Martech

MARCH 7, 2023

Go beyond one-dimensional content such as standard blogs, canned webinars and white papers, which tend to clog our sales and nurture process instead of inspiring buyers along their journey. Offers for deeper reading or additional assets : Curate for them. Interactive tools that allow pros to explore on their own terms.

Marketing Analytics Tools 109

Marketing Analytics Tools Ideal Customer Profiles Webinar Metrics Marketing & Strategy 109

Convince & Convert

FEBRUARY 23, 2015

Mike_Stelzner Tweet This From his blog , to his podcast , to the yearly Social Media Marketing World conference his team puts together, one cannot argue that Mike Stelzner , CEO/Founder of Social Media Examiner , is a leading voice on all things social media. Then there’s a service side to it. “Be a servant.”

Social Media 137

Social Media Media Skype Lead Ranking 137

Zoominfo

FEBRUARY 18, 2021

Share your knowledge in blog articles to get people to your website. Propel them further down the sales funnel with white papers and webinars. Curate industry news as well as outside influences that affect your industry. They tweeted, shared photos, wrote blog articles, and communicated with people.

Business 130

Business B2B Thought Leadership Top of Funnel Conference 130

Industrial Marketing Today

NOVEMBER 3, 2011

They all want to either add a blog to their static industrial websites or convert them into dynamic blog sites. Retrofitting a blog into an existing site is quicker and less expensive than recreating the site on a blogging platform. Use your blog posts to deliver “proof of results” by summarizing your case studies.

Marketing Websites 60

Marketing Websites Curation Ad Exchange Case Study 60

Contently

MARCH 22, 2022

As a result, “SEO content” has become a synonym with pumping out repetitive, curated articles that add nothing new to the conversation. For example, let’s say you want to create a blog post about vegan diet snacks. BOFU content often includes case studies, product reviews, white papers, and direct product comparisons.

Top of Funnel 216

Top of Funnel SEO Brand Identity Branding 216

FMG Suite

MARCH 7, 2023

This game-changing technology is a product of a powerful combination of two AI platforms: the Vestorly AI-powered content curation and compliance platform acquired by FMG in 2022 and OpenAI GPT. This will help streamline the review process and significantly reduce the workload for compliance teams.

Social Media 52

Social Media Marketing Automation Services Ideal Customer Profiles Practices 52

Adobe Experience Cloud Blog

OCTOBER 18, 2013

Curated content – content written by other people, which you then organize and share – is a great way to show off your subject matter expertise. “Best of” lists, trend highlights, and news round-ups can all be completely curated, but still appeal to your readership. Curate from a variety of sources.

Curation 48

Curation Webinar Metrics Content Opinions 48

Valasys

DECEMBER 18, 2019

B2B marketers need to look forward to nothing but the best B2B marketing blogs for entrepreneurs to accentuate their levels of creativity, industry benchmarking & Martech insights. Content Marketing Institute : Next-up on the list of the best digital marketing blogs is the Content Marketing Institute.

B2B Marketing 59

B2B Marketing Paid Search Agency B2B Best Practices 59

Industrial Marketing Today

JULY 14, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Is Content Curation an Easy Way for Content Marketers to Do More With Less? Heck, even MS Word kept flagging curation as a misspelled word. So curated content is not something new. What is content curation? Hmmm…not very satisfying.

Curation 60

Curation RSS Web 2.0 Content Marketing 60

Onalytica B2B

APRIL 3, 2018

followers contributing a prediction/quote to a brand’s blog post on the future of AI. E.g. a knowledgeable and experienced content marketing influencer with 55k followers writing a white paper on content marketing strategy for a marketing agency. . They publish content that is relevant to particular topics.

Marketing AI 278

Marketing AI Opinions B2B Thought Leadership Work Management 278

Webbiquity

DECEMBER 10, 2013

The three content marketing tactics that deliver the highest ROI are featured articles (cited by 62% of marketers), video (52%) and white papers (46%). How Blogging Used in Content Marketing? 76% of B2B vendors in North America maintain company blogs; 70% of large B2B enterprises, and 77% of small-to-midsize (SMB) firms. (

Statistics 100

Statistics SMB Content Marketing Planning 100

The ABM Agency

AUGUST 30, 2020

Start with a blog post ? Create a 250-word abstract of the blog post and send an email, linking directly back to the blog post itself. Take quotes from the blog and create quote graphics to post on your Instagram account. Take quotes from the blog and create quote graphics to post on your Instagram account.

Account Based Marketing 52

Account Based Marketing ABM Top of Funnel Paid Search Agency 52

SWZD

APRIL 24, 2019

Consider curated thought leadership instead. Curated Thought Leadership. To help separate the wheat from the chaff, Ziff Davis B2B curates thought leaders among its clients and audiences. Curated thought leadership can help you show your audience you mean business. Going viral shouldn’t (usually) be your goal.

B2B Thought Leadership 48

B2B Thought Leadership Thought Leadership Phishing Curation 48

SnapApp

OCTOBER 24, 2017

End blog post. . Let’s take an example B2B marketing tactic: white papers (or even blogs). It leaves one asking, are white papers with lead gates relevant any more? In essence, B2B marketing is bananas. . Alright, fair, elaboration needed. It let’s you do mass messaging like this: . .

Lead Ranking 91

Lead Ranking Paper Lead Scoring B2B Marketing 91

SnapApp

JANUARY 24, 2019

Recently on the blog, we’ve been talking a lot about the quality vs. quantity debate around leads. Putting curated content in front of leads at every stage of the funnel allows you to learn more about their unique challenges, needs, and goals, and helps you understand where exactly they are in their journey. Let’s get started.

Top of Funnel 111

Top of Funnel Sales Qualified Leads High Quality Lead Personalization 111

Adobe Experience Cloud Blog

MAY 30, 2017

At the very least, it should include the following: 70% original content: The bulk of your content should be original—articles, white papers, videos, case studies, webinars, etc. The post 3 Steps to Building an Employee Advocacy Strategy appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

Webinar Metrics 133

Webinar Metrics Ad Building B2B Thought Leadership Peer-to-peer 133

PureB2B

JUNE 8, 2021

Sometimes, all they need to do is do an extensive online search or read the latest white papers put up by reputable companies. Unfortunately, many marketers balk at the notion of curating the company’s own original research paper, banking on the wealth of knowledge of the internet instead.

Research 62

Research Campaigns Work Management Marketing Management 62

PureB2B

JUNE 8, 2021

Sometimes, all they need to do is do an extensive online search or read the latest white papers put up by reputable companies. Unfortunately, many marketers balk at the notion of curating the company’s own original research paper, banking on the wealth of knowledge of the internet instead. Pardot Newsletter.

Research 62

Research Campaigns Work Management Marketing Management 62

SocialPilot

FEBRUARY 9, 2024

Let’s head straight to our curated list of 36 digital marketing experts whom you need to follow right away to learn about brand new tricks, upcoming trends, innovations, and viral campaigns for your online marketing strategies. Stelzner He is the founder of the Social Media Examiner blog. Michael posts great videos on skill-building.

Paid Content 94

Paid Content Paid Search Agency Social Media Social Marketing 94

Content Marketing Institute

NOVEMBER 17, 2017

(That unexpected option intrigued me so I clicked and found that Sam Covelli shares his thoughts – from the origins of the company to its community work with the Animal Protective League – in a regularly updated blog.). Specially produced or curated content to air on screens. TIP: Don’t forget printed content. Email signature lines.

Content 101

Content Landing Pages Curation Conference 101

ClearVoice

SEPTEMBER 30, 2022

Start by outlining what you hope the writing team can accomplish: What types of content do you need (blog posts, white papers, ebooks)? At ClearVoice, we curate a network of more than 20,000 freelance writers, designers, and videographers. What specialized knowledge or experience do you need from the writers?

Work Management 80

Work Management Marketing Management Advertising Agencies Paid Search Agency 80

Online Marketing Institute

NOVEMBER 7, 2010

In the growing content marketing field, some companies choose a pure creation strategy (often using blogging platforms for publishing) and find it to be a challenge. For B2B marketers, content curation provides the best of both worlds. Content curation is editing on steroids. For some brands, curation may be enough.

Curation 40

Curation Enterprise Management B2B Marketing Work Management 40

Sana Commerce

DECEMBER 6, 2021

For more practical tips and considerations to improve your B2B website design, check out our blog post: How to improve your B2B website design. In fact, almost half (48%) of consumers have left a website without buying because they felt it was poorly curated for them, according to Accenture. White paper. White paper.

B2B 52

B2B Marketing Management Case Studies Paper 52

Content4Demand

FEBRUARY 9, 2021

Build awareness and connect people to the series by spotlighting key takeaways from your episodes in your blog or article section. If you want to make it even easier for your audience, embed the episode audio in the blog. We can maximize reach and “air cover” for episodes by taking this approach. Combine Insights in Trend Assets.

B2B Thought Leadership 59

B2B Thought Leadership Multi-Channel Bundling Thought Leadership 59

KoMarketing Associates

NOVEMBER 8, 2018

For instance, if a potential customer is used to consuming your useful blog content, getting your email newsletter, and seeing occasional posts on Facebook or Twitter, they will be more likely to remember you when the time comes to actually make a purchase. If newsworthy, publishing a press release about the award or milestone.

Lead Generation 123

Lead Generation B2B Marketing Lead Scoring Lead Ranking 123

nDash

DECEMBER 14, 2020

Whether you need blog posts, video scripts, product descriptions, web copy or collateral systems, we can work together to make sure we break away from the competition and never look back.”. I’ve written various types of content including blog posts, white papers, articles, case studies, eBooks, and website copy.

Marketing Budget 52

Marketing Budget Budget Programs Enterprise Management Marketing Budget Creation 52

Salesforce Marketing Cloud

DECEMBER 8, 2023

Opt-in incentives, coupons and offers, curated content, and personalized messaging are all proven ways to keep subscribers engaged. New product announcements, brand news, white papers, and webinars are all examples of content typically found in promotional emails. When it comes to driving purchases , email accounted for 19.8%

Marketing Automation Services 115

Marketing Automation Services Email Marketing Paid Search Agency Work Management 115

Convince & Convert

AUGUST 18, 2011

Here’s an example from their new, free white paper on how to set up social media statistics (check it out, it’s great). The ability to easily curate content using the browser bookmarklet. I can find an interesting blog post, and send it out in about 3 seconds. Free social analytics white paper.

Social Media 129

Social Media Optimization Media Paper 129

Scoop.it

DECEMBER 7, 2023

This is where content curation becomes an alternative strategy that can better cater to your business needs and engage your audience. An example of an email newsletter by Wall Street Journal showcasing curated news. And curation that has been done well can help people get a comprehensive view of a subject and meet their needs.

Curation 78

Curation Content Business Newsletter 78

The ABM Agency

JANUARY 28, 2021

This can include informative blog posts, free trial offers, industry webinars, etc. Blog posts, webinars, and white papers help to establish your company as a reliable industry resource. At its core, demand generation is a true omnichannel marketing approach for B2B companies.

Demand Generation 52

Demand Generation Demand Generation Agencies Demand Paid Search Agency 52

Biznology

JULY 13, 2012

You can take this a step further by “curating” content. (I I have to go on record as hating that term, but it is the term that’s most widely used, so …) By curating, we mean gathering content together into useful and relevant groups. It can be a somewhat longer white paper.

Generation 80

Generation Content Marketing Aggregators Content 80

Lake One

NOVEMBER 19, 2020

So if you’re starting a blog, for example, you need to create a content strategy. And more than just creating content like blogs, white papers, and case studies, you’ll need to master SEO, have a social media presence, and don’t forget about email marketing. Keyword being consistent. Misalignment of Sales and Marketing.

Inbound Marketing 68

Inbound Marketing Marketing & Strategy Marketing Strategy Planning 68

Marketing Insider Group

SEPTEMBER 21, 2020

Businesses that blog attract more leads, build brand trust, and have an easier time nailing revenue goals. When you look at the value a company blog generates, not having one is one of the biggest mistakes a business can make in the digital age. Companies that practice blogging get 97% more links to their websites.

Top of Funnel 297

Top of Funnel Paid Search Agency Companies Marketing Automation Services 297

SmartBug Media

APRIL 17, 2020

Then, it lets you curate high-performing content pieces for the algorithm to test and recommend. You should also have a clean content taxonomy so that the add-on can discover and compare content within categories (blogs, white papers, and so on) based on consistent URL naming conventions.

Marketo 66

Marketo SMB Lead Scoring Lead Ranking 66

Hinge Marketing

JANUARY 28, 2015

If you started by focusing on blogging, you may wonder what additional items to add to your B2B content marketing strategy. Here are five additional techniques to consider: 1) Guest Articles Reach out to relevant publications to secure guest articles or blog posts helps to gain more visibility to your target audience.

Webinar Metrics 48

Webinar Metrics Marketing & Strategy Marketing Strategy B2B Marketing 48

Scoop.it

MARCH 23, 2023

As a brand, you must properly curate your content to protect your customer from that condition. Content curation allows you to add your voice to the conversation and provide your audience with only the most valuable information. What is Content Curation? Ultimately, this will help you build credibility and stay competitive.

Curation 109

Curation Ethics Copyright Content 109

SmartBug Media

JUNE 10, 2019

content curation). 30 percent should be your own content (such as blogs and white papers). That means if you promote a new blog on social media once, you should balance that out with at least two posts that share someone else’s article or noteworthy news. There are a few ways to do this.

Social Media 71

Social Media Social Marketing Media Tips 71