Earnest about B2B

Trending Sources

A guide to content curation. Where can I find shareable social content?

Earnest about B2B

Feedly – allows you to pull together RSS feeds from selected blogs in a magazine format. Digital Buzz blog – brings together top campaign activity in easy to digest summary videos. Linkedin Pulse and Influencer blogs – constantly updated blogs and comments from leaders and peers alike.

How to improve your luck: 4 simple tips

Earnest about B2B

Have an idea of where you or your business wants to be and work towards it; see our Planning Director Paul’s blog on developing a ‘ Vivid Vision ’. “I''m a greater believer in luck, and I find the harder I work the more I have of it” ? Thomas Jefferson.

The Seven New Content Commandments*

Earnest about B2B

Literally send them your blog. Fiddle and fettle with semantics, lexis and grammar in a blog post. If everyone is blogging about something, you should be to. *that you may or may not want to pay attention to. Jonathan Swift once said, “Satire is a sort of glass wherein beholders do generally discover everybody's face but their own”. But whose face do we see when we stare deep into the eyes of content in the twilight weeks of 2016?

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Happier Living with Traces or more SoMe skepticism?

Earnest about B2B

But this blog is not a grumble over SoMe, it’s actually quite the contrary. Can new social media app traces bring us closer together? I am, admittedly, one of these social media (SoMe) sceptics.

B2B Marketing Trends for 2016

marketing topics on the Webbiquity blog. socially promoted content that tripled blog traffic and quadrupled the number of blog-referred lead conversions in one year. magazine, and presented at blogging and social media conferences. B2B Marketing.

5 everyday terrible user experiences (and how to avoid them)

Earnest about B2B

I wrote a blog post recently about how delighted I was, having discovered how I can easily manage my Oyster card journeys online without having to call customer services. If you’re going to offer users self-service information, you need to get with the programme.

7 key takeaways from The State of Inbound 2016

Earnest about B2B

Growing SEO presence and blog content creation are key priorities for inbound marketing projects. Inbound has been gathering pace, as buyers are becoming more and more immune to traditional marketing and push tactics and marketers embrace new approaches.

Putting the tea in team: brewing a successful marketing team

Earnest about B2B

With a steaming cup of beige gold, you can get off your feet, read an informative-but-amusing blog like this, and enjoy your perfectly-made tea in your wonderfully-run team. "I would rather have a cup of tea than sex." – Boy George. My colleague stands up, pointing his finger at each of us in turn “Tea? Was that a no? Sugar for you, right? And I hear him making the noise ‘tea’, and his lips making the right shapes, but I know – I know – that what’s coming back won’t actually be tea.

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Etiquette & Propriety: a quintessential guide to decorum in B2B marketing

Earnest about B2B

For some great inbound tips from Earnest check out our Inbound Marketing blog , or for some more ‘unconventional’ tips, look here …. Lunchtime at Earnest and my colleague pops her head up and says, with all sincerity, that she could “pass for posh”.

B2B Marketing Trends for 2016

marketing topics on the Webbiquity blog. socially promoted content that tripled blog traffic and quadrupled the number of blog-referred lead conversions in one year. magazine, and presented at blogging and social media conferences. B2B Marketing.

The Earnest Charity Tech Pub Quiz

Earnest about B2B

The Traces app , which we recently reviewed on our blog , enables users to create ‘content bubbles’ that can be discovered by other users of the app. Last week Earnest Labs hosted its inaugural ‘Charity Tech Pub Quiz’.

5 tips to amplify your YouTube video and get more views

Earnest about B2B

Video is 53x more likely to make it on to the front page of Google, Yahoo or Bing than a typical blog post. We all want our videos to go viral on the Internet, don''t we?

You have a new match! Online dating tips for the B2B inbound marketer

Earnest about B2B

For marketers, this means creating regular quality content such as a company blog. Companies that blog generate 67% more leads per month than those that don’t, and 82% of marketers who blog on a daily basis acquired a customer from it. Back on the market or going to market?

Velociraptors in the kitchen (or: the importance of context in social media)

Earnest about B2B

Content – a tweet, a status, a vine, a blog – has many properties. The importance of context in social media marketing.

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B2B Marketing Trends for 2016

marketing topics on the Webbiquity blog. socially promoted content that tripled blog traffic and quadrupled the number of blog-referred lead conversions in one year. magazine, and presented at blogging and social media conferences. B2B Marketing.

Novice to Social Media Smarty Pants in 4 Helpful Tips

Earnest about B2B

This blog ‘Get off the Content Marketing gravy train’ talks about the importance of genuinely creating something new, something fresh, something that adds real value. Taking the smoke and mirrors out of becoming a social media pro.

What does a great B2B marketing email look like?

Earnest about B2B

For some more great tips and insight into stopping people from unsubscribing from your emails, check out Paul''s blog from last week. Best practice for B2B marketing emails.

Employee engagement using iBeacons: The Misys case study

Earnest about B2B

Blog post and Slideshare. > Who said innovation was the sole domain of B2C marketers? At the turn of the year - in the usual round of predictions for things to watch in 2015, proximity marketing was not short of mentions.

A boxer, magician and writer walked into AdWeek: Lessons in marketing from other industries

Earnest about B2B

A room of 200 ad execs that are there to take a picture and maybe write a blog, or 23,000 fans that may potentially buy tickets to your 02 stadium tour? Adweek Europe featured a number of slightly unusual speakers and there’s something that can be learnt from them all. I’ve pulled together some of their pearls of wisdom and looked at how these are relevant to the world of marketing. ‘Be Be brutally open to change’– Abi Morgan, Screen writer.

This is the week that was: B2B Marketing round up

Earnest about B2B

Blogging has always been the stalwart of the social media set – the pieces of content that were being written before people were even talking about content marketing. The blog still plays an important role in any marketer’s inbound strategy, but is every blogger the same? It’s clear that each has their own benefits, but being clear which type of blogger your business is going to be is essential to a consistent and useful stream of blogs.

Get off the Content Marketing gravy train

Earnest about B2B

Let’s face it, buyers are tripping over guides, blogs, white papers, infographics, videos – you name it – left, right and centre. Why too much content recycling and rehashing means it''s time for a rethink. Search ‘Content Marketing’ on Google and you get 361 million search results.

Should your business be vlogging? Can it fit into your B2B marketing strategy?

Earnest about B2B

Alfie Deyes has taken the virtual world by storm with his ‘Pointless Blog’ vlog (aka video blog). For instance, with the current magnitude of social media and its potential for influence, blogs and Twitter have increased in popularity and power in the B2B sphere.

This is the week that was: From marketing fail to podcast sensations

Earnest about B2B

Check out our blog post on Startup here. It’s New Year and ‘This is the week that was’ is back in business. We''re here to bring you our round-up of all things of minor note to B2Bers in the last 7 days. Without further ado: Jaw dropping research findings of the week….

This is the year that was: B2B Marketing 2013 Crunched

Earnest about B2B

Please feel free to share your own highlights - either by commenting on this blog or using the hashtag #yearinb2b. All the facts, the stats, the quotes and more in B2B Marketing in 2013. It''s been another heady year for B2B marketers. Challenging, frenetic and exhilarating in equal measure.

This is the week that was: Apps, hacks and content marketing advice

Earnest about B2B

For more on IA, read our blog on the key principles ). February is a short month but there’s been loads of interesting stuff flying about this month.

This is the week that was: it's beginning to look a lot like Christmas

Earnest about B2B

Blog post of the week Earnest’s very own George ‘The Colonel’ Sanders penned an excellent wee note about his secret finger lickin’ recipe the rise of Youtube in the world of B2B. A quick look back at the week''s highs, lows and Paddington Bear related stories.

Parlez-vous B2B? The dangers of using jargon in your marketing

Earnest about B2B

Whether it’s an email, landing page, or even a blog post…. The 18 th Century French philosopher, Etienne Condillac , observed that “every science requires a special language, because every science has its own ideas.”

Email Marketing for different buyer personas

Earnest about B2B

So with that being said; I’ll assume you’ve read both of the blogs and move on to today’s subject: “If you plan properly then maybe it can be one size fits all”. Email Marketing for personality types - what''s the strategy?

The marketing graveyard has shut up shop

Earnest about B2B

A blog post on the death of email caused quite a stir recently. We blog about channels, we debate the role of channels; we share our best use of email, twitter, DM. The point was a fair one – B2B marketers are focusing on email marketing when in fact they should be keeping up with the latest marketing trends. There was even evidence to back it up. The author explained that “of the 300 odd slices of spam, about 60% had personalised the email with my name.

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Spreadsheets, stress balls and spell-check: what you should know before starting a career in account management

Earnest about B2B

Enjoyed this blog but still avoiding doing any actual work? "Nobody knows what I'm doing. It's good for mystique." Roger Sterling, Suit, Mad Men. My youngest brother starts an internship in account management this week. He's twenty years old, fresh out of university, and the only frame of reference he has for an agency working environment are some of the less salacious scenes from Mad Men.

This is the week that was: Long live marketing

Earnest about B2B

More on this in a later blog post. Blog post of the week. Getting it right is essential – so this week we put together a blog post of the 7 commandments for a successful re-brand to make sure your company facelift is more than just a bit of botox.

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This is the week that was: It's been emotional

Earnest about B2B

Blog post of the week. In the second of his series of blog posts on email marketing our very own James Browne wrote about a topic that many digital marketers still struggle to take advantage of – emailing to different personas.

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8 tips to increase event engagement (as exemplified by elves)

Earnest about B2B

Santa reads the latest Space X blog and learns that Elon Musk is not only excited about the launch of his Falcon 9 rocket but also about attending the Elf Christmas party in the North Pole this year!

Better the devil you know

Earnest about B2B

But that’s for another blog post, another day. Why breaking into new markets is tougher than you think. Last week the latest series of the Apprentice came to an end. Lord Sugar, former proprieter of Alan M Sugar Trading and other such jewels in the crown of British industry, pointed his finger and uttered the words: “You’re hired.”.

Vital statistics for every B2B marketer

Earnest about B2B

And if you still don’t get the whole social media thing, it’s worth bearing in mind… 89% of journalists make use of blogs while conducting their online research and 96% turn to corporate websites. Use and abuse at your leisure… where possible we’ve tried to accurately cite the source and provide a link to the site where we came across the research. B2B companies are ahead of their B2C rivals when it comes to social media adoption.

This is the week that was: Pitches, Emails and Jelly

Earnest about B2B

Blog post of the week. The best of the best in B2B marketing. It’s been a crazy old week over in Earnest towers, but never so much that we couldn’t squeeze in our weekly round-up of the best articles for you to peruse over a nice cup of coffee. Enjoy. Social media tip of the week.

The proof is in the pudding – The essential benchmarks for all B2B Marketer’s

Earnest about B2B

Companies with 1-10 employees spend up to 44% of their lead generation budget online using SEO, PPC, blogging and various social media channels however in companies with 50 or more staff, the budget allocation to these online activities falls to just 31%. This is closely followed by the company blog which has delivered new customers for 43% of companies that use them. Blog daily or multiple times a day and you will see your number of leads shoot up.

Version 1 syndrome: Why you need to stretch your time budget.

Earnest about B2B

In its thought for the week blog post , ‘Ugly babies’, it (bravely) shows off early iterations of work that’s frankly below par and demonstrates how, with a bit of time and love, they can be nurtured into great pieces of creative.

Don’t count your followers before they have hatched

Earnest about B2B

Is your blogging, tweeting and sharing bringing results that fit with these? As B2B marketers from agencies across the country flocked to the Google offices for the monthly ABBA meeting , conversation quickly turned to everyone’s favourite topic – the issues facing agencies and marketers today. The answer was clear.