Industrial Marketing Today

MAY 3, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website How to Make Your Business Blog Be All It Can Be by Achinta Mitra on May 3, 2010 in Industrial Marketing & Web 2.0 , Industrial Marketing Blog Remember the U.S. How about your business blog, is it all it can be for your industrial company?

Business Blogging 60

Business Blogging Web 2.0 Long Tail Marketing Business 60

Industrial Marketing Today

SEPTEMBER 20, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website B2B Lead Generation Using a Business Blog by Achinta Mitra on September 20, 2010 in B2B Lead Generation , Industrial Marketing Blog In B2B lead generation, quantity versus quality is probably the biggest challenge faced by industrial marketers.

Lead Generation 60

Lead Generation Business Blogging Lead Scoring Lead Ranking 60

Buzz Marketing for Technology

SEPTEMBER 22, 2008

Most Downloaded. |. We support embeds from Youtube, Google Videos, BlipTV, Metacafe, DailyMotion, Viddler, Yahoo Videos and several other approved sites only. 0 favorites | 0 downloads. Download file. ® Presenting and defending what they have produced Slide 10: Input from the Blog ï?® Privacy Policy & DMCA.

Work Management 100

Work Management DMCA Ning Privacy Policies 100

Industrial Marketing Today

APRIL 20, 2010

Then you can download it for free (no, you don’t even have to register) from his site. This Marketing Data and Research Presentation includes data on: Lead Generation Blogging and Social Media Marketing Budgets Twitter and Facebook 50+ pages of marketing charts and graphs from original research Download the report from here.

Social Media 60

Social Media Social Marketing B2B Marketing Web 2.0 60

Industrial Marketing Today

APRIL 21, 2010

Instead of spending most of their marketing budget on traditional industrial marketing channels like trade shows or direct mail, Vico produces webinars and creates content that site visitors download and others link to. In short, they are doing things that help them get found online. All I can say is WOW!

Budget Programs 60

Budget Programs Education Marketing Budget Lead Scoring 60

Industrial Marketing Today

MAY 18, 2010

Gobbledygook - click for larger view If you haven’t read the original report, download the revised version from ChangeThis The Gobbledygook Manifesto by David Meerman Scott. Let me end this post with a humorous video that I found on YouTube. It is by IAS – a B2B marketing agency from England.

B2B Marketing 60

B2B Marketing Web 2.0 Planning Demand Generation Agencies 60

Industrial Marketing Today

JUNE 24, 2010

by Achinta Mitra on June 24, 2010 in B2B E-Mail Marketing , Industrial Marketing & Web 2.0 , Social Media Marketing , Social Networking Lately, social media seems to garner all the attention in the media and blog posts with very little mention about email marketing. The first study done by AWeber (aff.

Social Media 60

Social Media Email Marketing Social Marketing Web 2.0 60

Industrial Marketing Today

APRIL 26, 2010

Paul Dunay in his blog post, “4 C’s of B2B Marketing” has defined this very nicely. Instead of buying print ads in trade journals, they create their own blog and build an active community around it. However, to be successful with social media, you have to provide real value and that usually comes from great content.

Marketing Budget Creation 60

Marketing Budget Creation B2B Marketing Web 2.0 Marketing Budget 60

Industrial Marketing Today

MAY 26, 2010

I downloaded a white paper called “Understanding the Industrial Buy Cycle: How to Align Your Marketing with Your Customers’ Buying Process” from GlobalSpec that has done a very good job of explaining the four stages of the industrial buy cycle and how to match your marketing content to each stage. There are plenty of charts and graphs too.

Buying Cycle 60

Buying Cycle Buy Web 2.0 Allocation 60

Convince & Convert

JULY 21, 2010

Download Michael’s presentation here. Having clear language on blogs and websites puts the public on notice about your position vis a vis copyright. In other words put a copyright, all rights reserved on your content or the bottom of your blog. Have you read the Terms link provided by Facebook, Twitter or YouTube?

Social Media 156

Social Media Paid Content Media Advertising Agencies 156

Buzz Marketing for Technology

JUNE 27, 2008

Most Downloaded. |. Post: Download file. We support embeds from Youtube, Google Videos, BlipTV, Metacafe, DailyMotion, Viddler, Yahoo Videos and several other approved sites only. 150 favorites | 3621 downloads | 64 embeds ( Stats ). Download file. Privacy Info New! Embed in your blog. My Slidespace.

Enterprise Management 100

Enterprise Management Long Tail Marketing Web 2.0 Work Management 100

Industrial Marketing Today

JUNE 12, 2010

I found a series of blog posts on pricing on your website at Dave Jung’s B2B Blog , some of those articles date back to 2006. This was second only to downloading product data sheets. Dale Underwood of B2B Conversions Now has a step-by-step procedure for this on his blog. Why do we need prices on B2B websites?

Sales Management 60

Sales Management Pricing Price Marketing Websites 60

Industrial Marketing Today

AUGUST 3, 2010

You can read his entire blog post here. Involvement : Measured by tracking traffic to your site or your blog, Pageviews, bounce rates, New vs. Returning visitors and time on site. You could do the same thing with the number of downloads of a PDF document from your site. Let’s see how Google Analytics can help you do just that.

B2B 60

B2B Marketing Analytics Tools Web 2.0 Buying Cycle 60

Online Marketing Institute

DECEMBER 6, 2011

Get Blog Alerts to Email. Blog Guidelines. Blog Comment Policy. Blog Archives. Just as we found in last year’s study, article posting and social media (excluding blogs) are the most popular tactics and are currently used by 79% and 74% of B2B marketers, respectively. Get Daily Blog Posts by Email.

Advertising Benchmark 40

Advertising Benchmark Budget Programs Marketing Report Statistics 40

Online Marketing Institute

MAY 26, 2010

YouTube and video sites More than just a fun place to see kids hurt themselves on bikes or watch cute pet tricks, YouTube is now a key tool in any marketing campaign. How many downloads did you get? How many downloads your mobile application received? Read his blog here [link]. Facebook Insights can help you here.

Social Media 40

Social Media Advertising Channels Media Blogger 40

Industrial Marketing Today

AUGUST 20, 2010

The details page should show all available sizes, options and other selection criteria with active links to downloadable PDFs of datasheets. webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing. Resources

Web 2.0 60

Web 2.0 Planning Buying Cycle Lead Scoring 60

Unbounce

APRIL 23, 2019

E.g. ebooks on "the complete guide to X" or blog posts on "5 reasons why." For many brands, consistent blogging is one of their main sources of lead generation. But wait, how do you actually generate leads with an interview or blog post? This s**t works, until it doesn't. Get creative.

Lead Gen 145

Lead Gen Creativity Sales Qualified Leads Lead Scoring 145

Industrial Marketing Today

JULY 23, 2010

That depends, see my earlier post, Do-it-Yourself Search Engine Optimization (SEO) for Your WordPress Blog. Another great way to showcase your in-house experts and expertise is to add a blog to your main site. Don’t ignore social media’s ability to quickly announce new blog posts, articles, webinars and events.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

Industrial Marketing Today

JUNE 8, 2010

Pay attention to the terminology and words your target audience uses when they discuss their problems on social media, forums and blogs. You have to actively promote your optimized site using social media, press (news) releases, blogs and offline tactics to tell your target audience about your site.

Buying Cycle 60

Buying Cycle Buy Work Management Marketing Management 60

Industrial Marketing Today

MAY 14, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website 7 Strategies for Using Content to Market Industrial Products by Achinta Mitra on May 14, 2010 in Content Marketing , Industrial Marketing & Web 2.0 , Industrial Marketing Blog I am a big fan of Content Marketing or as some people like to refer to it as Inbound Marketing.

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

Online Marketing Institute

OCTOBER 29, 2010

That gap stayed true for a wide range of social media activities; 75% of B2B companies participated in Twitter (compared to 49% for B2C), 74% hosted a blog (compared to 55% for B2C), and 66% engaged in online discussions (compared to 43% of B2C companies). Social media is capable of so much more. What Tools Will B2B Marketers Use?

Social Media 40

Social Media Enterprise Management Advertising Agencies Social Marketing 40

Industrial Marketing Today

JUNE 3, 2010

You may also be interested in downloading our FREE Step-by-Step Guide to Website (re)Design. B2B Lead Generation Using a Business Blog Variety of Content is the Key in the Early Stages of the Industrial Buy Cycle Content Auditing and Mapping it to the Industrial Buy Cycle Is Your Industrial Website Still Just a Business Card?

Marketing Websites 60

Marketing Websites Web 2.0 Work Management Buying Cycle 60

Unbounce

MARCH 8, 2023

E.g. ebooks on “the complete guide to X” or blog posts on “5 reasons why.” Interview a third-party expert (and embed gated resources) For many brands, consistent blogging is a key source of lead generation. But wait—how do you actually generate leads with an interview or blog post? This s**t works, until it doesn’t.

Lead Gen 52

Lead Gen Creativity Sales Qualified Leads Lead Scoring 52

Online Marketing Institute

APRIL 11, 2011

); // Mashable | The Social Media Guide Viral Topics Twitter YouTube Facebook iPhone Google Video About Mashable Company About Us Advertise Submit News Contact Us Announcements Resources Guidebooks Lists How To Trending Mashable Awards Subscriptions Partners W3 EDGE Rackspace Concentric Sky Dynect DNS Intridea Welcome to Mashable!

Social Media 40

Social Media Media Classified Ads Advertising Agencies 40

Online Marketing Institute

NOVEMBER 8, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Android Mobile 2.0 Lastly, the team put together New York-specific commercials, which were uploaded to YouTube YouTube. The company started a blog, participated in LinkedIn LinkedIn and engaged on Twitter.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Online Marketing Institute

DECEMBER 23, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Business Mobile 2.0 In my view, Facebook presents a unique opportunity to connect with and educate your target market in a way that your website and even your blog can’t match.

Facebook 40

Facebook B2B Marketing Tips Advertising Agencies 40

CoSchedule

JANUARY 6, 2023

Full Name Email Address Company Website URL Submit By signing up, you agree to CoSchedule’s terms of service, end user agreement, and privacy policy ; you are 16 years or older; and you will receive information from CoSchedule from which you can opt out at any time. Your download should start shortly.

Planning 52

Planning Organization Product Work Management 52

Online Marketing Institute

SEPTEMBER 9, 2018

The most common objectives are increasing brand awareness, brand engagement, site/blog traffic, thought-leadership or revenue generation. Consider archiving your podcasts for free via YouTube. It is important to include a compelling thumbnail as the visual element to support your podcast audio on YouTube.

Marketing Budget 52

Marketing Budget Work Management Ad Frequency Webinar Metrics 52

Online Marketing Institute

MARCH 24, 2011

Mashable | The Social Media Guide Viral Topics Twitter YouTube Facebook iPhone Google Video About Mashable Company About Us Advertise Submit News Contact Us Announcements Resources Guidebooks Lists How To Trending Mashable Awards Subscriptions Partners W3 EDGE Rackspace Concentric Sky Dynect DNS Intridea Welcome to Mashable! Have an account?

Business Blogging 40

Business Blogging Tips Business Classified Ads 40

Online Marketing Institute

MARCH 24, 2011

Mashable | The Social Media Guide Viral Topics Twitter YouTube Facebook iPhone Google Video About Mashable Company About Us Advertise Submit News Contact Us Announcements Resources Guidebooks Lists How To Trending Mashable Awards Subscriptions Partners W3 EDGE Rackspace Concentric Sky Dynect DNS Intridea Welcome to Mashable! Have an account?

Paid Search Agency 40

Paid Search Agency Companies Mobile Advertising Advertising Agencies 40

Industrial Marketing Today

OCTOBER 26, 2009

For example, fill out a form to download a white paper, register for a webinar, submit an order etc. Avoid asking for phone number if the call to action is a download, it’s not necessary and will seem like a return sales call is imminent and will lead to high rate of abandonment. Add a link to your privacy policy in the footer.

Traffic 60

Traffic Lead Scoring Lead Ranking Top of Funnel 60

Valasys

JULY 30, 2019

One needs to explain one’s offers & comply with a privacy policy, in which one should disclose how they manage the privacy of users. Often, large advertisers such as Salesforce use Native Ad Networks to drive traffic to their blog posts or white papers. Publishers on the platform are of higher quality.

Display 40

Display Paid Content Advertising Agencies Advertisements 40

Buzz Marketing for Technology

JULY 15, 2008

An unofficial blog that watches Googles latest attempts to move your operating system online. Find YouTube Videos from a Location. Download Googles help files. Download YouTube videos as MP4. Top commentators for a Blogger blog. Privacy policy. Google Operating System. Sunday, July 13, 2008.

Privacy Policies 100

Privacy Policies Work Management Google Youtube 100

Hubspot

SEPTEMBER 16, 2014

Social sharing buttons showing number of shares (like the ones at the top of this blog post if you scroll up a little bit) are a great form of social proof. You can add social sharing buttons to every piece of content you create, including your landing pages (and web pages, blog posts, emails, and so on). 5) Number of Users/Downloads.

Landing Pages 28

Landing Pages Privacy Policies Case Studies Case Study 28

Online Marketing Institute

NOVEMBER 4, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Mobile 2.0 Lastly, the team put together New York-specific commercials, which were uploaded to YouTube YouTube. The company started a blog, participated in LinkedIn LinkedIn and engaged on Twitter.

Social Media 40

Social Media Enterprise Management Social Marketing Work Management 40

Hubspot

SEPTEMBER 3, 2020

You can learn more about Website Grader in our dedicated blog post. Try to include them on most of your pages, from your homepage , to your blog posts, and even your “No results found” page. Most of us use a high-quality search engine every day, be it Google, Amazon, YouTube, or elsewhere. Header and Footer. Menu Navigation.

Guidelines 101

Guidelines Design Pricing Price 101

Online Marketing Institute

NOVEMBER 2, 2010

That gap stayed true for a wide range of social media activities; 75% of B2B companies participated in Twitter (compared to 49% for B2C), 74% hosted a blog (compared to 55% for B2C), and 66% engaged in online discussions (compared to 43% of B2C companies). Social media is capable of so much more. What Tools Will B2B Marketers Use?

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40