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8 Best Practices for Using Google AdWords


Among the many inbound marketing tactics, one of the most valuable is search engine marketing (SEM). Afterall, using the term “Google” as a verb didn’t become part of our everyday vernacular for nothing! Using Google AdWords for SEM. Marketing Insights.

SEO 101: Best Practices from a Search Engine Optimization Agency

KEO Marketing

SEO 101: Best Practices from a Search Engine Optimization Agency. Search engines drive as many as 70% of all business to business leads. SEO is ultimately about building a search-friendly website that you optimize for the best possible user experience. About KEO Marketing.

Trending Sources

104 Fascinating Social Media and Marketing Statistics for 2014 (and 2015)


Looking at marketing surveys and studies from the past year, a few trends are clear, among them that buyers are firmly (and increasingly) in control of the purchase cycle. What do marketers rate as the single most valuable SEO tactic? 9 General Marketing Stats. Marketing Land ).

Expand your Offer Strategy to Increase SEM Performance

The Point

This is especially true for technology marketers, and doubly true for those in nascent or emerging categories, when much of the marketing challenge may consist of convincing buyers that they have a problem to solve in the first place. Smart technology marketers look to capture buyers early on in the sales cycle, then engage them in a consistent nurture campaign to build credibility, trust, and to position their solution favorably for when the buyers are ready to engage with sales.

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Broad Match is Not Your Friend: Using Match Types to Get More from Your PPC Campaign

The Point

Selective and proactive use of match types (broad, phrase, exact) is a key technique in optimizing the performance of Google AdWords™ campaigns. Let’s review your options when it comes to match types: Broad match is Google’s default option.

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You Need to Understand These 6 Things About What B2B Buyers Want


That seems to be the underlying premise of marketing right now. It leverages one of the all-time great marketing principles: relevancy. Relevancy is what turned Google AdWords from an experiment into a trillion-dollar project. It’s why account-based marketing is so hot.

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4 Ways to Improve Your Online Marketing Funnel

Modern Marketing

He is focused on providing marketers the tools to justify their marketing spend by understanding the customer journey from online to offline channels. Inbound marketing, especially for B2B companies, is difficult to get right. Tracking Your Leads.

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The Anatomy of a Lead-Generating Website


There are plenty of ways to increase the number of people visiting your site, but unless you convert these visitors into leads, you won't be able to ultimately get new customers. That's why it's so important to design your website with lead generation top-of-mind.

How IntraLinks Used Social Media to Generate Twice as Many Sales-ready Leads as Any Other Channel

B2B Lead Generation Blog

In this high-tech world, social media has revealed itself to be a lead generation goldmine. Twice as many sales-ready leads as any other lead generation channel. Enlist the marketing division. It truly was a sharing of best practices,” says Johnson.

102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)


With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. The first step to improving digital marketing results is to understand the emerging trends and best practices.

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8 things you can do to significantly improve your SEO


High quality content is one of the most impactful SEO best practices to generate sales and generate business growth. Bing and Google both take page-loading speed into consideration when ranking websites. One reason businesses are turning to video marketing is due to its high efficacy. Utilizing video marketing leads to a 4.8 Experts believe Google takes readability into account as it ranks websites. What do you think of when you hear the term SEO?

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You’ve Got Mail from Eloqua, Hubspot & Neil Patel


Great marketing automation is a multifaceted, complex endeavor that done well can be the critical success factor in a more leads, more MQL, more SAL and a faster sales pipeline. Email Marketing Lead Nurturing

9 Ways to Generate Leads with Mobile Marketing

Marketing Action

So now that we know it, what can we marketers do about it? We want to ride it to success – generating more leads, more conversions, and more revenue. In a new eBook from Act-On , marketing expert Jamie Turner outlines the steps you need to take to generate leads with mobile marketing.

Ten Fantastic Facts About The History of Internet Marketing

Modern B2B Marketing

by Dayna Rothman As internet marketing grows at a rapid pace, it has accumulated quite a history. From email marketing to social media, every great historical story is bound to have some really interesting and fun facts. Google’s first ever tweet was sent in 2009.

Think Outside the Desktop: How to Build Your Email List Offline

Marketing Action

The best places for your offline list-building promotions. B2C marketers might have a slight advantage when it comes to offline list building, but not by much. B2B marketers can do just fine if they refine where they promote their offline list building efforts.

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10 Essential Reports and Research for B2B Marketers

KoMarketing Associates

With new online marketing tools, tactics, and channels cropping up daily, it’s easy to become overwhelmed with opportunity. Thankfully, as B2B marketers, we’re able to tap into the wants and needs of B2B consumers via online surveys, research reports, etc.

15 Effective Ways to Reduce Cost Per Acquisition


Cost per acquisition (CPA) refers to the amount of marketing or advertising money spent to convert or acquire leads who click on your site or respond to your call to action (CTA). More often than not, marketers focus on sales or gaining traffic before optimizing costs.

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How to Turn Your Blog into a Lead Generating Machine


In today’s digital landscape, businesses have come to rely on automation to perform a large bulk of their marketing tasks. Suffice it to say, blogging is best done the old fashioned way. Generate Quality Leads. 10 Ways to Optimize Your Blog for Lead Generation.

The Evolution of the B2B Marketer

Modern B2B Marketing

This one stat signifies that B2B marketing has fundamentally changed over the past few years. Today, the responsibilities of the B2B marketer has changed now that a large part of the sales cycle falls into the marketer’s area of responsibility. Shift in Sales and Marketing Roles.

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B2B Email Marketing: Interview with Stephanie Miller

Sales Lead Insights

This is one of a series of occasional interviews with top practitioners on topics of interest to B2B lead generation, marketing and new business development professionals. A Marketer’s Guide To Email Newsletters That Build Relationships and Boost Sales. Recent research sponsored by Google and Forbes found that on average 27.6 It found that about 28% of B2B marketing email never reaches the inbox, which is higher than B2C email (20% of that gets blocked).

7 Things You Can Learn from Influencers at Marketing Nation Summit

Modern B2B Marketing

Author: Ellen Gomes If you’re like me, you follow a set of marketing influencers on Twitter, LinkedIn, and SnapChat, and almost religiously read their blogs for new ideas, fresh perspectives, and interesting content. Are you a future-ready marketing leader? Marketers Need to Evolve.

Here’s How to Create a Modern SEO Strategy That Works

Modern B2B Marketing

Content marketing, lead generation , lead nurturing—if any of these words are in your job title, chances are you either love SEO, hate SEO, or hate SEO with a passion. But tactics, best practices, and recommended strategies definitely have. So, marketers, listen up!

20 B2B Marketing Blogs You Need To Read

Marketing Insider Group

When I created my own B2B Marketing Blog almost 3 years ago, I looked out across the blogosphere and asked “what do I have to say that is unique, valuable and helpful?” ” And so I created the B2B Marketing Insider to help provide an insider’s point of view.

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The Critical Ingredients Of Effective Demand Generation

Marketing Insider Group

Demand Generation is one of the most critical components of B2B Marketing. And yet, demand generation skills are rare in B2B Marketers. Marketing must be more than trade shows, logo colors and full-page ads. Marketing must drive sales for the business.

Think Creatively About Your Search Ads With These Top Questions

Modern B2B Marketing

by Dayna Rothman Today’s guest post is from Marlin Gilbert, Industry Head of Advertising and Sales at Google. Our advertising sales teams at Google meet with B2B advertisers on a daily basis to discuss how we can help our clients grow and best leverage the power of digital marketing.


B2B Lead Generation without Lead Nurturing is Doomed to Fail

Industrial Marketing Today

Here’s the shocking reality of B2B lead generation – 79% of marketing leads never convert into sales opportunities. Source: Marketing Sherpa/ KnowledgeStorm). B2B marketing and lead generation experts point to a lack of lead nurturing as the primary cause of this poor performance. Why is lead nurturing important? So, less than 10% of all leads are actually followed up.”. What is lead nurturing? How do you nurture leads?

5 Ways Top Sales Reps Can Use Marketing Automation to Close More Deals

Modern B2B Marketing

Author: Chris Gillespie Marketing automation software is a huge blessing for sales teams, but unfortunately, it’s usually a tool that few salespeople leverage. So, I’ve put together a primer on how you can utilize your organization’s marketing automation platform to help you close more deals.

Trends in Professional SEO Services

KEO Marketing

As one of the most cost effective inbound marketing strategies available, you may already know that search engine optimization (SEO) boosts search engine rankings, website traffic, leads, and sales, and brings greater overall brand visibility. AMP: The New Google Standard.

How to Choose an SEO Agency

KEO Marketing

You know your brand’s online presence matters, but you are not sure how to implement the best practices in search engine optimization (SEO). Do They Keep Track of Google’s Constant Algorithm Updates? Search Engine Marketing Search Engine Optimization how to choose an SEO agency

Join the Big League: 7 Reasons to Go Digital with Your Advertising

Modern B2B Marketing

Digital advertising is now the new norm—it’s the fastest growing marketing channel with no signs of slowing down, according to Strategy Analytics. In fact, most companies spent more on digital marketing in 2015 than they did in 2014, and plan to increase spending in 2016.

Everything You Need to Know About AdTech & MarTech in 4 Sessions

Modern B2B Marketing

These are the themes you’ve been hearing tied to next week’s Marketing Nation Summit , and I can definitively attest to the fact that they are SPOT ON. What do marketing executives from Taco Bell, Time Warner, Visa, and Zappos have in common? Become a Mad Marketing Scientist.

The 5-Step Graduate’s Guide to Shaping Your Personal Brand

Modern B2B Marketing

The tips below can help you market yourself at any stage in your career, especially if you’ve blocked out what it’s like to be the low (wo)man on the totem pole. And how do marketers make sure these messages resonate? Bonus tip: Before you ask, see if Google knows the answer.

5 Ways to Get Started With Closed Loop Marketing

Modern B2B Marketing

by mgulati Most of us have come a long way and have witnessed how life was before Google, or even before Twitter and LinkedIn. Similarly, we have also seen how traditional marketing use works, and how we market today with the goal to get to Closed Loop Marketing to generate more revenue.

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12 SEO Experts Weigh In on SEO 2014 Predictions

Marketing Action

I’ve taken the opportunity to interview a dozen well-regarded experts in the industry, and ask the two biggest SEO questions on marketers’ minds for 2014. Alan has been providing internet marketing solutions to clients since 1995. Ruth Burr is the inbound marketing lead at

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Where Social Media Marketing Fits In Your 2012 Budget?

Modern B2B Marketing

by Maria Pergolino Regardless of what marketers say about social media, the rubber hits the road at budget time when they have to put their money where their mouth is. Where is social media in your B2B marketing budget? economy drives use of tried and true marketing strategies.


Top Five Content Marketing Strategies for Technology Companies

KEO Marketing

Did you know that content marketing could help your technology company reach both current and prospective customers? Effective content marketing strategies must start with the buyer persona top of mind. Five Technology Inbound Content Marketing Strategies.

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Join the Big League: 7 Reasons to Go Digital with Your Advertising

Modern B2B Marketing

Digital advertising is now the new norm—it’s the fastest growing marketing channel with no signs of slowing down, according to Strategy Analytics. In fact, most companies spent more on digital marketing in 2015 than they did in 2014, and plan to increase spending in 2016.

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87 New (Really) Marketing Automation Stats

Marketing Action

Many of the marketing automation stats we regularly use – to make strategic decisions, craft presentations, prepare for sales calls – are getting a bit long in the tooth. Case in point: “Companies that excel at lead nurturing generate 50% more sales-ready leads at 33% less cost.”.

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70 New (Really) Marketing Automation Stats

Marketing Action

Many of the marketing automation stats we regularly use – to make strategic decisions, craft presentations, prepare for sales calls – are getting a bit long in the tooth. Case in point: “Companies that excel at lead nurturing generate 50% more sales-ready leads at 33% less cost.”.

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Easy Search Marketing Advice with Rand Fishkin

Modern B2B Marketing

by Katie Byrnes We not only had the chance to have Rand Fishkin, CEO of, on a Revenue Master webinar, Improving Campaign Results with Search Marketing and Social Media , we were able to discuss some SEO in a sit-down interview.