Marketing Insider Group

JANUARY 4, 2021

Nearly three years ago, while working in SAP Global Marketing, I wrote a BLOG that has stood the test of time – “T he Geeks Won: The Rise of Marketing Analytics, Performance Management and Data Science ”. Theresa talked about her own journey to her role as a Data Scientist. This made me think about my own unique journey.

Work Management 362

Work Management Marketing Management Analytics Webinar Metrics 362

ClearVoice

NOVEMBER 2, 2018

Consider this scenario: You are super stoked to attend an upcoming marketing conference. You buy a plane ticket, spend $2,000 on a conference ticket, and another $1,000 on a hotel. But when you get there, the conference sucks. Find the details you need for 20+ top conferences through 2019 all in one place. Converge 2019.

Conference 107

Conference Advertising Agencies Demand Generation Agencies Enterprise Management 107

Vidyard

MARCH 13, 2019

The use of video is a now a major component of the buyer’s journey and one of the most important marketing tools in an organizations arsenal; 52% of marketing professionals worldwide name it as the medium with the best return on investment (ROI). The post Transforming the buyer’s journey with video: Is your organization ready?

Top of Funnel 138

Top of Funnel Organization Video Marketing Webinar Metrics 138

Salesforce Marketing Cloud

DECEMBER 9, 2021

Share your journey 2. Share your journey. When Uber driver Abdul Sultani happened upon Dreamforce attendees as his passengers for the 2019 conference, his career journey changed significantly. It’s always available to update, and it can grow with you on your journey.”. The Trailblazer Blog.

Marketing Websites 98

Marketing Websites Ad Building Peer-to-peer Digital Transformation 98

nDash

FEBRUARY 17, 2019

There are so many marketing conferences to choose from in 2019! Below you’ll find 19 conferences to put on your calendar. From content marketing to demand generation, digital strategy to sales enablement, this conference provides a holistic overview of the latest marketing trends, and how to apply them to your business strategy.

Conference 94

Conference Planning Content Marketing Content 94

The Point

AUGUST 11, 2015

These days it seems to me that you can’t read a marketing blog, attend a marketing conference, listen to a marketing podcast, without hearing someone drone on about the customer journey. Suddenly, we are led to believe, the customer journey is all that matters. No two customer journeys are the same.

Sales Cycle 100

Sales Cycle Demand Generation Lead Nurturing Aggregators 100

Zoominfo

JANUARY 15, 2021

Your digital content marketing strategy encompasses everything from producing high-quality lead magnets such as e-books, whitepapers, blogs, and optimized landing pages. To be actionable, your content must make tactical use of calls to action, offers, promotions, demos, and free trials that move prospects along the buyer’s journey.

Lead Generation 264

Lead Generation Lead Ranking Paid Content Lead Scoring 264

Vidyard

OCTOBER 27, 2017

“One of the ironies of a conference dedicated to all things digital and virtual is that the best ways to connect with people are surprisingly old-school.” Think about the number of people that were at the last conference you attended. Conferences are overwhelming. ” – Ryan Holmes, CEO of Hootsuite.

Conference 73

Conference Video Marketing Vendors Template 73

Trade Press Services Newsletter

NOVEMBER 2, 2023

Write a Blog Post. But don’t make the blog post a self-serving , all-about-you article. Share actionable, practical insights about your journey to earn the award. This will help grow your network and provide inspiration as you look to the next step in your thought leadership journey. Everyone loves a good story.

Thought Leadership 130

Thought Leadership Peer-to-peer Press Trade Show 130

ANNUITAS

MAY 31, 2023

Some of us at ANNUITAS just returned from the Ignite USA conference in Chicago hosted by B2B Marketing. He called for a new approach that is more personalized, data-driven, and focused on the customer journey. The event featured a variety of excellent speakers, including industry experts, thought leaders, and practitioners. .”

B2B Marketing 130

B2B Marketing Marketing Analytics Tools B2B DemandBase 130

Content4Demand

MAY 21, 2019

The B2B buyer’s journey has changed — and the changes aren’t making your job as a content marketer any easier. In truth, the buyer’s journey is becoming more complex with more people involved at every stage. The B2B Buyer ’ s Journey Is Evolving. It’s not your imagination. Here are just a few particularly noteworthy highlights.

Marketing & Strategy 72

Marketing & Strategy Lead Ranking CMO Buy 72

Zoominfo

FEBRUARY 18, 2021

In their journey, prospective buyers want to know they can trust the company as much as they can trust the individuals they’re dealing with. That means the trust-building starts from the outset, when they first encounter you at a conference, visit your website, or read one of your emails. You can even benefit your entire industry.

Business 227

Business B2B Thought Leadership Top of Funnel Conference 227

Marketing Insider Group

NOVEMBER 16, 2021

Although I took “early retirement” from SAP Marketing in the spring of 2019, I “was back at it” in the fall of 2019, and attended the 2019 ITSMA Marketing Vision event, now held at the MIT Samberg Conference Center. The Thought Leadership Journey is Here to Stay. Thought Leadership is not a destination it is a journey.

Account Based Marketing 227

Account Based Marketing B2B Thought Leadership Planning Thought Leadership 227

SalesIntel

JULY 14, 2022

Many of us traded our annual conference trips to a virtual setting, with webinars replacing in-person meetings. In some cases, especially conferences, you won’t know who’s coming until the day of (or even after) the event. Maybe they aren’t heading to the conference or show, but you can still take advantage of being local.

Conference 52

Conference Contacts Personalization B2B 52

6sense

DECEMBER 9, 2021

Yesterday, 6sense kicked off our Breakthrough conference — a fun, knowledge-packed annual event for 6sense customers — in Austin. 6sense’s account engagement platform excels at helping sellers during specific stages of the buyer’s journey, such as when buyers are transmitting intent signals like: First-party intent . 6sense on Twitter.

Sales Management 62

Sales Management Conference Lead Ranking Ideal Customer Profiles 62

Hubspot

APRIL 6, 2020

Organizing meetings, making phone calls, sending emails, and attending conferences — a lot goes into relationship-building, no matter your industry. So, with that data collected in mind, we've compiled some popular follow-up email subject lines to use after your next networking event, meeting, or conference.

Conference 79

Conference Template Customer Satisfaction Contacts 79

Martech

FEBRUARY 14, 2023

Artificial intelligence is being incorporated in virtually every martech application and impacting the customer journey at every stage of the funnel. Twitter: @kaliouby (34k followers) LinkedIn: kaliouby (77k followers) Website/blog: ranaelkaliouby.com Christopher Penn Chris is co-founder and Chief Data Scientist at TrustInsights.ai.

Advertising Agencies 114

Advertising Agencies Planning Paid Search Agency Digital Marketing Funnels 114

Biznology

OCTOBER 12, 2017

I recently had the pleasure of participating in a B2B digital marketing forum hosted by The Conference Board and led by Mike Moran and Tim Peter. So we built a system to surface their content to the masses, strung the content together into typical user journeys, and optimized it for search engines. The answer: “150,000, total.”

Paid Search Agency 187

Paid Search Agency Work Management Marketing Management Advertising Agencies 187

EMagine B2B Blog

FEBRUARY 12, 2019

Recently, my colleague Rebecca Gill presented an in-depth look at building content marketing personas , mapping journeys, and how to leverage them into highly effective marketing strategies and tactics. For some time now, I’ve been working with clients to define audiences, build personas and conduct journey mapping workshops.

Marketing & Strategy 68

Marketing & Strategy Paid Search Agency Marketing Analytics Tools Touchpoints 68

Zoominfo

NOVEMBER 22, 2019

A bit further on, as part of your ABM strategy , you’ll fully recreate the journey for these companies – and identify key points where the marketing and sales processes made progress. Create customer journeys for your best account segments and gather your data. Map out that customer journey ! Our advice?

Account Based Marketing 218

Account Based Marketing Segmentation Ideal Customer Profiles Work Management 218

Webbiquity

APRIL 7, 2020

Even when most meetings were still happening in conference rooms, her approach sparked the interest of many professionals she talked to. During our journey to build Bella, we did considerable research with individuals on challenges with meetings. Much prospecting was done via in person events and at conferences.

Work Management 272

Work Management Marketing Management Burn Rate Word of Mouth 272

Martech

SEPTEMBER 9, 2022

At Inbound 2022, the first in-person iteration of HubSpot’s conference in three years, speakers tried to stitch together two themes. It also has a voice when it comes to community having built a strong following for content , from blogs and video to podcasts. Connections and community. ” Product announcements.

B2B Marketing 117

B2B Marketing Work Management Marketing Management Peer-to-peer 117

Madison Logic

MARCH 25, 2019

NEW YORK, March 25, 2019 (GLOBE NEWSWIRE) – Madison Logic, a leading global account-based marketing (ABM) platform, will exhibit at the annual Adobe Summit – The Digital Experience Conference in Las Vegas, Nevada, from March 26-28.

Account Based Marketing 40

Account Based Marketing ABM Conference Paid Search Agency 40

Vision Edge Marketing

MARCH 14, 2023

The C-suite participants in the recent Conference Board survey of 700 CEOs and over 450 other C-suite executives weighed in on their current concerns and plans for growth. Align your systems and processes around the customer buying journey and if necessary, embrace new technologies that support these processes.

Contingency Planning 197

Contingency Planning Business Work Management Planning 197

Marketing Insider Group

JANUARY 16, 2023

Being proactive about customer communication moves users along the buyers’ journey. Trade Associations and Conferences. Attend trade associations or conferences to learn from experts and meet new people who can help you stay ahead of the game. Industry Blogs and Newsletters. Update Calls To Action.

Allocation 187

Allocation Privacy Peer-to-peer Ethics 187

Adobe Experience Cloud Blog

SEPTEMBER 3, 2020

While I knew what kind of high-quality content I could expect from one of their events, I headed into the virtual conference with one pressing question: what exactly is an experience maker? When drilled down further, we can see that modern businesses need to be continually inclusive in the customer journey.

B2B Thought Leadership 168

B2B Thought Leadership Thought Leadership Business Customer Satisfaction 168

Marketing Insider Group

OCTOBER 20, 2020

You’re sitting in a conference room. With B2B marketing tactics ranging from thought-leadership blogs to complex email journeys , it can be difficult to determine what will drive real results for your business. Develop content marketing like videos, blogs, or podcasts to create a buzz. Picture this.

Webinar Metrics 341

Webinar Metrics B2B Thought Leadership Planning Sales Qualified Leads 341

Zoominfo

FEBRUARY 18, 2021

In their journey, prospective buyers want to know they can trust the company as much as they can trust the individuals they’re dealing with. That means the trust-building starts from the outset, when they first encounter you at a conference, visit your website, or read one of your emails. You can even benefit your entire industry.

Business 130

Business B2B Thought Leadership Top of Funnel Conference 130

Top Rank Marketing

DECEMBER 29, 2023

B2B Leaders Say Supply Chain Management Systems Are Most Important to the Customer Journey 17 percent of a B2B buyer’s complete purchasing journey is spent with a sales representative, with 44 percent of B2B buyers in the millennial demographic preferring no sales representative communication at all, while 87 percent of B2B leaders in the U.S.

Paid Search Agency 112

Paid Search Agency B2B Marketing Advertising Agencies Linkedin 112

Salesforce Marketing Cloud

FEBRUARY 23, 2022

Whether they’re building successful careers, communities, or companies with Salesforce, they’re dedicated to helping Trailblazers navigate their career journeys, solve complex problems, get certified, make game-changing connections, and even land new jobs. The Trailblazer Blog.

Peer-to-peer 98

Peer-to-peer Class Communities Conference 98

Top Rank Marketing

OCTOBER 17, 2023

I learned about this transformative approach to GenAI implementation at the recent Content Marketing World conference in a presentation from Jessica Hreha , Head of Global Integrated Campaigns, Demand Content Strategy at VMware and Meghan Keaney Anderson , VP of Marketing at Jasper. But like all great innovations, it quickly gained traction.

Marketing AI 103

Marketing AI Paid Search Agency Marketing & Strategy Marketing Strategy 103

Webbiquity

JUNE 2, 2020

Whether it’s in a team meeting, a client presentation, in a webinar or Zoom meeting (probably the most likely circumstance in the current environment), or to your peers at a conference, here’s a method and specific steps to get your audience on board with your idea. Story – Take your audience on a journey by telling them a story.

Peer-to-peer 201

Peer-to-peer Storytelling Ideal Customer Profiles Conference 201

Seismic

JANUARY 18, 2024

Shift into the new year Last October, more than one thousand enablement experts and professionals gathered in San Diego for Shift 2023 , Seismic’s annual enablement conference. Attendees participated in various sessions designed to equip them for their enablement journeys’ complexity.

Enterprise Management 114

Enterprise Management Work Management Marketing Management Practices 114

SmartBug Media

FEBRUARY 23, 2024

If you’re promoting a leadership conference, for example, your audience is limited to the interested parties, either those who attend or those who want to know about it. Using a multi-touch attribution model can help to confirm your findings by listing, prioritizing, and assigning value to each touchpoint in the customer journey.

Marketing Attribution 64

Marketing Attribution Multi-Touch Attribution Lead Ranking Multi-Channel 64

TrustRadius Marketing

OCTOBER 1, 2018

In an age where inbound marketing has taken over, it is almost impossible to find a software or influencer who does not have a blog. When blogs abound, it can be difficult to sort through blogs that are merely throwing keywords at you and the gems that can actually inspire an ‘ah-ha’ moment. B2B Personal and Consulting Blogs.

Paid Content 69

Paid Content Marketing Automation Services Work Management B2B Thought Leadership 69

ClearVoice

APRIL 22, 2021

Instead, the most influential strategists guide users through every step of their customer journey via calculated onboarding emails. You can think of these as a journey a brand takes with everyone who comes in contact with them, hopefully resulting in a lifetime relationship. How do you do this? 5 don’ts of onboarding emails.

Examples 128

Examples Conference Newsletter Ideal Customer Profiles 128

Adobe Experience Cloud Blog

NOVEMBER 4, 2014

Consumer Marketing Strategist, Mike Stocker will give the first think:tech session of the conference, The Perfect Storm: Merging Acquisition and Engagement Across the Customer Journey. Sending your employees to conferences like ad:tech allows them to learn about, and invest in new technologies. Events for Everyone!

Conference 48

Conference Organization B2B Thought Leadership Advertising Agencies 48