5 Lead Nurture Campaigns that Build Pipeline and Support ROI
Act-On
FEBRUARY 16, 2024
Sure, it’s always been there to some extent, but that pressure has recently increased, according to B2B marketers. A recent survey found that: 41% of marketers report they’re feeling more pressure to achieve a high ROI. She looked at the current program metrics to determine which messaging worked and which didn’t.
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