethical AI and Responsible Machine Learning through Content Marketing

ClearVoice

However, these tools are very powerful and potentially disruptive, which means educating users about ethics and responsible use is an important consideration for the companies involved. Today, we’ll show how companies and marketers can communicate their commitment to ethical AI and responsible machine learning through their marketing efforts.

Ethics 96
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User-Generated Content Trends Reshaping the Future of Ecommerce: 2023 & Beyond

Huptech Web

It’s those Instagram selfies with a brand-new outfit, that glowing review of a skincare product on a blog, or the unboxing video that pops up on YouTube from everyday shoppers who’ve already experienced the product. E-Commerce Industries & Their Real-Life Use Cases That Have Benefitted From UGC. What UGC is all about. ?

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Marketer of The Month Podcast- EPISODE 094: The Future of Marketing – Harnessing the Power of Data and AI in a Post-Cookie World

Outgrow

Welcome to the Marketer Of The Month blog! We recently interviewed Moe Kiss for our monthly podcast – ‘ Marketer of the Month ’! We had some amazing insightful conversations with Moe and here’s what we discussed about – 1. Using AI in marketing for enhancing advertising efforts in the upcoming years. Thanks for joining us, Moe.