Marketing Insider Group

MARCH 31, 2021

Even in our connected 24/7 digital universe, local communities haven’t lost their stamp of uniqueness. Learning how to tailor your marketing content to a local audience, therefore, is critical to content marketing success. Choose a language that reflects the local culture to communicate. Get Involved in Your Community.

Buyer Personas 308

Buyer Personas SMS Content Communities 308

Scoop.it

APRIL 21, 2022

To an outsider, blogging seems like the perfect way to make money. Of course, to make a significant amount of revenue from a blog, you need to achieve a baseline threshold of popularity, which can be difficult, considering the amount of competition that you face. Not all blogs or blog topics have the potential to become popular.

PPC 95

PPC Traffic SEO Keywords 95

Biznology

AUGUST 14, 2018

Reaching out to local communities and stoking fandom in real life. Even if you go further afield than just the HQ and home base and travel to smaller or different markets and host get-togethers there, too. Fans of the show have our own IRC channel and even our own social network on Mastodon. Spoil your community like that.

Communities 126

Communities Blogger Class Twitter 126

Sprout Social

SEPTEMBER 19, 2016

Social media outreach is one of the best ways to form new relationships, increase engagement and get more eyes on your content. Executing a successful outreach campaign can be difficult, tedious and even frustrating sometimes. What is Social Media Outreach? A good example of this is our community outreach manager Sarah Nagel.

Outreach 96

Outreach Social Media Media CAN-SPAM 96

Biznology

APRIL 5, 2016

When I pitch my influencer marketing services these days on behalf of my digital agency Gerris , I find that I am not competing against humans at other agencies, I am fighting it out with Google AdWords , Facebook Ads , Twitter Ads, Bing Ads and even Pinterest Ads. Out your terrible, insulting, pitch onto my sites and the Bad Pitch Blog.

Advertising Agencies 80

Advertising Agencies PR Outreach Advertisements 80

Mailmunch

APRIL 26, 2021

Blogging is a way to reach billions of people in a short time, allowing you to add value for prospective clients. Anybody can start a blog; from a novice to an industry expert—-all you need is the right set of tools. If you’re just starting as a blogger, check out our quick guide to setting up a blog real quick.

Generation 77

Generation Lead Scoring Lead Ranking Blogger 77

Oktopost

NOVEMBER 22, 2023

Social media has revolutionized B2B marketing. Now an essential tool for all marketing efforts, it has changed how brands reach their customers, build awareness, and foster connections with their audiences. 60% of US B2B marketers named social media the most effective B2B channel for driving revenue in 2023.

Social Media 117

Social Media Trends Media B2B 117

KoMarketing Associates

MARCH 13, 2018

And while the foundation of a solid SEO strategy starts with good content, link building can be the secret ingredient to unlock the full potential of content marketing and traffic from organic search engines. Research opportunities to get your blog posts submitted or syndicated on third-party sites. Network through LinkedIn.

Marketing Management 182

Marketing Management Link Building Software B2B Marketing 182

Buffer

OCTOBER 31, 2022

Vertical networks — social platforms solely dedicated to niche interests — are there to support those interests. Reddit may come to mind as it is essentially several vertical networks (subreddits) in one horizontal network. What are vertical networks?

Verticals 89

Verticals Social Networks Paid Search Agency Network Marketing 89

Hubspot

JULY 6, 2021

Welcome to Breaking the Blueprint — a new blog series that dives into the unique business challenges and opportunities of Black business owners and entrepreneurs. We live in a digital era, and people are still checking their emails daily, so strong email marketing strategies are essential, especially for Black-owned businesses.

Email Marketing 101

Email Marketing Marketing & Strategy Marketing Strategy Planning 101

Biznology

JUNE 26, 2018

Unless you already have a bursting-at-the-seams Rolodex and a stable of superfans who are waiting impatiently for anything and everything you give birth to in the world, you might be cutting the ribbon of your new business, blog, site, app, community, or nonprofit to a fever-pitch crowd of bumpkiss. Quelle coincidence!

Traffic 184

Traffic Word of Mouth Marketing Websites Outreach 184

Onalytica B2B

DECEMBER 14, 2017

It requires a PR culture of building 1-to-1 relationships with a marketing activation of scaling engagement with a 1-to-many model. Always-on community social outreach. Follow your influencers’ (both your engagement targets and the wider influencer community) social profiles and engage with their content.

Ad Exchange 233

Ad Exchange Work Management B2B Thought Leadership Marketing Management 233

Biznology

OCTOBER 4, 2011

That’s fair enough, and surely a common question, and a question we must address close to the beginning of every sales call we make at Abraham Harrison , when we propose blogger outreach to a prospective client. The value comes from penetration, permanence, perseverance, and persistence. The Internet is such a gift.

Long Tail Marketing 80

Long Tail Marketing Blogger Outreach Verticals 80

Vidyard

APRIL 10, 2019

Outreach joins EveryoneSocial, Reply.io, 366 Degrees, ConnectLeader, and FunnelAmplified as the latest members of Vidyard’s partner Integration Directory to integrate the Vidyard GoVideo video selling app directly into their sales engagement workflows. ” “Sales is becoming more personal every day.

Outreach 50

Outreach Video Marketing Co-Registration Personalization 50

Oktopost

APRIL 9, 2024

59% of marketers attribute revenue growth to marketing-generated leads , so demand-generation tactics remain a non-negotiable among marketing teams. Higher ROI- By bringing in higher-quality leads and shortening their time in the sales funnel, you’ll see higher returns on your marketing spend.

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Demand B2B Marketing 62

Webbiquity

NOVEMBER 16, 2021

Although there are a number of marketing dashboard tools out there, reporting marketing results is still a painful process. This is especially true for marketers in small to midsized companies and the agencies and freelancers who work with them. Sparrow is a data and reporting platform for marketers. The Product.

Paid Search Agency 254

Paid Search Agency Enterprise Management Work Management Marketing Management 254

EveryoneSocial

JANUARY 4, 2021

Sales and marketing can also use the platform to monitor what website content or resources a lead is most interested in. For B2B social selling, LinkedIn is one of the top social networking platforms to use. Social selling works best when you actively share content to social networks and engage with communities online.

Tools 121

Tools Peer-to-peer Outreach Social Networks 121

Lenny's Newsletter

SEPTEMBER 5, 2023

When joining communities, focus first on adding value to the community. Start by reaching out to your personal network, looking for people who match your ICP Think about your friends—and their friends. .” That’s why they work. In B2B, it always starts with hand-to-hand combat.

Ideal Customer Profiles 112

Ideal Customer Profiles CPO B2B Startups 112

Thinkers360

FEBRUARY 28, 2024

Analyst Relations (AR) and B2B Influencer Relations programs work hand-in-hand as strategic arms, elevating your brand within your target market. This comprehensive blog post, informed by insights from Thinkers360.com, The two are related, but distinct marketing disciplines.

Enterprise Management 52

Enterprise Management Work Management Marketing Management B2B Thought Leadership 52

Sprout Social

FEBRUARY 17, 2022

And while it’s an effective tool for marketers to engage their subscribers—most will agree it’s a time-consuming task. Or at least, this was true until email marketing templates came along. Let’s explore how you can use templates to make your email marketing more efficient. Simply put—because it works.

Template 127

Template Email Marketing Blast Campaigns Planning 127

SmartBug Media

MAY 15, 2020

Although nonprofit organizations provide communities with a variety of amazing resources, many are limited by minimal time, resources, and budget restrictions. A national digital marketing company, SmartBug understands the importance of a digital footprint. Blog, blog, blog. Promote your blog on social media.

Cost 105

Cost Paid Search Agency Planning Work Management 105

Convince & Convert

MAY 28, 2014

Contrary to popular belief, marketing doesn’t necessarily need to be a “scalable” operation. In fact, outreach marketing focuses on the “one to one to many” approach where brands reach out to a handful of passionate fans, influencers, etc. Nothing is black and white, especially marketing.

Word of Mouth 158

Word of Mouth Blogger Case Study Case Studies 158

Adobe Experience Cloud Blog

JANUARY 28, 2019

The truth is that Richard isn’t crazy, and his new internet may soon be coming to a home near you in the form of Mesh Networking. So what is Mesh Networking and how does it differ from traditional networks…and how will it change marketing? Mesh networks are resilient, self-configuring, and efficient.

Peer-to-peer 133

Peer-to-peer Network Marketing Internet Marketing Bandwidth 133

Brandwatch Marketing

OCTOBER 3, 2022

Influencer marketing is the process of marketing to individuals as opposed to your target market as a whole. Brands are using influencer marketing to expand their reach and increase the likelihood of resonating with their target audience. We’ve written an in-depth guide on the why and how of influencer marketing.

Tools 86

Tools Blogger Demographics Social Media 86

PureB2B

JUNE 7, 2016

These days, customers and businesses generally see corporate blogs as a credible source of industry information. Having your blog posts distributed through various online channels can have a big impact on the way the community sees your company, affecting brand credibility and trust. What Makes Content Syndication Worthwhile?

Traffic 48

Traffic Content Custom Publishing Aggregators 48

Oktopost

MARCH 4, 2024

In this highly competitive and saturated market, SaaS companies must continuously meet their KPIs, drive customers down the B2B funnel, and ensure they stand out from their competition. 60% of B2B SaaS companies reported their biggest marketing problem is a lack of time and resources. What is B2B SaaS Marketing?

Ideal Customer Profiles 62

Ideal Customer Profiles Top of Funnel B2B Marketing Marketing & Strategy 62

KoMarketing Associates

JUNE 29, 2016

It is no secret that LinkedIn is a valuable social media platform for B2B marketers. And according to the “LinkedIn Ads Benchmark Report Q3 2015” published by Marketing Mojo, 79 percent of B2B marketers said that LinkedIn was “effective” at generating leads. eMarketing Association Network.

Linkedin 141

Linkedin B2B Marketing Marketing Analytics Tools Work Management 141

nDash

DECEMBER 15, 2020

Editor’s Note: This post was written by nDash community member Jaime Saine. Creating a robust guest blogger program can give marketing teams breathing room, increase blog cadence, improve SEO and enhance brand reach. An original blog once a month or quarter. But how do you find guest bloggers? News Sources.

Blogger 52

Blogger Ad Building Outreach Eye-Tracking 52

KoMarketing Associates

JUNE 30, 2015

In my last post , I wrote about the fact that there are two key components of successful link outreach. The first component is getting people to actually open your link requests and what elements online marketers should consider. Here are four key steps for improving your success rate at link building outreach.

Outreach 120

Outreach Ideal Customer Profiles Link Building Social Media 120

Rev

JANUARY 11, 2023

When most B2B companies set out to find new customers and increase sales, they rely on an outdated ideal customer profile, use one-size-fits-all marketing tactics and hope for the best. What if you could focus your marketing efforts and target potential customers with the highest likelihood of buying from you? Good question!

Ideal Customer Profiles 78

Ideal Customer Profiles Paid Content Cross-Selling Bundling 78

Oktopost

DECEMBER 5, 2022

Extend your content marketing reach. SEO and SMM are two separate branches of digital marketing with some significant differences. Social media marketing is more about creating meaningful connections, sharing updates, and building a community. Social media is a powerful marketing channel in and of its own.

Social Media 115

Social Media SEO Lead Scoring Lead Ranking 115

SpotMe Blog

JUNE 30, 2023

Follow these proven strategies to spread the word, re-engage your community, and exceed your event attendance goals. Use social media, email marketing, and promotional partnerships to spread the word. Subpar speaker lineup : Recruit influential and knowledgeable speakers that will draw interest from your community.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Network Marketing Work Management 52

Hubspot

FEBRUARY 13, 2023

Business networking can open up doors. In this guide, you'll learn what business networking is, the benefits of business networking, and some tips from real-life experts on how to build a strong business network What is business networking? Here are some benefits of networking according to industry experts.

Tips 60

Tips Work Management Business Marketing Management 60

Optinmonster

MAY 16, 2023

In this blog post, we’ll dive into the world of off-page SEO, explore why it’s important for your website’s success, and compare it to its on-page counterpart. Enhanced User Engagement Off-page SEO activities, such as social media marketing, encourage user engagement and interaction with your brand.

SEO 75

SEO Lead Scoring Lead Ranking Link Building 75

Convince & Convert

JULY 1, 2014

Image via Influitive.com The folks at ReadyTalk , a web conferencing platform had their work cut out for them in marketing their brand against big names such as GoToMeeting, WebEx, and join.me. In general, an advocate is someone who is happy with your brand and willing to talk about it—many marketers just give it the fancy name.

Budget Programs 165

Budget Programs Word of Mouth Case Study Case Studies 165

Hubspot

MAY 26, 2023

In this blog post, we've compiled a list of real estate prospecting tips to help you grow your real estate business proactively. Define your target market. Before you start prospecting, it's essential to define your target market. Identify the type of prospects you want to attract and tailor your marketing strategy accordingly.

Marketing Prospects 58

Marketing Prospects Work Management Marketing Management Advertising Agencies 58

Content4Demand

FEBRUARY 2, 2021

Not every marketing message can be condensed to 140 characters. With nearly 740 million users —nearly 90 million of whom are senior-level influencers , it’s an important component of most B2B social media and marketing plans. Keep in mind that LinkedIn is more than a marketing channel, it’s a community.

Thought Leadership 66

Thought Leadership Linkedin B2B Thought Leadership DemandBase 66