EveryoneSocial

FEBRUARY 26, 2019

Yet, for B2B, content production and promotion can produce consistent results in the long-term if approached correctly. Marketers who prioritize blogging are 13x more likely to achieve a positive ROI on their efforts. That is target both long-tail and short-tail keywords that will have the best impact.

Paid Content 77

Paid Content B2B Marketing Marketing & Strategy Enterprise Management 77

Hubspot

NOVEMBER 6, 2019

In fact, 64% of respondents in a HubSpot study said ads are annoying and intrusive. Then, if someone who lives nearby is reading a blog about the best types of coffee, your ad might show up. This makes it more likely that they will respond positively to your ad. Contextual targeting is the solution to that problem.

Ads 83

Ads PPC Long Tail Marketing Keywords 83

Outgrow

SEPTEMBER 23, 2022

About our guest: Scott Brinker is the VP of Platform Ecosystem and HubSpot as well as the founder and editor of Chiefmartec.com , the most popular blog on the internet devoted solely to the nexus of marketing and technology. And for this month we’re going to interview Scott Brinker, who is the VP of Platform Ecosystems at HubSpot.

Work Management 52

Work Management Marketing Automation Services Marketing Management Paid Search Agency 52

Valasys

NOVEMBER 23, 2022

Google’s aim is to deliver the best results for all the queries, so when someone searches for a ‘cake shop,’ it automatically shows results for the same nearby. Thoroughly research best practices, stay abreast of new trends, and stay ahead of the curve. Long tail keywords account for more than 70% of global searches.

SEO 40

SEO Lead Ranking Lead Scoring Long Tail Marketing 40

Hubspot

OCTOBER 7, 2016

According to HubSpot's annual State of Inbound report , 60% of marketers reported "blog content creation" as one of their top priorities -- with interactive content creation (41%), long-form content creation (33%), and visual content creation (33%) not far behind. New to keyword research? Need a second opinion on a headline?

Lead Ranking 78

Lead Ranking Clickthrough Lead Scoring Long Tail Marketing 78

Lake One

APRIL 23, 2019

The Long and Short of It. Long Tail Keywords: Long tail keywords are longer searches and can often contain more intent. Long tail keywords typically have lower volume than some of the short keywords, but they can pack a powerful punch when it comes to competition. Space is less crowded.

Keywords 40

Keywords SEO Long Tail Marketing Tips 40

Biznology

FEBRUARY 24, 2014

But even the best SEO strategy and execution takes time to achieve results – generally 2 to 6 months depending on the steps you take and the competition for the keywords you pursue. 34% click on the website in the 1st position; 95% click on search results from the 1st page (source: Prokell SEO ). So what are you waiting for?

SEO 80

SEO Tools Tips Long Tail Marketing 80

SmartBug Media

SEPTEMBER 6, 2019

Statistically speaking, the first (wo)man through the door wins the business 50 percent of the time , and the best way to be first is to use information that your competitors aren’t leveraging. Improve automated actions and better identify a buyer’s position in your sales funnel (e.g., Intent Data Is Not All Data.

Intent Data 79

Intent Data Marketing AI Intent Bombora 79

Hubspot

DECEMBER 22, 2016

Did you know that the search result in #1 position on Google gets 33% of search traffic ? SEMRush lets you enter a competitor and see the keywords they’re ranking for, their position in search results, traffic received for that keyword and other key metrics. Keep in mind that the most obvious keywords aren’t always the best keywords.

Lead Scoring 36

Lead Scoring Lead Ranking Long Tail Marketing SEO 36

Hubspot

NOVEMBER 9, 2016

Where there were maybe 10-20 ‘big keywords’ that would be sought after for ranking within a topic, there are now hundreds or thousands of long-tail variations that are regularly searched within a topic. The way that we approach this at HubSpot is to look at our visibility across a topic, as opposed to a specific keyword.

Keywords 78

Keywords Lead Ranking Top of Funnel Effectiveness 78

Hubspot

OCTOBER 10, 2018

Here are the ads that result from a search for "best dog food" on Google: And here's what they look like on Amazon: The results on both platforms lead with sponsored products. digital ad spending over Facebook or Google, it appears to be a long-tail victory. Market Dominance Could Take Time. Source: eMarketer.

Amazon 70

Amazon Paid Search Agency Ads Emarketing 70

Hubspot

AUGUST 27, 2015

Despite the ever-present advice that long-tail keywords are king, many businesses still struggle to strategically use them to get content to the top of organic and paid search results. The truth is, tackling these long-tail keywords feels hard when you know you're up against the giants. Trickery is a fool’s game!

Sales Qualified Leads 28

Sales Qualified Leads Lead Scoring Lead Ranking Keywords 28

Ledger Bennett

MARCH 25, 2020

While this change has been met with a lot of criticism, there are several positive takeaways. As the landscape for paid ads changes, one of the best investments your B2B company can make is in organic search. Here are a few areas your company can focus on to get ahead of this phaseout: 1. Shift Towards Search Engine Optimization (SEO).

Paid Content 40

Paid Content Paid Search Agency Enterprise Management Google 40

Convert

NOVEMBER 16, 2020

For instance, assume that you are trying to flesh out the best headline for your landing page. You run an A/B test and get different conversion rates for both, so there is a lift (positive or negative). false positives and false negatives. To ensure the reliability of the tests, Convert uses two-tailed Z-Tests.

Statistics 111

Statistics Allocation Multivariate analysis Sample 111

Hubspot

MARCH 22, 2012

For example, not all of the traffic that lands on HubSpot's site actually knows that we sell inbound marketing software. So while it's important to target a search term like "inbound marketing," it's crucial to also target a long-tail term like "how to get leads with social media." CTR for position 3.

Keywords 28

Keywords Research Long Tail Marketing SEO 28

Hubspot

NOVEMBER 24, 2017

To demonstrate how this works, I’ll be diagnosing " 40 Sales Interview Questions to Recruit the Best Reps in 2017 ," which got nearly 24% fewer views in September than May. It should be fairly general; for example, in September 2017, “40 Sales Interview Questions to Recruit the Best Reps in 2017” ranked #2 for “sales interview questions.”.

Lead Scoring 77

Lead Scoring Lead Ranking CTR SEO 77

Outbrain

JUNE 18, 2018

When HubSpot ran a test, a page that achieved the No. For inspiration, check out the latest SEO training released by HubSpot Academy. It’s 41 words long and succinctly answers the question. Here’s an example of how we drove more organic traffic to our CRM software by winning the snippet for “best CRM.”.

CTR 50

CTR Features Organization SERP 50

Hubspot

MARCH 11, 2018

That's because we once lived in an era when, not even that long ago, that was the purpose of pages like these. That raises the question, Taygerly said, of when social media can add positivity to a user's life, and when it "becomes too much.". It’s nice for anyone who devours social media to go through to realize your best self.”.

Social Media 78

Social Media Media Peer-to-peer Privacy 78

chiefmartech

DECEMBER 6, 2015

Al Ries and Jack Trout, who essentially invented the concept of “positioning” in marketing, wrote a terrific book in 1993 called The 22 Immutable Laws of Marketing. 8 The Law of Duality : In the long run, every market becomes a two horse race. #10 Maybe a third contender. Is this the future of marketing technology?

Enterprise Management 40

Enterprise Management Work Management Marketing Management Marketing Automation Services 40

Hubspot

FEBRUARY 28, 2016

This post originally appeared on HubSpot's Agency Post. One of the best places I've found to look for tips on the workplace is in recognizing which tips work great for relationships in general. One of the lessons from the book touches on the concept of leadership, particularly as it relates to those in leadership positions.

Efficiency 28

Efficiency Work Management Lead Ranking Lead Scoring 28

Hubspot

MARCH 29, 2013

The best inbound marketers do, indeed, play a good long game, but you can use inbound marketing tactics and strategies to move the needle immediately, too. So to add to Lieberman's already stellar list, here are ten more ways you can borrow from inbound marketing to see immediate positive changes in your marketing. 4) Newsjack.

Paid Content 28

Paid Content Inbound Marketing Long Tail Marketing Landing Pages 28

Webbiquity

APRIL 2, 2019

Long-Tail Keywords Perform Best. In fact, Google rewards mobile-friendly sites with a higher search engine results page (SERP) position and penalizes the sites that aren’t. Long-Tail Keywords Dominate Searches. Content built around long-tail keywords is much more likely to convert. #5.

Lead Scoring 265

Lead Scoring Lead Ranking Long Tail Marketing SEO 265

Hubspot

NOVEMBER 4, 2016

The original point of the saying still stands, though: Images communicate information more effectively than text alone, and they’re best when working together. In her article, HubSpot Customer Demand Manager Rachel Sprung wrote about how to conduct keyword research for SEO. 2) HubSpot Research. 2) Do your keyword research.

Research 28

Research Terms and Conditions Long Tail Marketing Statistics 28

Single Grain

MAY 26, 2023

HubSpot State of Marketing Report 2023 ) 88% of online marketers who already invest in SEO plan to increase or maintain their investment through 2023. HubSpot State of Marketing Report 2023 ) Key Takeaway for Your B2B Business: These statistics should quickly silence anyone who tells you that SEO is dead or no longer effective.

Statistics 52

Statistics SEO B2B Marketing Long Tail Marketing 52

Hubspot

JUNE 10, 2011

To learn more about Kevin, register for his upcoming webinar with HubSpot entitled "B2B eCommerce: The Next Frontier of Inbound Marketing". Positions your company as the resource for robust industry-related information. ” More clicks equals more traffic for your keywords and long-tail keywords.

Inbound Marketing 28

Inbound Marketing eCommerce B2B Marketing B2B Thought Leadership 28

Valasys

AUGUST 19, 2019

Most brands still confuse content marketing with campaign & suppose that there exists a stop date, whereas they need to define & act upon the long & short term goals associated with their content marketing endeavors. 74% of the companies stated that converting leads into customers was their top priority .

Lead Generation 40

Lead Generation Top of Funnel Lead Ranking Sales Qualified Leads 40

Hubspot

APRIL 10, 2013

Keyword research has long been heralded as a pillar of a proper SEO strategy. As is often the case with things like this, in the long run, it also helps to establish your brand as a trustworthy and reliable source of content your audience can rely on. 1) User Intent Tells You What Users Are Looking For.

Keywords 28

Keywords Intent Marketing & Strategy Long Tail Marketing 28

Hubspot

JULY 1, 2013

We''ll describe how a marketer can implement each tip, as well as how a current HubSpot customer could do it using our new social media monitoring tool, Social Inbox. It''s also important to nurture and support your customers in order to retain their business long term. 10 Social Media Tips to Get More Business Value From Twitter.

Twitter 28

Twitter Lead Scoring Lead Ranking Tips 28

Hubspot

APRIL 18, 2013

Long-Tail Keyword Expansion. These are your long-tail keywords , things like "red capri pants in petite," or "Red Sox bleacher seats.". Sort by the keywords that have converted and try to identify those long-tail keywords, which will tend to contain a few specific product details. Competitive Campaign.

PPC 28

PPC eCommerce Long Tail Marketing Lead Ranking 28

Hubspot

SEPTEMBER 24, 2010

We couldn’t answer them all, but I’ve done my best to answer some of the most common questions and address some of the major changes we feel the release of Google Instant has brought about. Once again, the importance of ranking in the top three positions is increasing. Should I optimize for short tail or long tail keywords?

Cost Per Click 28

Cost Per Click Google Webinar Metrics Long Tail Marketing 28

Hubspot

DECEMBER 8, 2011

If you're handling your SEO in-house, you know how many factors affect your ability to bring your website pages to the top of search ranking positions. A loss or gain of a couple positions is pretty natural in the SERPs (in fact, you may even have different rankings depending on which device you use!), Connect with HubSpot :

SEO 28

SEO Long Tail Marketing Lead Scoring Lead Ranking 28

Hubspot

MARCH 26, 2013

Once you've thought this all through, you'll be in the best position to move on to the next step of your competitive SEO audit if you have a list of keywords and topics that you think are most important to reaching your buyer persona, and generating leads. Additional ways to find competitors include: Looking at other search engines.

SEO 28

SEO SERP Buyer Personas Allocation 28

chiefmartech

APRIL 22, 2020

Feel free to use and distribute the 3200×1800 slide version of the image in any presentation or article you like, as long as you share it “as is” with attribution. Or perhaps being sheltered-in-place a bit too long. Maybe not always positive emotions.). Kind of trippy. Plausible explanations, but, no.

Work Management 145

Work Management Marketing Management Long Tail Marketing Paid Search Agency 145

Hubspot

FEBRUARY 13, 2020

Let's get right down to it: The key to successful SEO is concentrating on long-tail keywords. The good news is that choosing the right long-tail keywords for your website pages is actually a fairly simple process -- one that's made all the more simple and quick when you use the right tools to perform your keyword research.

Keywords 101

Keywords Cost Per Click Budget Programs Long Tail Marketing 101

Hubspot

JANUARY 21, 2016

If you’re a business owner or marketing professional, you know that achieving a positive return on investment is a must. Your keyword strategy should incorporate short-tail (generalized) terminology backed by an extensive list of long-tail (targeted) phrases. 3) Create an editorial calendar for your blogs.

Planning 28

Planning Marketing Budget Creation Paid Search Agency Tips 28

Hubspot

NOVEMBER 4, 2010

This will increase the probability of ranking for long-tail keywords which typically have less competition and are extremely relevant to your product offerings. Determine what your target market cares about in making their purchasing decision and position your eCommerce website as the best solution.

eCommerce 28

eCommerce Optimization Tips Long Tail Marketing 28

Hubspot

OCTOBER 15, 2015

HubSpot Marketing Blog. If you're a HubSpot customer, you can integrate Google Analytics with your portal.). Essentially, this tool helps you see your website as Google sees it by giving you insights into pages that have been indexed, links that are pointing to your site, popular keywords, rank positions, click through rates, etc.

SEO 28

SEO Inbound Marketing Marketing Analytics Tools Link Building 28