Industrial Marketing Today

JANUARY 3, 2011

Industrial marketers who don’t use a business blog are missing a key component of feeding the top of their sales funnels. You can find lots of online articles about the advantages of using a business blog for building thought leadership, communities and humanizing your company. Source: HubSpot ).

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Hubspot

MAY 28, 2014

Every month, I run a new hire training class on blogging. While many of the people in that class know why blogging is important for business growth, I''m supposed to teach it as if that''s not the case. First, let''s get on the same page about what a blog is. Okay, so who reads blogs? here''s why it works.

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Webbiquity

DECEMBER 5, 2011

Many of the same principles apply to optimizing a blog for search as for optimizing a business website : use keywords in the body copy, post titles, subheadings, permalink URL, image alt tags and meta tags. But with a blog, you can create any (reasonable) number of top-level categories, and give these keyword-rich labels.

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Marketing Insider Group

FEBRUARY 23, 2021

But it means you can start creating something most businesses aren’t. Source: HubSpot. Let’s say you’re considering signing up for a subscription to a keyword research tool. Add to Your Blog. Another place you can repurpose case study content is on your business blog. You notice one key difference.

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Hubspot

JANUARY 3, 2011

So you've made the decision to start a business blog. A blog is a powerful tool to help your business get found online, increase organic traffic, and generate leads and customers. But before you dive head-first into the blogosphere, it's important to take precaution when evaluating blogging software options.

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Hubspot

JANUARY 16, 2012

Creating remarkable content is one of the core components of inbound marketing, and one of the best ways to generate a steady flow of fresh content is by publishing a business blog. Ready to start applying some blogging band-aids? Not Integrating Your Blog With Your Website. link] or in a folder of your main website (e.g.

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Hubspot

MARCH 11, 2015

Business blogging is not an option for your business. As you already know, keeping a blog on your company’s homepage filled with industry news, insights, and informative content is beneficial to your business for many reasons. These 7 statistics will give you reason enough to get blogging.

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Hubspot

MAY 23, 2013

And because business blogging is one of the most effective ways for marketers to consistently deliver content to their audiences -- and because it''s right in my wheelhouse as HubSpot''s blog manager -- I thought I''d share with you what I think the future of business blogging holds.

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Hubspot

MAY 12, 2010

Great business blogs have to walk a fine line: they have to create value for current and prospective customers while at the same time supporting a strategy that provides business growth. Business blogs are often measured by very different metrics than blogs that function as media outlets.

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Hubspot

OCTOBER 12, 2011

Let's say that a couple of months ago, you decided to really start drinking the inbound marketing Kool-Aid, and you took the plunge: you started a business blog. So if you're suffering from a failing business blog, take a good, hard work at what you've been doing, and consider these 12 reasons why your blog is likely failing.

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Hubspot

NOVEMBER 23, 2011

You just wrote an awesome blog post. No matter how remarkable the content of that blog article is, there are still countless things that could be wrong with your post. No matter how remarkable the content of that blog article is, there are still countless things that could be wrong with your post. Don't make another move.

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Hubspot

SEPTEMBER 30, 2010

It can be very tricky to come up with ideas for new blog posts, especially if you’re just getting started and need inspiration. I have a brainstorming method that I love to use when helping teach new bloggers how to get started thinking about their keywords while creating good content. Free Webinar: Blogging for Business.

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Hubspot

DECEMBER 10, 2010

Yesterday Dan Zarrella expanded his scientific webinar series with a presentation analyzing the science behind blogging for business. The Science of Blogging ( #BlogSci ) quickly became a trending topic on Twitter, highlighting people’s strong interest in the subject. How do you drive traffic to your blog?

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Hubspot

AUGUST 2, 2010

Fact: it is obscenely easy to set up a business blog today and begin driving new, qualified traffic to your site soon. Regular readers of HubSpot's blog are probably already experiencing the benefits of regular blogging, including harvesting the long tail of search traffic to drive incremental, high-quality leads to their site.

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Business Blogging Long Tail Marketing Business High Quality Lead 28

Hubspot

AUGUST 27, 2010

Blogging and creating content is an essential part of any SEO strategy. Blogging means more pages on your site, more keywords being used, and (if your content is good) more inbound links. We asked the HubSpot Partners for a few of the tips they tell their clients when it comes to blogging. Blogging Best Practices.

Business Blogging 28

Business Blogging Business Webinar Metrics Inbound Marketing 28

Hubspot

APRIL 5, 2018

Best of all, unlike Google AdWords (which we'll touch on later), none of those businesses paid for their positions in these local results. If you haven't already claimed your Google My Business listing, follow the simple steps in this blog post to get your listing up and running. Google AdWords Keyword Planner.

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Marketing Insider Group

SEPTEMBER 21, 2020

Businesses that blog attract more leads, build brand trust, and have an easier time nailing revenue goals. When you look at the value a company blog generates, not having one is one of the biggest mistakes a business can make in the digital age. Companies that practice blogging get 97% more links to their websites.

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PureB2B

AUGUST 3, 2016

But if there’s one thing we’ve yet to find a machine able to do properly, it’s crafting a compelling blog post. It’s as close to automating blog posts as you can get, but be forewarned, as these typically create posts based on RSS feeds. Suffice it to say, blogging is best done the old fashioned way. Worst case scenario?

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Hubspot

DECEMBER 20, 2012

At this point, we know that consistent, frequent blogging is critical to your business’ online success. In fact, according to the 2012 State of Inbound Marketing , 70% of companies that publish articles 2-3 times per week have acquired a customer through their blog. Remember: An engaging title can make or break a blog post.

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Hubspot

AUGUST 10, 2013

If you don''t know what business blogging is get an introduction here. Start by selecting strong topics and keywords. If you''re getting writer''s block, this Mad Lib-style blogging template should help. (Or, If you still feel uneasy, give yourself a gutcheck against these 15 common business blogging mistakes.

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Hubspot

JULY 23, 2010

People like to get something from blogs they read. You don’t have to be Shakespeare to have a good blog. The fact is that web sites with a blog received 55% more visitors , 97% more inbound links and 434% more indexed pages than those that didn’t have a blog. If you can include your keywords.

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Hubspot

JUNE 5, 2012

There is no shortage of different types of content you can create to feed your business blog. It's a business blogging classic. As a matter of fact, analysis of content published on this very blog reveals that how-to style posts generate an average of 55% more views than all other types of posts on our blog.

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Business Blogging Business B2B Thought Leadership Stats 28

Hubspot

MARCH 4, 2019

HubSpot offers many content marketing tools, and many of them are free to try. In addition to free content marketing tools, if you really want to build a growth machine, HubSpot has a world-class CMS and the most powerful marketing automation platform in the industry and allows you to centralized everything to a free CRM. Google Docs.

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Hubspot

FEBRUARY 23, 2016

Setting aside time to brainstorm blog topics, structure posts around relevant keywords, optimize calls-to-action and social sharing buttons, and strategically place relevant internal links can sound daunting to many marketers. Setting Up a Blog Strategy. Well, that's exactly what happened to a technology provider called Marco.

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Hubspot

JUNE 20, 2014

Dear HubSpot is a weekly column that we do to answer people''s most burning questions about inbound. Dear HubSpot, I''ve got an excellent business idea for a career consulting service. Your to-do list, in order: Step 1: Make a list of relevant keywords. Brainstorm a list of 40-50 keywords and phrases to start.

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PureB2B

AUGUST 3, 2016

But if there’s one thing we’ve yet to find a machine able to do properly, it’s crafting a compelling blog post. It’s as close to automating blog posts as you can get, but be forewarned, as these typically create posts based on RSS feeds. Suffice it to say, blogging is best done the old fashioned way. Boost Your SEO.

Lead Generation 48

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 48

SmartBug Media

JANUARY 23, 2019

Check out HubSpot Academy’s free Business Blogging Strategy course. Ahrefs did a study and found that the average first page ranking will also rank well for about 1,000 other relevant keywords. Guest Blog on Authoritative Websites and Build Inbound Links. The video caption links to the blog post on our website.

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Marketing & Strategy Content Landing Pages Education 83

ClearVoice

MAY 26, 2022

Putting yourself in your target customers’ shoes is one of the easiest was to generate ideas for your blog. Now, you may be wondering if you really need a blog or content marketing in general. Maybe most of your business comes from referrals. Your business blog can: Position you as a thought leader in your industry.

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Business Blogging Work Management Business B2B Thought Leadership 52

Hubspot

MARCH 28, 2019

Match the intent of a blog post with the correct offer. The blog’s author, Tim Urban, writes an incredibly comprehensive and interesting article (more like a book) every few months. Even simple, you can target visitors by which blog post they’re reading. Target the right segments of your audience. Reduce friction where possible.

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Industrial Marketing Today

MAY 21, 2010

A B2B blog is the perfect online tool to accomplish that. If you are still not sure about the benefits of using a business blog, head over to HubSpot and read these articles: 6 Reasons Every Small Business Should Be Blogging… Are You Missing the Boat? I say you need both.

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Single Grain

DECEMBER 29, 2020

Education can come in a number of different ways, but if you want to stay on top of the latest technology, growth hacks and business management strategies, the best place to look is: the leading SaaS blogs. He is a regular columnist for HubSpot ‘s blog and Entrepreneur ‘s blog. Tomasz Tunguz.

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Hubspot

APRIL 28, 2014

Once in a while I''ll hear from someone who''s sold on the value of business blogging, starts doing it, and then doesn''t see any results. Their blog is failing. There are other circumstances a blog could fall victim to, to be sure. You''re using your blog as informal PR. You''re blogging about the wrong things.

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Hubspot

JANUARY 13, 2014

Anyone who manages a business blog knows all too well that the darn things require quite a bit of commitment. 15 Blogging KPIs You Should Be Tracking. 1) Overall Blog Visits. 15 Blogging KPIs You Should Be Tracking. 1) Overall Blog Visits. For example, is January typically a strong month for your blog?

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Hubspot

FEBRUARY 10, 2014

With real estate above, below, and to the side of your blog posts themselves, y our blog is a lot more than just the content you publish to it. This can leave blog managers in a tizzy, and the result is usually a blog littered with a ton of unnecessary bells and whistles. 13 Common Add-Ons to Consider for Your Blog.

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Hubspot

NOVEMBER 9, 2011

Writing exceptional blog titles is something of an art form. In fact, a great title is often the difference between a business blogging article that generates a few views and an article that generates tons of views. Luckily, you too can learn the art of writing exceptional blog titles. and a little practice.

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Hubspot

DECEMBER 17, 2013

We always hear that blogging is important for our search engine rankings. Since we haven''t explained the connection between blogging and SEO in-depth for a long time, we figured it''s high time we get to it. How to Improve Your SEO With Your Business Blog. 3) Optimize your blog posts for topics. and keywords.

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Hubspot

JANUARY 18, 2012

We hear it all the time: "I know blogging is important, but." "But Well luckily, every business blogging challenge we've heard has a solution that you can implement immediately if you truly want to keep that New Year's blogging resolution. I don't know how to design my blog.". But I don't have any time." "But

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