KoMarketing Associates

OCTOBER 15, 2019

LinkedIn is a prime platform for B2B companies looking to gain relevant web traffic, social media engagement, and high-quality leads through paid social media advertising. As B2B marketers and companies look to LinkedIn to reach decision-makers and key executives at target companies, there are a few key strategies that should not be ignored.

Linkedin 141

Linkedin Advertisements Advertising B2B Marketing 141

SalesIntel

APRIL 24, 2024

Launching new products and exploring new markets is like embarking on an exhilarating adventure. Software with go-to-market (GTM) strategy tools offers powerful benefits such as automation, machine learning, and meticulous keyword research. Launching a product requires careful planning, market research, and strategic execution.

Work Management 52

Work Management Marketing Management Marketing Analytics Tools Marketing Funnels 52

Webbiquity

OCTOBER 29, 2019

Many marketers underestimate the continuing power of email marketing. They may believe it’s no longer effective in the current environment of overloaded email inboxes and sophisticated filtering, or that it’s only useful for price discounting. Why should you use email marketing software?

Marketing Automation Services 190

Marketing Automation Services Marketing Management Budget Programs Marketing AI 190

Act-On

APRIL 26, 2024

Marketing leaders are facing an unprecedented time with unprecedented demands: Wring every drop of value from generative AI. Navigate ever-changing email privacy regulations. So let’s dive in — here’s what’s top-of-mind for these marketing leaders, along with some sage advice for their peers. Marketing — in this economy?

Lead Ranking 191

Lead Ranking Privacy Marketing Automation Services Peer-to-peer 191

KoMarketing Associates

JANUARY 19, 2022

Choosing the right stack of MarTech solutions can be a difficult task for B2B marketers, especially for those working in cybersecurity, who may have a more complicated sales cycle, changing regulations, and other obstacles. Lauren Patrick, VP of Marketing at Curricula. Conversational marketing platforms, such as Qualified.

Work Management 248

Work Management Marketing Management Marketing Automation Services B2B Marketing 248

Webbiquity

NOVEMBER 28, 2023

Lack of Sales and Marketing Alignment When sales and marketing teams operate in silos, it’s a recipe for inefficiency. The marketing team may generate leads with an enticing webinar, but if their sales reps aren’t briefed properly, they might approach prospects without context. Think about an IT services firm.

B2B Sales 185

B2B Sales Webinar Metrics B2B Peer-to-peer 185

Marketing Insider Group

MAY 30, 2023

Are you tired of spending countless hours manually creating content, following up with leads, and analyzing data for your small business marketing ? Have you thought about using AI for small business marketing to make your life a little easier? Here’s the scoop on AI for small business marketing. You’re not alone.

Small Business Marketing 253

Small Business Marketing Marketing AI Paid Search Agency Marketing Automation Services 253

DealSignal

MAY 22, 2024

CEOs must navigate complex market dynamics, anticipate industry trends, and adapt their strategies accordingly to maintain competitiveness and drive sustainable success. This blog is dedicated to mastering 3 tactics for CEO outreach success.

Outreach 52

Outreach Allocation Marketing & Strategy Peer-to-peer 52

Excelsior Research

MAY 26, 2021

DIGITAL MARKETING. MARKET RESEARCH. QUANTITATIVE MARKET RESEARCH. DIGITAL MARKETING. MARKET RESEARCH. QUANTITATIVE MARKET RESEARCH. Growing your business through email marketing. Email Marketing. ” Why Email Marketing? DEMAND GENERATION. CONTENT SYNDICATION.

Email Marketing 52

Email Marketing Planning Business Demand Generation Agencies 52

Martech

OCTOBER 19, 2023

AI updates for building websites, blog posts, descriptions Overcome the many hurdles of building a website using the AI-powered website generator (beta), which creates one-page websites using the Growth website theme. HubSpot’s September releases include a leads view in the prospecting workspace, AI additions, reporting improvements and more.

SMS 112

SMS Bundling Terms and Conditions Opt-out 112

Valasys

JULY 31, 2023

Introduction In the era of information overload, businesses need to deliver timely and relevant content to their audiences to stay ahead in the market. The content is then curated and scheduled for distribution across various channels, such as social media, email, blogs, and websites, according to predefined rules and audience segmentation.

Marketing Automation Services 98

Marketing Automation Services Automation Budget Programs Tools 98

Marketing Insider Group

MARCH 18, 2020

In the world of digital marketing, there is a wide and growing range of digital marketing tools designed to help you to be more organized and efficient. This wealth of choice is great news for marketers, but it can also be quite overwhelming. The best digital marketing tools we use: DivvyHQ.

Marketing Management 361

Marketing Management Tools Planning RSS 361

Martech

NOVEMBER 27, 2023

Stretch your resources with generative AI blog posts, subject lines and more (beta) If your team and budget have shrunk, these generative AI capabilities enable you to do more with less and make sure you spend your time on the tasks that matter most. Edit marketing emails. Enroll contacts in sequences (beta).

Enterprise Management 90

Enterprise Management Hubspot Paid Search Agency Work Management 90

Marketing Insider Group

MARCH 27, 2023

On the marketing side, this means creating inbound content that will answer the questions of target audiences, such as informative blogs, videos, white papers, e-books, or email campaigns. Your company’s client success stories can be shared on your website, blog, social media, and through more traditional marketing methods.

Tactics 236

Tactics Effectiveness B2B Marketing Management 236

Martech

JULY 19, 2023

Applying generative AI to minimize typos when creating sales emails on mobile devices (iOS only). Generating personalized sales emails from within HubSpot Sales Chrome Extension for Gmail. Creating SEO-optimized page titles, post titles, and meta descriptions for blogs, website pages, and landing pages.

Data Hygiene 93

Data Hygiene Privacy Landing Pages CAN-SPAM 93

Heinz Marketing

NOVEMBER 23, 2023

By Cameron Katoozi , Marketing Consultant at Heinz Marketing Introduction In today’s business landscape, digital transformation has become a crucial element for success, especially in the B2B sector. Digital Channels for Market Penetration : The shift from traditional to digital marketing channels is significant in the B2B space.

Marketing Analytics Tools 117

Marketing Analytics Tools Digital Transformation B2B B2B Sales 117

Excelsior Research

MAY 26, 2021

DIGITAL MARKETING. MARKET RESEARCH. QUANTITATIVE MARKET RESEARCH. DIGITAL MARKETING. MARKET RESEARCH. MARKET RESEARCH. QUANTITATIVE MARKET RESEARCH. Growing your business through email marketing. Why Email Marketing? DEMAND GENERATION. CONTENT SYNDICATION. OUR CULTURE.

Email Marketing 52

Email Marketing Planning Business Demand Generation Agencies 52

DemandBase

JANUARY 15, 2019

You know the drill: Marketing does the heavy lifting to drive awareness and engagement, and Sales Development Reps (SDRs) need to convert that into opportunities. And once noticed, they need to create opportunities as efficiently as possible. Learn how Demandbase optimized SEM for Account-Based Marketing. You can do the same.

Efficiency 49

Efficiency DemandBase Personalization Account Based Marketing 49

accelerate agency

JUNE 3, 2020

There’s a good chance if you are reading this that you have a LinkedIn account. Many people join LinkedIn because they like the idea of a social network for professionals. The only time they might think about LinkedIn is if they get an email telling them that someone’s joined their network. Let’s get started.

Linkedin 52

Linkedin SEO Paid Search Agency Peer-to-peer 52

Excelsior Research

DECEMBER 5, 2021

DIGITAL MARKETING. MARKET RESEARCH. QUANTITATIVE MARKET RESEARCH. DIGITAL MARKETING. MARKET RESEARCH. MARKET RESEARCH. QUANTITATIVE MARKET RESEARCH. Digital Campaign Overview: A blog about digital campaign. These ads are a part of Digital marketing campaigns. DEMAND GENERATION.

Campaigns 52

Campaigns Demand Generation Agencies Privacy Policies Terms and Conditions 52

Hubspot

JUNE 16, 2020

When I sit down to write a blog post, I stick to a routine that has some flexibility. If you're writing for the professional who is part of a large organization, how does your blog cater to their needs? Many marketers agree — blogging is an important part of their content strategy. Are you keeping your audience in mind?

Enterprise Management 94

Enterprise Management CMS Development Marketing Automation Services Marketing Management 94

Webbiquity

MAY 7, 2020

Business professionals tend to get worn down by the incessant flood of emails, automated messages, targeted ads, and the coldness of digital communication. It is a wise strategy to include handwritten letters in B2B marketing alongside digital tools. There is also a place in B2B marketing for non-digital communication.

B2B 169

B2B Paid Search Agency Blast Campaigns Account Based Marketing 169

Litmus

JANUARY 24, 2024

The Community Spotlight—a monthly blog series highlighting some of the amazing members of the email community —is back for 2024! Every month, we interview, highlight, and celebrate the splendid members of the email community. Like many other email specialists, I fell in love with email marketing completely by accident.

Communities 90

Communities Copywriting Peer-to-peer Consulting 90

Martech

DECEMBER 4, 2023

As we wrap up 2023 and look ahead to 2024, now is the time to evaluate our marketing strategies to ensure we are fully prepared for what’s to come. This article discusses six pivotal areas B2B marketers should focus on to kick off 2024 proactively. Dig deeper: 15 cutting-edge tools every B2B marketer should know 2.

B2B Marketing 106

B2B Marketing Trends B2B Planning 106

BenchmarkONE

SEPTEMBER 27, 2019

There are no shortage of email marketing tools for small businesses, which is totally logical: Email marketing remains a really powerful tool for small businesses , in part because they have more flexibility with their brand and image. Email marketing is a tremendous relationship-building channel.

Small Business Marketing 76

Small Business Marketing Budget Programs Email Marketing Paid Search Agency 76

SmartBug Media

DECEMBER 7, 2023

This blog was co-authored by fellow SmartBug Rebekah Goode. Marketing leaders who use AI can achieve real results. Wondering how to write awesome ChatGPT prompts for marketing? ChatGPT in Marketing: It's How You Wield It Making the most of AI starts with the right perspective. That’s easier said than done.

Marketing AI 69

Marketing AI Ideal Customer Profiles Work Management Peer-to-peer 69

Only B2B

OCTOBER 26, 2023

In today’s rapidly evolving B2B marketing landscape, the key to unlocking success lies in the strategic harnessing of your B2B list. This blog serves as your comprehensive roadmap, equipping you with the knowledge and strategies required to master the intricate art of generating B2B leads from B2B list.

Sales Qualified Leads 62

Sales Qualified Leads B2B Sales Lead Ranking Top of Funnel 62

sagefrog

FEBRUARY 7, 2024

The digital space is evolving, and B2B social media marketing is witnessing a paradigm shift in 2024. With the onset of the new year, marketers are urged to assess the current state of their strategies. These AI-driven innovations empower marketers with enhanced creativity and precision in reaching their target audience.

Marketing AI 67

Marketing AI Social Media Social Marketing B2B Marketing 67

The Marketing Blender

OCTOBER 7, 2019

5 email triggers to make automation work harder for B2B marketing. Ways to use email automation to turbocharge your buyer’s journey. Email is an extremely effective B2B marketing tool—if you use it to deliver helpful content. Our Services. See Our Work. Who We Are. Contact Us. Lead Magnet Request.

Trigger Marketing 65

Trigger Marketing Marketing Budget Email Marketing Automation 65

Directive Agency

OCTOBER 2, 2019

Your total addressable market is not always searching for what you offer through search engines, and they may have never visited your site, leaving remarketing out of the question. Source audiences are most commonly site visitors or manually uploaded lists (customer emails, companies, etc.). Maximizing Potential on Key Audiences.

Linkedin 53

Linkedin Facebook Paid Search Agency Google 53

Ledger Bennett

MAY 24, 2018

If you haven’t implemented LinkedIn’s Lead Generation Forms into your demand generation strategy, then it’s safe to say you’re missing out! A seamless experience that allows them to access valuable content, without leaving the LinkedIn platform. The benefit to the marketer? Other blogs that may interest you.

Lead Generation 53

Lead Generation Linkedin Demand Generation Agencies Generation 53

Launch Marketing

JUNE 29, 2022

As the fintech industry evolves, grows and introduces new technologies, it is important to ensure that fintech companies are capitalizing on the most effective marketing tactics to reach the right audience with the right content at the right time. For fintech companies, LinkedIn is a good place to start with Twitter a close second.

Demand Generation Agencies 118

Demand Generation Agencies Paid Search Agency Paid Content Advertising Agencies 118

Martech

SEPTEMBER 20, 2023

Channel99, the B2B performance and marketing attribution service launched by Chris Golec, founder and former CEO of Demandbase, has announced a pixel-technology driven platform to give visibility into the B2B customer journey. This should benefit not only B2B marketers but also the vendors they rely on. But pixels are nothing new.

DemandBase 95

DemandBase Marketing Attribution Account Based Marketing B2B 95

SalesIntel

DECEMBER 6, 2023

To skyrocket the numbers, sales reps make use of various sales tools available in the market. These tools can help sales teams to be more efficient and effective in their work, allowing them to close more deals and increase revenue. This will help you improve their work efficiency. Why Use Sales Tools?

Marketing Automation Services 97

Marketing Automation Services B2B Sales Enterprise Management Work Management 97

Adobe Experience Cloud Blog

JUNE 20, 2016

Author: Elaine Ip To blog or not to blog, there is no question. I remember when I started my own blog in 2003, when I was an oversharing, bright-eyed teenager. This blogging phase didn’t last long and ended after I realized that whatever you do on the internet can not only be found on Google, but also by your parents.

B2B Thought Leadership 92

B2B Thought Leadership Advertising Agencies Paid Search Agency Marketo 92

Binary Demand

MARCH 26, 2024

[ps2id id=’introduction’ target=”/]The era of generic marketing campaigns is over. But how can marketers gain a deep understanding of these needs? This is where B2B data and intent-based marketing come into play. However, the next question comes as to how to implement intent-based marketing for your business.

Intent 40

Intent Ideal Customer Profiles Work Management Marketing Management 40

Nudge.ai

MAY 30, 2017

As an Account Executive at ScribbleLive , a content marketing platform, Jack Bernstein knows how important it is for sales professionals to have an efficient workflow. We caught up with him to ask when and how he uses Nudge for Chrome to maximize his sales efficiency. That’s pretty good for sales efficiency. Introduction.

Efficiency 52

Efficiency Analysis B2B Sales Acquisitions 52